Julia Angwin / Digits:

Sun Valley: Schmidt Didn’t Want to Build Chrome Initially, He Says  —  Google Chief Executive Eric Schmidt said Thursday evening that, for six years, he resisted the idea of building what became the Chrome browser and (soon) operating system, before succumbing to the enthusiasm of Google co-founders Sergey Brin and Larry Page.

David F. Gallagher / Bits:

A Blog’s Story Gets a Tweak in ‘Julie & Julia’  —  A made-up blogging service appears in a shot from the trailer for “Julie & Julia,” which stars Meryl Streep and Amy Adams.  —  O.K., so “Julie & Julia,” a foodie-focused movie due out next month from Sony Pictures, isn’t pretending to be a documentary.

Zachary M. Seward / Nieman Journalism Lab:

With ad revenue up 35%, Gawker Media returns to pageview bonuses and plans “checkbook journalism”  —  Eight months ago, Gawker Media publisher Nick Denton was predicting a 40-percent drop in U.S. advertising and paring back accordingly: He laid off 19 writers and, by selling some blogs …

Ina Fried / CNET News:

Clippy stars in new Office 2010 promo video  —  I’m not sure “spell check this” has the same ring as “I’ll be back,” but I have enjoyed the series of promo videos for Office 2010 that try to cast the software as the plot of an action movie.  —  The latest installment shows the grave of Clippy …

Danny Sullivan / Search Engine Land:

What Is Real Time Search?  Definitions & Players  —  There seems to be no end to companies saying they offer real time search these days.  And no end to people quoting how Google itself says it wants to improve in the area.  But what does real time search really mean?

Steve Block / Google LatLong:

The blue circle comes to your desktop  —  If you’ve used Google Maps for mobile, you’ll be familiar with My Location.  With single click of a button, your approximate location is shown on the map with a blue circle.  Wouldn’t it be great if that same feature was available in Google Maps on your desktop or laptop computer?

Brian Caulfield / Forbes:

The Longest Tweet In History  —  The short tale of a Forbesian technological breakthrough.  —  BURLINGAME, Calif. — On Oct. 14, 1947, Chuck Yeager became the first man to travel faster than the speed of sound.  On May 6, 1954, Roger Bannister became the first man to run a four-minute mile.

Wendy Davis / MediaPost:

Facebook Sued For Click Fraud  —  Sports site RootZoo has sued Facebook for click fraud, alleging that the social networking site charged for more clicks than actually occurred.  The lawsuit comes several weeks after Facebook users began flooding message boards with complaints about overcharging.

The Official Google Blog:

Find Creative Commons images with Image Search  —  Let’s say you’re a blogger.  You’ve just returned from a trip to New York City, and you’re writing a post on New York landmarks.  You want to illustrate your travel guide with an image — as the saying goes, a picture is worth a thousand words.

Greg Bensinger / Bloomberg:

New York Times Considers $5 Monthly Web-Access Fee  —  New York Times Co. said in a survey of print subscribers that it’s considering a $5 monthly fee for access to its namesake newspaper’s Web site.  —  In the survey, Times Co. also asked whether subscribers would be willing to pay a discounted fee of $2.50 a month for Web access.