http://talkingdigital.me ben shepherd's blog about all things media Thu, 14 Feb 2013 00:42:23 +0000 en hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png http://talkingdigital.me TalkingDigitalLiamWalsh/benShepherdhttp://feedburner.google.com http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/RtPkCHn9ZIY/ http://talkingdigital.me/2012/07/19/hairdressing-and-advertising/#comments Thu, 19 Jul 2012 09:31:59 +0000 talkingdigital http://talkingdigital.me/?p=1718 http://talkingdigital.me/2012/07/19/hairdressing-and-advertising/feed/ 4 talkingdigital retromullethaircut I remember reading something somewhere (how is that for a citation …) that compared the advertising industry to the hairdressing industry. Obsessed with youth, obsessed with trends, and obsessed with meaningless awards. I didn’t really agree with this but I &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/07/19/hairdressing-and-advertising/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/XvoJso85kyE/ http://talkingdigital.me/2012/07/15/whats-worse-media-consolidation-or-too-many-outlets-reporting-the-same-thing/#comments Sun, 15 Jul 2012 08:47:04 +0000 talkingdigital http://talkingdigital.me/?p=1709 http://talkingdigital.me/2012/07/15/whats-worse-media-consolidation-or-too-many-outlets-reporting-the-same-thing/feed/ 1 talkingdigital clones There has been a lot of discussion of late around the consolidation of media ownership and its implications for &#8216;free press&#8217; in Australia and the rest of the world. News Limited looking to increase its stake in Foxtel and FoxSports &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/07/15/whats-worse-media-consolidation-or-too-many-outlets-reporting-the-same-thing/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/h_nHNOUQ8UE/ http://talkingdigital.me/2012/07/10/fantastic-delites-a-pr-fail-worth-a-mention-4/#comments Mon, 09 Jul 2012 23:54:39 +0000 talkingdigital http://talkingdigital.me/2012/07/10/fantastic-delites-a-pr-fail-worth-a-mention-4/ http://talkingdigital.me/2012/07/10/fantastic-delites-a-pr-fail-worth-a-mention-4/feed/ 7 talkingdigital Woke up to this email from a kind reader who had a video to share with me. Something crazy had happened and he just happened to be in the crowd and wanted me to be across it. Amazing! I clicked &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/07/10/fantastic-delites-a-pr-fail-worth-a-mention-4/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/mEf6NmdSfuY/ http://talkingdigital.me/2012/06/19/herald-sun-supercoach-a-revenue-trade-off/#comments Tue, 19 Jun 2012 05:00:07 +0000 talkingdigital http://talkingdigital.me/?p=1688 http://talkingdigital.me/2012/06/19/herald-sun-supercoach-a-revenue-trade-off/feed/ 2 talkingdigital Those who know me well know that I am a bit of a tragic for Herald Sun&#8217;s AFL Supercoach. It hooks me in every year and since 2007 I have put together a team. When I was at Mindshare Melbourne &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/06/19/herald-sun-supercoach-a-revenue-trade-off/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/xW13dhaUjGY/ http://talkingdigital.me/2012/06/17/why-doesnt-twitter-have-local-au-advertising-sales/#comments Sun, 17 Jun 2012 11:58:12 +0000 talkingdigital http://talkingdigital.me/?p=1680 http://talkingdigital.me/2012/06/17/why-doesnt-twitter-have-local-au-advertising-sales/feed/ 2 talkingdigital twitter-bird-blue-on-white For the past 12 months, Twitter&#8217;s Australian usage has remained around 2m people per month. That&#8217;s 2m people &#8211; not 2m unique browsers &#8211; and that&#8217;s consistent (plus or minus 5% either way) since mid 2011 (according to Nielsen). And &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/06/17/why-doesnt-twitter-have-local-au-advertising-sales/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/RorPZ4qiPc8/ http://talkingdigital.me/2012/06/14/talking-digital-qa-11-alan-kohler/#comments Thu, 14 Jun 2012 06:00:29 +0000 talkingdigital http://talkingdigital.me/?p=1665 http://talkingdigital.me/2012/06/14/talking-digital-qa-11-alan-kohler/feed/ 2 talkingdigital ak jobe You normally see Alan Kohler on the news. He has been a staple on the ABC&#8217;s 7pm bulletin for years, giving over 1m Australian&#8217;s their finance and business info every weeknight. He&#8217;s also on Inside Business every Sunday and has &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/06/14/talking-digital-qa-11-alan-kohler/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/M1fFcK1YfQw/ http://talkingdigital.me/2012/06/11/talking-digital-qa-10-simon-joyce-ceo-mcm-entertainment-group-content-remains-king-and-technology-is-now-queen/#comments Mon, 11 Jun 2012 06:37:02 +0000 talkingdigital http://talkingdigital.wordpress.com/?p=1660 http://talkingdigital.me/2012/06/11/talking-digital-qa-10-simon-joyce-ceo-mcm-entertainment-group-content-remains-king-and-technology-is-now-queen/feed/ 0 talkingdigital joyce_simon_06 2012 has been a strong year for MCM. It has enjoyed solid growth across its core take40 and HotHits properties, and earlier this year added VEVO to its portfolio for the Australian market. These digital assets, combined with MCM&#8217;s radio &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/06/11/talking-digital-qa-10-simon-joyce-ceo-mcm-entertainment-group-content-remains-king-and-technology-is-now-queen/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/hncnev89CGo/ http://talkingdigital.me/2012/06/01/d10-ari-emmanuel-spotify/#comments Fri, 01 Jun 2012 05:45:01 +0000 talkingdigital http://talkingdigital.wordpress.com/?p=1649 http://talkingdigital.me/2012/06/01/d10-ari-emmanuel-spotify/feed/ 0 talkingdigital Two very interesting interviews from the D10 conference. Sean Parker at D10 / Sean Parker (with limited input from Daniel Ek) from Spotify. Ari Emmanuel at D10 / Ari Emmanuel from WME I&#8217;m sure most people think one is the visionary and the other &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/06/01/d10-ari-emmanuel-spotify/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/f9uHKVfMrV0/ http://talkingdigital.me/2012/05/29/talking-digital-qa-9-andrew-hunter-network-director-ninemsn/#comments Tue, 29 May 2012 12:44:33 +0000 talkingdigital http://talkingdigital.wordpress.com/?p=1637 http://talkingdigital.me/2012/05/29/talking-digital-qa-9-andrew-hunter-network-director-ninemsn/feed/ 0 talkingdigital Andrew_Hunter_headshot I first met Andrew years back when I was at Mindshare. We were exploring a content led initiative for a client and Andrew got involved to ensure it didn&#8217;t become a piece of dull branded content that the users had &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/05/29/talking-digital-qa-9-andrew-hunter-network-director-ninemsn/ http://feedproxy.google.com/~r/TalkingDigitalLiamWalsh/benShepherd/~3/HSVccHc0_6s/ http://talkingdigital.me/2012/05/27/wolff-on-facebook-and-the-issues-it-raises/#comments Sun, 27 May 2012 04:08:17 +0000 talkingdigital http://talkingdigital.wordpress.com/?p=1625 http://talkingdigital.me/2012/05/27/wolff-on-facebook-and-the-issues-it-raises/feed/ 5 talkingdigital Michael Wolff unleashed on the ultimate value of Facebook last week in a very powerful piece in MIT&#8217;s &#8216;Technology Review&#8217; titled &#8216;The Facebook Fallacy&#8217;. &#8220;Facebook is not only on course to go bust, but will take the rest of the &#8230; Continue reading &#8594;<br/> <br/> Click title for full articlehttp://talkingdigital.me/2012/05/27/wolff-on-facebook-and-the-issues-it-raises/