Talking Portraits Productions - Tom Parish Inc.

VOTE - Social Marketing Strategies Metrics: Where Are They?

noreply@blogger.com (Tom) — Sat, 08 Sep 2007 20:28:00 +0000

I'm hoping to host a very special panel at SXSW this year called Social Marketing Strategies Metrics: Where Are They?

However I need enough votes to show that this panel is going to be in demand at SXSW 2008.

Please vote today at:
http://panelpicker.sxsw.com/ideas/view/485

for this panel to be accepted. Voting closes September 17th so just take a moment and vote now please. You will need to create an account to vote however it’s quite simple and fast. Do leave a comment. Scroll down to see all of them and add yours!

You must vote by September 17th 2007.

Could you do it now? I’m very excited about the opportunity to pull a panel together at SXSW but I need your vote to make certain it’s accepted.

Description:
Why are CMO’s afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results.

Thank you
Tom Parish Founder
Tom Parish Inc
Social Media Board Room Consultancy
Austin TX

Interview with Mike Curtis at HDforIndies.com

noreply@blogger.com (Tom) — Mon, 21 May 2007 04:54:00 +0000

Click to Play

An interview with Mike Curtis at his location about his life as a consultant for independent film producers, his experiences at NAB 2007 and the Red Digital Camera.

Talking Portraits Productions Studio

noreply@blogger.com (Tom) — Tue, 08 May 2007 02:48:00 +0000

Here is picture of the studio showing the Final Cut Pro station on the left (MacPro) and the audio station on the right using Cubase. Both systems have dual monitors setups. I'm using RME analog to digital gear (8 analog with 8 channel DIO on each station) with optical interfacing to pipe multichannel digital audio between the two stations. All my mixing is done electronically so the only things I have on the desk are keyboards and the Mackie Big Nob for controlling volume to the studio speakers and switching between the two stations.

This is my portable rig. It's a SoundDevices 722 with two Quarterman omni microphones. I like this set-up because it's small, light and extremely high quality. The best part is I don't need microphone stands and I don't have to worry about the person I'm interviewing always moving back or away from his/her microphone during the interview. The interview 'connection' feels more real and less like a formal process with lots of gear staring them in the face.

I have a couple of small wireless Sennheiser microphones that I mainly use for video podcasting.

In video podcasting I'm using the Sony A1U HD video camera ...

and the Sony V1U HD video camera.
Tom

Twitter

noreply@blogger.com (Tom) — Tue, 08 May 2007 02:44:00 +0000

For those who are finding their way into Twitter my address is tparish

http://www.twitter.com/tparish

Enjoy
Tom

Interview with Corey Booth - CIO of Securities and Exchange Commission

noreply@blogger.com (Tom) — Sun, 15 Apr 2007 15:51:00 +0000

This will be posted on the EnterpriseLeadership.org site very shortly. I really enjoyed this conversation. He was quite insightful about his thinking processes and all the changes to his organization to keep it current.

Look for it by April 17th.
Tom

April 15th - Enjoyment

noreply@blogger.com (Tom) — Sun, 15 Apr 2007 13:55:00 +0000

Having some fun updating my wife's memorial blog. We used to have fun like this together.
Looking forward to many new and exciting opportunties for 2007. The winds of change are blowing.

Life is short.
Tom

Video Podcast with Jensen Walker - Photographer

noreply@blogger.com (Tom) — Tue, 20 Mar 2007 02:34:00 +0000

Jensen Walker [www.JensenWalker.com] suggested I create a short documentary around his concept and photo shoot of Iraqi soldiers invading an American kitchen with a family on the floor - much like what we see in the press these days. This is a provocative idea that gets you thinking. With all do respect for the incredibly difficult situation our USA solders are in of course.

Produced here at Talking Portraits Productions a Tom Parish Inc. business.

Online Videos by Veoh.com

Talking Portraits Live on ITConversations

noreply@blogger.com (Tom) — Sat, 03 Mar 2007 04:47:00 +0000

After a couple of weeks of sorting out the CMS workflow (for uploading and approving show notes) on ITConversations, I've officially posted the first podcast up there. I started with the last one listed on Talking Portraits with Rohit Bhargava, Vice President of Interactive Marketing for Ogilvy Public Relations.

Next one up is with Jeremy Hogan, Director of Business Development of Lulu.com. We talk about their learning experiences in applying various types of social media strategies to grow their business. Very good interview from a pragmatic perspective, especially if you're curious how a business actually uses social media to help it grow.

There are two more podcasts on the way. One of them is with Dave Evans of ClickZ on word-of-mouth advertising - what works and what doesn't.

I'll be posting a final podcast on the www.TalkingPortraits.com site so the subscribers will know to resubscribe at ITConversations. Or maybe I can figure out how to redirect them ... hmmm, that might be the way to go.

As always, send me your thoughts and idea for further podcasts.
Appreciatively
Tom

My Latest Bio - What I've Been Up To

noreply@blogger.com (Tom) — Tue, 27 Feb 2007 21:18:00 +0000

I was recently asked for a bio and realized I really needed to make mine more current. You know how busy we get just doing what we do. So I pulled this one together and asked Jenny Meadows from MyCopyEditor to spruce it up for me:

Tom Parish currently produces and hosts TalkingPortraits.com, and has accepted an invitation to move his show to ITConversations. TalkingPortraits has been up for more than two years and covers a wide range of topics on technology and people, using an informal and thought-provoking style.

In the past, Tom was a volunteer audio producer for ITConversations. In 2005, Tom spoke at a SXSW panel on "The Future of Podcasting."

For the last two years, Tom has also been producing and hosting a weekly Podcast at EnterpriseLeadership, sponsored by BMC Software. To date, he has interviewed more than 70 C-level executives.

Additionally Tom has a social media consultancy, working with clients to produce audio and video podcasts with an emphasis on how to make shows both relevant and popular. One example is TalkBMC, a weekly show with more than 120 episodes and an audience in the thousands. This show, combined with Tom's strategy of blogging to accompany the Podcasts, has helped BMC Software create an entirely new connection with their clients on the web.

Tom started producing audio shows in 1998 with the Motorola Digital DNA Radio show for a global audience.

Tom has a studio in Austin, Texas, and has coached the following shows from start-up to their current popularity:

ShrinkPod - Interviews with leading experts in the field of mental health and psychiatry
ReadyRadio - for SportsCenterAustin.com, a physical therapy business
DBAzine - BMC Software show for database administrators

Robert Scoble Interviews Doug Kaye on Changes at Gigavox

noreply@blogger.com (Tom) — Sun, 25 Feb 2007 02:18:00 +0000

Check out the interview with Doug Kay of ITConversations (and Gigavox) in Doug's studio. It's in video, very casual and, well, just like being in his studio - phone rings and all. I liked it. Finally learned about Doug's background in audio. You'll learn more about the Levelator product with some tantalizing hints about potentially using it for audio in video files.

Note: If you haven't tried Levelator with your podcasts, you'll want to do some experimenting with it. RMS leveling is included in many audio software packages but they can be pretty tricky to set up correctly and consently. The Levelator is a small, free piece of software that will allow you to externally adjust the RMS level of your audio and then reimport it back into your audio editing software. It would be cool if/when they offer it as a VST plugin since practically all audio software editing packages allow you to add plugins from different vendors. This way you can adjust the RMS levels directly in the software package you use and be sure it's getting done correctly.

In the interview, you'll hear about a new service from Gigavox that will take your podcast file, automatically level it for you and assemble it with an intro and an outro, then post it out to whatever FTP server you use to host your podcasts. You just records the intros and spots, etc., separately, and their system assembles it for you and puts the finished file back. The cool thing is you can rerecord your advertising spots on a day-by-day basis and instantly change them on all the shows. This is a powerful tool for people who have shows with dozens or hundreds of episodes. This would give you a tidal wave of advertising strength.

Scoble did a fine job, as always, of gracefully leading the conversation along. I highly recommend you listen to this if you want to keep up with the leading-edge changes in Podcasting.

Tom

SXSW 2007 - I'll be There

noreply@blogger.com (Tom) — Thu, 22 Feb 2007 04:19:00 +0000

Ok it's almost that time again in Austin. If you're going to be at SXSW 2007 send me a note. Maybe we'll can hook up.

I'm attending the film and intereactive sessions this year. That's going to be an interesting trick.

See you there.
Tom

Democracy Player - Tivo for the Internet

noreply@blogger.com (Tom) — Sun, 18 Feb 2007 00:57:00 +0000

If you finding yourself more and more pulled into the idea of watching video over the Internet, then you may want to download this video player. It's free, runs on all platforms - Mac, PC and Linux - and has RSS and BitTorrent built right into it. Best of all, it just works. You can use it to pull over videos from YouTube and many other popular video sites.

Who wrote this thing and why? Good question, and my good friend Rod Amis just finished an excellent interview with the organization that developed it.

"INTERVIEWS: HOLMES WILSON - Our publisher chats with the co-director of the Participatory Culture Foundation, the people who have brought a new video channel to the Web that threatens to make the "Idiot Box" history and we the people produce our own television."

Catch the interview at G21: The World's Magazine: http://g21.net/gb42.html

Tom

Talking Portraits - Soon on IT Conversations

noreply@blogger.com (Tom) — Sun, 18 Feb 2007 00:50:00 +0000

Good news! The Talking Portraits audio podcast show is about to hosted at www.ITConversations.com.

I am so excited and honored to have this opportunity. I have some learning to do on uploading interviews to their CMS and various other administrative issues to post a show. I hope to have it all figured out by the end of this coming week.

Stay tuned, there are three new podcasts coming!

Tom

Brave New (Open Source) World

noreply@blogger.com (Tom) — Fri, 16 Feb 2007 23:43:00 +0000

This is from the Feb. 16 update at Enterprise Leadership.

Pete Loshin, IT consultant and author

Play Podcast (Right click to download)

Open Source has come a long way from its rogue beginnings. Recently, Oracle announced its "Unbreakable Enterprise Linux," and Red Hat responded with its "Unfakeable Linux." Microsoft and Novell announced "Broad Collaboration on Windows and Linux Interoperability and Support" ... what's going on here? Enterpriseleadership.org is joined by author and open source enthusiast Pete Loshin, who weighs in on these (significant) happenings in the open source world.

Deb Radcliff nominated for a Neal Award

noreply@blogger.com (Tom) — Fri, 16 Feb 2007 18:34:00 +0000

It's always good to hear how the folks I've interviewed are doing. Deb Radcliff has been interviwed twice on TalkingPortraits. She's a mover and shaker in the area of internet security.

Deb's article in the October issue of Network World, exposing counterfeit networking gear in the legitimate new supply channel, is in the top three finalists for a Neal Gold award, best single article, Class C magazine size, by the American Business Media. The winner will be announced on March 22 during the Neal Awards luncheon in New York.

FYI, a Jesse H. Neal National Business Journalism Award is considered the Pulitzer Prize of the business press. They're the most prestigious and sought-after awards in business journalism

I'll keep you posted on the results.

Tom

Leveraging Social Media - Tom Parish Consultancy Website

noreply@blogger.com (Tom) — Sun, 31 Dec 2006 00:56:00 +0000

Just a quick announcement that I'm bringing online a new blog that will serve as my home base for the Internet marketing consulting work I do. It's called www.LeverageSocialMedia.com, and the title captures the purpose.

You know that I host the EnterpriseLeadership.org show, but you may not know my involvment in helping architect that site. I've had the opportunity to work with an amazing team of people at BMC.com to bring this project along. I've also worked with other communites: talk.bmc.com and the DBAzine.com site for database administrators.

Now that social media and social networks are moving into the mainstream, I figure it's time to broaden the dialogue. My plan for the new site is to do more than be a watchdog for new trends and startups. Seems like there are plenty of those kinds of blogs around. I'm interested in finding, reporting and reviewing practical insights. Dig into the people issues, business issues, outsourcing issues and, of course, the technology issues.

What makes social networks work and why do they fail? How do you create a vision for one and then actually execute it to hit your goals? What about benchmarks - what makes practical sense to benchmark in the area of social media? How do you create a strategy that will outsmart the competition - which is likely thinking the same thing? Most importantly, how do you initiate and then support marketing departments into this new channel of marketing?

After 3 years of working with clients on blogging, podcasting and various social media-based projects, I have a burning desire to get some of my thoughts circulating. More importantly, I'm interested in learning from others what they are seeing so we can collectively be more successful.

I have a podcast interview coming up soon with Rohit Bhargava, Vice President of Interactive Marketing for Ogilvy Public Relations of Ogilvypr.com. We're going to discuss the topic of social media optimization and social media trends for 2007.

This will be one of many interviews. In fact, to get things rolling I've already posted my interview of Kalivo and their HUB technology. If you want to get an early start on how to leverage social media - listen to the podcast.

These are the issues I think need more attention now for a business to leverage the technology of social networking and social media.

Tom

"The Googe/YouTube Come-On" from Business Week

noreply@blogger.com (Tom) — Sun, 03 Dec 2006 15:37:00 +0000

http://www.businessweek.com/magazine/content/06_50/b4013027.htm?campaign_id=rss_daily

This is interesting and and sure hits on the right points that are hot now - should the big networks sue for copyright infringements or ... well maybe that visibility on YouTube has 'some merit' after all. Decisions decisions ...

We're in a funny transition now even with B2B and B2C marketing. Don't you think ... it's just in every conversation I hear now.

Blogging (audio/video) and social media optimization strategies with YouTube and Google Video 'appear' enticing but ... you can't measure the results.

So, you can't tell you management what the payoff is.

But on the other hand traditional marketing isn't working very well anymore ... but it's safe because it's familiar. Do it even it hurts I suppose.

But on the other hand as they look over their shoulder there is this tidal wave of change occurring that isn't measurable yet it's equally undeniable.

What to do ... ?

Tom

Creative Commons - What Is It and Why Should I Care?

noreply@blogger.com (Tom) — Mon, 06 Nov 2006 05:56:00 +0000

Just saw this on www.revver.com and felt it was worthy of passing on.

Review 'coming' for the SoundDevices 722 Digital Recorder

noreply@blogger.com (Tom) — Mon, 06 Nov 2006 04:39:00 +0000

A few weeks ago I purchased a SoundDevices 722 and I've been so happy with it. It's expensive. We're talking $2k but it's all PRO. I wanted to actually use it for a few weeks at gigs on the road before talking about it. I'm mulling over the idea of using video for the review. In the meantime if you have questions feel free to send me a note.

Tom

On Old Timer around the Internet ...

noreply@blogger.com (Tom) — Mon, 06 Nov 2006 04:36:00 +0000

I posted a note on another blog I thought would be useful about my past experiences with Symbolics.com in the early 1980s. They are the number 1 (first) dot COM domain to ever be registered.

More on all this at SharonParish.typepad.com

Interview with Austin Energy's CIO - Andres Carvallo

noreply@blogger.com (Tom) — Sun, 05 Nov 2006 05:42:00 +0000

This is from the Oct. 27th update at EnterpriseLeadership.

Austin Energy, the 10th largest public utility in the United States, has a lofty corporate mission: To make Austin, Texas, the most livable city in the U.S. -- and why not? As chief information officer at Austin Energy, Andres Carvallo takes that goal seriously. In fact, he spearheaded a revolutionary program to transform a jumble of outdated legacy systems into a streamlined IT operation. He is now helping the company transform its business model to offer a range of commodity power services and to build the systems to deliver them to customers. Listen as Carvallo doesn't mince words about running IT as a business and as a service provider.

noreply@blogger.com (Tom) — Sun, 05 Nov 2006 05:28:00 +0000

This is a short animation done by a number of ambitious people in Houston and Austin, led by Walter Stewart.

It's about the life and times of a chad. Freedom's on the march. How will we recount our votes now with electronic voting machines?