Tech PR Review | Tech PR Blog

Branding Evolution – Part 2

Tech PR Review — Thu, 23 Feb 2012 21:24:14 +0000

The previous Tech PR Review post discussed how branding roles have evolved and argued that PR has supplanted all other business processes as the most important factor in developing a brand. Today, branding is no longer just about brand building or brand awareness. The last decade has seen a huge rise in how people get [...]

Branding Evolution – Part 1

Tech PR Review — Thu, 16 Feb 2012 20:55:07 +0000

The marketing term “branding” and the process of branding have long been married to the term “advertising” instead of public relations. Unfortunately, a partial reason for this is that – to the general public – advertising has a history of being more recognized than public relations. After all, advertising is everywhere whereas PR has a [...]

Kodak Tries to Figure Out Where it Belongs

Tech PR Review — Fri, 10 Feb 2012 00:20:20 +0000

So, Kodak is exiting the camera and digital frames business. For many folks, Kodak is (perhaps “was” is more appropriate) like an institution. Back in the day, one could not talk about pictures without thinking or mentioning Kodak. It’s unfortunate that the old “innovate or die” mantra may consume this industry giant as well. There [...]

Do You Need Tech PR?

Tech PR Review — Tue, 31 Jan 2012 20:20:00 +0000

Does your company and / or its product(s) need PR? This is a question many executives over-complicate and struggle with. There are many perspectives to consider too. Regardless, PR is the best method for building and sustaining market credibility, a market position, general awareness, etc. Still, many folks struggle with figuring out if and why [...]

Is RIM On the Verge of Having its Blackberries Cut Off?

Tech PR Review — Thu, 26 Jan 2012 18:20:55 +0000

A story earlier this week noted that RIM, makers of the Blackberry phones, plans new software and devices late this year. The general theme of the story is that the new CEO is confident the new software that was planned before he got there is a good plan to keep – that no seismic changes [...]

Crisis Communications and Best Laid Plans

Tech PR Review — Thu, 19 Jan 2012 16:42:28 +0000

Symantec was recently “caught” backtracking about their network being hacked, first stating they were not hacked and then having to come back and acknowledge they were hacked. It’s created a crisis communications scenario that could turn worse. There are many possible scenarios, responses and other elements to consider during a crisis – far too many [...]

PR Agency or Consultant: Which Shall it Be?

Tech PR Review — Wed, 11 Jan 2012 19:23:04 +0000

Shall we retain a PR agency or PR consultant? That’s an initial question many companies have to answer when they start trying to find technology PR help. There are advantages and disadvantages to both and it’s not possible to cover everything in one blog post. But, let’s touch upon some potential advantages, disadvantages and misconceptions [...]

Yahoo to Re-Emerge? What About Barnes & Noble?

Tech PR Review — Thu, 05 Jan 2012 22:54:01 +0000

Will Yahoo Continue to be a Yahoo? A story yesterday on CNET about Yahoo’s soon-to-be CEO might have one thinking the company is getting its mojo back. The story opens with an attributed promise from the to-be CEO that “Yahoo will become a technology giant again, helping to shape how people use the Internet in [...]

Holiday Hodgepodge: Chrome Beats Rivals; Microsoft Dumps CES; 2011 Tech CEO Bozos

Tech PR Review — Thu, 22 Dec 2011 22:20:12 +0000

During this holiday season, we have a hodgepodge of stories to cover for their PR and marketing value. Enjoy and happy holidays! Chrome is the #1 Browser – Really A story in PC World states Ireland-based StatCounter ranks Google’s Chrome browser as the world’s most popular browser edition. This appears to be based on global [...]