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	<title>Talk of Many Things</title>
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	<link>https://sketharaman.com/blog</link>
	<description>Personal Blog of Ketharaman Swaminathan</description>
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		<title>Disruption Can Only Be Caused by New Technologies &#8211; Not Better Features</title>
		<link>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technologies-not-better-features/</link>
					<comments>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technologies-not-better-features/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 06 May 2026 05:00:43 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8125</guid>

					<description><![CDATA[In Technology Matters &#8211; Just Not At The Top Of Funnel, I argued that technology matters at the MOFU and BOFU stages of the sales funnel (though not at the TOFU stage). In&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technologies-not-better-features/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Like Success, TAM Breeds TAM</title>
		<link>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/</link>
					<comments>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 05:00:15 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8119</guid>

					<description><![CDATA[According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at projections of Total Addressable Market made by&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Software Is Licensed, Not Owned</title>
		<link>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/</link>
					<comments>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 05:00:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8115</guid>

					<description><![CDATA[Even though software products have been around for over 30 years, there&#8217;s one basic fact of the industry that&#8217;s still not widely understood: Software is licensed, not owned.  The IP&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>What Does A McKinsey Consultant Tell His AI Chatbot When It Hallucinates?</title>
		<link>https://sketharaman.com/blog/2026/04/08/what-does-a-mckinsey-consultant-tell-his-ai-chatbot-when-it-hallucinates/</link>
					<comments>https://sketharaman.com/blog/2026/04/08/what-does-a-mckinsey-consultant-tell-his-ai-chatbot-when-it-hallucinates/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 05:00:58 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8103</guid>

					<description><![CDATA[According to the Business Insider article entitled Inside the AI boom that&#8217;s transforming how consultants work at McKinsey, BCG, and Deloitte, At McKinsey, consultants are using an in-house generative AI&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/08/what-does-a-mckinsey-consultant-tell-his-ai-chatbot-when-it-hallucinates/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<title>How To Kill The UPI Duopoly</title>
		<link>https://sketharaman.com/blog/2026/04/01/how-to-kill-the-upi-duopoly/</link>
					<comments>https://sketharaman.com/blog/2026/04/01/how-to-kill-the-upi-duopoly/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 05:00:19 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8098</guid>

					<description><![CDATA[From: Ketharaman Swaminathan To: editet@timesgroup.com Subject: Cap Two Two UPI Players; Clearly Say, No Free Digi Lunch This has reference to the opeds entitled Cap Two Two UPI Players by Bikash Narayan&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/01/how-to-kill-the-upi-duopoly/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Six Laws Of Software Marketing</title>
		<link>https://sketharaman.com/blog/2026/03/25/six-laws-of-software-marketing/</link>
					<comments>https://sketharaman.com/blog/2026/03/25/six-laws-of-software-marketing/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 05:00:28 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8095</guid>

					<description><![CDATA[During the dotcom boom, ERP customers wanted Internet-enabled Manufacturing Resource Planning. Now, MRP was a very resource-intensive workload and took several hours to run on an enterprise network. Not surprisingly,&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/03/25/six-laws-of-software-marketing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>MSM Exhibits Lamp Kettle Syndrome</title>
		<link>https://sketharaman.com/blog/2026/03/18/msm-exhibits-lamp-kettle-syndrome/</link>
					<comments>https://sketharaman.com/blog/2026/03/18/msm-exhibits-lamp-kettle-syndrome/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 05:00:23 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8092</guid>

					<description><![CDATA[The editorial entitled &#8220;The Lost Art Of The Written Word&#8221; in a mainstream media daily laments about the incapability of the common man and woman (henceforth J6P for Joe Six&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/03/18/msm-exhibits-lamp-kettle-syndrome/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Actionable Insights From myBAR ChatGPT Data Analysis</title>
		<link>https://sketharaman.com/blog/2026/03/11/actionable-insights-from-mybar-chatgpt-data-analysis/</link>
					<comments>https://sketharaman.com/blog/2026/03/11/actionable-insights-from-mybar-chatgpt-data-analysis/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 05:00:17 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8088</guid>

					<description><![CDATA[In myBAR Data Analysis By ChatGPT, we saw various insights from ChatGPT based on crunching the data in myBAR dataset (For those who haven&#8217;t read that post, myBAR dataset contains&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/03/11/actionable-insights-from-mybar-chatgpt-data-analysis/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>AI Didn&#8217;t Invent Circular Deals</title>
		<link>https://sketharaman.com/blog/2026/03/04/ai-didnt-invent-circular-deals/</link>
					<comments>https://sketharaman.com/blog/2026/03/04/ai-didnt-invent-circular-deals/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 05:00:37 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8081</guid>

					<description><![CDATA[I concluded my blog post entitled ROI For Customer ? ROI For Investor with a promise to write a follow-on post on startup investments that are not made in cash. This is that follow on post.&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/03/04/ai-didnt-invent-circular-deals/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>myBAR Data Analysis By ChatGPT</title>
		<link>https://sketharaman.com/blog/2026/02/25/mybar-data-analysis-by-chatgpt/</link>
					<comments>https://sketharaman.com/blog/2026/02/25/mybar-data-analysis-by-chatgpt/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 05:00:20 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8074</guid>

					<description><![CDATA[I recently asked ChatGPT to dive into my book collection, crunch the numbers, and give me insights into my reading behavior. This blog post is the result of that exercise.&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/02/25/mybar-data-analysis-by-chatgpt/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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