One of the more interesting projects to emerge from Evernote’s 2013 Devcup hackathon is called Postach.io, a new blogging platform that turns your Evernote notebook into a content management system. Input Logic, the Vancouver-based company behind the now just four-week-old service, has already caught the attention of local investors, as well as Evernote, who met with the team to discuss possible monetization ideas.

Input Logic was founded two years ago by UI designer Shawn Adrian and programmer Gavin Vickery, with the intention of becoming a software development firm. The company bootstrapped its first app, proposal writing aid QuoteRobot, and has sustained itself with contract work over the past couple of years. The five-person team (three full-time) has worked for clients, including Nest, Michael Kors, ski resort Mt. Washington, and others, doing everything from coding to design.

This year, the company stopped doing client work to focus on Postach.io instead.

Adrian says that, initially, neither he nor Vickery were Evernote users, having “not drank the Kool-Aid,” so to speak. But at the urging of Lance Tracey, Full Stack partner (now investor, who just funded the company with $200K), they decided to take another look.

“We started playing with it, got into it, and said ‘hey, this thing has really come a long way,’” Adrian explains. “And Gavin especially just got fully addicted to it,” he adds.

Later on, when the co-founders were collaborating on documentation for a newly redesigned QuoteRobot using Evernote, a thought occurred to them: “Wouldn’t it be great if we could just publish it instead?” Vickery, too, wanted that same functionality for his own blog – he writes all his blog posts in Evernote anyway, why not just publish directly from there?

So they decided to build a service that did just that.

Having worked on CMSes in the past, the team built Postach.io to include nearly everything you would expect from a lightweight blogging system: customizable themes, RSS (Atom) feeds, built-in Disqus commenting, support for multimedia, and more. In fact, anything you can store in Evernote – images, audio, video/YouTube, etc. – will work on Postach.io, too.

Currently, the half dozen themes available are reminiscent of sites like Svbtle or Medium, favoring clean, minimalistic design and rounded icons. Now the plan is to extend Postach.io’s feature set even further, with special themes designed for Evernote Food and Hello app users, as well as support for social sharing, wikis,  and community features designed to help new bloggers have their content found.

To use Postach.io yourself, after setting up an account and authorizing the service with Evernote, it’s only a matter of tagging posts in a pre-determined notebook with the tag “publish” to make them go live on your blog. You can also use Evernote’s date field to schedule posts for a later time.

Blogs are given their own subdomains like yourname.postach.io, for example, but you can have them work with your own URL instead, if you choose.

In the future, the service might monetize by charging for premium features or converting users to Evernote Premium, while doing a rev share with Evernote. But those ideas are still in the works. Today, the focus is on growing the product and user base, which today includes 1,500 bloggers who signed up since the April debut.

Blogging platforms, of course, are numerous – from the big guys like Tumblr, WordPress and Blogger to newcomers like Medium, Svbtle, and Posterous repository Posthaven. But the team behind Postach.io see the value in building on top of a successful platform instead of creating a destination site of their own. (And they’re not the only ones with the same idea: see also Everblog or maybe this IFTTT recipe.)

“One of the big things with Evernote is that you own your content – it’s actually on your own computer,” Adrian explains. “Even if our servers are struck by lighting and everything falls apart, everyone will have their blog posts.”

Interested users can sign up for Postach.io here.

Tripshare, an iPad application for travel planning, is joining a crowded space. But its CEO knows a little something about the industry – Bob Dana was the former employee No. 1 and first CFO of Virgin America. He once wrote the business plan and feasibility study for Sir Richard Branson in 2003. And now he’s doing a travel startup.

Dana tells us the inspiration for Tripshare was based on a personal experience he had years ago. As CFO, he spent 10 hours on a plane each week flying back and forth from New York to California. In 2006, Dana was trying to convince his family to come out to California for a vacation, so he put together a proposed itinerary to help sell the idea.

“I ended up preparing this 10-page Word document that included text and photos I cut and pasted from various websites. It was intended to be persuasive in nature, and collaborative, too,” he explains. “I thought afterwards, that collaborative travel planning was something that was rather difficult to do.”

But not only was it difficult to plan, it was also hard to move from the point of inspiration and discovery to actually booking the trip. This idea later formed the basis for Tripshare, which he founded two years ago.

The app was originally built in conjunction with then co-founder and CTO Ken Goto, a former director of engineering at Apple. Goto has since moved on but his ex-Apple development team, including acting CTO Eric Kapke, now continues the work.

The app itself has actually been live in the iTunes App Store as unpublicized beta since August 2012. However, though that app was functionally similar, it drew some criticisms from early users because of its user interface. Today’s version is an overhaul and much improved.

Still, despite having done no publicity or marketing, Tripshare has been downloaded nearly 20,000 times while still a work in progress. In other words, today’s release is technically a version 2.0, but for all intents and purposes, this is the big debut.

Designed for those planning vacations or other complex trips with multiple destinations or activities, Tripshare allows you to browse, collect and share information with others before booking. Using the iPad’s big screen, you can flip through photos of destinations and lodgings, create itineraries and discover flights, hotels, restaurants, activities and more.

Today, the app allows you to explore more than 20,000 cities worldwide, plus 500,000+ lodging options, thousands of flights, and more than 200,000 tours, activities and restaurants.

After creating a sample itinerary, you can then share it to other Tripshare iPad users, or via email, Facebook, and Twitter. For those not using the iPad application, the shared trip displays in the web browser. These trips can include all the details, too – photos, descriptions, reviews and prices – so your family and/or friends won’t have to redo the work on their end before giving you their feedback. Pricing and availability also update in real time, something another new planning app, Pintrips, offers as well, but on the web.

Users can also communicate with the trip organizer within the application using an IM-like chatting function, or leave suggestions if the trip’s planner is offline.

While there are quite a few trip planning applications and services on the market (and that’s an understatement ) what makes Tripshare stand out is not the uniqueness of the idea, but the overall package. The app’s user interface is easy to use, which is critical when planning complicated trips where you’re trying to pack in a lot of activities and outings.

At first glance, Tripshare seems inspired by Khosla-backed social travel app Jetpac, which uses smart technology to index photos from social networks, allowing you to see where friends have traveled in order to find inspiration for trip-planning purposes. It has the same general layout, and it shares some common features, such as the idea of making a list of places you want to go.

But Tripshare’s photos don’t come from Facebook. They’re high-resolution images from its travel partners, including HomeAway, Fly.com, the Expedia Affiliate Network, and Viator.com. Plus, the overall vision for the application is not one of just inspiration, but converting that inspiration into an actionable itinerary by actually allowing you to book the trip, including the flights, hotels, outings and more, directly in the app.

Dana says the company plans to integrate content from more travel aggregators and services into the app in time, including things like vacation rentals from Flipkey, car rentals, restaurant reservations, cruises, safaris, and even travel insurance. By year end, the plan is to have many of these live, as well as an iPhone-optimized application. Afterwards, the goal will be to further build up the social community.

Tripshare is backed by $1.47 million in angel funding; some of that is founder money, and the other part comes mainly from the New York angels community, including David S. Rose.

The app itself is free to users, as it will earn revenue via a percentage of the bookings users make. Tripshare is live here on iTunes.

How do you market a hot new TV show without the benefit of commercial space that you can fill with network promos? Just ask Netflix. The company has come up with a number of clever marketing stunts to get the word out about the upcoming premiere of Arrested Development ranging from Easter eggs on Netflix.com to this month’s live frozen banana stand in New York, which was visited by hundreds. It even sent around jokey emails to the media, reportedly from “Dr. Tobias Funke.”

The latest to get in on the action is Seamless.com, which has partnered with Netflix to offer an ordering page for “Bluth’s Original Frozen Banana.” If you don’t know what that is, then go watch the show, I guess.

The menu, which went live on Monday, is filled with food and drink items referencing the Bluth family, including the option to buy a double-dipped frozen, or a nice martini to accompany your snack. Unfortunately, the delivery minimum is $250,000.00, so you probably can’t afford to eat there.

Oh ha, ha.

Though these publicity stunts are funny, they do in fact have a serious purpose – Netflix needs to make original content work, and part of that is making sure its users (and potential users) know that content is out there. With a cult classic like “Arrested Development” on its hands – a show with the potential to top Netflix’s most-watched program, the original series “House of Cards” – it’s important to get the word out.

A study from February of this year suggested that Netflix’s quality, original programming has the potential to not only bring in new subscribers but keep current ones from canceling. About 86 percent of those surveyed said they would be less likely to cancel after watching “House of Cards,” for example.

“Arrested Development” was a critical darling and beloved by many, but it didn’t have the numbers to keep it on the TV airwaves. However, Netflix doesn’t need a TV-sized audience to make this model work. It only needs the niche audiences surrounding this show and others who, combined, can make up a significantly sized viewer base. That leaves the network (we’re calling Netflix a network now, right?) the wiggle room to have a little fun with its promotional stunts, instead of having to spend big on mass-media campaigns.

(h/t PSFK)

Yahoo and Twitter have partnered to bring tweets directly into Yahoo homepage’s newsfeed on web and mobile, the company announced this morning. The move follows the February relaunch of the front page. At the time, the company debuted a redesigned site with an increased emphasis on personalization, as well as a more modern design.

The Twitter partnership expands upon this earlier mission involving personalization – a key focus for Yahoo’s CEO Marissa Mayer – noting that Yahoo will now ”seamlessly include relevant and personalized tweets alongside stories from Yahoo! and our other sources.”

These tweets will now appear directly in the Yahoo news feed, which offers an endlessly scrollable stream of content, divided into sections like “All Stories,” “News,” “Local,” “Entertainment,” “Sports” and more. The headlines that come from Twitter accounts will be indicated by referencing the source by its Twitter handle (e.g. “@ABCWorldNews” as opposed to “ABC News”) and there will be “Follow” buttons to the right of the stories, allowing users to click to add the news organization to their Twitter feeds.

“Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information,” Mayer explained in the official announcement today. “140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate.”

Though the post did not detail how the addition of tweets specifically ties into Yahoo’s overarching personalization goals, that refers directly to changes that took place following the homepage revamp earlier this year. The front page’s selection of news articles now starts out as a generic grouping of stories, but as users click on content that interests them, the site adapts. The more it learns about a user’s interests, the more relevant and personalized the surfaced stories become. (At least in theory). This technology will now also apply to the tweets.

Yahoo has been moving to reinvent itself under Mayer’s leadership, gobbling up startups, paring down its scattered lineup and launching well-received apps like a revamped Flickr and its new Weather app for iOS, the latter of which may be one of the highest rated iPhone applications we’ve seen, with 4,206 5-star reviews out of 4,832 ratings.

It’s worth noting, too, that the revamped Twitter-powered homepage has a mobile component as well. The update is rolling out to U.S. desktop and mobile users over the next few days, the company says.

Twitter co-founder Biz Stone’s new and mysterious startup called Jelly still isn’t saying what it’s up to, but it has announced funding. According to details posted to the official company blog this morning, the team has raised a Series A from a notable lineup of investors in a round led by Spark Capital, with additional investment from SV Angel, and a group of angels that includes Square CEO Jack Dorsey;Reid Hoffman; Bono (what!), Evan Williams and Jason Goldman via Obvious; Al Gore; Emmy-winning director Greg Yaitanes; and Afghan entrepreneur Roya Mahboob.

As a part of the funding, Spark General Partner Bijan Sabet now joins Jelly’s board of directors.

The company explains that it chose the angels for their diversity of experience, something that’s important to Jelly’s team as well as to its product, whatever that may be:

“We chose angels like Al Gore, a Partner at KPCB and Chairman and Co-founder of Generation Investment Management, Greg Yaitanes, a Hollywood director, and Roya Mahboob, an entrepreneur doing amazing work for women in Afghanistan partly because they work in divergent fields. Knowledge diversity is something we prize highly and is also something that will be represented in our product.”

The post also revealed that the Jelly product is only in the early prototyping phases right now, which is one reason why the company has yet to reveal product details to the general public.

The additional funding – no amount was provided – will be used for hiring and development, as is par for the course.

Jelly has already been busy on the hiring front as of late however, having recently hired former Twitter engineering manager and Fluther co-founder Ben Finkel as Jelly’s co-founder and CTO, as well as Kevin Thau, the man responsible for Twitter’s new app, Twitter music.

Though details as to what Jelly is up to are scarce, earlier hints seem to point to some sort of “social good” intention with the service, like perhaps offering a way for users to connect to social causes and show off their contributions. Stone recently explained that “People are basically good—when provided a tool that helps them do good in the world, they prove it.”

Philanthropy and volunteering don’t have many central homes on today’s web, as TechCrunch previously noted in a discussion about Jelly’s possible plans – save for something like Causes, which works on top of Facebook’s open graph, having never taken off as a standalone service of its own. In fact, social media-based activism has been under fire for years as being a poor substitute for real-world action. Liking and sharing and posting and re-tweeting does not necessarily have the desired impact on effecting change, though it may raise awareness.

Today’s announcement from Jelly still gives no hints as to how it plans to help people “do good in the world,” only noting that the proliferation of mobile devices is a big factor in its plans. “As mobile devices have taken an increasingly central role in our lives, humanity has grown more connected than ever—herein lies massive opportunity.”

Google sadly scrapped its plans to introduce a plastic “universal” credit card that works at point-of-sale as a way to use its Google Wallet service out in the real world, but the company has not given up on its NFC-powered payments solution just yet. The company announced Wednesday evening that the Google Wallet app now works on more phones: the Samsung Galaxy S4, Samsung Galaxy Note II and HTC One on Sprint and the Samsung Galaxy Note II on US Cellular.

As you may have noticed, there’s a looming problem with Google Wallet, and no, it’s not international support. It’s that Google still can’t roll the app out across the U.S. Of the big four mobile carriers here, Verizon, Sprint, AT&T and T-Mobile, all but Sprint are backing a competing NFC-based payments initiative called Isis. Though this program is only in pilot trials in Austin and Salt Lake City, it’s clear the carriers are hoping to delay and impede progress of competitive solutions when they can, using regulatory red tape and any other legal loopholes they can find.

In Verizon’s case, the company skirted around the FCC’s 2012 decree which said it couldn’t block applications from download, with a few exceptions. (Initially, the carrier blocked the installation of the application from Google Play entirely.) According to Verizon, the secure element being used in Google Wallet is the issue. The carrier told the FCC that the app requires integration with the secure element on the device – something that makes it different from other m-commerce apps like Square or PayPal. And this is a “secure and proprietary piece of hardware” that’s “fundamentally separate from the device’s basic communications functions or its operating system,” said Verizon.

“Verizon has a straightforward process under which Google or others could launch devices on Verizon’s network with Google Wallet included,” Verizon responded at the time of the FCC inquiry.

In a sense, the carrier is positioning the Google Wallet app as something that requires additional oversight and control because of the way it integrates with phone hardware. Nevermind that the Verizon-backed Isis solution works in almost exactly the same way. (More on that here - specifically, see the amended complaint the site links to for a discussion of technical issues.)

So Google Wallet’s app continues to be non-functional on Verizon today.

Meanwhile, other carriers like T-Mobile don’t even seem to be bothering to try and hide the fact that they’re actively stopping the app from working on their devices because of their involvement with Isis. Take T-Mobile for example, which in response to a question about why Google Wallet doesn’t work on the Note II, posted on Twitter today:

@politicalgamez We’re supporting ISIS, the wireless payment standard for mobile devices tinyurl.com/cs8kc3q ^VS

— T-Mobile USA (@TMobileHelp) May 16, 2013

Oh, Isis is the “standard” now, not NFC? Nice try, T-Mobile.

Flying under the radar amid a flurry of announcements from today’s Google I/O developer conference is the bigger news of how Google is stepping up its efforts to compete with online payment giants, such as PayPal. It plans to do so with a revamped checkout process for the web, mobile web, within mobile applications running on Android, and more.

It’s a proposed death to PayPal by a thousand cuts, leveraging everything from Chrome to Android and even Gmail. What Google hasn’t quite worked out yet is how all this will tie together in the long run, but you can see the plan beginning to form.

#1: Google Wallet On The Web: Storing Payment Credentials In Chrome

Let’s start with the browser, the de facto home for online shopping.

It’s not news that the checkout experience is broken. Shopping cart abandonment is one of the biggest pain points for today’s merchants, mainly because their websites have traditionally offered only cumbersome and tedious forms for shoppers to fill out in order to make a purchase.

As noted during today’s keynote, one of the hardest things you can do on the web is try to buy something. The process takes around 21 steps, the company explained. Of course, Google is exaggerating here a bit – billing and shipping details are usually the same, but Google counted each field (street, ZIP, etc.) twice.

That being said, things are even worse on mobile. Google notes that shopping cart abandonment on mobile devices is now an outrageous 97 percent. Again, that seems high (here’s the source for that figure), but the trend Google is illustrating with these slightly puffed up figures is not.

For comparison’s sake, Monetate’s data put global cart abandonment at around 82 percent as of Q4 2012. The company has been seeing increases in cart abandonment – which had been around 60 percent over the past several years – due to an increased number of shoppers doing research on mobile phones and other devices. As they reach the point of checking out on mobile, they’re now more likely to give up and move on because of the increased difficulty of the experience on mobile’s small screen, combined with retailers’ failure to roll out mobile-optimized experiences even as percentages of mobile shoppers continue to grow at record rates.

A number of startups have been attacking this challenge in various forms – mobile apps featuring universal carts, native m-commerce storefronts, mobile optimized payment flows, one-click mobile payments, in-stream payments, and more.

Google’s plan? Leverage Chrome.

Chrome is already the world’s most popular browser, with more than 750 million monthly active users today, up from 450 million just a year ago. Now it will begin baking a speedier checkout experience into its browser by syncing your billing information and other details within Chrome.

What that means is that when you visit a website using the Chrome browser, including the Chrome mobile browser, you’ll automatically be offered a prompt with your billing profiles. Chrome can then use autocomplete functionality to fill in information for you, such as your address, ZIP code, credit card info and more.

This functionality is being introduced via a new requestAutocomplete API, which Google describes here as “an aspiring web standard that will allow users to bypass pages of form fields with an imperative API for requesting details the browser knows.”

Google says this decreases the number of steps in the checkout process from 21 to just 3.

Overall, it’s a worthy attempt at solving the problem with online checkout, but it still suffers from some potential obstacles to broader adoption: Website owners will have to implement the functionality (the API) on their end, and unless this “aspiring” web standard becomes an “actual” web standard supported by all browsers, its impact would be limited.

This feature is still in its early days, but it’s designed to be open. Presumably, the company would still want to at least offer support for payment information retrieved from users’ Google Wallet accounts, if not actually require it. (Theoretically, payment info could just be saved directly in Chrome or any other browser without the need for a Wallet account.)

#2 Google Wallet On The Web (Um, Again): Google Wallet API

While the above describes what will first be a Chrome-only feature to start, Google Wallet has already found a way to support the web and mobile web through more traditional means.

In addition to supporting online checkout through Wallet, last fall, the company launched a Google Wallet API, which allows e-commerce website owners to support checkout via Google Wallet on mobile devices. This is independent of the browser or mobile operating system, however, making it more like an alternative to the PayPal button.

It’s a bit confusing because with the new Chrome autocomplete functionality, it seems there will be some overlap between the two. Site owners would end up implementing two APIs to be fully supportive of Google users: one to speed up checkout through automated form-filling in Chrome (likely pulling payment credentials from a user’s Google Wallet), and another if they wanted a Google Wallet button on their site that users could click to instead be walked through the Google Wallet checkout flow.

Which is better? How will these two tie together? For now, Google can’t say, only noting that it’s still “early days” for the Chrome autocomplete API and it’s probable that Google Wallet will be supported in some way.

But nothing is definite yet.

It’s indicative of how Google needs to bring its separate teams together in order to tell a more cohesive story about payments. Rumor has it that the Wallet team has been too “siloed,” which has caused some issues. (See part #5 below, for example).

#3 Going Wallet On Android: Paid Apps, In-App Purchases & Now, the Google Wallet Instant Buy Android API

Android is the world’s most popular mobile operating system, so it only makes sense for Google to take advantage of that fact to pull in more users’ payment information. After all, today’s users are already using Google Wallet to purchase paid applications for Android devices, as well as in-app purchases, so why not extend Wallet to support purchases of physical goods, too?

That’s just what Google did.

With the new Google Wallet Instant Buy Android API, merchants and developers selling physical goods and services (as opposed to virtual goods like those sold in mobile games), can now offer their customers 2-click checkout.

At launch, the company has signed on a number of new partners, including Airbnb, Booking.com, Expedia, Fancy, GoPago live POS, NFC Task Launcher, Priceline, Rue La La, Tabbedout, Uber and Wrapp.

The service ties in also with Google+, allowing users to register and sign in to the apps, similar to Facebook Connect, and then tap to checkout without the need to enter billing or shipping information.

#4: Google Wallet in Gmail: “Attach” Money

Another vector in the fight to topple PayPal is person-to-person payments – like paying the babysitter or paying your dad the money you borrowed, for example. Digitally savvy folks today still largely turn to PayPal to make this happen.

Google’s plan here? Leverage Gmail.

It’s simple and ingenious really. The familiar email “attachment” icon has just become another onboarding experience for Google Wallet. With the Gmail update, the service’s 425 million+ users can hover over the attachment paperclip icon, then click the $ icon in order to “attach money” to their message.

Of course you’ll need a Google Wallet account first.

For now, the feature is only available in the desktop version of Gmail, but it will certainly come to mobile in time.

#5 Google Wallet In Real World? (What’s Plan B If NFC Never Wins?)

The only area where Google is lacking a solid strategy is in real-world payments – an area where competitor PayPal has been ramping up quickly in recent months. PayPal has been working with nearly two-dozen nationwide retail chains, including Home Depot, Jamba Juice and more, to be integrated into their point-of-sale systems. It has separately announced integrations with point-of-sale and hardware makers like NCR, gas station and convenience store-focused Gilbarco Veeder-Root’s point-of-sale system, coin-counting kiosk maker Coinstar, and more.

Google has been trudging along with its NFC-based Google Wallet app. The app uses technology whose broader adoption has been slow to pick up here in the U.S., in part due to a lack of support from Apple, as well as swirling questions as to how much of an improvement tapping your phone at point-of-sale really has over a card swipe in the long run.

Google had plans to launch a plastic “universal” credit card that would allow users to switch between their preferred payment methods on the fly while still using a physical card at point-of-sale. For whatever reason, the company scrapped those plans just ahead of Google I/O.

Combined, all of the above areas on their own can’t be considered a PayPal killer by any means. But as they become more tightly integrated over time (assuming Google can get its teams together to focus on the bigger picture beyond their own product’s development and focus on the global stage), you can see a viable threat to PayPal starting to shape up.

TechStars, the popular startup accelerator with locations in Boston, Boulder, New York, Seattle, London, and more, has today announced an expansion to Austin, Texas – a city TechStars founder and CEO David Cohen refers to as the “natural next stop for us” in this morning’s announcement about the new location.

The program will launch its first program this August, and is accepting applications now.

TechStars Austin will operate out of Capital Factory in downtown Austin, and will be managed by Jason Seats, who sold his company Slicehost to Rackspace in 2008, making him VP of Engineering there. Seats has worked with the TechStars organization since 2011, serving as Managing Director of TechStars Cloud. He’ll now be relocating from San Antonio to Austin with his new position.

Cohen also notes that Austin has been named the “number one boomtown” and best place for your startup by folks like Forbes and Bloomberg, and recently became the second city chosen to receive Google Fiber. It’s also already home to a number of growing startups, as you probably know.

Austin’s Chamber of Commerce named 28 companies to its “A-List” showcase, its annual list which now includes startups like Spredfast, MassRelevance, Sparefoot, and MapMyFitness (to cite those Cohen pointed out), as well as others like myEDU, Uship, InfoChimps, Socialware, Emmoco, and many, many more. There’s also Indeed, HomeAway, Bazaarvoice, Spiceworks, and the 150+ others can pull up here in CrunchBase.

As with TechStars’ other locations, TechStars Austin won’t focus on any particular vertical, but is generally just looking for disruptive Internet companies backed by strong teams.

Mentors and investors involved in the new program include: Brett Hurt (Bazaarvoice), Tom Ball and Mike Dodd (Austin Ventures), Sam Decker (Mass Relevance), Jeff Dachis (Dachis Group), Kip McClanahan and Morgan Flager (Silverton), Josh Baer and Bill Boebel (Capital Factory), Ned Hill and Aziz Gilani (Mercury Fund), Rony Kahan (Indeed), Rob Taylor (Black Locus) Lori Knowlton (HomeAway), and more.

Austin’s scene is so hot right now that TechCrunch is even taking a roadtrip to that city this month (May 30th), kicking off the TechCrunch Meetup + Pitch-Off series, our 60-second pitch competition. First prize winners receive a table in Startup Alley at TechCrunch Disrupt SF 2013,  while second and third place winners will receive tickets. (Those event details are here.)

Google seems determined to leak all the exciting Google I/O news ahead of the official event. We’ve already seen the new Google Maps go live briefly before being pulled down, are hearing reports of a new music streaming service, and now there’s been confirmation that the next version of Android appears to be Android 4.3.

As with the Google Maps leak, this too was spotted only momentarily before being pulled, but not before being snapped by the folks over at The Verge, who provided the first screenshot below. A reference to “Android 4.3″ appeared in Google’s search results, while they were poking through Google’s developer site, source.android.com.

Google has since pulled down the cached page (it now 404s).

Bing has also spotted the reference:

Other than confirming its existence, there’s not much more detail to this particular leak regarding what the updated operating system will provide in terms of features. However, as the Verge post notes, the update is generally expected to bring Bluetooth Low Energy (BLE), which could help with battery life conversation on smart watches and other connected devices, as well as the OpenGL for Embedded Systems 3.0 graphics specification.

developing…

Fresh off its $2 million in Series A funding, in-app mobile payments platform ZooZ is announcing a new product today: in-ad payments. Yes, that’s right, “ad” not “app.” The big idea here is to streamline the checkout process for consumers by addressing some of the challenges with e-commerce on mobile’s small screen, and now connecting that process to mobile banner ads to increase click-to-buy conversions.

With in-ad payments, mobile users will be able checkout by tapping once on a visible banner ad within a mobile app, which then launches ZooZ’s checkout flow. As with ZooZ’s previously launched in-app payments product, the fully native checkout experience here doesn’t require the end user to re-enter their credit card or payment details after their initial sign-up.

For those unfamiliar with ZooZ, the company has been focused on rethinking e-commerce on mobile, with a checkout process that’s designed to reduce cart abandonment. As CEO Oren Levy explained to us last summer, when announcing a partnership with MobiCart, “despite the fact that there’s a lot of m-commerce going on, there’s a lack of uniformity in checkout schemes. Each app creates it own checkout, its own colors and you don’t know how secure it is.”

The first time a user checks out on mobile using ZooZ, they will have to provide their credit card or other payment details (e.g. PayPal, Dwolla, etc.) in a mobile-optimized screen. But afterwards, all subsequent checkouts become one-tap payments. At that point, instead of entering in payment information again, ZooZ simply presents you with an interface where you can flip through your saved credit cards and other payment methods, then tap “pay now” to complete the process.

Today, ZooZ’s in-app payments product has been adopted by 5,500 mobile developers. The company offers a ZooZ SDK for developers, which integrates ZooZ’s checkout into mobile (iOS, Android, or HTML5) apps, and it works with several app building platforms, including Appcelerator Titanium, Phone Gap, and Basic4Android.

Levy says the idea for in-ad payments came to him when he was stuck in an airport playing mobile games and clicking on banner ads within them.

“We were seeing a horrible experience where we were redirected to another webpage and then the whole process was so cumbersome – very long and unfriendly, to say the least,” Levy explains. Screens weren’t optimized for mobile, he says, and you would have to zoom in on the forms provided.

“Then, when we started exploring this world a little bit, we found that conversion rates from banner ads were so low, there was a need for a quicker and easier way to purchase items from banner ads – whether that’s physical goods, services, or coupons, etc.,” he adds.

So the team decided to take their core technology, and make it work with the banner ad medium, too.

The newly launching ZooZ in-ad payments solution is not being aimed at developers, but rather at ad agencies who will bundle the ZooZ in-ad SDK into their own. Two big-name ad agency brands are currently testing the in-ad payments SDK, but Levy says he’s not able to disclose those by name at this time.

He expects the SDK to exit from beta in a couple of months’ time, however, at which point there will hopefully be room to discuss who’s involved in more detail.

As with ZooZ’s in-app payments platform, the company charges a processing fee or per transaction fee to generate revenue. Fees vary depending on the type of merchant. When offering the full payment processing solution to indie app developers, the company charges 2.8% + $0.19, but when partnering with payment processors where ZooZ only operates as a technological layer on top of the payment processing, it charges different flat fees per transactions.

The company, now with $3.5 million in total funding, has seen most of its adoption to date in European markets, but is now starting to see some traction in the U.S. and parts of Asia. In Europe, ZooZ has found a niche within last-minute hotel booking apps, Levy notes (e.g. HotelTonight competitors), while in Asia, Japan is its key market. The company is now thinking about expanding further into that country by opening an office there.

ZooZ’s new in-ad payments option is not available publicly today, but can be requested by interested agencies for testing purposes by contacting the company via email or phone.

Cydia, a platform commonly thought of as the alternative app store for jailbroken iPhones and iPads, has just today arrived on Android of all places, in the form of Cydia Substrate*, a tool for developers to build code modifications to other applications. Though Android is by its nature more open and customizable than Apple’s locked-down iOS, it now has a growing collection of apps designed for power users who root their devices – a process that’s similar in spirit to the iOS jailbreak.

Jailbreaking an iPhone makes a lot of sense because customizing Apple’s software, including its lockscreen and homescreen, is all but impossible. However, on Android, the perception is that many of the quirks and customizations you may desire can be managed through the installation of third-party apps, ranging from Android launchers that can change everything about the device (like Facebook’s Home application, for instance) to very specific tweaks that can change the device’s default behavior.

That being said, rooting an Android phone gives users even more power to do things outside of the scope of what’s possible out of the box. In addition to being able to upgrade to newer versions of Android ahead of “official” releases, various apps for rooted phones and tablets allow users to adjust CPU settings, define custom multitouch gestures, record video of their screens, undelete files, gain access to apps not offered in their country, adjust cache size, change permissions, and a host of other delightfully geeky things.

Cydia could one day become a centralized place to find all those things, but at launch it is merely the framework. The only Cydia-enabled extension available at this time is WinterBoard, the “theme engine” that grew popular on iOS over the years as a way to customize more than just the phone’s background. On Android, WinterBoard works with themes provided by other customization platforms, including ADW Launcher, GO Launcher Ex, Launcher Pro, dxTop, and the T-Mobile/CyanogenMod Theme Chooser platform.

According to a lengthy and detailed description on the Cydia Substrate app in Google Play, the software will run on Android versions 2.3 and up, plus “equivalent” versions like CyanogenMod or the Kindle Fire. It will also work on ARM or Intel CPUs and even on Google Glass. (Are people rooting Glass? Do tell.)

The Cydia Substrate has been tested on a number of Android devices, but as with rooting itself, it’s not the sort of thing for a layperson to undertake without a backup in place…and a backup plan, too, on the off chance things go awry and you end up bricking your phone.

If, however, you feel comfortable going beyond the bounds of what’s officially approved, to get started with Cydia (after first gaining root), you can install the APK from the new Cydia homepage or Google Play, then grant Superuser access to Substrate when prompted.

Videos showing Cydia in action on Android have already started popping up on YouTube if you’re more curious than motivated for now:

Cydia Substrate for Android is new, but its iOS counterpart is now being used by tens of millions of users, according to Cydia creator Jay Freeman.

*Updated, 8 PM ET, to clarify that Cydia, the app store itself, has not come to Android, only Cydia Substrate, in case the headline was unclear. The ”Cydia Installer,” an app on iOS, and the “Cydia Store” payment model it uses, are parts of an alternative app store for jailbroken Apple devices, Freeman clarifies via email. “Cydia Substrate” is part of the whole ecosystem, but is not an app store. It is a tool for developers to build code modifications to other applications. Freeman says a Cydia store is not off the table. There is, however, a Cydia Gallery inside of the Substrate settings application, but this links to the Google Play Store. 

Walmart, via its Silicon Valley innovation lab @WalmartLabs, today announced the acquisition of two startups: cloud computing newcomer OneOps and the software development shop Tasty Labs, from Delicious founder Joshua Schachter. Tasty Labs offered two services Jig.com and Human.io – both domains which are now redirecting to Walmart’s acquisition announcement, along with that of their corporate parent.

Walmart declined to disclose deal terms.

OneOps developed a Platform-as-a-Service (PaaS) capability that Walmart explains will enable it to “significantly accelerate” its PaaS and Private Cloud Infrastructure-as-a-Service (IaaS) strategies. The company offered developer tools built from the ground up for those who host their applications on cloud services like Amazon Web Services, for example, as well as Rackspace and HP Cloud. Developers could publish to any cloud and seamlessly port their apps elsewhere as needed, eliminating lock-in.

The company offered a library of predefined building blocks to quickly bootstrap an application, which could be visually assembled in its interface. A variety of categories such as content management (ex. Drupal, WordPress), e-commerce (ex. Magento), enterprise portals (ex. Liferay) and more were available.

OneOps was named one of the 12 Hot Cloud Computing Companies Worth Watching by Network World, and was a finalist at the GigaOM LaunchPad Competition.

“Walmart is looking to create a best-in-class global e-commerce platform to power ‘anytime, anywhere’ shopping for our customers. The Platform team has been working tirelessly to build the tools to help our developers deliver big site changes faster,” explains Walmart Public Relations Director Ravi Jariwala in a statement. “We are innovating on a very large scale, and OneOps brings us tools that will allow us to move even faster toward a global platform.”

Meanwhile, Tasty Labs was founded in 2010 by a team that includes ex-Mozillian Nick Nguyen, HousingMaps creator Paul Rademacher, and Joshua Schachter, who was best known for founding of of “web 2.0″‘s finest: the social bookmarking service Delicious. The company had raised $3 million in Series A funding from Union Square Ventures, Andreessen Horowitz, and other unnamed angel investors.

The startup launched its first product Jig.com in 2011, which was described as a “marketplace for needs” — meaning users would post “I need…” and others would respond to help them. The following year, it debuted Human.io, a micro-task service operating in the same general space. This application targeted businesses with small requests – like wanting to know how many people were in line at a store, for example, or getting people to take short surveys on their phone.

Schachter once described Human.io as a way to “build tiny little microapps and distribute them to a mobile client.” He said it was a combination of things the team loved: “Mobile, Mechanical Turk, MapReduce, and Twilio.”

Going forward, Tasty Labs staff will join Walmart’s Product and Mobile teams, Walmart says, in an effort to build out the company’s e-commerce platform.

Walmart Labs is known for snapping up early-stage startups to test new ideas in e-commerce some of which eventually get folded into the company’s e-commerce site and other online operations. In the past, it has acquired startups like Kosmix, OneRiot, Grabble, Small Society and others. Kosmix’s Social Genome technology was used in an earlier @WalmartLabs creation known as “Shopycat,” a social-gifting platform that debuted just before the 2011 holiday season, and Kosmix later formed the basis of a new search engine named “Polaris,” which now powers Walmart.com.

Rovio Entertainment, maker of the popular line of “Angry Birds” games, announced today that its expanding its business to include third-party titles, which it will publish, distribute and market to consumers. The new program is being called “Rovio Stars,” and makes available the company’s expertise as well as its marketing teams to other publishers. The first title to be released under the new effort is “Icebreaker: A Viking Voyage,” by Nitrome Ltd.

The Icebreaker game, which follows the adventures of a lone Viking, will be followed by medieval adventure and puzzle game “Tiny Thief,” made by 5 Ants.

This is the first time Rovio has included third-party titles in its lineup, the company announced this morning via a blog post and press release.

“We want to help the developers to give these games that last coat of polish, publish the games and find their audience,” said Rovio’s Director of Development Kalle Kaivola. “We’re focusing on a small, select number of games, and each Rovio Stars launch will be an event of its own.”

That “last coat of polish” means Rovio will actually assist its partners in finalizing game production and with post-production, the company explains. Rovio notes that it’s looking for titles in “an advanced stage of production” – that is, in either alpha or playable format.

Rovio’s experts will specifically help to mentor developers in order to “turn their games into blockbusters,” as well as market them, provide PR, and help publishers distribute titles to all the relevant app stores.

Developers can now apply for consideration as one of Rovio’s next picks on the Rovio Stars dedicated website, where the company provides a submission form. Interested parties can attach screenshots and/or video alongside a description of their game. For now, only mobile titles are being considered. Expecting a high volume of submission, the company says it can’t promise that everyone will receive a response.

Rovio has long since moved beyond being only a games publisher, and is now more of media company offering cartoons, toys, and other merchandise like t-shirts, books, and even soda. It has debuted an “Angry Birds Space Encounter” at the Kennedy Space Center, and Angry Birds-themed parks. It also recently partnered with Dreamworks to release “The Croods,” a game based on the animated film.

These expansions have been working well for the company so far. In April, Rovio announced its 2012 sales were up 101 percent to $195 million, and net profit was up to $71 million. 45 percent of Rovio’s revenue now comes from “consumer products,” versus 30 percent the year prior. The company also has 1.7 billion downloads across its properties, and sees hundreds of millions of active users per month.

Details regarding how Rovio Stars will generate revenue – through a revenue share, perhaps, or other fees, were not immediately provided. We’ve reached out to the company for more information and are waiting on a response. (Update to follow).

Update: Per Rovio, the projects will be chosen depending on their individual merits, and right now the company is planning on publishing a select few games per year under Rovio Stars. As for other considerations, Rovio’s level of involvement in the project depends on what makes sense in the given situation. As for the marketing and polish, it can mean different things for different projects. Just to give an example, Rovio can help with the game’s QA process. As for marketing, Rovio has a wide and dedicated fan base around the world, strong on-line presence and a reputation for publishing polished, quality games. This is certainly a great asset for an independent game developer.

Parents of preschoolers can finally let go of “iPad guilt” – the term that refers to that terrible feeling you get when you use the iPad as babysitter. Today, a company called Kidaptive is launching one of the most comprehensive feedback systems for parents to date, allowing them to get a hand of their child’s learning and development by simply handing over the iPad and letting their child play.

It’s a shame that despite the wide variety of educational apps out there, too many parents still treat the iPad as a toy, letting kids rot their minds with time-wasting games and goofs, instead of using screen time to learn. But as any kid will tell you, learning is just sooooo boring. That’s why Kidaptive has so much promise – it merges the lean-back experience of watching TV with mini games kids actually think are fun.

The company first launched its “edu-tainment” iPad application called “Leo’s Pad” back in fall 2012. The app was designed by a team that includes CEO P.J. Gunsagar, who also co-founded and served as president of Prana Studios, a 3D visual effects studio with 1,000 employees in L.A. and Mumbai, India; “Chief Learning Officer” Dylan Arena, whose background is in cognitive science, philosophy and statistics, with multiple degrees in all three from Stanford; and Creative Director Dan Danko, who has written for a number of children’s TV shows including “Rugrats,” “Fresh Beat Band,” and PBS’ “Word World.”

The combination of skill sets has paid off. The resulting creation has been a huge hit (well, in our household at least), as well as with over 350,000 parents who have downloaded Leo’s Pad for their children.

Leo’s Pad features the adventures of a young Leonardo da Vinci, his pet dragon, and friends Galileo and Marie, and has children doing puzzles (to build telescopes and rocket ships, e.g.), flying through clouds, identifying colors and shapes, drawing, finding letters in the stars, and much more. The games appear amid high-quality animation that rivals what you would find on TV. Even better, kids don’t seem to realize that they’re learning as they play – as far as they know, they’re just having fun.

Speaking as a parent myself, that’s a combination that’s tougher to find than you might think.

But the iPad babysitter scenario often means that parents don’t know exactly what a child is learning or where they stand. Today, Kidaptive changes that with the debut of what it’s calling “Parent’s Pad,” an in-app, parents-only area that shows their child’s progress in reading comprehension and math skills, as well as in cognitive, emotional and social functions, meaning things like “being patient” or “taking turns,” for example.

In Parent’s Pad, you can see what “appisodes” (as these TV-like apps and games are called) the child has started watching, and what activities they’ve performed so far.

“We took our curriculum framework which is comprehensive – that is to say, it covers everything a child needs to be ready for kindergarten and prepared for learning – and it’s a hierarchy,” explains Arena. ”The structure of the curriculum is that there are high-level categories, and there are children of those categories, all the way down to the dimensions we actually measure,” he says. These learning dimensions are explained and measured in the Parent’s Pad section.

Today Leo’s Pad has released three of these appisodes that it can measure, but the long-term plan is to release 25 appisodes in total, creating a year’s worth of curriculum with over 80 dimensions of learning. The plan is to have at least 10 more appisodes out this year, with all 25 completed by 2014.

The goal is to not only inform parents of a child’s progress using an easy-to-read, color-coded framework detailing their activities, but also to offer suggestions and tips as to how to help a child in an area where they’re struggling.

For instance, the app might offer a tip to parents whose child doesn’t yet know his or her colors, to begin referring to colors in a specific way when speaking. (e.g. “the chair is blue” instead of “the blue chair,” which research has shown to help a child acquiring color words.)

Longer term, the company might start offering “offline” activities – like a telescope you assemble in real life to accompany the one the child puts together in the app – as an additional revenue stream.

As the child plays the Leo’s Pad apps for longer, their profile becomes more filled out in Kidaptive’s assessment framework, and eventually that sort of thing could be shared with teachers upon the child entering the classroom. Over time, the same framework could be adapted to work with other apps – like those focused on older kids.

Kidaptive isn’t the first company to think of how parents can track a child’s progress in apps. Fingerprint’s “mom-comm” system lets parent and child communicate upon the completion of levels or other achievements in its own “edu-tainment” suite of apps, and other apps like iLearnWith, Stickery, and many more, do something similar.

However, Kidaptive is the most comprehensive system, based on curriculum, which we’ve come across to date. For that reason, it’s enough to assuage a parent’s “iPad guilt”…well, as least temporarily. At some point, you’ll still want to yank that thing from their hands and shout “go play outside.”

But at least the child will have learned something in the meantime.

Kidaptive is seed funded by Menlo Ventures, CrunchFund (disclosure: TechCrunch’s founder Michael Arrington runs CrunchFund), Veddis Ventures, S-Cubed Capital, Krantz Holdings, VKRM Ventures, iCamp, and Prana Holdings, which is also Kidaptive’s animation partner.

Note: Post updated after publication with more current metrics related to downloads and appisodes.

A handwritten note is becoming a lost art in the age of email, Facebook, SMS, and more messaging apps than you can count. But if anything, that rarity has only led to increase its value and perceived thoughtfulness, even as our penmanship skills decline. Today, a startup called Postable is bringing back the “handwritten” note with a service that allows you to type in handwriting fonts, then print to high-quality card stock.

Postable got its start back in 2011, when co-founders and lifelong friends Scott Potash and Jesse Blockton grew tired of all the thank you notes they had to painstakingly handwrite. However, instead of immediately launching a service that took thank you card creation to the web, they first decided to target one of the bigger hurdles with building such a service: the fact that people don’t have each others’ mailing addresses anymore.

In March 2012, the team launched a free, online address book service. “The easiest way we thought to get people’s addresses would be to ask them to give them to you,” explains Blockton. “It’s just a simple, friendly crowdsourced address book.”

This original service, which became popular with brides, new parents, and others about to send out a lot of thank yous, provided users with a custom URL (www.postable.com/name) which they could send out to friends and family along with a personal request for mailing information. Recipients would click the link, fill out a form, and later the complete address book could be downloaded in variety of formats, including Excel, as a text file, or they could just print labels directly.

This free service grew to “tens of thousands” of users, though the company won’t disclose exact figures.

Today, the second phase of the plan comes into play, as Postable launches thank you cards. At launch, there are around 100 different cards to choose from, sourced from 24 different indie designers with whom Postable has a revenue sharing deal touted to be at “double the industry standard.”

When you go to type out a card on Postable.com, you can select from one of 12 different handwriting fonts, or 10 different stylistic fonts, if you’d rather not try to give your card the appearance of a handwritten note.

The cards themselves can be printed on a few different card stocks, including Crane’s Lettra, cotton paper, and a “brown bag” recycled card.

The service itself has also been designed to make writing out your notes as easy – if not easier – than doing it by hand. After you click on a recipient’s name, Postable autofills the “dear so-and-so” portion of your note, for example, and the spacing and font size automatically adjust as you type.

Cards cost $2, plus standard postage, which is often less than the “real” cards you buy individually at the store. However, frugal shoppers know they can find packs of lesser-quality thank you cards for less at any drug store – so Postable may not work for those pinching pennies.

A number of services have stepped in to make letter-writing and card-sending more convenient for those of us whose cursive skills are largely forgotten. For example, services like Red Stamp, Sincerely, Apple’s Cards, Lettrs, Inkly, and many more help fulfill this need. But some of these services come at the space with a mobile-first mentality, in the form of an app. Postable is a bit different because it’s not targeting the one-off note jotted on the go (though that’s supported), so much as it’s going after those who have a mountain of cards to send – such as after a wedding, for example.

That tends to work better on the web, with a larger keyboard to type upon. That being said, Postable plans to release native apps in time. But for now, the service works well on iPad in the browser.

By the end of the year, the company also plans to offer a broader selection of styles and support for different occasions beyond just the “thank you” note.

Based in New York, Postable has raised $500,000 from friends and family.

Lucky Sort, a Portland, Oregon-based startup behind a visualization and navigation engine called TopicWatch that helped to discover patterns in live data streams, has been acquired by Twitter. Terms of the deal were not immediately available, but the company has announced via its website that it will be shuttering its service in the coming months, and several members of the team will now be relocating to Twitter’s San Francisco offices to join the company’s “revenue engineering department.”

The startup had operated somewhat stealthily until early 2012, when word came out that it has raised a half-million seed round from Neu Venture Capital, Invite Investments (founders of Invite Media) and several angel investors, including Adam Riggs (Shutterstock.com), BankSimple co-founder Alex Payne, plus chaos theory physicist, quantitative trading pioneer, and roulette wheel hacker Norman Packard, Ph.D., who became the Chief Science Officer at the firm.

Packard is not joining Twitter, but CEO Noah Pepper, Jesse Smith, and Daniel Fennelly, are moving to San Francisco.

With the company’s first product, TopicWatch, users could sift through social media, government filings, news and commentary in real time to find, summarize and analyze any text-based content. It was more than a “social listening” or “sentiment analysis” firm – those were only subsets of its overall capabilities.

Analysis of Twitter data was also only part of what this platform could accomplish, as well.

In effect, Lucky Sort was a big data play – it used NLP (natural language processing) techniques to discover information from huge, unstructured data sets. What made it unique was its ability to derive structure without having to first define a database of nouns, verbs, etc. as traditionally would be the case with NLP. Instead, Lucky Sort was moved towards data mining through statistics rather than input ontologies.

Last November, the engine was put to practical use through a partnership with the social network for traders, StockTwits. The relationship offered the entire historical database of StockTwits (everything that had been tweeted or shared within the community), as well as a real-time feed coming into its service. These data sets were made available in Lucky Sort’s analysis interface, allowing investors to come in and examine how chatter in the StockTwits community has correlated with price action.

This could produce visualizations (like the one below), which could be operated via touch – including on the iPad.

Today, Lucky Sort says that three of its team members are headed to Twitter, and a plan to transition customers off of its platform is underway. Asked what he meant by Twitter’s “revenue engineering department,” Pepper would only say, “it’s where we’ll be shoveling coal into the money printing machine.”

However he did say that as far as he knew, Twitter is not interested in getting into the finance vertical itself. “They wanted our technology and expertise for other things,” he says.

Lucky Sort had raised a total of $600,000 before the acquisition, with $100,000 coming from Howard Lindzon, StockTwits CEO and co-founder.

The startup joins other recent Twitter acquisitions, including another previously data-focused service called Ubalo, as well as others like We Are Hunted (which led to Twitter Music), Vine, Crashlytics, Bluefin Labs, and more.

The company’s official announcement is below:

Lucky Sort acquired by Twitter!

Two years ago I started Lucky Sort with several friends. Our goal was to make huge document sets easier to analyze, summarize and visualize by building elegant and user friendly tools for text analysis.

Today I’m very excited to announce that our journey has entered a new phase: Lucky Sort has been acquired by Twitter!

Several of us will be moving to San Francisco to join Twitter’s revenue engineering department, so if you’re in the neighborhood and want to talk about text mining or data visualization give us a shout.

We’ll be helping current customers transition off our system in the coming months such that we can focus fully on our future at Twitter.

In building Lucky Sort we had an enormous amount of support from friends, employees, advisors and investors. It has been uplifting to have so many people help us and it highlighted just how much business is a social endeavour.

Best,

Noah Pepper
Chief Executive Officer
Lucky Sort

This story is developing….

Correction: An earlier version of this post said Packard was joining Twitter. He is not. 

In the interest of protecting children, a new iOS application called AppCertain has debuted a monitoring application aimed at parents. The app, whose goal is to alert parents about the nature of the applications their kids are downloading, involves the use of a “configuration profile” – special software Apple originally intended for enterprise use, not consumer-facing apps sold through its App Store marketplace.

But Apple reviewed the application – for longer than most, founder and CEO Spencer Whitman tells us – and subsequently approved it. For how long that will remain the case, however, is unknown.

“We think we are on a gray line with respect to Apple, but we don’t really know,” Whitman admits.

Configuration profiles, for those unfamiliar, were designed for the enterprise environment, allowing I.T. departments to manage the iPhones and iPads used by a company’s employees. They’re typically employed by Mobile Device Management solutions which use the software to configure, track and/or restrict a number of system-level settings like Wi-Fi, VPNs, app settings, permissions, and more.

But more recently, a handful of startups have started using these same profiles to work around Apple’s App Store’s restrictions in order to accomplish tasks which wouldn’t otherwise be possible. Apple is aware this is happening, and seems to be handling each app submission on a one-off basis for now.

We’ve seen mobile data compression utilities like Onavo and Snappli take advantage of the technology to intercept, re-route, and compress web data in order to save users’ bandwidth, for instance. Social search engine Wajam also uses a configuration profile to inject its own search results into Safari, though this is done outside of the Apple App Store.

Onavo is still live on the Apple App Store today, though Snappli has since disappeared. (We reached out to the company for details, but have yet to hear back. It’s possible that Apple simply didn’t care for the fact that Snappli had publicly shared data showing how iOS users were dumping the then newly-launched Apple Maps application.)

But frankly, it seems odd that Apple would knowingly ever let these types of applications into its consumer-facing app store in the first place, given the security risks they could pose. If used unscrupulously, a malicious configuration profile could remote control a user’s device, manipulate user activity, and hijack their sessions, or so explained security researchers at Skycure back in March.

AppCertain isn’t a malicious developer, though, and its intentions are not to control or restrict how an Apple device is used, which would then be stepping on top of Apple’s own, built-in Parental Control features. Instead, it only monitors app downloads and reports back to parents via email that an app was downloaded, explaining what the app does, as well as what sorts of permissions it requests, and more.

The idea is to alert parents about the apps their child uses, including whether or not they have educational value. It doesn’t prevent the child from actually downloading or installing apps.

The service, staffed by a number of Carnegie Mellon University alumni, first launched to the web in February after being incubated by seed and studio fund Birchmere Labs.

Whitman explained at the time that the company wanted to help busy parents, who often have a hard time keeping up with what their children are installing and using. It’s not only a problem that affects tech novices, he had said. Even savvy parents often forget or get too busy to keep a close eye on their children’s devices. And these devices, little mini-computers that they are, are not without risks.

Parental Controls Outside Of Apple’s Control

While AppCertain is trying to go the official, Apple-approved route with its creation, another company, a small German app consultancy called Mocava, is not. Its new Parental Control application is an over-the-air install only, knowing that Apple would never approve it for App Store download.

Mocava owner Vinh Phuc Dinh says that he created the app to address a situation he found himself in all the time. “I have many nephews, and would pass on my device for them to play,” he tells us. “Unfortunately, there is no easy way to restrict access on the iPhone and save the desired preferences. So we built it ourselves.”

What he means is that though Apple offers parental control features, it’s not the right solution for those who only need controls on occasion. With his Parental Control App, you can quickly turn on restrictions without having to reconfigure them from scratch them each time you hand your phone or iPad to a child. Even if Apple’s restrictions are turned off, the tool will remember your settings.

You can restrict certain default apps from being accessed or certain content from being viewed. You can disable in-app purchases, or specify that an App Store password is always required, and more. To get started, you configure your settings on the web, then download the profile the company provides.

The mere fact that this app and AppCertain even exist speaks to one of the problems with Apple’s strict control over its OS. Unlike on Android where apps like  KIDO’Z, Kytephone, Play Safe, Kid Mode and others allow parents more granular control and insight, Apple’s settings are cumbersome. If you turn on age restrictions, for example, the child can’t watch Netflix. You can disable the web browser, but not whitelist websites, and so on.

These devices are computers, and while parents may disagree on what level of involvement on their part is necessary, it’s fair to say that as with “real” computers, children – especially young children – shouldn’t be given free rein with no parental oversight. Too many parents think of iPads as toys, blindly typing in their password every time their kid begs for a new app. They, perhaps, put too much trust in Apple’s “family friendly” policies – just because apps are rated and ranked, pornography or gore-free, that doesn’t make everything appropriate for every child.

It will be interesting to see how far Apple allows these companies to push into this new territory, before it decides to crack down or otherwise change its policies.

AppCertain is available for download here on iPhone and iPad.

Q: Why does a to do list application need $3.5 million in funding? A: Because it’s becoming more than a simple to do app. Today, Any.DO one of the more popular to do list applications for web and mobile, announced a seed round of funding led by existing investor Genesis Partners, with participation from both current and new investors Innovation Endeavors (Eric Schmidt’s fund), Joe Lonsdale, Blumberg Capital, Joe Greenstein and others.

The company had previously announced $1 million in angel funding in late 2011 from Innovation Endeavors, Blumberg Capital, Genesis Partners, Palantir (Joe Lonsdale), Felicis Ventures (Aydin Senkut) and Brian Koo.

For those unfamiliar, Any.DO got its start on the Android platform after the success of the team’s first app, Taskos, which proved the market was ripe for such a concept. That app had grown to 1.3 million users by the time Any.DO arrived in November 2011, and today has more than doubled its install base.

Any.DO, however, has since surpassed it. The company says its flagship application now has more than 5 million users across iOS, Android and web. Referencing data from Onavo Insights, Any.DO claims to be the market leader in the to do list app space. (Its nearest competitor, Wunderlist, announced earlier this month having more than 4 million users.)

Unlike many apps, Any.DO has more Android users than iOS, having initially taken advantage of that platform’s popularity, its need for well-built apps, and the potential built-in install base coming from Taskos, who were encouraged to switch over to Any.DO when it first debuted.

Any.DO is beautifully designed, which has the side effect of making the app appear deceptively simple. But in reality, there’s some heavy lifting going on under the hood.

“We believe the tools you have on your homescreen are going to be smarter and smarter over time,” explains Any.DO founder and CEO Omer Perchik. “In terms of the to do list…it will help you accomplish the things you have on your list, and we’ve developed a semantic engine that extracts intents and tries to find the relevant action,” he says. “And on the other hand, it’s basically predicting what you’ll be interested in doing.”

So for example, if you tell the app today that you want to plan a trip or workout at the gym more often, it will recommend other applications that will help you complete those tasks, including things like Kayak, TripAdvisor, MyFitnessPal, and many others. Also, if you tell the app you need to do something like “pay taxes,” it’s smart enough to start reminding you about that task in advance of tax day, even though you never provided an exact date or time.

In some cases, Any.DO has affiliate relationships with the dozens of apps it points users to, but in other cases it does not. Perchik says that conversion rates are high – more than three times above the market average of 1 to 5 percent, in general.

Asked whether or not the company had the intention of using the funding to further develop Any.DO or to expand its lineup by launching more apps in the personal productivity space, Perchik says “possibly both.” However, the company isn’t heading into other spaces like email or calendaring just yet, he adds.

That being said, Perchik did cite the recent trend in startups developing alternatives to the core applications on users’ homescreens – things like email (Mailbox, Triage, e.g.), calendaring (Sunrise, Tempo, e.g.), and messaging, etc. “There’s a lot of things in the day-to-day personal productivity space that are relevant [to us], but we’re less working towards building something like Google Docs or Office for mobile – we’re focusing more on the individual,” he says, defining Any.DO’s interests.

The company will have some announcements around what its future plans may be in about a month’s time, Perchik also notes.

In the meantime, the 12-person startup is using the funding to staff its new San Francisco-based office where Perchik now works. The R&D and product team remains in Israel, but the new office will hire those on the marketing and business development side of things.

In addition, an update to the Android version of Any.DO is rolling out now which will allow Astrid app users (one of Yahoo’s many recent acquisitions) to import their data in advance of the app’s shutdown.

A number of startups have been trying their hand at subscription-based children’s books services, or something like a “Netflix for kids’ books,” so to speak. Today, another entry called Zoobean joins the flock, with the debut of its own handpicked catalog which parents can either subscribe to, or choose to just shop online like a standard e-commerce website.

The company was co-founded by Jordan Lloyd Bookey, Google’s head of K-12 Education Outreach, and her husband Felix Brandon Lloyd, who is a former Washington, D.C., Teacher of the Year. Like the founders of similar services in this space, including the recently launched Sproutkin and The Little Book Club, for example, Bookey and Lloyd are also parents.

“About a year ago, when our daughter was born, we were looking for a book for our son that would help him understand what it would mean to be a big brother. And in this particular case – we’re a multi-racial family – we were looking for something that might have kids that more resembled our family,” explains Lloyd.

That challenge proved harder than they thought.

The parents wanted a way to find a recommended book that matched their interests, but one they knew was also quality reading. So they built Zoobean to address this problem.

The site, at launch, has nearly 1,500 books for sale, all of which are parent-recommended, curated by a team of parents, teachers, librarians and others, and which are cataloged more extensively with topics, characters’ backgrounds, recommended ages, keyword tags and more. That way, when a parent is looking for a specific book on a topic, they can click to see all those that address that topic – like “self-esteem,” “anger and frustration,” or “growing up,” for example, as well as find books that match their own family structure and characteristics (e.g. “brother & sister,” “mother & child,” “black,” “Chinese Americans,” etc.)

The site will directly sell five featured items per month centered around a theme, and one of these will be available through an optional subscription. Subscribers pay $14.95 for the featured book of the month, a high-quality, hardcover. However, the majority of the cataloged books on Zoobean are being sold through affiliates like Amazon. Zoobean also offers a weekly reading guide for parents detailing the books in its featured collection along with activities parent and child can do together to learn more about the topic.

Though when the founders were speaking of their site’s uniqueness, their focus was on the curation aspects and the way the books were cataloged in more detail. But one of the more interesting things about this service with respect to its competitors is the diversity its selection reflects. There are books about many different ethnicities and subjects, and even harder-to-find books that cover transgender issues or bullying, for example.

“Any kid, parent or loved one who’s coming to find the right book can find one that the child can see him or herself in,” explains Bookey of the Zoobean collection.

The company has raised $500,000 in a seed round led by Kapor Capital, along with other private angels, friends and family. The plan is to raise another $250,000 on top of that.

Until today, Zoobean was in private, invite-only beta with some 200 testers. Now, it’s opening its doors to all parents or anyone else in the market for kids’ books. Users can sign up or browse the collection here.

Facebook Home, the app which CEO Mark Zuckerberg touted as the “next version of Facebook,” has not been an immediate hit. Its Google Play rankings have been dropping steadily after the launch buzz wore off, according to new data from top app store analytics firms. Despite having an active user base of over a billion on the social network itself, the company announced on Thursday that it was just now “nearing” 1 million downloads for its Home app. Plus, AT&T also slashed pricing this week on the HTC First, the first Facebook Home-powered handset, which went from $99 to just $0.99.

The data shows it’s been a struggle so far, in terms of user acquisition, for Facebook Home. The lack of support for widgets, docks, and app folders seems to be the central barrier to downloads, active use, and recommendations.

The application became available for download on April 12th on Google Play, where only a limited selection of devices were supported: the  HTC One X, HTC One X+, Samsung Galaxy S III and Samsung Galaxy Note II. A preloaded version of the app was made available via the HTC First, which officially went on sale that same day. This week, support for the HTC One and Galaxy S4 was also added.

To be fair, the limited rollout is partially responsible for the app’s inability to maintain a higher ranking.

On April 24th, Facebook Home reached its best position on the charts in many of the countries where it was available, but its ranks have declined in several key markets since. Its moves indicate an early rush from curious Android owners, but then a tapering off as word got out that the app wasn’t quite ready for primetime.

App Annie’s data demonstrates this rise, then subsequent fall. Shortly after becoming publicly available, Facebook Home reached #72 overall in the U.S., on April 16th. By April 23th, it had also reached the top 100 overall in 8 countries (Norway, Singapore, Canada, Denmark, Australia, Hong Kong, Hungary, U.K.), and the top 500 in 38 countries. By the end of April, it started to drop, then ranking in the top 500 in 29 countries, and having dropped out of the top 100 worldwide altogether.

It has yet to return to the top 100 in any market.

Distimo’s analysis of the top 500 apps on Google Play, also confirms the same general trends. Towards the end of April (4/29), the firm found that Facebook Home was ranked highest in Luxembourg, where it was #83 overall, and was lowest in Portugal where it was ranked #477, but its ranking was on the decline.

In the chart below, you can see Facebook Home’s top ranks as of 4/29 as well as its ranking change since just a few days prior (4/24), indicated by the small number at the top of each country’s bar.

As of a few days ago (5/8), Distimo found that the picture for Facebook Home has gotten even worse. In key countries including France, Germany, Brazil, and Argentina, Facebook Home remains out of the top 500 overall apps.

And the number of countries where Facebook Home is even ranked is fewer still. (Compare the number of bars in the chart below to the above).

You can also see the ranking decline for the U.S., Germany and Australia, pictured below as a line graph.

App Annie confirms this decline, too. As of May 10th, their data shows Facebook Home is only in the top 500 in 19 countries. And it’s not close to breaking the top 100 in any of these, with #191 being its highest ranking – and that’s in Norway.

Most countries are somewhere in the 300-400 range – for example, the U.S. is #338.

Still Time To Recover? 

This is not what you would call a hit.

Even Facebook itself fudged its numbers when discussing Facebook Home traction earlier this week, noting that the app was “nearing 1 million downloads.” Those are downloads, not actives. And as the above data indicates, the app is losing steam on the charts.

That being said, for those who adopt Home, engagement soars. To summarize an earlier report: among those who use the app, 25 percent more time spent on Facebook as a whole, with comments and likes up 25 percent, Chat usage up 7 percent, and messages sent up by 10 percent.

But the goal now is to get more people to download – and then not abandon – the application. Facebook admitted that the replacing people’s custom widgets and app folders was a mistake. [Update: And as Josh Constine writes, that mistake was in part due to Facebook's iPhone culture. Some of the Facebook employees building and testing Home were regularly iPhone users, and didn't realize how big of an issue the missing customizations were.]

Facebook outlined its plans for getting Home back on track, saying it will soon offer a better onboarding experience for new users, add an icon dock (the tray of favorite apps at the bottom of your homescreen), make it easier to initiate chats with a new “Dash Bar,” and will work towards becoming more homescreen layer than replacement, so as not to disrespect the work users have done in customizing their phone.

Time well tell whether or not Facebook can make these changes in time, before it loses further mindshare among early adopters who are now spreading word that the app is a flop.