tag:typepad.com,2003:weblog-1280354 2012-07-24T10:46:13+10:00 Sharing ideas and encouraging debate on media and public relations trends TypePad tag:typepad.com,2003:post-6a00d8341d2eba53ef0177438e8171970d 2012-07-24T10:46:13+10:00 2012-07-24T10:46:13+10:00

Australian local government is fascinating to watch. Touted as truly representative of community sentiment, it’s actually the least accountable form of government. You’ll know this is an irrefutable fact if you’ve ever lodged a complaint. Don’t get me started on its ability to be petty when it comes to controlling what people want to do with their own property.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/07/now-local-government-is-telling-you-what-to-eat.html tag:typepad.com,2003:post-6a00d8341d2eba53ef01630593ae27970d 2012-05-16T17:03:21+10:00 2012-05-16T17:03:21+10:00

Crowd Sourcing on the Internet is so hot right now. In simple terms, it means outsourcing a job to a group of people, raising financial backing or tracking an event or cause.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/05/crowdsourcing.html tag:typepad.com,2003:post-6a00d8341d2eba53ef01630577a2d2970d 2012-05-11T16:37:21+10:00 2012-05-11T16:43:22+10:00

There’s a saying in some PR circles that there’s no such thing as bad publicity and, putting it bluntly, most of the time it’s a crock. That came to mind today when the Wall Street Journal asked if promotion of Sacha Baron Cohen’s movie “The Dictator” is savvy or just plain annoying.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/05/dictator.html tag:typepad.com,2003:post-6a00d8341d2eba53ef01676654669b970b 2012-05-09T12:49:52+10:00 2012-05-09T12:49:52+10:00

Pondering the Federal Budget? Concerned about the prospects for peace in the Middle East or simply pondering the existence of a god? Worry no more. The single most important issue in the world today is Facebook’s lack of a Dislike button.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/05/pondering-the-federal-budget-concerned-about-the-prospects-for-peace-in-the-middle-east-or-simply-pondering-the-existence-of.html tag:typepad.com,2003:post-6a00d8341d2eba53ef01676616da1a970b 2012-05-04T10:06:48+10:00 2012-05-04T10:11:36+10:00

You are watch you watch, apparently. The New York Times carries “news” (termed applied loosely) about market research claiming your choice of movie reveals your personality.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/05/movie.html tag:typepad.com,2003:post-6a00d8341d2eba53ef0168eaff0002970c 2012-05-02T09:17:03+10:00 2012-05-02T09:17:03+10:00

“Newsjacking” is a colourful American PR term that means hijacking a breaking news story and inserting your own angle. In the Australian context, many try and few succeed and here are the reasons.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/05/newsjacking.html tag:typepad.com,2003:post-6a00d8341d2eba53ef016304f31bd0970d 2012-04-30T09:56:34+10:00 2012-04-30T09:56:34+10:00

It’s a small faux pas in the scheme of his broader troubles but Federal Speaker Peter Slipper looks to have taken a bait on Twitter.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/04/slipper.html tag:typepad.com,2003:post-6a00d8341d2eba53ef016304d27294970d 2012-04-27T12:41:00+10:00 2012-04-27T12:41:00+10:00

In a variation on the “build it and they will come” theme, a radio station in Puerto Rico wants to turn around the island’s rampant murder rate by not reporting bad news.Starting next Tuesday, the program "Noticias OK," will only report good news as a way to minimise violence on the streets.

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/04/goodnews.html tag:typepad.com,2003:post-6a00d8341d2eba53ef0168ea56ccf6970c 2012-04-19T09:28:36+10:00 2012-04-19T09:28:36+10:00

In advertising they’re called Lovemarks and they’re defined as brands that consumers adore “beyond reason”. The theory is based on twin drivers of love and respect and goes like this…

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/04/lovemarks.html tag:typepad.com,2003:post-6a00d8341d2eba53ef0167654672a1970b 2012-04-18T15:15:00+10:00 2012-04-18T15:15:00+10:00

Yo - listen up: Dead American rap stars may soon be coming to a stage near you. One of the biggest hits/creepiest moments last weekend at Coachella, the world’s biggest music festival, was an appearance by Tupac Shakur who joined recent Australian visitor Snoop Dogg on "Come With Me”, "Hail Mary" and "Gangsta Party."

Craig Regan http://lighthousecommunications.typepad.com/talkingpoint/2012/04/augmented.html