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	<title>Talk of Many Things</title>
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	<link>https://sketharaman.com/blog</link>
	<description>Personal Blog of Ketharaman Swaminathan</description>
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		<title>Economic Times Publishes My Take On How Not To Waste Solar Power</title>
		<link>https://sketharaman.com/blog/2026/06/24/economic-times-publishes-my-take-on-how-not-to-waste-solar-power/</link>
					<comments>https://sketharaman.com/blog/2026/06/24/economic-times-publishes-my-take-on-how-not-to-waste-solar-power/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 24 Jun 2026 05:00:54 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8156</guid>

					<description><![CDATA[Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/06/24/economic-times-publishes-my-take-on-how-not-to-waste-solar-power/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Circular Deals Don’t Fake Revenue &#8211; They Distort Demand</title>
		<link>https://sketharaman.com/blog/2026/06/17/circular-deals-dont-fake-revenue-they-distort-demand/</link>
					<comments>https://sketharaman.com/blog/2026/06/17/circular-deals-dont-fake-revenue-they-distort-demand/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 05:00:52 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[BFSI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8152</guid>

					<description><![CDATA[In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/06/17/circular-deals-dont-fake-revenue-they-distort-demand/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Nickel-And-Diming Industrial Complex</title>
		<link>https://sketharaman.com/blog/2026/06/10/nickel-and-diming-industrial-complex/</link>
					<comments>https://sketharaman.com/blog/2026/06/10/nickel-and-diming-industrial-complex/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 05:00:54 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8149</guid>

					<description><![CDATA[In my first IT job, I used to sell servers, personal computers, printers, and other hardware equipment to the SMB market. My territory included the textile market in the Kalbadevi&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/06/10/nickel-and-diming-industrial-complex/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Funnel &#8211; Or Why Most MoUs Don&#8217;t Lead To Investments</title>
		<link>https://sketharaman.com/blog/2026/05/27/funnel-or-why-most-mous-dont-lead-to-investments/</link>
					<comments>https://sketharaman.com/blog/2026/05/27/funnel-or-why-most-mous-dont-lead-to-investments/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 27 May 2026 05:00:16 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8138</guid>

					<description><![CDATA[Every few months, headlines and editorials lament a familiar phenomenon of large numbers of Memoranda of Understanding (MoUs) with various states not translating into actual investments. Take, for example, the&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/27/funnel-or-why-most-mous-dont-lead-to-investments/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>When Intrinsics Matter</title>
		<link>https://sketharaman.com/blog/2026/05/20/when-intrinsics-matter/</link>
					<comments>https://sketharaman.com/blog/2026/05/20/when-intrinsics-matter/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 20 May 2026 05:00:45 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8133</guid>

					<description><![CDATA[When I sell something to a buyer for 500 rupees and receive a 500 rupee note from the buyer, I don’t pause to analyze fiscal deficits, central bank balance sheets,&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/20/when-intrinsics-matter/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>Calling BS Of MSM Narratives About Slopaganda</title>
		<link>https://sketharaman.com/blog/2026/05/13/calling-bs-of-msm-narratives-about-slopaganda/</link>
					<comments>https://sketharaman.com/blog/2026/05/13/calling-bs-of-msm-narratives-about-slopaganda/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 13 May 2026 05:00:57 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8129</guid>

					<description><![CDATA[Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI&#8217;s output in the context of slopaganda. There’s&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/13/calling-bs-of-msm-narratives-about-slopaganda/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Disruption Can Only Be Caused By New Technology &#8211; Not Better Functionality</title>
		<link>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technology-not-better-functionality/</link>
					<comments>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technology-not-better-functionality/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 06 May 2026 05:00:43 +0000</pubDate>
				<category><![CDATA[B2 Products & Services]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8125</guid>

					<description><![CDATA[In Technology Matters &#8211; Just Not At The Top Of Funnel, I argued that technology matters at the MOFU and BOFU stages of the sales funnel (though not at the TOFU stage). In&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/06/disruption-can-only-be-caused-by-new-technology-not-better-functionality/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Law of Conservation of Inequality</title>
		<link>https://sketharaman.com/blog/2026/05/03/law-of-conservation-of-inequality/</link>
					<comments>https://sketharaman.com/blog/2026/05/03/law-of-conservation-of-inequality/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Sun, 03 May 2026 05:00:26 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8144</guid>

					<description><![CDATA[The law is erected on many fictions and perhaps the (biggest fiction of them) &#8230; all is that humans are rational. &#8211; Defence Attorney Sandy Stern, The Last Trial by&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/05/03/law-of-conservation-of-inequality/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Like Success, TAM Breeds TAM</title>
		<link>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/</link>
					<comments>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 05:00:15 +0000</pubDate>
				<category><![CDATA[B1 Integrated Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8119</guid>

					<description><![CDATA[According to a popular joke on X fka Twitter, the greatest fiction is written in Excel, not Word. This is a dig at projections of Total Addressable Market made by&#8230;]]></description>
		
					<wfw:commentRss>https://sketharaman.com/blog/2026/04/22/like-success-tam-breeds-tam/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Software Is Licensed, Not Owned</title>
		<link>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/</link>
					<comments>https://sketharaman.com/blog/2026/04/15/software-is-licensed-not-owned/#respond</comments>
		
		<dc:creator><![CDATA[sumr100]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 05:00:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://sketharaman.com/blog/?p=8115</guid>

					<description><![CDATA[Even though software products have been around for over 30 years, there&#8217;s one basic fact of the industry that&#8217;s still not widely understood: Software is licensed, not owned.  The IP&#8230;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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