Robert Allen of the Enlightened Wealth Institute apparently is in a mood to give stuff away. This free book is really worth picking up not just because it’s free, but because Robert Allen has created a LOT of wealthy folks with his training.

After reading MULTIPLE STREAMS OF INTERNET INCOME by Robert G. Allen, I met with my webmaster and we totally changed my publishing company’s website. Now we include fiction and non-fiction sections of the website and even offer e-books, seminars, and consulting services. Using inexpensive advertisements in a targeted group of e-zines and print magazines, we generated over 3,000 new customers visiting our website. Six hundred thirty four of them subscribed to our free newsletter and we generated sales of $1,242 in the first week! As we add new products and services and expand our advertising and marketing even further, sales should increase even more!

Your website, your blogspot, your wordpress, all these are part and parcel of your online real estate. And it can prove to be the best base-asset you would ever have if you know how to use it the best, as I learned at the enlightened wealth institute.

Your website (and any other asset such as blogspot etc) is the introduction of the product you are targeting to the customer from your side. They say, one has only 5-15 seconds to grab the attention of the customer and the only choice available is to succeed within this span. So, it is on your website’s landing page that you need to capture your visitor and make sure they keep coming back.

Now, this was just the first-level value proposition. A website is like wine – the older it grows in age, the more valuable it gets. As your website grows older, it gets an additional weight in the eyes of the search engines and that helps a lot in getting more visitors. Then of course, you have other ways of getting visitors to your online business only if you have another website – I learned a number of ways to draw serious traffic to my website at the enlightened wealth institute.

And then finally, there are ways that you can say a good-bye to your great friend – your website – if you want to. If you ever feel that you don’t want to continue in a certain business area probably because you have too much business anyway, but would love some immediate ready cash instead, there is a particular routine that you can follow to sell your website for a greater buck than you would originally imagine it to be worth. Neat, isn’t it?

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

Do you remember who landed on the moon first ever? Of course! Do you remember member who had first conquered the Mount Everest – the tallest peak in the world? Of course! Do you remember who the third human being to ever conquer the Mount Everest was? Or the second on to conquer the moon, for that matter? I don’t know about you, but I don’t. And I learned an extremely valuable piece of information at the enlightened wealth institute – either you are the best or you are among the rest.

How does that relate to an online business? It does, in several ways.

1. You would want to be the winner in your own rights – you would always want the customer to come to you and not love it if you are not the preferred choice of your customer’s destination. Yet, if you do not present yourself as the winner in the eyes of your customer, why would they come to you? Think of it, if you ever have a chance to get the best item, would you select the second best? As an online business you would also expect your customer to behave the same way.

2. You would feel equally bad, if not worse, if a customer returns to your market but dose not return to you. Once customers are made, you would want them to stick with you – and they won’t stick unless they feel you are the best. At the enlightened wealth institute I have picked up a few really effective ways to gain a customer and another few great ways that ensure that my customer remains my customer for the rest of life.

3. And finally, you would want to acquire new customers. If you manage your online reputation well enough to be marked as the best, you would be surprised to find how many customers simply walk into your online business, even ditching their older ones if that means so. Flip it – it translates to your nightmare of your customer leaving you and going to others – horrible.

So, in a nutshell, I would always to be the best one around for all the areas that I do my online businesses.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

As I learned at the enlightened wealth institute, positive mindset is the biggest human quality that one would ever require to drive the rest of their online business. A positive mindset can carry us to the development of a positive approach towards our online businesses, and to life as a whole.

To succeed online, one must

1. Keep selecting the right products
2. Keep measuring the nature, the levels, the strategy and the success levels of the competition
3. Keep beating the competition using proactive means and measures

If you notice, each of these steps involves a mental strength. Each of these steps is a challenge in its own right, and you need to win each of these steps with the right kind of approach. Goes without saying that if you have the right information and resource box at your fingertips such as the ones I use from the enlightened wealth institute then you are going to successfully overcome each of these challenges. However the fact still remains that you still need to perform and achieve.

To keep up your level of performance, to start with the belief that you can win, you need to acquire and maintain a positive frame of mind. This frame of mind elevates your mind to a level of stability, self-faith and hunger for further success. You start looking for more success and stop worrying whether you are doing well enough or not. Your approach now is positive, and you are all set to jump from success to further success.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

During my childhood, my daddy used to teach me how discipline in my every day life can make me a great human being. So imagine my surprise when I learned for a fact from the enlightened wealth institute that a disciplined approach can completely transform an online marketing business from an initial zero to potentially infinity.

In most of the cases, newbie online marketers start from zero with little or no real knowledge. Most of the starting is based on heresy information. Nothing can ever be more disastrous. And the inevitable disaster becomes obvious when one looks back and finds the apparently alarming statistic of more than 90% online marketers failing to ever establish.

What they lack is, in a single word, discipline. Their approach to the business and the process as a whole is haphazard. Their expectations are not realistic – in fact many a time they do not have any clue on what is to be expected. They never perform any systematic marketing. Their product identification is shoddy. Product identification is an art that I learned at the enlightened wealth institute, and one has to be perfect in this step if they ever hope to succeed in the overall system.

In the rare case that they get lucky with their first product and look to jump into the next one, there is often absolutely no reason of selecting the second one barring either personal comfort level of selling/knowing that item, or another hearing that the item sells well without much idea about the circumstances under which they sell well. Then there could be no second time of success, and there is not one.

It is only a disciplined approach to market research that can mark the difference of efforts and fruitful efforts, so one needs to get the right education and right discipline. There is no second road forward.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

Today’s world is dynamic. New strategies and techniques come up everyday, and many of them are powerful enough to propel your business to its zenith. Hence as an online entrepreneur you would not want to miss out any such opportunity. Worse still, if you miss out and your competitor does not, you lose. At the enlightened wealth institute, I learned exactly how to put this obvious strategy into action – something that most online businesses fail to implement.

First of all, you must be aware of any current and upcoming system that could trigger success to your business. For this, you need to know what the upcoming systems and applications are (such as what Youtube and Social Bookmarking systems were and to some extent still are). You must be in constant touch with updated resources such as the ones by the enlightened wealth institute to remain perpetually updated.

Then, you must know among the resources, which are the ones that can possibly well-fit into your business model. You would also want to figure out which ones are some of the other models that fit reasonably well.

Now is the time to prioritize. It is not necessary that just because your business model seems to fit one of the techniques, that technique is your first priority. No. This is where you knowledge and concept of technique identification and understanding the inner values of the present and the future of your business plays a critical role.

Thus, with an open mind backed by a deep knowledge, you can deliver a telling positive impact in a short period on your business, correctly applying the relevant recent developments to the fullest and best extent to gain the maximum mileage.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

You have heard it too often from the so-called marketing gurus – “take action”. As I learned at the enlightened wealth institute, taking an action is often translates to wasted energy and investment unless you know how to take the right action.

I am not trying to claim that remaining frozen on your armchair is going to help you. No, you do have to act, and act wisely. The key factor to your action is your wisdom. Has it not been innate to the human civilization? Why is it that human beings are ahead of every other animal race? This is simply because we are more intelligent and we take more educated actions. Why, then are some human beings more advanced in their lives than others? Again, it is simple enough – they fine-tune their actions to translate into better fruits.

So, as you clearly see, every bit of real life evidence strongly supports the power of knowledge. And the online business is no exception either. I have seen in my own career what a tremendous difference my learning at the enlightened wealth institute had made – how I had managed to exponentially grow my business using my knowledge, and yet how surprisingly effortless has the growth phase been.

The bottom line remains that one still needs to take action to succeed in an online business, but the action is only an icing on the cake. The education is the real cake, and one must have a solid grasp upon the fundamentals in order to succeed.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

In one of my earlier posts I had talked about the 4 myths that always surround a home based business. At the enlightened wealth institute I learned that these are indeed myths and one must remain positive to overcome them. It is only positive mindset that can carry you across the ocean.

1. The first myth is that real knowledge is insignificant to run a home based online business. But if you think of yourself in a customer’s shoes, which one would be your choice destination? A business that sales cake and butter or a business that sells cake, bread and butter? I would select the latter – cake and raw butter do not connect in real life.

2. The nest myth is that one could be lazy and yet become an overnight millionaire. Well, if you believe this is business and not lottery or gambling, you need to work to a good extent. And if you believe that it is only luck and not hard work then you may as well go to sleep and hope to wake up a neo-millionaire. Of course, this never happens. In fact, what I learned at the enlightened wealth institute is that you need educated work to work magnitudes lesser and yet earn much more.

3. The third myth is that one can have a high number of customers in every possible niche right today evening – just because they have started putting up the first website. In fact, surprisingly, this is often the expectation of the first-day home based online business builder. Surprised that these would disappear on the second day? These business owners need to do background work, not luck-shuffling.

4. The latest myth with the advent of Web 2.0 is that one must have a great social network to be successful as a home based online business. Honestly, you may advertise your business to you small online social network and maybe your direct friends will tell their friends also, but do you hope your friends’ friends to recommend your services further? Never, unless you are doing a seriously good job with your product. Remember, people buy to fulfill their needs, not to fulfill your money-making desire. One must learn how to provide serious value to a laser-targeted audience top succeed.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

As you very well know, I own my fair set of home based online businesses. It involves online marketing also. As a beginner, when I was grappling for success, I would always keep wondering about how so many others keep succeeding always. I would have my tiny bits and pieces of success here and there, but I had taken them to be accidents. Little did I realize before I started my learning process at the enlightened wealth institute that I would learn to turn every single tiny bit of success to a full-fledged flyer.

Whether the glass of water is half-full or half-empty depends upon the way you look towards it. Most of us often tend to firmly believe that the glass is half empty. But what they often miss is that the glass is also half-full and that did not happen out of the blue.

It takes time and effort to start knowing what to fill (identify the glass – target audience identification), then what to fill with (identify water versus milk – product identification), getting the filling substance (procuring the best source of water or milk – product source identification), actually filling the glass up with the water or the milk (executing the project – the actual marketing) and finally estimating success and deciding how to fill the rest of the glass (project evaluation and planning the further business strategy).

At the enlightened wealth institute, I learned the detail of each of these steps in detail, and today I do each of these with almost an innate capability. My glass is always half-full shortly after I begin, and it becomes completely full in another reasonably quick time.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!

I have seen a flurry of Internet business resources scattered all over the web in my years as an online business owner. There are scams, but there are great resources also. These resources are great enough to make one successful, if they knew how to use them properly. And this “if they knew” is the biggest catch. The knowledge I received at the enlightened wealth institute is what differentiates me from “them”.

A successful online business needs a number of resources of different kinds. Each resource must cover at least one of the building blocks that the success of online businesses hinges upon. Each building block must also be covered by at least one such resource. Only this two-directional coverage (each resource covering some business building blocks and each building block being covered by some resource) can yield a complete control to the business owner.

However, the greatest point of confusion is often that the online business owner is unaware of some business building blocks that should have been made, and are even more unaware of the right resources to use for such blocks. Every resource covering a business building block claims itself to be the best in the world, but are they really what they claim to be?

At the enlightened wealth institute, I learned how to distinguish between a good and not-so-good online business resource. I learned how to identify a comprehensive set of business development resources, and how to ignore some resources to maximize my coverage and profits, and minimize my cost, time and efforts. Today, looking back, I fully understand the value that my capability of making such resource selection has brought onto my online business.

From Tammy Powell, a enlightened wealth institute ‘student gone wildly successful!