★★★ Tip  – How to Crack the Code to Your Authentic Personal Brand ★★★

Personal branding is a term fraught with misconceptions. It conjures up images of slickly packaged, scandal-tainted celebrities, who manipulate us into buying lots and lots of things.

That’s not what I am talking about.

Your authentic personal brand (APB) is deeply rooted in your unique combination of skills, strengths, imperfections, passions, values and creative abilities.

Here’s a two step process to crack the code to your APB:

Step 1 – EXCAVATE

In this step you want to collect data about the qualities that make up your APB.  A 360 assessment is a great way to get objective and confidential feedback from a variety of sources who know you well.

Try this:  Create your own 360 assessment using a tool like Google Survey or Survey Monkey.  Send it out to colleagues, mentors, former bosses, friends, and family.  Ask 3-5 basic questions like: What are my biggest strengths?   When you think of me, what top 3 qualities come to mind?  In what areas do I need improvement?

Step 2 – CLARIFY

Take a look at the data you gathered in Step 1 and begin to make sense of it.  Look for recurring themes/qualities in the feedback you receive.

Explore these Qs: What are you noticing that is really unique about you?  What qualities do you want to amplify?  What qualities do you need to minimize?

Next week’s tip (last in the series) will show you how to elevate and leverage your APB.

This is an excerpt of the powerful process I’ll take you through in the Brand Y.O.U. Business  Bootcamp, starting in a couple of weeks.

 Join me on Thursday, February 5th at 7pm ET (4pm PT) for a 30-minute, no-cost, Bootcamp Q&A Webinar.  

Here’s the link to join the no-cost webinar:  https://attendee.gotowebinar.com/register/313137977230325250

★★★★★★

INFO ON BOOTCAMP:  http://www.tao-leadership.com/bootcampnow/                                                                                                                                                                          

Personal Branding Series Tip #1  

Personal Branding Series Tip #2 

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I get the feeling 2015 will bring you lots of opportunities to “pitch” potential clients.  Here is an excerpt of the 3 C’s Formula that I teach in Bootcamp. CAUTION: One participant used these concepts and doubled the price of her coaching package, pitched her new, higher priced package to a potential client and the client bought it – no questions asked!

★★★ Tip #2 – How To Deliver A Compelling Pitch ★★★

Here’s the 3 C’s Formula our Bootcamper used successfully.  Use it for yourself!

Clarity + Confidence = Compelling

  1.  Clarity:  Get clear about:

• WHO YOU ARE (your authentic personal brand)
• WHAT YOU DO (how you solve your client’s Big Fat Problem/s)
• WHO YOU DO IT FOR (your ideal client/s, aka, the people whose BIg Fat Problem/s you solve)

  2.  Confidence:  Clarity produces confidence. When you are clear about who you are, what you do, and who you do it for, you feel more self assured.  With serotonin levels on the rise and a figurative swagger in your step, you are able to approach and engage potential clients with increased faith in your abilities.

  3.  Compelling:  Clarity + confidence activates your attractiveness and compels others to pay attention to you. Your presence, expressiveness and communication skills work together in concert to help you get your message across in a most persuasive way.  Add to that, a branded process + a specific offer, and you will be able to increase, maybe even double, your prices.

We explored the 3 C’s Formula in more depth on the LIVE Coaching Calls in Bootcamp.  Try it yourself and let me know how it works for you!

INFO ON BOOTCAMP:  http://www.tao-leadership.com/bootcampnow/

$500 off coupon:  bootcamp2015

Missed Tip #1 – Your Differentiators?  You can find it here – Personal Branding Series Tip #1 

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My New Year’s gift to you is this Personal Branding Series – Tips 1-4.   Enjoy!

★★★Tip #1 – How to discover AND articulate your differentiators★★★

As you know, I launched the inaugural Brand Y.O.U. Business Bootcamp- For Coaches, last fall, to great success. One of the topics that was a big hit was my version of how to discover AND articulate your uniqueness in ways that make your competition irrelevant.

Here is an excerpt of what I teach in Bootcamp. I wanted to share it with you so you could use it right away.

How to discover AND articulate your differentiators

If a potential client asked you why they should hire you or use your product or service, what would you say?  Would you say they should hire you because you are good at what you do?  You are a hard worker?  You are flexible/resourceful, efficient?  Sure you are, and so are your competitors.

These words alone are NOT your differentiators, the story behind the words IS your differentiator. Try this:

• Ask yourself, “How did I learn to be good at what I do/hard worker/flexible/ resourceful/efficient?”.  Reflect on the stories and experiences that shaped and developed those qualities in you.
• Examine your race, gender, orientation, talents, hobbies, and experiences because these provide you with a unique perspective which is the key to what differentiates you from others.
• Share your story or your unique perspective with your potential client as a way to highlight your differentiator(s).

The next Brand Y.O.U. Business Bootcamp- For Coaches, starts Tuesday, February 10, 2015. One of the things we cover in Bootcamp is how to  identify and leverage your uniqueness in ways that make the competition irrelevant.

Here’s more info on Bootcamp:  http://www.tao-leadership.com/bootcampnow/

Use this code to get $500 off February Bootcamp:  bootcamp2015

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BE ALL IN.  When you’re fully committed to your message, all-in, it’s reflected in your voice. Think about it, any time you’re fully emotionally engaged in delivering a message, whether in business or personal life, your voice automatically changes pitch, tone, tempo, volume, i.e. vocal variety. Authentic vocal variety  is what it takes to hook and maintain your audience’s attention and ultimately drive results.

Join me to learn more about the #1 way to develop vocal variety.

IN THIS EPISODE, YOU’LL LEARN:

• What vocal variety is and why it’s critical to engaging your audience
• How to impart messages that appropriately connect with your audience
• How your voice relates to, and reflects, emotion
• How to be emotionally engaged and why it works
• The #1 way to develop vocal variety

CLICK HERE TO LISTEN TO:

“The #1 Way to Develop Vocal Variety”

WANT TO LEARN MORE?

★ Watch our FREE Webinar: “5 Ways to Communicate With Impact For Virtual Teams

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WHO IS IN THE AUDIENCE? It often happens that we are consumed with our message – Is it supported by enough credible data? Is it thorough? Is it organized clearly? These are all important questions to ask yourself, but these questions are not as important as asking yourself, WHO is in the audience? You might have a phenomenal message but it could fall flat if you don’t know who the influencers are in your audience.

Join me and learn why knowing your audience is critical to driving results with EVERY call!

IN THIS EPISODE, YOU’LL LEARN:

• Why your audience is MORE important than your message
• How to identify key influencers
• How to craft your message to align with your audience AND drive results
• The 3 key questions to ask yourself in crafting a message to get buy-in and drive action

CLICK HERE TO LISTEN TO:

“Know Your AUDIENCE, Influence Your AUDIENCE”

WANT TO LEARN MORE?

★ Watch our FREE Webinar: “5 Ways to Communicate With Impact For Virtual Teams

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