Technology Bloggers

Why you need waterproof electronics

2012-05-17T10:38:10Z

When I dropped my phone into the toilet I was amazed to see that it continued to work for a few seconds. All hope was quashed however 2 minutes later when it stopped, short, never to work again. I had only paid 26 dollars for it from ebay, but this was not the first time that such an incident had occurred in my household. My wife dropped her phone in the toilet on the day I bought it for her and I fell over whilst wading through a river in a drunken moment of foolhardiness and drowned my first mobile (and almost myself).

None of this need ever occur again however, thanks to nanotechnology. A company called Neverwet has designed an all purpose waterproof coating that can be sprayed on that repels water so well that they can even show a computer dipped into water while turned on still operates. Last year they won the Grand Prix Award as an innovative start up and their product is really quite impressive. Check out the video on their website.

Mr Phelps at work

The technology has many applications, it can be used to protect materials used under the sea to prevent corrosion, fabrics or small articles can be either dipped or sprayed, but the most interesting application certainly seems to be in electronics. A mother board can be sprayed and then used in wet conditions without failing. A great breakthrough I think.

If you are interested in weatherproofing you should know that there are already many all weather computers on the market. Terralogic sell a range of rugged computers and accessories for work and military purposes. Obviously if you are carrying a computer on a battlefield it cannot be a domestic lightweight and easily damageable machine, so these beasts are designed to be shock and water resistant, and they come in military green so you stand out from the crowd in your local Cyber cafe.

If you really need to go and work underwater you can purchase the WetPC, designed for the Australian military by Kord Defence Systems. This little baby is designed for underwater note taking, and offers a host of improvements over previous attempts making it much more user friendly through the adoption of its 5 key system. Combinations of the keys perform different functions making the machine suitable for underwater archeology, research and engineering as well as water sports.

If you want to go one step further how about the underwater cell phone? This little package allows you to make a receive calls as you dive, and works either at sea or in the lake or pool at the bottom of the garden.

The Alpha underwater phone in use

Joking aside the technology is designed for commercial divers. The kit can be used with any phone that has a voice dialing system, as it sits within a face mask that is attached to a long lead with a floating buoy attached. The buoy hosts the broadcasting technology so that the user can connect to their normal service. All for about $1700 US. Take a look at the Ocean Reef company website for more details and to see what else tickles your fancy.

So just dip your HP into Neverwet for domestic use or go the whole hog with a military machine, the choice is yours, but in the days of rising sea levels it is always better to be prepared.

The journey of an email – as told by Google

2012-05-16T15:34:09Z

Today, when I opened up Google, I saw something new. In the past Google has used the space directly below the search box to notify users of holiday events, privacy policy updates, tributes to industry legends – such as the Steve Jobs tribute, among other things.

Google's tribute to industry legend - Steve Jobs

Today however Google is using this spot to advertise its new feature, which lets you follow the journey of an email: ‘The Story of Send’.

Google advertises 'The Story of Send: Follow an email on its journey.' on its homepage

When you click the link, you are taken to a page on Google’s Green website (.google.com/green) which tells you how you can

“Take a journey through Google’s data centers by following an email along its path.”

Click ‘Start the story’ and the journey begins! Google takes you through an interactive journey of a Gmail email, from when you hit send on your device, to when it arrives at its destination.

The tour takes about 5 minutes (around 50 if you watch all the videos) however, as we all know, the journey of a real email, takes seconds – if that sometimes.

It is evident that the project is meant to be promotional for Google, as it points out all the good points along the journey. For example, how they have ‘built an extensive Internet backbone across the U.S.‘ to speed things up; how they ‘protect your message with a wide range of security measures‘ and how their data centres use ‘50% less energy than typical data centers‘ etc.

What the journey fails to point out is the less desirable things that go on. One example being how your email is read (or spidered) by Google Bots/Spiders, keywords are picked out, and then relevant ads are displayed alongside the message. Another being how Google want not only to own the systems which deliver your emails, but also the infrastructure (the cables and power) which gets it there – is that not a bit of a monopoly?

I like Google, I think it does a wonderful job, and it is great that it offers us all so much for free, however they do also do a good job of covering up the stuff they don’t want us to here.

Check out the video below for more. I found it and tweeted about it a while ago, however never really found an article for it to go in.

So, have you taken the journey yet? Aside from the obvious PR (public relations not PageRank) stuffed in, it does make interesting viewing.

More interested in talking about the ethics of Google? Add your view below

Why not talk about them both!

Your views?

Good blogging practice – publishing reliable information

2012-05-14T20:13:40Z

The web is massive bank of data, which is far too big to be regulated. Because the web can’t be regulated, it is very easy for false information to spread – fast.

If you are a blogger, it is really important that you publish information which is reliable and trustworthy. Don’t copy what the crowd says unless you know they are right, as this is not only misleading to your readers, but can also see you get penalties dished out from search engines. If you get a reputation for publishing unreliable content, the likelyhood is that your readership will fall.

When you publish something that you have found out elsewhere, you need to make sure that it is accurate and reliable, before you publish it.

How to Mythbust Rumours

When you find information, on the web, in order to ensure that it is reliable, it is always a good idea to check that it appears elsewhere. A general rule of thumb is to check that what you are reading is the same on 3 other sites, one of which is a highly reputable site.

So what is a reputable website?

Government Websites

There are a few way so to identify if a site is reputable or not. One way is to see if it is a government website. Any site which is government run is likely to be very reputable. Government websites usually end in their own unique domain name extension. If you live in the USA, government sites end in .gov or .fed.us, in the UK .gov.uk, in France .gouv.fr, .gc.ca for Canada, India’s extension is .gov.in and the list goes on.

Major News Corporations

Government sites won’t always report things that you want to verify though, so there are other ways to tell a reputable sites. Big news websites like BBC.co.uk/News and Guardian.co.uk will usually only publish information that is factual and accurate, so you can usually trust them.

The information they publish is likely to be accurate, however it may not be impartial, so that is something to watch out for. Often news firms will take a political side, and therefore report news in a certain way – and may only publish part of a story.

High PageRank Sites

Google PageRank is calculated largely by the number of backlinks a page or site has. If a website has a very high PageRank (6+) then it is likely that it has a lot of other sites linking to it, most probably because it publishes a lot of high quality content, which people find useful and therefore link back to. High PageRank sites aren’t always trustworthy, but the higher up the spectrum of PageRank you go, the less likely it is that a site is going to be providing false information.

If a website is a PageRank 8, 9 0r 10, unless they have manipulated Google’s algorithm (through black hat SEO, which will only work for a short while, before Google catches them) then the site is likely to be extremely reliable and reputable, therefore you should be able to trust the information, data and facts that they produce.

1,000,000 to 1

If 1 highly reputable site is saying one thing, but 1 million other (not reputable) sites are saying another another, then the chances are that the 1,000,000 sites are just recycling the same false information, creating a massive bank of false information. This is one reason why you should be really careful who you trust on the web, and also make sure that you verify information with at least one reputable site. Be careful who you trust.

Academic Research

Verifying information with at least 3 sources, one of which is reputable is something which is also advised in academic research. Therefore if you use the same standards on your blog, you can’t go wrong! Search engines and readers alike will respect you for providing good quality, highly reputable content.

Technology Bloggers Policy

Every time I write an article and quote information/statistics etc. I always try to follow the 3 and 1 rule: check the information appears on 3 other sites, at least one of which is ‘reputable’. This means that everything I write should be reputable.

The post guidelines ask all writers to ensure they use the 3 and 1 rule, however we cannot guarantee that all writers do. In our Privacy Policy, we state how we try to ensure all content is true and factual, however it is always advisable to independently verify information for yourself.

Do You Verify Your Content?

Do you always try to ensure that you use the 3 and 1 rule when publishing information? That not only applies to blog posts, but also to comments. If not what measures do you use, or don’t you think it really matters?

Apple and some bad press

2012-05-09T19:18:03Z

This week I would just like to do a short follow up on Christopher’s article entitled Why do we stick by Google and Apple but not Microsoft?

I will start with a little story about my 6 year old boy. He loves making things and last week he made a laptop computer from cardboard. It has keys with letters on it, a mouse and a black screen with icons. When it was finished he showed it to me, pointing out the detail, and said “I am not going to put the apple here on the top though, because they don’t all have apples”.

This is the power of branding. In a few years when he wants a laptop of his own what will he want? The one with the apple?

My kind of branding

Recently though here in the US I have met a few people that do not use Apple products in principle. The reason I think is the bad press that their working practices have received in US newspapers.

I am not in any way endorsing these reports, but I feel that they are worthy of analyzing in a bit of detail, both for their content and their political or ethical standpoint.

The New York Times ran an entire series in which it looked at the human costs of the iPad and apple revolution, and you can read it here (not too long).

The opening lines speak of an explosion in which 2 people were killed as they polished iPad cases. This is not the only reported explosion either, and there are plenty of cases of people being burnt as they use chemicals without proper safety procedures, excessively long days spent entirely stood up and child labour.

It is not just Apple though that use these manufacturing plants however, and the scale of the operations is incredible. One of the names often cited for criticism is Foxconn, and they do a lot of Apple’s assembly. They have 1.2 million employees in China, some plants have more than 100 000 workers, they operate 24 hours a day, can call upon their work force at any time and start production within minutes of receiving orders. This is what the technology of today requires and produces.

Apple do have a code of conduct within its supply chain, drawn up and expanded upon since 2005. Audits are conducted and violations unearthed and they say that this is a sign of their commitments to improvement, but some say that the fact that they problem is continuous points to a toleration of non compliance.

Last year they found 4 deaths and 77 injuries within their production system, and several suicides. Now one death or injury is too many, but with a workforce of well over a million accidents will happen, and some might even see this as a good record. Apple state that they train their workforce and explain their rights to them.

One thing is for sure, the stakes are high and there is a lot of money to be made but Apple is a demanding company. And they are not the only ones with dodgy working practices, but seem to be singled out for criticism.

Why might that be I wonder? Maybe it is because as Christopher hinted they inspire such loyalty amongst their users, and some circles do not like that.

What are your thoughts on the recent PageRank update?

2012-05-09T20:22:45Z

Google’s head of Google webspam, Matt Cutts (a Google employee and guru on everything search) is always telling webmasters not to obsess too much about PageRank. I would agree, it is not always that accurate, (give or take 1 rank either way) probably because it is not publicly updated that frequently – it is always updating, results are just not released regularly to the public.

At the end of the day, PageRank is just a lovely green (or maybe a not so lovely white) bar that a page is given. It doesn’t necessarily correlate to how a site is performing in the SERPs, and doesn’t guarantee good rankings.

That said, I am pleased for the blog, as our green increased a little, and white retreated back, as Technology Bloggers jumped from a 3 to a 4

Google say on their own website that PageRank represents:

“Google’s view of the importance of a webpage”

That is a direct quote from Google.

So basically, pages ranked 0/1 (in Google’s view) aren’t that special, there are loads out there, nothing makes them stand out. Pages with a PageRank 2 are more important, they are special, but not that special. The further up the scale you go, the more value your page is worth. You might have a high value homepage, but low internal pages, that is to be expected, as a lot of the algorithm is based on links.

One would assume that if you have serious traffic, you should be right at the top of the PageRank scale, as people find your page very useful, and therefore Google must think your page is important.

Google’s PageRank

Until very recently, Google.com has been a PageRank 10. It is the most visited site on the internet, by a long way. From what I understand, the site receives around 1,050,000,000 (1.05 billion) unique visitors a year. Facebook is second, with around 950,000,000 (0.95 billion) unique visitors a year – note not all those people have accounts.

Twitter gets just 220,000,000 visitors a year (0.22 billion). So why is it then that in the recent PageRank update, Google ranked its main homepage (Google.com) 9/10, it ranked Facebook 9/10, but it ranked Twitter 10/10. Twitter is one of around 10 sites on the net with a PageRank 10. Twitter is only the 8th most globally visited site on the web, whereas giants Google and Facebook are clear leaders.

The UN and the The U.S. Government’s Official Web Portal are two of the other few sites with a PageRank 10 on the web. Updates over the last year have seen a lot of PageRank 10′s loose their rankings. Why?

Larry Page and Sergey Brin - the founders of Google.

Is the web getting less ‘important’? What are your thoughts on this? I find it really interesting how Larry Page‘s (co-founder of Google) algorithm, which is used by Google, ranks Google less than top.

Talk to me

Technology Bloggers adopts post authorship

2012-05-07T18:00:48Z

Until recently I haven’t been as aware as I probably should have been of the Google update, which allows authors to claim authorship of their posts in the SERPs.

I was recently talking about the blog in the (Google) Webmaster Central Help Forum, when someone suggested that we should use Google Authorship. I had heard of it before, but wasn’t 100% sure what it meant, or why we should take the time to adopt it.

So after a little research, I am here to present my findings to you

What is Google Authorship?

Google Authorship is a relatively new part of search results, whereby Google shows the (Google+ profile) avatar of a person next to articles they have written in the SERPs. This means that people know who wrote something, even before they visit the page.

Google will not only give an avatar which it fetches from the writers Google+ profile, but it will also link to that persons profile. It might also provide additional information like how many circles the person is in. See the image below for more of an idea of how it looks.

How Can I Claim My Posts?

If you run your own blog, and you are the only person who ever writes on it, it is dead easy. Just add a link to your Google profile page with ?rel=author after it, and with the text being the same name as your Google profile, to your profile, or just every page of the blog.

The code would look something like this:

<a href="https://plus.google.com/114686389155717038852?rel=author" rel="author" title="Christopher Roberts on Google+">Christopher Roberts</a>

What if I Run or Am Part of a Multi-Author Blog?

If you are part of a blog with multiple authors, it can get a bit more complicated. Basically, the admin needs to make sure that there is no sitewide Google+ profile link, as that could mess things up. Each individual author will need to either link to their Google+ profile with the tag rel=”author” on every post they write, or link to their profile page on every page they write with the tag rel=”author” and then on their profile page link to their Google+ profile with rel=”me”.

It may sound a bit complicated, but it does make sense. If you don’t own a site, don’t worry about it. If you do and need some help, ask me in the comments, or send me a message

How Do I Claim Authorship of My Posts on Technology Bloggers?

Recently I have been very busy tweaking bits of WordPress’s code, in order to make it as easy as possible for you to claim authorship of the posts you write on Technology Bloggers.

There are three really simple tasks you need to complete. The first is to go to your Google+ profile ‘About’ page and under ‘Contributes to’ add Technology Bloggers – http://www.technologybloggers.org. The second step is to copy your Google+ profile URL and paste it into the ‘Google+ Profile URL’ box on your WordPress admin profile page. Finally in the box below (‘Google+ Name’) add your name as it appears on your Google+ profile. That is it! The blog does the rest of the work for you, and adds a link to your Google+ profile to your writer profile page.

A screenshot of the data you need to fill in on your profile, in order to claim authorship of your posts on Technology Bloggers.

If you don’t have a Google+ profile page, your link will just direct to your WordPress profile page. Not sure what I mean? Don’t worry, if you don’t have one, nothing bad will happen!

I have updated the post guidelines to include a section about how to link to your profile, however this article probably has a more detailed explanation!

A Final Word About rel=”author” and rel=”me”

If you are still confused about rel=”author” and rel=”me”, look at it this way: rel=”author” lets search engines know that the URL with that tag in is pointing to your author profile, be that WordPress, Google+, about.me or another; rel=”me” lets search engines that the URL with that tag in is another website/profile/blog etc. that is yours.

To see the Google Authorship in action you will have to wait a while for Google to index the pages and register the authorship. To check that your code is working okay and that Google can find your authorship, try using Google’s Rich Snippets Testing Tool.

For more information on Google Authorship, please check out Google’s help article on it.

Asteroid Mining

2012-05-05T17:17:41Z

Last week an American Venture called Planetary Resources, Inc unveiled a plan to send a fleet of spaceship into near space to review the possibility of mining on asteroids.

Apparently there are thousands of asteroids close enough to make them attractive as they hold treasures worth fortunes in the form of platinum and other metals of the same group.

This one is mine!

Precious metals are not the only riches available however, and strangely enough plans are afoot to look for water. Water is an important material in space flight, because it can be used to produce the hydrogen and oxygen needed to power rockets, so an asteroid could represent a kind of modern day re-fueling station. This could make space travel cheaper because once rockets had left the atmosphere they could be refueled in space, eliminating the need to carry the excess weight during lift off.

All of this is in the future of course, but the project has plenty of backing from among others Larry Page of Google and filmmaker James Cameron.

These unfolding events bring some tricky questions however regarding the exploitation rights of near space objects. At the moment there is actually a subsection of international law called Space Law, governed by the Outer Space Treaty that was signed in 1967.

The writers did not envisage such monumental strides in technological advancement however and although the treaty makes clear that States cannot take celestial bodies as their own, they do retain jurisdiction and control over the object if they are the first to land on it.

A precedent has already been set as articles collected in Space have already been sold to private bidders by the Russian government. An article in this week’s wired goes into much greater detail.

It all looks a bit far fetched at times but supporters claim that the idea is no stranger than deep sea drilling for oil. It reminds me somewhat of the great gold rush events in the US of covered wagons and horses, only this time the means of transport differ and the digging is done by machine. Or maybe they will bring back entire asteroids and break them up on Earth, we will just have to wait and see. This article offers a glimpse at some possibilities.

There are obviously plenty of technological improvements required before any of this becomes concrete, but also a lot of legal and ethical issues need to be addressed. As ever one thing is certain, there’s big money in it for someone if it can be done!