TCA Push N Pull

Effectively Leveraging Facebook Advertising (Part 1)

Jocelyn — Thu, 29 Jul 2010 13:41:23 +0000

We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for. We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days:

Old Spice Guy Wins the Hearts of Many, Including Ours

Andrew — Thu, 15 Jul 2010 21:56:55 +0000

Do you remember the off-the-wall Superbowl ad featuring a suave, manly man describing the manliness of Old Spice? (If you don’t, the ad is embedded below.) At that point the advertising campaign was good – witty, memorable, and on-brand. But this week, the campaign evolved into one of the best [...]

A Facebook Movie: Social Media Becomes Part of Traditional Media

Bailey — Thu, 08 Jul 2010 20:33:18 +0000

Two weeks ago Columbia Pictures released the first preview for their new movie that will come out this fall, the “Facebook movie,” or, what is actually titled The Social Network. The movie tells the story of Mark Zuckerberg (played by Jesse Eisenberg), the founder of Facebook, during his college years [...]

The Brand is Hero No More

Jocelyn — Thu, 01 Jul 2010 14:04:38 +0000

Every person, journalist, blogger is talking about the evolution of media. Traditional means of communication have been turned upside down and shaken up. Social media is now becoming the norm, changing the way that we view information distribution. As advertisers, this change has a huge affect on what we do. We [...]

Sighting: Promoted Tweets

Jocelyn — Thu, 24 Jun 2010 19:05:30 +0000

I saw this the other day when I logged in to Twitter: a promoted trending topic. I knew that Twitter had rolled out a promoted tweet platform, but didn’t expect it to come in this form. I grabbed a screenshot and tucked the occurrence in my mind for deep thought.

More [...]

Cut the Crap – No More Lofty Social Media Terms

Jocelyn — Fri, 18 Jun 2010 18:42:23 +0000

So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah blah. I think it is time we all shut up.

I don’t mean that we stop talking about social [...]

Big Results for Smaller Brands

Jocelyn — Thu, 10 Jun 2010 14:56:49 +0000

In the past, you could have over 90% ACV nationwide (for non-food folks, that’s grocery store penetration), and your product may sell $40 million nationwide, but that still doesn’t allow for anything approaching an adequate budget for traditional media on a national level. But there’s another way to approach it [...]

Stop giving “social media” all the credit

Andrew — Wed, 09 Jun 2010 14:16:13 +0000

I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s not really social media that got all those people through the doors of Starbucks. Those people came to get something [...]

Bailey’s Journal – Blog Posts from Cyphers’ Newest Employee

Andrew — Mon, 07 Jun 2010 21:09:44 +0000

Bailey Whittaker, a recent graduate from Towson University, has recently joined The Cyphers Agency Push ‘N Pull team. She will post regularly on our blog as she learns more about how we use word of mouth marketing for our clients, so you can learn what we do [...]

5 Tips on how to pitch bloggers

Andrew — Mon, 07 Jun 2010 20:58:35 +0000

Our clients hire us because they want advertising. They have a message that they want to get out to their target audience. Blogs are an excellent tool to use, because they attract specific audiences. The only problem is that we don’t have control over what is posted on a blog, [...]