TDWI Channel - Data Analysis and Design

Developing and Branding Your Analytics Communities

Tue, 08 May 2012 07:00:00 GMT

How can the principles of branding be applied to BI to help multiple groups in large organizations work collaboratively across departmental boundaries?

Busting 7 Myths about Data Quality Management

Tue, 01 May 2012 07:00:00 GMT

This paper, written by David Loshin of Knowledge Integrity, Inc., highlights some of the most common myths about data quality management and guides the reader in developing an effective DQM strategy.

Getting the “Business” into Business-Oriented Data Modeling: Practical Techniques and Examples

Tue, 01 May 2012 07:00:00 GMT

Data modeling is often seen as a technical activity, indistinguishable from database design. However, with the right perspective and techniques, data models are extremely useful to other stakeholders.

BI Experts: No Time for BI Complacency

Tue, 27 Mar 2012 07:00:00 GMT

Three catalysts that are changing BI and data warehousing.

BI Teams Need to Take a Page from Apple's Book

Tue, 21 Feb 2012 07:00:00 GMT

BI teams need to focus on what business users want most.

Q&A: Data Strategies and Philosophical Dilemmas

Tue, 10 Jan 2012 07:00:00 GMT

We examine how creating a data strategy has philosophical implications, raising ethical questions about analytics and emphasizing the need for data governance.

Building Blocks for Segmentation: Advancements in Market Segmentation

Fri, 16 Dec 2011 18:03:09 GMT

The essence of any segmentation strategy is to allow a company to craft value propositions for specific products and services. There are many ways to develop a segmentation scheme. A widely used approach is to execute a primary research study among a representative sample of customers and prospects.

Big Questions Simmered for Data Analysts in 2011

Tue, 13 Dec 2011 07:00:00 GMT

The role of data analyst has struggled for clarity on standards this year as the importance of analytics advances.

Three Keys to Better Data-Driven Decisions: What You Should Know...Right Now

Thu, 08 Dec 2011 22:55:14 GMT

Small and midsize companies everywhere are inundated with waves of data -- about products, competitors, suppliers, and customers. This information explosion is not the only problem facing companies when it comes to data management. There’s also a tendency for employees to create and maintain files on local drives rather than shared databases, effectively creating “micro-silos” of data.

6 Surprises On My Way from Data to Analysis

Tue, 29 Nov 2011 07:00:00 GMT

What do you do when you have data but insufficient data analysis skills? You find a guide -- and surprises as a result.