Every couple has its ups and downs, but most people try to keep their dirty laundry to themselves. But what about those times when you just can’t come to an agreement with your significant other?

Today sees the launch of SideTaker a site that asks couples to upload both sides of their arguments and let the crowd settle their debates. SideTaker members can vote on which side they agree with, or leave comments to ask for further details or voice their opinions.

The site is hilarious. Disputes range from cheating spouses to toilet flushing, oftentimes filled with more detail than anyone would want to know.

A part of me can’t believe that it’s real - how many couples would actually turn to the web to resolve a private matter? But shows like Jerry Springer and Judge Judy have thrived on this sort of thing for years, so there’s definitely a large audience. And while it may sound ridiculous, there may be a significant demand for text-based dispute resolution. Even if people ignore the comments of others, it’s possible that they’ll be more honest on paper than if they were speaking face to face.

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Last July I wrote about MyAWOL, a web-centric music label looking to compete with traditional labels, which are becoming increasingly less relevant as artists turn to digital distribution methods to gain exposure. While the site has the potential to break some new ground in the online music world, it has run into a major snag during its buildup to launch: its name sounds almost exactly like My.AOL when spoken aloud.

In light of this, the company has decided to rename the site to LP33.TV, which should hopefully be less confusing. LP33 is more memorable, but I think the company should consider dropping the .TV extension entirely since they already own the .com.

Along with the name change, LP33.TV is also launching its database for music industry professionals, TheMIDB, which hopes to fulfill the same role as the movie and television industry’s popular IMDB. The derivative name will probably confuse just about everyone, but at least it makes the site’s purpose clear.

The site will welcome user profiles from music producers, executives, managers, writers, musicians, and anyone else involved in the music trade. Users will be able to post their biographes, and the site will facilitate connections between users and allow them to keep track of current and past projects. LP33.tv Founder Andrew Bentley, a former major music label executive, says that TheMIDB fills an important role, as there hasn’t been a comprehensive database of industry professionals.

TheMIDB is only one portion of LP33.TV’s new approach to the music industry, and the company plans to have its flagship consumer site out within the next month.

Earlier this week Amazon and IMDB teamed up to launch SoundUnwound, a user-modified database for music similar to Wikipedia (except all content is approved by Amazon employees). The site seems to be geared more as a consumer-friendly music encyclopedia rather than an industry database.

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Tatango, the ad-supported group SMS service previously known as networkText, spent the last few months in a private beta following a functional and visual overhaul and a round of funding by Bellingham Angel Organization. Now everyone is free to get in on the group texting good times; they’ve opened the doors to the public.

The service is dead simple to use, as it should be. I made the jump from accountless bum to en masse messaging mogul in all of about 2 minutes. Sign up, invite some friends (they have to opt-in, else this thing would be a spam machine), and you (or anybody you dub as a group admin) are able to SMS the entire group at once, either from …. Read the rest at MobileCrunch >>

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On the heels of a major upgrade earlier this week that added facial recognition and video-editing features to its Picasa photo management service, Google added a new Explore page today that shows off the most popular public photos uploaded by members. In addition to the featured photos, shown in a 3 X 4 grid, the Explore page also shows the most recent photos uploaded in a slide-show widget. Below, it offers a list of the most popular tags. For instance, here are pictures tagged “New York.”

The Picasa Explore page also has a Where In The World? game that is mashup opf geotagged photos and Google Maps. It shows you a photo and you have to guess where it was taken. If you guess wrong, it tells you how far off you are in kilometers. This is fun for outdoor photos, but when people upload geotagged photos of a generic apartment of a plate of food, it can become tricky.

It is not clear how Picasa chooses what photos to feature, but it is obviously borrowing from Flickr’s Explore page, which shows photos based on its on ‘interestingness” algorithm. I find Flickr’s photos much more interesting than Picasa’s (keep working on that algorithm, fellas). Flickr too has a map mashup that shows geotagged photos on a map (although, it is not a game).

By adding new ways to discover public photos, Picasa is taking on Flickr, Photobucket, and Facebook Photos in a more direct way. Globally, Picasa passed Photobucket in July with 48 million visitors compared to Photobucket’s 43 million, according to comScore. It still trails Facebook Photos (97 million unique visitors) and Flickr (63 million). In the U.S., it is much further behind, with only 8.3 million monthly visitors, compared to 18.3 million for Flickr, 23.5 million for Photobucket, and 25.4 million fopr Facebook Photos.

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From: “John S.”
Date: September 5, 2008 11:43:36 AM PDT
To: tips@techcrunch.com
Subject: Celebrity Dating Network

How is it that Techcrunch will do countless stories on every idiotic widget created by countless 19 year olds who manage to get their uncles at some VC to fund it because they can back door money to each other yet you guys won’t cover something really interesting? Have you checked out CelebrityDatingNetwork.com? Its the first dating service in the world that allows you to meet and date real celebrities as well as find people who bear a facial resemblance to the love of your life.

Start acting like journalists in search of a wider audience…lol. Crossing over into mainstream media will take more than a re-design of your website. You need to stop doing 50 stories a day about Google Chrome and step into the cool tech zone. We gave you a five day head start on CelebrityDatingNetwork.com Prove to us it wasn’t a mistake and write a story about it that gets picked up by the mainstream media.

John

Posting this purely for entertainment value, and to give TechCrunch readers a taste of what our inboxes look like every morning. I’m not a fan of the service, but as soon as I want to date “actual movie stars” or “ordinary people who resemble my ex” I’ll give it a whirl.

And a note to mainstream media and non-nepotistic venture funds who want to “step into the cool tech zone”: CelebrityDatingNetwork has arrived.

“Sometimes the best way to mend a broken heart is to find someone who looks just like your ex.”

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Joost isn’t just moving to a browser format. They’re also creating a video based social network complete with Facebook-style activity streams that shows you friends what content you are watching, commenting on and “shouting” (see last screen shot above).

The new site, which is password protected, is at new.joost.com. We’ve obtained screen shots of the service, below. We’ve also created a video which will be up shortly.

Update: Here’s a video demo of the new Joost

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Researchers at Foundation for Research and Technology in Heraklion, Greece - that hotbed of Facebook research - have created a small Facebook application that causes a DDOS on a certain website. The application masquerades as a “picture of the day” app and shows an image from National Geographic. When someone clicks on it, however, it makes a request to a victim’s website, ultimately pulling down about 248 gigabytes of malicious data a day and essentially shutting down the server.

Obviously this application needs a perfect storm to be useful: you need to have a target and create a popular enough application that would encourage multiple installs. While one or two clicks won’t take down a site, the entire population of Facebook clicking on something definitely could.

The researchers wrote about the application in a detailed paper [PDF] and, by extrapolation, were able to tell how hard they could hit target servers provided, of course, the application was as popular as Super Wall or Bumper Sticker. They also recommend shoring up Facebook’s API to prevent this sort of mischief in the future.

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Joost, battling for relevance in the online tv world against Hulu and others, will soon no longer require users to download separate desktop software to access the service (its existing software is based on Xul). Instead users will be able to access Joost via a small browser plugin that will continue to use Joost’s P2P technology to distribute video among users quickly.

The service launched to considerable fanfare but has fallen off the radar as of late as the company has been plagued by a shortage of content and, well, users. And as the inertia of the online video business moves away from desktop clients and to the Web, it seems Joost has finally seen the writing on the wall and will launch an online video service of its own.

It’ll be interesting to see how it fares in an already crowded lineup of offerings headlined by Hulu, Amazon, and Fancast.

Update: Screenshots here.

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As a concept, Veritocracy is actually quite simple.  At its heart, social news site pulls together some of the better qualities of Techmeme — targeted stories and related posts to an original story — and Digg. Once you get to the front page, you’re immediately presented with a nice layout of highly-targeted stories on topics ranging from politics and technology to business and entertainment.

The site collects what it deems to be the best perspectives on various subjects from around the Web, groups them together by topic, and lets its users decide which is best through the use of a voting system. As a user votes on different stories, Veritocracy becomes more personalized to that specific user’s tastes. And as long as that engine works well, Veritocracy claims publishers will be able to find the ideal target audience and readers will find stories that fit their interests.”The ultimate objective,” says CEO Lee Hoffman, “is to create a truly meritocratic content distribution system where each article a writer publishes finds its way to the individual readers that will actually want to see it.”

Before that can happen, Veritocracy has a long way to go. Right now, the site is in private beta and is slowly working its way towards a wider release later this year. If you want to check out Veritocracy for yourself, Veritocracy sent us 500 invites for TechCrunch readers. To redeem your invite, type “techcrunchlove” into the invite box, sign up, and start using it.

After trying it for a while, it quickly becomes apparent that if users find reasons to use this site and the company can deliver on its lofty promises, Veritocracy could become a destination for news junkies.

In each category, you’re presented with a story — “Palin takes the stage on night two at the convention” for example — that can be clicked on. Once you click that link, you’ll drill-down into perspectives on the Vice Presidential nominee’s speech last night at the Republican National Convention. Some say it was great, others are more suspect of its success. From there, you can click on the links to be brought to the respective article or you can vote them up or down based on your own opinion on the subject.

As votes start accumulating, Veritocracy promotes the better stories to the top. At the same time, each of your votes is recorded and remembered to help create a more enjoyable experience the next time you come back to the site. In other words, if you continually vote stories by conservative pundits down in the politics section and you tend to enjoy stories that are more “cranky” in the technology section, Veritocracy will tailor your experience based on those votes.

As CEO Hoffman points out, “Veritocracy isn’t a popularity contest, so voting up all of your friends’ content will only cause you to see more of their stuff, and the stuff they like.”

That in mind, the success of Veritocracy depends on the honesty of its users. The name “Veritocracy” is derived from the concept of meritocracy: those stories that deserve to be best will be. If users vote for those perspectives that deserve to be promoted, the site should run as designed: the best stories on each topic will rise to the top, and the greatest number of users will have a personalized experience.  How will Veritocracy fight people trying to game the rankings?  Hoffman explains:

We do this by learning how effective each user on the site is as an editor for you by comparing your vote histories. Unlike other personalization/recommendation systems (think Amazon, and Digg’s new recommendations) our system significantly ramps up the accuracy of these predictions by using a market based design layered over the standard personalization algorithms.

If you submit crap, miscategorize your articles, or even vote for other people’s crap, readers won’t be voting for the same things you are (and may even vote down things you vote up) and thus the the system will uncorrelate you from everyone (or won’t correlate you to them in the first place). This will make sure your content and votes have less chance of effecting what other users see in the future. Of course, a lot of the time “crap” and “quality” are entirely relative, and that’s where the system really shines because it learns to distinguish this for each user, based on the same design principal.

Veritocracy also lets the original authors of stories submit them on different topics. (Veriticracy funnels all stories into consistent topics instead of tags).  After a specific topic is identified, users can upload their own stories, which will then be placed as a perspective on the given topic. Once there, other users can vote it up or down based on its quality and relevance to the topic.

But because so much of Veritocracy’s success relies on its community, it’s tough to say how well it will perform—for now, few even have access to it. But the site has promise. It just needs more participation.

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NetSuite, a company that touts itself as a provider of solutions that can help companies run almost every aspect of their business, announced Friday that it will be the first business application provider to provide native support for Google Chrome.

According to the company, Chrome’s browser is an ideal candidate for NetSuite products. Because the browser is optimized for Web 2.0, the company’s AJAX-powered features in its products should work much better on Chrome than any other browser. NetSuite was quick to point out, though, that its products can still be used on Internet Explorer, Firefox, and Safari.

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Now that convention season is over and the candidates have about eight weeks before they find out who will lead the United States for the next four years, it’s time we compare each candidate’s attention online as we head into the final stretch.

According to Google Trends data, Republican candidate John McCain is quickly gaining ground on Barack Obama and witnessed a spike in searches the day he announced Sarah Palin as his running mate. However, Obama witnessed an even greater spike at the same time, perhaps due to his convention speech the night before and some comparative searches pertaining to Palin.

As online attention has shifted from Obama to McCain (and especially Sarah Palin), Hitwise is reporting that news and media outlets are also doing the same. According to Hitwise research, McCain’s coverage has jumped considerably in the past few days and more media outlets are sending readers to the candidate’s page. And although he still trails Obama, that gap is tightening each day.

For all the attention Obama and McCain are receiving though, neither has captivated the Web audience like Sarah Palin. According to Google Trends data, Palin’s search volume is more than double McCain’s and Obama’s, even after her initial spike.

Just because people are traveling to a specific candidate’s site or searching for them online, it doesn’t mean they will vote for them. But with such a contentious election underway that pits the red against the blue, it means at the very least that John McCain is gaining ground on Obama in the race for people’s attention.

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Wonder where Hurricane Ike will hit or when Tropical Storm Hanna will pass? Hurricane season has lots of people glued to the Weather Channel to catch the latest updates on developing storms. But why wait for the weatherman to tell you what is going on when you can check for yourself online? One of the best places to do that is Stormpulse. (Google Earth is another one). Stormpulse shows active hurricanes and tropical storms in the Atlantic. And the graphics are better than TV because you can play around with them.

You can turn on layers to show projected paths and historical tracks. The severity of the storm is color coded from Tropical Depression to Category 5 Hurricane. You can see all active hurricanes at once, drag the map around, or click on a specific storm. The site also offers satellite pictures and storm news.

Data is pulled from the National Hurricane Center and other places. The site has storm data going back to 1851, soyou can see the paths and intensity of previous hurricanes. There is even an API for embedding Stormpulse maps on other sites.

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Companies that own spectrum can use Spectrum Bridge to find buyers and sellers for portions of spectrum they own that they don’t need. The marketplace has $250 million worth of spectrum listed, which is not that much considering that companies spent $19 billion on the last official FCC auction. But at least it is a start. The secondary market for spectrum is grossly inefficient today, mostly consisting of side deals between telecom companies.

Before the last big FCC wireless spectrum auctions, one of the rules Google proposed addressed this problem:

Open services: Third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms.

That rule was never adopted. Maybe Spectrum Bridge will have better luck.

Spectrum Bridge has raised $2 million from Milcom Venture Partners, True Ventures, and the government-funded Telecommunications Development Fund (FCC chairman Kevin Martin sits on its board). The management team comes from Motorola’s Mesh Networks.

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Although buying products from your desktop at home has become just as customary as buying products at the store, few have found reason to buy products on their cell phones. In an attempt to buck that trend and make it easier for consumers to buy products from their cell phone, Billing Revolution announced today that it will offer a ’single-click’ billing and payment service that will streamline mobile purchases.

Once consumers are ready to buy something from the Web from a vendor that employs Billing Revolution’s service for payment, they are taken to Billing Revolution’s purchase page where they input credit card information from their phone. Once complete, Billing Revolution automatically sends an SMS receipt to their phone, which contains a link. After clicking that link, authentication is complete and with all future purchases, consumers will need only to click ‘buy’ for a transaction to be completed.

Billing Revolution is taking a risk with this platform that may or may not pay off. Right now, mobile purchases are just a small segment of online commerce and few consumers are willing to buy a product with their cell phones. But if Billing Revolution’s beliefs are right that all it takes is a simple process and the ability to buy products with a single click, it’s in a prime position to capitalize on what it believes is a booming market.

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The newspaper industry took in $1.7 billion less in print ads during the second quarter than the year before For the first half of the year, the industry is down $3.1 billion. At this rate, there won’t be an industry left by the end of next year. Of course, revenues have to stabilize at a lower level before that happens. Don’t they? Right now, we’re at 1995 revenue levels.

Don’t look to online ad sales to save the industry. Online ads came to only $777 million in the second quarter, which was down 2.4 percent from the year before. That’s marks the first decline ever in digital revenues. The practice if bundling print and online ad sales isn’t helping in this case, either. Advertisers trained to buy bundled ads are more likely to drop the entire bundle when making budget cuts.

The advertising recession is in full swing, and no segment is safe any longer.

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So what’s the deal? In an email we’ve obtained from Microsoft SVP Bill Veghte to all employees, he talks about the goals of the campaign. The overall goal is to inspire consumers and “tell the story of how Windows enables a billion people around the globe to do more with their lives today.” This first phase, he says, “is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”

The ads are just an icebreaker, he ads, to reintroduce Microsoft to consumers. Later this month they’ll do a deeper dive, which I assume means talking about features.

One thing’s for sure - the ads have sparked conversation. Full text of email is below:

From: Bill Veghte
Sent: Thursday, September 04, 2008 5:37 PM
To: Microsoft - All Employees (QBDG)
Subject: Telling the story of Windows

Since it first launched nearly 25 years ago, Windows has been one of the most successful products in the history of the high tech industry. As we set our sights on the next 25 years, it is essential that we deliver incredible offerings on a great platform. We must also tell the story of how Windows enables a billion people around the globe to do more with their lives today. We must inspire consumers with the promise of what Windows uniquely makes possible across the PC, phone and web.

Telling our story means making significant investments to improve the way consumers experience Windows. To that end, we are focused on making improvements at practically every consumer touch point, from the moment they hear about the Windows brand in our advertising to how they learn more about Windows products online; from how they view Windows and try it at retail to how they use the entire range of Windows offerings – Windows Vista, Windows Mobile and Windows Live – across their whole life.

Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series of television ads airs initially in the U.S., and it aims to re-ignite consumer excitement about the broader value of Windows. The first television spot aired on NBC during the opening game of the NFL season and will be seen throughout the evening on various primetime programs. Worldwide, you can view this first TV spot at http://msw.

This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go. At that time, I’ll be back to share more information about our plans to further strengthen the bond between consumers and Windows – one of the most amazing products, businesses and brands of all time, and, with the right tenacity, passion and agility from all of us, a story that has many great chapters to come.

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It looks like Sequoia was on them fast though. Last September, we’ve learned, the company raised a small $1.2 million round of financing from the fund, making it Sequoia’s second known investment in a YCombinator company (the other is Loopt).

Expect more news on Dropbox in the next week or two.

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Wixi, the social filesharing network that debuted at TechCrunch40, has finally been released to the public. The site offers a media-centric virtual desktop that allows users to play their media files from any computer that supports Flash, and also serves as a service for file sharing between friends. Any users that sign up by October 1 will get unlimited storage for life, while members joining after that date will need to pay $5 a month for the privilege (though they will still be able to get a free account with a 3GB limit).

After creating a profile on the site, users upload their media files to their desktop, which they can then categorize using a familiar drag-and-drop folder system. Each file can be streamed from any computer that supports Flash from within the service’s media player. Users can also browse through files through the site’s search feature or their friends profiles, and when they find something they like, they can save it to their virtual desktop for future reference. However, you will only be able to stream this content - you won’t be able to download a file unless you were the original uploader.

Beyond Wixi’s standard web interface, there’s also an iPhone version of the site available at http://www.iphone.wixi.com, with plans to expand to more platforms like Nintendo’s Wii in the future.

Wixi was initially planning to launch to the public months ago - but it quickly became obvious that the service was facing some glaring piracy issues. The site was originally going to let users share all of their media with public, allowing strangers to peruse their files at will. Unsurprisingly, a large number of copyrighted films were quickly posted to Wixi’s servers, all of which could be easily streamed for free after conducting a simple search.

Wixi has since addressed most of these issues, though some copyright holders may still take issue with the service. Files greater than 100 MB are now restricted from public sharing - you’ll have to be someone’s friend if you want to stream a large file from their account, which makes movie sharing difficult. But that doesn’t solve all of Wixi’s problems: copyright owners will still object to letting even a small group of friends stream movies to eachother. And everyone will still be able stream smaller files like TV shows or music from anywhere, which will still make Wixi a lawsuit target.

While it will likely face a number of legal battles, I like Wixi. The site is an intuitive alternative to filesharing services like RapidShare or the standard Email route, and its interface is very polished. The mobile access is a nice touch too, allowing users to access their music and videos when they’re away from a computer.

For another web desktop, check out Stixy, which is more concerned with online document collaboration than file sharing.

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TechTicker’s Sarah Lacy interviewed Jason Calacanis and Michael Arrington about the upcoming TechCrunch50 conference. The first two segments are up. In the first segment, Lacy talks to the two about the origins of the conference and why they are so determined to end payola in tech events.

The conference is back on Sept. 8 and now dubbed TechCrunch50 for the 52 companies debuting at it. (Don’t ask.) It’s being held the same day as Demo this year and tech folks are choosing sides carefully. For a two-year-old conference, TechCrunch certainly has some big-name loyalists. Among its panel of experts are Marissa Mayer of Google, Marc Andreessen of Netscape, Opsware and Ning fame, Mark Cuban, Chad Hurley of YouTube, and some of the Valley’s most powerful investors. Not bad.

Center stage are the startups. Both Calacanis and Arrington are known for rubbing some people the wrong way, but even critics admit these are two guys obsessed with helping fledgling entrepreneurs. They don’t charge companies to present and spend hours with each one, helping founders hone their pitches.

In part two Lacy dives down into one of the trends we’re seeing with this year’s applicants: next generation virtual worlds. This is already big business, and tech advances are letting users do and see more with less bandwidth.

Segments 3-4 will be on TechTicker Friday.

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Those Jerry Seinfeld Microsoft advertisements started today. CrunchGear’s Doug Aamoth recorded the first ad during the Giants/Redskins game and put it up on the site. This is reportedly a $300 million ad spend. Seinfeld gets $10 million.

It’s a cute and cuddly situation comedy about shoes. Has a couple of moments. No mention of Microsoft or Windows other than “are they ever going to come out with something that will make our computers moist and chewy like cake so we can just eat them while working?” A butt wiggle by Gates followed. Overall, I give this a 0/10.

These ads can’t be all tech or they’ll lose the audience. But I can’t imagine this will sell software, either.

Update: Microsoft email to all employees about the ads is here.

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There are few things more hilariously hopeless than watching someone play a modern video game for the first time: their targeting cursors wobble aimlessly across the screen, unleashing a stream of bullets that manage to hit everything but their target. And amid their cries of frustration and accusations of cheating, they seem to inevitably come to one conclusion: “this game sucks”.

Unfortunately, this phenomenon is bad for the industry, as a bad experience can turn off a fledgling gamer from gaming entirely. And while developers do everything they can to make their games as accessible as possible to novices (or newbies, as they’re often called), nothing can make up for the years of experience many of today’s gamers have under their belts. At least, until now.

Meet GamerTrainer, a new startup that offers in-game tutoring sessions online across a variety of today’s most popular games. For $30 an hour (or less if purchased in bulk), you can have a private lesson with one of the site’s official GamerTrainers, all of whom have years of experience in the games they’re teaching.

At launch supported games include:

• Battlefield: Bad Company™
• Call of Duty 4®: Modern Combat™
• Guitar Hero® III and Rock Band™
• Halo® 2 and 3
• Madden NFL 09
• Rainbow Six® Vegas 1 and 2
• Super Smash Bros.® Brawl
• World of Warcraft

GamerTrainer has a great idea, and could easily be a hit if it can get enough exposure - in fact, it is a business model that the industry may want to consider embracing. In the days before the internet, gaming systems offered dedicated phone “hint lines”, which gamers could call whenever they ran into trouble (for only a few dollars a minute). Since then, games have become far more complex - written tips no longer suffice, and the barrier to entry has been raised. It’s in the industry’s best interest to help prospective gamers as much as possible, and private tutorials could easily be very lucrative way to increase a game’s user base.

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