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	<title>Talk of Many Things</title>
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	<link>https://sketharaman.com/blog</link>
	<description>Personal Blog of Ketharaman Swaminathan</description>
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		<title>CRED + Meta: The Ultimate Privilege Marketing Machine?</title>
		<link>https://sketharaman.com/blog/2026/08/26/cred-meta-the-ultimate-privilege-marketing-machine/</link>
					<comments>https://sketharaman.com/blog/2026/08/26/cred-meta-the-ultimate-privilege-marketing-machine/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 05:00:29 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8201</guid>

					<description><![CDATA[Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be the business model of CRED. My prediction has aged well, with ad&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/08/26/cred-meta-the-ultimate-privilege-marketing-machine/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Why The Kimi Panic Is Misplaced</title>
		<link>https://sketharaman.com/blog/2026/08/19/why-the-kimi-panic-is-misplaced/</link>
					<comments>https://sketharaman.com/blog/2026/08/19/why-the-kimi-panic-is-misplaced/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 19 Aug 2026 05:00:23 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8195</guid>

					<description><![CDATA[Every few months, there&#8217;s an AI breakthrough from USA or China, which triggers another round of hand-wringing in India. The latest example is Kimi K3, a frontier LLM model released&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/08/19/why-the-kimi-panic-is-misplaced/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Cognizant Is Not An Indian Company &#8211; And Why That Matters</title>
		<link>https://sketharaman.com/blog/2026/08/12/cognizant-is-not-an-indian-company-and-why-that-matters/</link>
					<comments>https://sketharaman.com/blog/2026/08/12/cognizant-is-not-an-indian-company-and-why-that-matters/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 05:00:26 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8188</guid>

					<description><![CDATA[Vivek Ramaswamy, the Republican candidate for Governor of Ohio, posted a tweet on 26 December 2024 in which he blasted the American jock culture for creating a shortage of geek&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/08/12/cognizant-is-not-an-indian-company-and-why-that-matters/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>SaaSpocalypse Now &#8211; Part 2</title>
		<link>https://sketharaman.com/blog/2026/08/05/saaspocalypse-now-part-2/</link>
					<comments>https://sketharaman.com/blog/2026/08/05/saaspocalypse-now-part-2/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 05:00:35 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8184</guid>

					<description><![CDATA[In SaaSpocalypse Now &#8211; Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/08/05/saaspocalypse-now-part-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>SaaSpocalypse Now &#8211; Part 1</title>
		<link>https://sketharaman.com/blog/2026/07/22/saaspocalypse-now-part-1/</link>
					<comments>https://sketharaman.com/blog/2026/07/22/saaspocalypse-now-part-1/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 05:00:30 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8175</guid>

					<description><![CDATA[In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/07/22/saaspocalypse-now-part-1/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Bangalore Metro: First Three Impressions</title>
		<link>https://sketharaman.com/blog/2026/07/15/bangalore-metro-first-three-impressions/</link>
					<comments>https://sketharaman.com/blog/2026/07/15/bangalore-metro-first-three-impressions/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 05:00:13 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8168</guid>

					<description><![CDATA[On a recent trip to Bangalore, I got a chance to use the city&#8217;s metro network. I did three trips on Namma Metro: Trip 1: MG Road to Peenya MG&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/07/15/bangalore-metro-first-three-impressions/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Why Aspirational Selling Will Scale New Heights In Enterprise AI</title>
		<link>https://sketharaman.com/blog/2026/07/08/why-aspirational-selling-will-scale-new-heights-in-enterprise-ai/</link>
					<comments>https://sketharaman.com/blog/2026/07/08/why-aspirational-selling-will-scale-new-heights-in-enterprise-ai/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 08 Jul 2026 05:00:41 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8163</guid>

					<description><![CDATA[Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/07/08/why-aspirational-selling-will-scale-new-heights-in-enterprise-ai/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Technology Matters &#8211; Until Cost Matters More!</title>
		<link>https://sketharaman.com/blog/2026/07/01/technology-matters-until-cost-matters-more/</link>
					<comments>https://sketharaman.com/blog/2026/07/01/technology-matters-until-cost-matters-more/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 05:00:37 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8161</guid>

					<description><![CDATA[Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/07/01/technology-matters-until-cost-matters-more/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Economic Times Publishes My Take On How Not To Waste Solar Power</title>
		<link>https://sketharaman.com/blog/2026/06/24/economic-times-publishes-my-take-on-how-not-to-waste-solar-power/</link>
					<comments>https://sketharaman.com/blog/2026/06/24/economic-times-publishes-my-take-on-how-not-to-waste-solar-power/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 05:00:54 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8156</guid>

					<description><![CDATA[Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/06/24/economic-times-publishes-my-take-on-how-not-to-waste-solar-power/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Circular Deals Don’t Fake Revenue &#8211; They Distort Demand</title>
		<link>https://sketharaman.com/blog/2026/06/17/circular-deals-dont-fake-revenue-they-distort-demand/</link>
					<comments>https://sketharaman.com/blog/2026/06/17/circular-deals-dont-fake-revenue-they-distort-demand/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 05:00:52 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8152</guid>

					<description><![CDATA[In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/06/17/circular-deals-dont-fake-revenue-they-distort-demand/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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