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Mobile Marketing

Cross-Channel Orchestration

Mobile Marketing

Engage Everywhere and Often with Mobile

Convert Customers Across Devices with Orchestrated Mobile Marketing
Oracle Responsys equips mobile marketers with industry-leading tools like Push, Rich Push, In-App, SMS and MMS messaging to connect with customers across devices, drive engagement and retention, and enhance mobile revenue.
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How does Oracle Mobile Marketing help marketers create personalized, relevant mobile experiences?
Oracle Mobile Marketing lets marketers leverage deep customer profiles and cross-channel data points to design, personalize, test, deliver, measure and iterate mobile marketing programs that are contextual, adaptive, and personalized—all from one simple canvas.
What makes Oracle Mobile Marketing different than other mobile platforms?
Our sophisticated, yet easy to use, digital marketing platform, Oracle Mobile Marketing, empowers data-driven marketers with powerful, enterprise-ready tools that reduce IT dependencies, increase marketing efficiencies, and enable greater freedom to innovate.

Modern Marketing Essentials Guide: Mobile Marketing

Nearly everyone has a mobile phone and many are smartphones. Developing a mobile marketing strategy is essential. Learn the five key things you need to know.


B&Q Uses Kinetic Email Module to Increase Mobile Engagement 32%

B&Q needed a solution to boost engagement rates within the body of the email.

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Build.com Harnesses Data to Enable More One-to-One Interactions

Build.com leveraged customer data to send highly personalized messages based on habits, preferences, and behaviors.

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“We’re getting data from many sources and analyzing it to create a blueprint for each customer. That lets us send communications that offer high value and that customers are delighted to receive.”

Daniel Reardon | Email Marketing Manager, Build.com

LookBook 2015

LookBook 2015 showcases the best branding and marketing campaigns of the year so you can see how designs, content, and innovative execution can inspire your own creative journey.

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Oracle Named A Leader in 2016 Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 Gartner Magic Quadrant for Multichannel Campaign Management (MCCM). Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.


Mobile Email Guide

This guide walks you through where to begin optimizing mobile experiences and provides some design strategies to help you capture those clicks.