Coding versus using a template.

One of the most definitive differences between WordPress and HTML has to do with how you actually execute your site creation. HTML (HyperText Markup Language) is actually a programming code (or, language) that you use to design static web pages from scratch. For example, in an HTML document, you would see something like this, “<p><b>Hello.</b> I am a web designer.</p>,” representing a single line of text with a header. If you don’t know what all of that means, then you would need to learn HTML in order to write the code. Otherwise, you could create HTML pages in a platform like Dreamweaver (in which case you should still know a thing or two about coding). WordPress, on the other hand, is a platform for building dynamic web pages (we’ll get to the difference between static and dynamic later), using a template-based format that allows you to easily create websites by adding content and dragging/dropping features you want on your pages.

Static versus dynamic.

HTML pages are static, meaning they stand alone and stay the same unless you go in and manually change them. That means that if you want to change the look or feel of your entire website, you will have to open up the file for each page manually, and make the necessary changes separately. WordPress pages are dynamic, meaning they are all stored in a single database and linked together in that way that allows you to make style changes with just a few simple clicks from a single user interface. (It is worth mentioning that you can also create static pages using WordPress, if you so desire).

Closed source versus open source

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HTML is closed source, meaning only you (or the person who wrote the code) can make changes to, or embellish, the code. This is fairly limiting, unless you have a very skilled coder on hand. WordPress is an open source platform, which means that anyone can develop additions (like plugins) that you can apply to your own site to make it better-looking, more functional, and highly customized.

Your logo.

There’s no doubt you understand the importance of your logo when it comes to branding. Your website should display your logo prominently, and on every page. This is just another way of etching that logo (i.e. your brand) into customers’ minds.

Your image.

You know who your target market is, and your business image should be relevant to that audience. When you create a business website, a number of choices must go into the design – choices like color, content, layout, graphics, and navigation. All of these design choices will contribute to your business image, which in turn will help strengthen your brand.

Connection.

By creating a website that is inviting, informative, and easy to navigate through, you are giving your customers (and potential customers) and avenue through which they can keep in regular “contact” with your business. Remember that your brand is an abstract thing, based on the impression you give people, as well as all the things they associate with your business. Forging a connection with your business is integral to strengthening your brand, and a great website is a very effective way of doing that.

Personality.

Your website is a great place to express your business’ perspective, philosophy, and experience. This, in turn, gives your brand a personality. It is imperative that your brand be personable in this way, as this is what will endear it to customers, giving them a lasting impression that will keep them coming back for more.

Call to action.

When you create content for your website, you have a great chance to inspire your site visitors to engage – thus strengthening your brand. Do this by way of a call to action, such as, “Contact us today to learn more about this exciting opportunity!”

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If you are in the process of developing a website for your business, then you’ve probably heard the phrase, “content is king.” However, do you understand why, exactly, your site’s content is so imperative to its success? Here are five reasons why good content is critical for your website:

Conveys a clear message.

This may seem obvious, but many people miss the boat on the concept of getting a message across. It’s not enough to attract attention with a catchy slogan or a slick story. When it comes down to it, those are just words that must be backed up with clear meaning about the purpose and scope of your site. Good content will actually inform your potential customers about your business, and assure them that they can count on your site to provide what they are looking for.

Lends credibility.

High quality content will help you establish your voice in the industry. When you provide valuable information in an effective way, you automatically have an air of authority with your site visitors. This type of credibility is what will help make you a web leader.

Keeps people coming back for more.

One of the most important jobs your website has is to mediate an ongoing relationship between you and your site visitors. Web page content that is informative, entertaining, and relevant to your visitors’ needs will keep them engaged on the page for longer, and it will also inspire them to check in periodically for new content. This is a very effective way for you to stay in touch with your audience and develop lasting relationships.

Supports search engine optimization (SEO).

Search engine optimization is a term used for the process of making your site visible and relevant to Internet search engines. Good SEO is how people will naturally find your website when they search the web for a term related to your business product or service. Part of SEO is weaving the right “keywords” into your content; additionally, high quality (relevant) content ranks higher with search engines.

Incites action.

Good web content includes a strong call to action that will invite your site visitors to engage even more. Additionally, a call to action will instruct your visitors as to what, exactly, they should do next. This converts mere visitors to into paying customers.

So now you know the 5 Reasons Why Good Content is Critical for Your Website

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It goes without saying that your business needs a strong web presence to be successful in the Age of Information, and that your website is integral to your web presence. However, do you realize the importance of good web design, when it comes to your business brand? That’s right – it’s not just enough to have an aesthetically pleasing site with good content. Good design is more complex than that, and it can mean the difference between having an effective or ineffective website. Want to know why design is so important? Here is how a good website design creates a great impression:

Professionalism

When you take shortcuts, it shows. Don’t make the mistake of taking shortcuts with your web design. Sure, your teenage cousin knows a thing or two about creating websites, but unless he can create a top-notch, professional-looking site for your business, your site is just going to look amateurish . . . and your site visitors will get the impression that you are an amateur. Spring for a good website design.

Navigation

Good design is centered on creating an effortless experience for your site visitors. You don’t want people to have to work or make guesses to find their way around your site. By providing them with straightforward, simple, and well-organized site navigation, you are not only giving your visitors the impression that you care about catering to them, but you are also ensuring they can find (and read!) all of the valuable content you have on your site.

Branding

Your website design should be in line with your business branding in every way – from the colors to the fonts. That means that good web design, with your brand in mind, will elevate your brand and increase brand awareness, thereby creating a lasting impression for your visitors.

Attention Grabbing

You have a very limited window of time in which to grab new site visitors’ attention and pique their interest enough to want to stay and explore for a while. As a matter of fact, studies show that a first impression in the web world may take as little a fraction of a second to form. Good web design will snag your site visitors and enable you more time to get your message through to them. In a world where first impressions are so vital, you can’t afford not to invest in good design.

Don’t skimp when it comes to building your website.

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Whether you have been thinking it is finally time to start your own blog to promote your company or not, you should know it provides significant value in return for the effort. When a blogging site is set up the correct way, it can literally change the business. In fact, it can change everything.

There is a whole array of benefits that a blogging site can offer your company. The site can serve as an effective online marketing tool and create an easy avenue for promotion. It serves as a valuable tool to reach new customers, and to establish a dynamic sense of community. It provides an online forum to exchange valuable information, reviews, solutions and the opinions from clients and business partners about the services, products and reputation your company provides.

Reaching a New Audience

A business blogging site is considered a key component of online marketing. It uses an effective initiative to promote the company business. It provides the opportunity to reach a new audience or put a face on all of the existing and potential customers. A blogging site is an extension of social media where an individual consumer has the ability to share their personal experience with the services or products the company provides. As a dynamic communication tool, the blogging site provides the opportunity to keep consumers updated and informed on new products that are being launched.

Developing the Personality of the Brand

Up until social media blogging sites became available, the business world could only use the tools of direct advertising to enhance brand and develop a personality. Businesses that create and maintain a blogging site, and post to it regularly, have a simple way to project the company’s personality. This might include its excitement when launching new products, or the attention that is focused on individualized customer service, displayed in an open forum. It is, however, extremely important that the company fully defines and completely manages the unique personality and characteristics of the company brand. This will ensure that it remains consistent over time.

Obtaining Reviews, Feedback and Testimonies

The blogging site and all of its visitors have the ability to leave comments, testimonials and reviews concerning the business and the services and products it provides. The positive feedback helps to boost the company brand and shows the company in a positive light for all potential customers to see. Alternatively, negative feedback provides the business the opportunity to quickly respond to individual concerns or to defend the services and products it provides. Overall, both positive and negative feedback can be used as an effective tool to improve the processes within the company.

Using the Right Platform

Anytime a company does business online, it is important to use the right tools to safeguard against cyber-attacks. Nothing can ruin the reputation of the company quicker than being hacked online, by cyber-attacks aimed at destroying the goodwill of the business.

The simplest way a company can protect themselves against cyber-attacks is to use a VPN service (virtual private network) that only allows encrypted data to be transmitted in and out of the blogging site. Additionally, the entire blogging site should be constructed on a solid platform that utilizes the best CMS (content management system) technology, like that provided by WordPress. Along with valuable add-ons and  premium WordPress templates, WordPress offers extensive plug-ins that promote search engine optimization. It can also track online use, and safeguard against attack.

The importance of developing and maintaining a quality deep relationship with existing customers and potential customers is crucial to any business. By using effective tools, including posting to a blogging site, businesses can create a positive dynamic in an environment that can enhance the company brand.

About author
Anny Solway is a dedicated writer at ThemeFuse – a leader in the WordPress premium themes area. She likes to discover new ideas about internet marketing, social media and blogging