In a world of heightened digital communication, it is important for nonprofits to capitalize on social media trends to generate donations. Social media is a one-stop-shop for elevating your voice and demanding the attention of an audience. Look no further than your computer screen, and dive into these 3 tips on how to raise money […]

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Trade associations are gaining a stronger presence across the board on social media. Each platform provides a unique opportunity to reach different audiences that are made up of members, consumers, industry professionals, and general admirers of your brand. Before developing a social media strategy, use this 5-item checklist when auditing your association’s accounts on LinkedIn, […]

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While LinkedIn is more of a professional networking space, it’s important to have a humanized tone to your company’s content in order to keep your audience engaged. It’s easy to create a stiffer persona on this platform but what people really want is content that’s digestible and relatable. Read on for some tips on how […]

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With the always rising popularity of video content, Instagram Stories has become a useful tool for many to create their own original short videos. Did you know there are over 500 million active daily Instagram Stories users? It’s now easier than ever to connect with your followers with different and unique content. We’ve compiled four […]

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When it comes to managing your social media, it can be difficult to find a happy medium between brand awareness and direct response. Through practical scheduling and engagement assessments, a content calendar can be curated to encompass all of the topics you want to be covered.  Brand awareness: What you should be covering When someone […]

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Instagram’s long-form video application, IGTV, provides a whole new stream of content for users to engage with and for businesses to utilize for their brand. With a longer time allotment than most online video platforms, IGTV is a surefire way for brands to produce a new, creative line of content. Here are 5 ways your […]

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Twitter is an ideal platform to use for generating new and creative ads for your brand or business since there is no minimum advertising budget. Over the past several months, Twitter has reported a large increase in use, which means there’s no better time than now to create compelling ads.  Setting up your ad: Before […]

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Paid advertising on social media allows brands to expand their reach to those who aren’t currently following their pages but would benefit from knowing about their message. LinkedIn has evolved significantly over the last 5 years to become a major player in the social networking game. Business-to-business (B2B) brands have found a home on LinkedIn […]

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Over 98 percent of college-aged students use social media, so why are so many universities missing the mark on digital marketing? There are a variety of reasons, most of which are a simple fix. Once they are implemented, these tips are a surefire way for universities to increase engagement, attract their target audience, and become […]

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