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	<title>Talk of Many Things</title>
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	<description>Personal Blog of Ketharaman Swaminathan</description>
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		<title>Why Tender Specs Never Change Structurally</title>
		<link>https://sketharaman.com/blog/2026/10/28/why-tender-specs-never-change-structurally/</link>
					<comments>https://sketharaman.com/blog/2026/10/28/why-tender-specs-never-change-structurally/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 28 Oct 2026 05:00:35 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8230</guid>

					<description><![CDATA[]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Enshittification Of ET Prime</title>
		<link>https://sketharaman.com/blog/2026/10/21/enshittification-of-et-prime/</link>
					<comments>https://sketharaman.com/blog/2026/10/21/enshittification-of-et-prime/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 21 Oct 2026 05:00:32 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8224</guid>

					<description><![CDATA[Enshittification: The process where digital platforms gradually decline in quality as companies stop prioritizing users and instead focus on maximizing profits for themselves and their shareholders aka MSV. The term&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/10/21/enshittification-of-et-prime/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://gtm360.com/blog/wp-content/uploads/2026/09/et-page-sorter-shaking.mp4" length="827558" type="video/mp4" />

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		<item>
		<title>Why Agentic AI Adoption Is Underwhelming</title>
		<link>https://sketharaman.com/blog/2026/10/14/why-agentic-ai-adoption-is-underwhelming/</link>
					<comments>https://sketharaman.com/blog/2026/10/14/why-agentic-ai-adoption-is-underwhelming/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 05:00:29 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8221</guid>

					<description><![CDATA[From time to time, I&#8217;ve cited many success stories of Enterprise Agentic AI: Bajaj Finance: Agentic AI powers 10% of quarterly loan disbursements, worth Rs. 1,600 crore, by analyzing millions&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/10/14/why-agentic-ai-adoption-is-underwhelming/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Accelerate Index In India</title>
		<link>https://sketharaman.com/blog/2026/10/07/accelerate-index-in-india/</link>
					<comments>https://sketharaman.com/blog/2026/10/07/accelerate-index-in-india/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 07 Oct 2026 05:00:08 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8219</guid>

					<description><![CDATA[According to the op-ed entitled What To Rank And File Away in Economic Times dated 1 August 2026, Indian higher education institutes ramped up research in line with the high&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/10/07/accelerate-index-in-india/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Whose R&#038;D Is GCC&#8217;s R&#038;D Anyway?</title>
		<link>https://sketharaman.com/blog/2026/09/23/whose-rd-is-gccs-rd-anyway/</link>
					<comments>https://sketharaman.com/blog/2026/09/23/whose-rd-is-gccs-rd-anyway/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 05:00:21 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8216</guid>

					<description><![CDATA[From: Ketharaman Swaminathan To: editet@timesofindia.com Subject: Time to Score Own Goals Dear Editor: This has reference to the op-ed entitled Time to Score Own Goals by Chandrika Soyantar in today&#8217;s Economic Times&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/09/23/whose-rd-is-gccs-rd-anyway/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Will Yes / No Button In Payment Apps Curb Cybercrime?</title>
		<link>https://sketharaman.com/blog/2026/09/16/will-yes-no-button-in-payment-apps-curb-cybercrime/</link>
					<comments>https://sketharaman.com/blog/2026/09/16/will-yes-no-button-in-payment-apps-curb-cybercrime/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 05:00:11 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8213</guid>

					<description><![CDATA[Compared to many other countries, India has taken a very nuanced approach towards fighting cybercrime. In my blog post entitled How Are Regulators Cracking Down on Cybercrime In Different Countries?,&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/09/16/will-yes-no-button-in-payment-apps-curb-cybercrime/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Five Reasons Why India Hasn&#8217;t Made Breakthrough Innovations</title>
		<link>https://sketharaman.com/blog/2026/09/09/five-reasons-why-india-hasnt-made-breakthrough-innovations/</link>
					<comments>https://sketharaman.com/blog/2026/09/09/five-reasons-why-india-hasnt-made-breakthrough-innovations/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 05:00:15 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8210</guid>

					<description><![CDATA[According to the popular narrative, India can&#8217;t make breakthrough innovations because of brain drain, low investments in R&#38;D, billionaires more interested in making ice cream, and so on. To those,&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/09/09/five-reasons-why-india-hasnt-made-breakthrough-innovations/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Indian IT Industry Fails To Enter Fortune Global 500 Despite M&#038;A</title>
		<link>https://sketharaman.com/blog/2026/09/02/indian-it-industry-fails-to-enter-fortune-global-500-despite-ma/</link>
					<comments>https://sketharaman.com/blog/2026/09/02/indian-it-industry-fails-to-enter-fortune-global-500-despite-ma/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 05:00:30 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8203</guid>

					<description><![CDATA[Indian IT industry did many big ticket M&#38;As in FYE 2026. Despite that, no Indian IT company made it to the latest FORTUNE GLOBAL 500 list. This runs counter to&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/09/02/indian-it-industry-fails-to-enter-fortune-global-500-despite-ma/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>CRED + Meta: The Ultimate Privilege Marketing Machine?</title>
		<link>https://sketharaman.com/blog/2026/08/26/cred-meta-the-ultimate-privilege-marketing-machine/</link>
					<comments>https://sketharaman.com/blog/2026/08/26/cred-meta-the-ultimate-privilege-marketing-machine/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 05:00:29 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8201</guid>

					<description><![CDATA[Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be the business model of CRED. My prediction has aged well, with ad&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/08/26/cred-meta-the-ultimate-privilege-marketing-machine/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Why The Kimi Panic Is Misplaced</title>
		<link>https://sketharaman.com/blog/2026/08/19/why-the-kimi-panic-is-misplaced/</link>
					<comments>https://sketharaman.com/blog/2026/08/19/why-the-kimi-panic-is-misplaced/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 19 Aug 2026 05:00:23 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8195</guid>

					<description><![CDATA[Every few months, there&#8217;s an AI breakthrough from USA or China, which triggers another round of hand-wringing in India. The latest example is Kimi K3, a frontier LLM model released&#8230;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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