Technability Blog

Economy Turning Around How About Your Online Marketing?

Mon, 02 Aug 2010 10:37:49 -0700

As we see the economy turn around more marketing dollars are becoming available. With that, companies are starting to re-evaluate their online presence. When the economy took a down turn many companies cancelled or greatly scaled back their online initiatives. But with things slowly turning around it is time to start looking at new means of advertising in the online space.

Areas to Focus:

Social Media - Twitter, Facebook, LinkedIn and other social networks are a great sources to promote your company. It takes work, time and some effort to get this marketing initiative up and running but in the long run it is worth it. Building an online "following" will help your company no matter what industry you are in. You can alert your followers of new product launches, specials or other events/promotions that your company is offering.

Update that WEBSITE - If your website is looking a little old, it might be time for an update. A new fresh look for 2010 can't hurt. Today many web consumers know the difference between what a good website is and what a top notch website is. This also plays an important part in the consumer having trust in the services and products that you offer. We are a very visually driven society and it is best to capitalize on that, with an appealing website that has an up to date design.

Email Marketing - This can be an inexpensive way to market if you already have a list of email addresses. Otherwise purchasing a list can be expensive, but if you narrow down the demographics of the list, can greatly benefit the company. Sending out a professionally designed email can capture potential clients and remind them that you exist.

These are just a few things that you can start to do, while the economy is on a slow up swing. Staying ahead with your online marketing plan can make a huge difference in the long run.

Are you loosing mobile customers?

Wed, 31 Mar 2010 10:57:36 -0700

Have you looked at your website on a mobile browser? Does the website render properly? Is it easily viewable on today’s mobile devices? Today, all to often websites are not targeting the mobile market, therefore you could be loosing customers.

The mobile market is growing rapidly. Last year over 175 million smartphones sold, that is 175 million new users visiting your website on a mobile device. If your website is not mobile friendly that could be a potential loss of business.

The number of mobile devices that are internet capable has grown over the past year. Today nearly all phones have some type of internet capabilities, ranging from basic browsing to more complex desktop like browsers.

Industries that can really benefit from a mobile based website are the hospitality industry; mainly restaurants and hotels. Many people are on the go and finding a place eat while out is always on their mind. Device targeted applications like Yelp for the iPhone allow users to easily find places to eat, but when the user wants to view the location’s menu it can be difficult with the website does not target a mobile device and render an alternative website.

At Technability we currently have several client projects that are all based on mobile web features. Ranging from iPhone applications to mobile based websites utilizing HTML5. Its the future, and it is quickly becoming an important market for any client to capture.

The Website just launched, now what?

Tue, 19 Jan 2010 16:47:38 -0800

Your website has just launched, its up and running and people are visiting. But, the question is, are those visits turning into sales or customers? Does your website offer the information that people are looking for?

Here are a few items that are very important to track and follow after your website has been launched:

Website Analytics
In order to properly gauge how successful your website is, you must measure the traffic, bounce rates, entry pages and several other statistics. With services such as Google Analytics a weekly report can be emailed to the marketing and web teams.

Marketing the Website
A marketing plan is very important for your website no matter what type of website or business. Today, the majority of customers research online prior to making a purchase or finding a restaurant to eat at. Investing in PPC (pay-per-click) is always a quick fix for boosting traffic and awareness of the website. But one must plan on long term marketing for the website. Also, PPC is great marketing for e-commerce based websites. Informational based websites do not benefit as much from PPC.

Website Content
One thing that many people overlook is the content of the website. It is very important to have well written content that is search engine friendly and human readable. Plus, the content needs to be short, and on topic since the average web user will only read half of what is written. By developing content that utilizes the keywords and is relevant this can increase the site’s page rank value.

Many people believe that launching the website creates instant business. But it takes time for your website to be properly indexed by the search engines as long as the code for your website is semantically correct and SEO friendly.

Technability specializes in creating websites that are search engine friendly, we can develop marketing plans for your website and business in order to maximize your online presence and drive traffic to your site that will generate business.

Importance of Search Engine Optimization

Wed, 16 Sep 2009 11:34:24 -0700

In today's ever changing internet search engine world, it is important for websites to be slightly tweaked from time to time. The changes to the site could be as simple as updating the content of the homepage or other supporting pages. Keeping the content fresh, and keyword driven will help keep your website near the top of the search engine rankings.

Also taking advantage of blogs, social media and other sources of content help with SEO. Just like how you want your websites to attract visitors, you want your website to attract search engine spiders. So, keep the content fresh, update or change your meta tags as needed, make sure you have good titles for each page, and remember to write keyword driven content.

The iPhone - Got an App Idea?

Thu, 30 Jul 2009 00:57:53 -0700

As Technability expands over the next few months into the iPhone™ market, we want your feedback on some Apps you may think would benefit your business. There are 40,000 plus Apps and growing but you still may not find the one that fits your need perfectly, so we encourage you to let us know what you think the perfect App would be and how it would enhance your business. We already have several ideas in the works, but we always encourage the out of the box process.