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	<title>TCA Push N Pull</title>
	
	<link>http://www.tcapushnpull.com</link>
	<description>Push N Pull is all about advertising, social media, and especially word of mouth marketing.</description>
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		<title>How to: create a viral video</title>
		<link>http://www.tcapushnpull.com/2010/03/how-to-create-a-viral-video/</link>
		<comments>http://www.tcapushnpull.com/2010/03/how-to-create-a-viral-video/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 16:12:18 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[awesome stuff]]></category>
		<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1648</guid>
		<description><![CDATA[
			
				
			
		
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips from a UFC fighter? Or maybe it&#8217;s because Chuck and his girlfriend are completely naked.

It turns out that this is a viral [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reach of Social Media: From Runway to Twitter</title>
		<link>http://www.tcapushnpull.com/2010/02/the-reach-of-social-media-from-runway-to-twitter/</link>
		<comments>http://www.tcapushnpull.com/2010/02/the-reach-of-social-media-from-runway-to-twitter/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:17:40 +0000</pubDate>
		<dc:creator>Jocelyn</dc:creator>
				<category><![CDATA[awesome stuff]]></category>
		<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[social media impact]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Fashion and Social Media]]></category>
		<category><![CDATA[integrated communications]]></category>
		<category><![CDATA[New York Fashion Week]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1627</guid>
		<description><![CDATA[
			
				
			
		
This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some amazing friends and once in a life time opportunities, I attended the Christian Siriano Fall 2010 Collection, as well as Naomi Campbell&#8217;s Fashion Show for [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2010/02/the-reach-of-social-media-from-runway-to-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Measurement</title>
		<link>http://www.tcapushnpull.com/2010/02/social-media-measurement/</link>
		<comments>http://www.tcapushnpull.com/2010/02/social-media-measurement/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:46:45 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[social media impact]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[social media goals]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media tracking]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1619</guid>
		<description><![CDATA[
			
				
			
		
Tim Trefren recently wrote one of the best blogs I&#8217;ve ever read in regards to social media tracking (although that&#8217;s not necessarily saying much, because people seem to write vaguely about the issue).
I wanted to commend him on his &#8220;3 new ways to measure the social web&#8221; even though none of them are new. We&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2010/02/social-media-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We’re With Stupid…</title>
		<link>http://www.tcapushnpull.com/2010/01/were-with-stupid/</link>
		<comments>http://www.tcapushnpull.com/2010/01/were-with-stupid/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 21:19:51 +0000</pubDate>
		<dc:creator>Jocelyn</dc:creator>
				<category><![CDATA[how NOT to WOM]]></category>
		<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[social media impact]]></category>
		<category><![CDATA[Annapolis Ad Agency]]></category>
		<category><![CDATA[Campaign Integration]]></category>
		<category><![CDATA[defining your brand]]></category>
		<category><![CDATA[integrated communications]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Integration]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1606</guid>
		<description><![CDATA[
			
				
			
		


Okay, well not literally, but we have been captivated and intrigued by Diesel&#8217;s recent Be Stupid campaign. You&#8217;ve just got to check out the website.

There is some pretty strong stuff going on there. The website and campaign message are both unique and well-built, especially for Diesel&#8217;s existing (or intended) audience base. The creative is bold and in your [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2010/01/were-with-stupid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook retweet option now functional</title>
		<link>http://www.tcapushnpull.com/2010/01/facebook-retweet-option-now-functional/</link>
		<comments>http://www.tcapushnpull.com/2010/01/facebook-retweet-option-now-functional/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:29:49 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1602</guid>
		<description><![CDATA[
			
				
			
		
We&#8217;ve been wondering for a while now how long it would take Facebook to give users the ability to share something that someone else on facebook has posted. Until now, we&#8217;ve had to repost it ourselves and manually give someone else credit.
But now, via the &#8220;share&#8221; link on people&#8217;s wall posts, Facebook will say where [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2010/01/facebook-retweet-option-now-functional/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Check out some of our Facebook Fan Page insights</title>
		<link>http://www.tcapushnpull.com/2010/01/check-out-some-of-our-facebook-fan-page-insights/</link>
		<comments>http://www.tcapushnpull.com/2010/01/check-out-some-of-our-facebook-fan-page-insights/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 20:42:23 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1597</guid>
		<description><![CDATA[
			
				
			
		
Facebook fan page &#8220;insights&#8221; are one of the ways to track interaction with your fans on Facebook. Although it&#8217;s not our most powerful analytical tool for interaction, it&#8217;s certainly better than nothing, and includes some neat features.
One way we use Facebook fan page &#8220;insights&#8221; is to monitor the trend of our fan accumulation across our [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2010/01/check-out-some-of-our-facebook-fan-page-insights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh, 2009, You Were Good To Us…</title>
		<link>http://www.tcapushnpull.com/2010/01/oh-2009-you-were-good-to-us/</link>
		<comments>http://www.tcapushnpull.com/2010/01/oh-2009-you-were-good-to-us/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 17:49:47 +0000</pubDate>
		<dc:creator>Jocelyn</dc:creator>
				<category><![CDATA[awesome stuff]]></category>
		<category><![CDATA[social media impact]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[what is social media]]></category>
		<category><![CDATA[Annapolis Ad Agency]]></category>
		<category><![CDATA[integrated communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media goals]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1587</guid>
		<description><![CDATA[
			
				
			
		
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the industry. We’ve also continued to think outside of the box, living and breathing creativity.
Now that this hectic year is [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2010/01/oh-2009-you-were-good-to-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pepsi skips Superbowl ad in lieu of $20M social media campaign</title>
		<link>http://www.tcapushnpull.com/2009/12/pepsi-skips-superbowl-ad-in-lieu-of-20m-social-media-campaign/</link>
		<comments>http://www.tcapushnpull.com/2009/12/pepsi-skips-superbowl-ad-in-lieu-of-20m-social-media-campaign/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 21:28:58 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[social media impact]]></category>
		<category><![CDATA[Annapolis]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1585</guid>
		<description><![CDATA[
			
				
			
		
In a seismic move for the advertising industry, one of the superbowl&#8217;s largest and most consistent advertisers (23 years straight!) won&#8217;t be making an appearance this year. Instead, Pepsi is running a campaign to see how they can better local communities.
[thanks to Mashable for posting a blog about this]
What does this mean for advertising? Well [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2009/12/pepsi-skips-superbowl-ad-in-lieu-of-20m-social-media-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Can See Right Through You</title>
		<link>http://www.tcapushnpull.com/2009/12/we-can-see-right-through-you/</link>
		<comments>http://www.tcapushnpull.com/2009/12/we-can-see-right-through-you/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:40:41 +0000</pubDate>
		<dc:creator>Jocelyn</dc:creator>
				<category><![CDATA[how NOT to WOM]]></category>
		<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[social media impact]]></category>
		<category><![CDATA[Annapolis Ad Agency]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1569</guid>
		<description><![CDATA[
			
				
			
		
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your products or services, being sneaky and shady definitely doesn’t help create a pretty picture. If you are open, it allows your consumers to give real [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2009/12/we-can-see-right-through-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Well that’s one way</title>
		<link>http://www.tcapushnpull.com/2009/12/well-thats-one-way/</link>
		<comments>http://www.tcapushnpull.com/2009/12/well-thats-one-way/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:40:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[how to WOM]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[How to create a facebook ad]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://www.tcapushnpull.com/?p=1560</guid>
		<description><![CDATA[
			
				
			
		
Want to increase web traffic through social networking sites? You just experienced one way &#8211; a Facebook ad.
(didn&#8217;t get here by clicking a facebook ad? Click here for explanation)
These ads are great because they are:
- Easy to create
- Relatively cheap
- Targeted by geography, demographics, and keywords in Facebook profile. (To reach YOU, we targeted our [...]]]></description>
		<wfw:commentRss>http://www.tcapushnpull.com/2009/12/well-thats-one-way/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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