One month ago I decided to go back to episode 1 of the ILoveMarketing podcast and today I finished getting up to the most recent episode (Episode 61).

Best Marketing Lessons ever!

Our job as marketers…

We always make our decision based on what we know and believe. That’s a tautology, based on the definition… a decision is the path you take based on what you know and believe, right?

The challenge, then, it seems to me, is to realize that perhaps the prospect knows something you don’t, or, just as likely, doesn’t believe what you believe. Your job as a marketer is to figure out what your prospect’s biases and worldview and fears and beliefs are, and as a salesperson, your job is to help them know what you know.

Source: <a href=”http://sethgodin.typepad.com/seths_blog/2012/03/why-lie.htm>Why lie?</a> (via Instapaper)

It was highly recommended by Joe Polish and Dean Jackson from IloveMarketing.com

Let’s see what a book from almost 100 years ago has in it.

Tweetbot is also constantly being updated, just last week I wrote about a work around for notifications, as the prior version didn’t have this ability, but a couple of days after I published that blog post, the new version as released, incorporating notifications in it.

Ed is truly a master in “Market Leadership” using Iphone, Ipad and Macs, and because he’s been giving a lot of training for several years now, all his tutorials are very illustrative, short and well explained. Check video below:

Here is another piece of wisdom from Seth Godin and because is so good I wanted to republish the whole article in my blog.

I used to have this selfish mindset, where I tried to “protect” my ideas from others who could “steal” them, but after years with the school if “Hard Knocks”, I realized that ideas alone are worth nothing, and ironically the more you share your ideas with others the more they are worth. The true value of an idea comes from implementation, which gets enhanced when you share it with others.

More often than not, the selfish person is insecure, fearful and filled with doubt. The selfishness springs from his belief that this is his only good idea, his last dollar, his one and only chance to avoid failure. “I need this, not you,” he says, because he truly believes he’s got nothing else going on, no other chance, no hope. The irony, of course, is that selflessness (not selfishness, its opposite) is precisely the posture that leads to more success. The person with the confidence to support others and to share is repaid by getting more in return than his selfish counterpart. The connection economy multiplies the value of what is contributed to it. It’s based on abundance, not scarcity, and those that opt out, fall behind. Sharing your money, your ideas, your insights, your confidence… all of these things return to you. Perhaps not in the way you expected, and certainly not with a guarantee, but again and again the miser falls behind.

Original Source: Seth Godin’s blog

At last, after several months of using Tweetbot, my favorite Twitter client, I was able to figure out how to get notified when someone mentions me in Twitter, thanks to the free app called “BoxCar”

Check this video out so you can see how easy it is to set it up

Not very often we have the chance to see in a lifetime how a smart and simple idea can disrupt entire industries and well established giants like Microsoft, which means that nowadays, with the power that technology brings to all of us, it means that anyone can potentially provoke a similar disruption somewhere else, causing a Revolution that changes everything (think about Google, Facebook, Virgin, etc.)

Don’t let “status quo” dictate how things should be done, put your heart into it and create your own industry.

via: “ParisLemon”

As you can see from the picture, this turtle caused a lot of surprise, and attracted a bunch of tourists that were on the beach, and my dad asked me if I wanted to get a picture with me on the back of the turtle, which I gladly accepted of course.

I found the picture at my parent’s house in Ocotlan. The picture was taken in November of 1979 during a vacation trip there with my family.

About Leatherback Turtles

The “Leatherback Turtle” (Dermochelys coriacea), is the largest of all living sea turtles. They can reach a size of up to 6 feet (2 meters), and can weight around 2,000 pounds (900 kgs). The average lifespan of these turtles in the wild, is of 45 years approximately.

The “Leatherback Turtle” is different from other species of sea turtles, because other turtles have hard, bony shells, but the carapace of this turtle is somewhat flexible, but hard, similar to the leather.

The “Leatherback Turtle” is currently in the endangered species list, so it is illegal to harm or kill these animals. According to the video from National Geographic, there are currently less than 5,000 female leatherbacks in the Pacific Ocean and the population of these turtles, suffered a drop of 95% since 1980, so I feel very lucky to have seen one in my lifetime, probably these turtles have completely disappeared from the cost of Jalisco, where I saw them.

Here is a video about “Leatherback Turtles” from National Geographic

I don’t know about you but Procrastination is one of the demons I fight everyday with. It’s an everyday battle, that is reset every morning and won or lost at the end of the day. This is a war that lasts our entire lifetime, and that’s why we must never surrender. We must keep  fighting against this enemy, one day at a time.

Procrastination is our enemy, as it prevents us from doing the best we can do, it hides our genius. Don’t let this demon steal the gifts God gave everyone of us. Don’t surrender, keep fighting and win this war.

It looks like my dream of one day traveling to space might not be as far away as I had thought, as it is now possible to book a flight with Virgin Galactic. The cost is currently at $200k, with a deposit of $20k. It is still out of my reach right now but it is expected to drop at 1/3 of it’s current cost in 10 years.

Wow, would you spend $200,000 for 2.5 hours in space? Leave it to Sir Richard Branson and Virgin Galactic to start selling tickets for space travel. Right now, the tickets, which you can preorder directly from Virgin Galactic, are $200,000. However, according to Richard, in about ten years, an ordinary person like you or me will be able to afford to take a little vacation into space.

Wow, it’s truly happening! This is such a monumental event, and I can’t wait to be able to experience it at some point in my lifetime. Even on the booking form, it gives you the option to contact a trained space agent (instead of a travel agent). I’m surprised that this trip only entails flying 62 miles up. It seems like it would be further up than that to me. Currently, this space travel will take place aboard the SpaceShipTwo and it includes five minutes of weightlessness. What about barf bags? They will have those available, although apparently it’s a surprisingly smooth ride.

The Cost For A 2.5 Hour Vacation In Space:… | Bit Rebels
http://www.bitrebels.com/geek/the-cost-for-a-2-5-hour-vacation-in-space-200000/

(via Instapaper)