Venture firms are turning to creators to build trust with the next generation of founders before a check is ever written. It’s a trend that’s been building with a16z’s acquisition of Erik Torenberg’s Turpentine podcast and OpenAI’s acquisition of TBPN. Lightspeed Venture Partners just made its own notable hire in that vein, bringing on Claire Zau, a seed investor with a major following on Instagram and TikTok, to source deals and co-host the firm’s new show, Lightwork, alongside CMO Josh Machiz.