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	<title>Talk of Many Things</title>
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	<link>https://sketharaman.com/blog</link>
	<description>Personal Blog of Ketharaman Swaminathan</description>
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		<title>Funnel &#8211; Or Why Most MoUs Don&#8217;t Lead To Investments</title>
		<link>https://sketharaman.com/blog/2026/05/27/funnel-or-why-most-mous-dont-lead-to-investments/</link>
					<comments>https://sketharaman.com/blog/2026/05/27/funnel-or-why-most-mous-dont-lead-to-investments/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 27 May 2026 05:00:16 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8138</guid>

					<description><![CDATA[Every few months, headlines and editorials lament a familiar phenomenon of large numbers of Memoranda of Understanding (MoUs) with various states not translating into actual investments. Take, for example, the&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/27/funnel-or-why-most-mous-dont-lead-to-investments/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>When Intrinsics Matter</title>
		<link>https://sketharaman.com/blog/2026/05/20/when-intrinsics-matter/</link>
					<comments>https://sketharaman.com/blog/2026/05/20/when-intrinsics-matter/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 20 May 2026 05:00:45 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8133</guid>

					<description><![CDATA[When I sell something to a buyer for 500 rupees and receive a 500 rupee note from the buyer, I don’t pause to analyze fiscal deficits, central bank balance sheets,&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/20/when-intrinsics-matter/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Calling BS Of MSM Narratives About Slopaganda</title>
		<link>https://sketharaman.com/blog/2026/05/13/calling-bs-of-msm-narratives-about-slopaganda/</link>
					<comments>https://sketharaman.com/blog/2026/05/13/calling-bs-of-msm-narratives-about-slopaganda/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 13 May 2026 05:00:57 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8129</guid>

					<description><![CDATA[Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI&#8217;s output in the context of slopaganda. There’s&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/13/calling-bs-of-msm-narratives-about-slopaganda/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Disruption Can Only Be Caused By New Technology &#8211; Not Better Functionality</title>
		<link>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technology-not-better-functionality/</link>
					<comments>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technology-not-better-functionality/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 06 May 2026 05:00:43 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8125</guid>

					<description><![CDATA[In Technology Matters &#8211; Just Not At The Top Of Funnel, I argued that technology matters at the MOFU and BOFU stages of the sales funnel (though not at the TOFU stage). In&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technology-not-better-functionality/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Law of Conservation of Inequality</title>
		<link>https://sketharaman.com/blog/2026/05/03/law-of-conservation-of-inequality/</link>
					<comments>https://sketharaman.com/blog/2026/05/03/law-of-conservation-of-inequality/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Sun, 03 May 2026 05:00:26 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8144</guid>

					<description><![CDATA[The law is erected on many fictions and perhaps the (biggest fiction of them) &#8230; all is that humans are rational. &#8211; Defence Attorney Sandy Stern, The Last Trial by&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/03/law-of-conservation-of-inequality/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Like Success, TAM Breeds TAM</title>
		<link>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/</link>
					<comments>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 05:00:15 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8119</guid>

					<description><![CDATA[According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at projections of Total Addressable Market made by&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Software Is Licensed, Not Owned</title>
		<link>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/</link>
					<comments>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 05:00:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8115</guid>

					<description><![CDATA[Even though software products have been around for over 30 years, there&#8217;s one basic fact of the industry that&#8217;s still not widely understood: Software is licensed, not owned.  The IP&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>What Does A McKinsey Consultant Tell His AI Chatbot When It Hallucinates?</title>
		<link>https://sketharaman.com/blog/2026/04/08/what-does-a-mckinsey-consultant-tell-his-ai-chatbot-when-it-hallucinates/</link>
					<comments>https://sketharaman.com/blog/2026/04/08/what-does-a-mckinsey-consultant-tell-his-ai-chatbot-when-it-hallucinates/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 05:00:58 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8103</guid>

					<description><![CDATA[According to the Business Insider article entitled Inside the AI boom that&#8217;s transforming how consultants work at McKinsey, BCG, and Deloitte, At McKinsey, consultants are using an in-house generative AI&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/08/what-does-a-mckinsey-consultant-tell-his-ai-chatbot-when-it-hallucinates/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>How To Kill The UPI Duopoly</title>
		<link>https://sketharaman.com/blog/2026/04/01/how-to-kill-the-upi-duopoly/</link>
					<comments>https://sketharaman.com/blog/2026/04/01/how-to-kill-the-upi-duopoly/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 05:00:19 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8098</guid>

					<description><![CDATA[From: Ketharaman Swaminathan To: editet@timesgroup.com Subject: Cap Two Two UPI Players; Clearly Say, No Free Digi Lunch This has reference to the opeds entitled Cap Two Two UPI Players by Bikash Narayan&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/01/how-to-kill-the-upi-duopoly/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Six Laws Of Software Marketing</title>
		<link>https://sketharaman.com/blog/2026/03/25/six-laws-of-software-marketing/</link>
					<comments>https://sketharaman.com/blog/2026/03/25/six-laws-of-software-marketing/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 05:00:28 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8095</guid>

					<description><![CDATA[During the dotcom boom, ERP customers wanted Internet-enabled Manufacturing Resource Planning. Now, MRP was a very resource-intensive workload and took several hours to run on an enterprise network. Not surprisingly,&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/03/25/six-laws-of-software-marketing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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