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    <title>techSOAP</title>
    
    
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    <id>tag:typepad.com,2003:weblog-234747</id>
    <updated>2011-12-16T17:27:00-08:00</updated>
    <subtitle>musings from a technologist

 




a part of 
the TECHgrove
</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/Techsoap" /><feedburner:info uri="techsoap" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><feedburner:emailServiceId>Techsoap</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.</feedburner:browserFriendly><entry>
        <title>Infographic:  History of Iraq Deployment and Veteran life...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/-r1LXgFHRNo/infographic-history-of-iraq-deployment-and-veteran-life.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/12/infographic-history-of-iraq-deployment-and-veteran-life.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e20162fde7439c970d</id>
        <published>2011-12-16T17:27:00-08:00</published>
        <updated>2011-12-16T17:27:00-08:00</updated>
        <summary>Brought to you by USC: Masters in Social Work</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;a href="http://msw.usc.edu/mswusc-blog/drawing-down-troops-from-iraq-infographic"&gt; &lt;img src="http://msw.usc.edu/wp-content/uploads/Troop-Withdrawl-MSWatUSC-Infographic.jpg" alt="Drawing Down Troops from Iraq Infographic - MSW@USC" width="550" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
Brought to you by USC: &lt;a href="http://msw.usc.edu"&gt;Masters in Social Work&lt;/a&gt;&lt;/center&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/Techsoap/~4/-r1LXgFHRNo" height="1" width="1"/&gt;</content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/12/infographic-history-of-iraq-deployment-and-veteran-life.html</feedburner:origLink></entry>
    <entry>
        <title>  The Path from a Social Brand to a Social Business | (mt) Residence</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/_lDLyggaYyo/the-path-from-a-social-brand-to-a-social-business-mt-residence.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/11/the-path-from-a-social-brand-to-a-social-business-mt-residence.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e20162fc4f1bbf970d</id>
        <published>2011-11-11T10:58:33-08:00</published>
        <updated>2011-11-11T10:58:33-08:00</updated>
        <summary>Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34...</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><blockquote><div style="float: right;">
    <img height="900" src="http://mtresidence.net/wp-content/uploads/2011/10/mtresidence-Solis_poster.jpeg" width="500" />
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    <p>Social Media is pervasive and is becoming the new normal in corporate marketing.  Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans.  If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media.</p>
    <p> </p>
    <p>Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible.</p>
  </div>
</blockquote>
<div><p><small>via <a href="http://mtresidence.net/the-path-from-a-social-brand-to-a-social-business-2">mtresidence.net</a></small></p></div>


<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/_lDLyggaYyo" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/11/the-path-from-a-social-brand-to-a-social-business-mt-residence.html</feedburner:origLink></entry>
    <entry>
        <title>What Social Media Users Think of the Hottest Tech Stories [INFOGRAPHIC]</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/eClGLonL6HU/what-social-media-users-think-of-the-hottest-tech-stories-infographic.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/10/what-social-media-users-think-of-the-hottest-tech-stories-infographic.html" thr:count="1" thr:updated="2012-01-17T01:11:25-08:00" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e20153925d9edc970b</id>
        <published>2011-10-17T10:06:28-07:00</published>
        <updated>2011-10-17T10:08:13-07:00</updated>
        <summary>Get your fingers on the pulse of the social media community with this survey conducted by Lab42. It’ll get you caught up on the hot tech issues of the past couple of weeks. For the data embedded in this infographic,...</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><blockquote><a href="http://www.techsoap.net/.a/6a00d83453bd4969e20153925da186970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="image from mashable.com" class="asset  asset-image at-xid-6a00d83453bd4969e20153925da186970b" src="http://www.techsoap.net/.a/6a00d83453bd4969e20153925da186970b-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="image from mashable.com" /></a><br /><br />
<div>
<p>Get your fingers on the pulse of the social media community with this survey conducted by Lab42. It’ll get you caught up on the hot tech issues of the past couple of weeks.</p>
<p>For the data embedded in this infographic, market research firm Lab42 conducted a study online via social networks between Sept. 30 and Oct. 23, 2011 among 500 social media users, asking them questions about the iPhone 4S, Kindle Fire, Netflix, the radical changes in Facebook and more.</p>
<p>It’s a tight wrapup of the issues we care about. One ominous takeaway we noticed: Look out, Netflix — a surprisingly large proportion of your social-media-using customers are just about to jump ship:</p>
</div>
</blockquote>
<div>
<p><small>via <a href="http://mashable.com/2011/10/16/social-media-tech-infographic/">mashable.com</a></small></p>
</div><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/eClGLonL6HU" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/10/what-social-media-users-think-of-the-hottest-tech-stories-infographic.html</feedburner:origLink></entry>
    <entry>
        <title>2011 Social Media All Stars</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/5L1XXmX2VQg/2011-social-media-all-stars.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/10/2011-social-media-all-stars.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e201543615b465970c</id>
        <published>2011-10-13T08:24:00-07:00</published>
        <updated>2011-10-13T08:24:00-07:00</updated>
        <summary>via Lemon.ly</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://lemon.ly/wp-content/uploads/2011/10/Infographic-All-Stars-2011_final.jpg"><img alt="image from lemon.ly" border="0" class="asset  asset-image at-xid-6a00d83453bd4969e201543615b3a5970c image-full" src="http://www.techsoap.net/.a/6a00d83453bd4969e201543615b3a5970c-800wi" style="display: block; margin-left: auto; margin-right: auto;" title="image from lemon.ly" /></a></p>
<p><a href="http://lemon.ly/work/2011-social-media-all-stars" target="_blank">via Lemon.ly</a></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/5L1XXmX2VQg" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/10/2011-social-media-all-stars.html</feedburner:origLink></entry>
    <entry>
        <title>Why Google+ felt good...at first.</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/PALxkzzUpo4/why-google-felt-goodat-first.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/10/why-google-felt-goodat-first.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e2014e8c2eec61970d</id>
        <published>2011-10-12T17:50:00-07:00</published>
        <updated>2011-10-12T17:50:00-07:00</updated>
        <summary>I still find myself not spending as that much time in Google+.  It definitely works and can work well.  It is an evolutionary step in online social communities, however, my most meaningful connections still remain elsewhere.  </summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="best" />
        <category scheme="http://sixapart.com/ns/types#tag" term="facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="google+" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social networks" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.techsoap.net/.a/6a00d83453bd4969e2014e8c2eec3d970d-pi"><img alt="Closet" border="0" class="asset  asset-image at-xid-6a00d83453bd4969e2014e8c2eec3d970d" src="http://www.techsoap.net/.a/6a00d83453bd4969e2014e8c2eec3d970d-800wi" style="display: block; margin-left: auto; margin-right: auto;" title="Closet" /></a><br /><br /></p>
<p>This isn't going to be a long diatribe on the virtues of Google+ over FB, but just to mention an observation:</p>
<p>The reason people find some intial joy when first enagaging inside Google+ is <a href="http://www.google.com/+/demo/" target="_blank">because of circles,</a> but not because they exist, but because, by starting over with your social connections it affords the opportunity to organize those connections.  </p>
<p>I'd venture to say that most people have grown their social networks in fits and spurts and in that process never really took the time to organize them.  In the case of Facebook, there also wasn't any (good) facility for organizing them.</p>
<p>Google+ comes along and imposes a new organizational structure onto your social connections that forces anew, the vetting and arranging of your social connections.  That disorganized mess of connections that includes family, friends, Christmas card friends, business contacts, high school friends, etc now gets a rebirth, a cleansing in Google+ that feels really good...at first.  Like any good feelings, they last for a while, and with Circles you certainly feel more in control of your social networking experience.  The shine is off the penny for me.  I will continue to use Google+ to explore its differences and to discover content in new ways, but right now its still an experiment for me.</p>
<p>I still find myself not spending as that much time in Google+.  It definitely works and can work well.  It is an evolutionary step in online social communities, however, my most meaningful connections still remain elsewhere.  </p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/PALxkzzUpo4" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/10/why-google-felt-goodat-first.html</feedburner:origLink></entry>
    <entry>
        <title>Who Ya Gonna Call?? </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/e8-FkQpd9YQ/who-ya-gonna-call.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/10/who-ya-gonna-call.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e2014e8c2ff37a970d</id>
        <published>2011-10-11T15:22:51-07:00</published>
        <updated>2011-10-11T15:22:51-07:00</updated>
        <summary>via blog.drumbi.com</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><img class="asset asset-image at-xid-6a00d83453bd4969e2014e8c2ff375970d  " src="http://www.techsoap.net/.a/6a00d83453bd4969e2014e8c2ff375970d-580wi" width="500" />

<p><small>via <a href="http://blog.drumbi.com/2011/who-you-gonna-call/">blog.drumbi.com</a></small></p>

<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/e8-FkQpd9YQ" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/10/who-ya-gonna-call.html</feedburner:origLink></entry>
    <entry>
        <title>Twitter Analysis: Massive Global Mourning for Steve Jobs (Infographic) | Epicenter| Wired.com</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/UaRU4lQriVA/twitter-analysis-massive-global-mourning-for-steve-jobs-infographic-epicenter-wiredcom.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/10/twitter-analysis-massive-global-mourning-for-steve-jobs-infographic-epicenter-wiredcom.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e2015435f837d0970c</id>
        <published>2011-10-07T12:22:08-07:00</published>
        <updated>2011-10-07T12:22:08-07:00</updated>
        <summary>In the hours after Steve Jobs’ passing, researchers at the New England Complex Systems Institute tried to track the spread of memorial tweets spreading through the internet. Their computers were overwhelmed. Rather than focusing on network dynamics, they decided to...</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><blockquote><div style="float: right;">
    <img height="635" src="http://www.wired.com/images_blogs/wiredscience/2011/10/JobsTweets5_languages-660.jpg" width="660" />
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    <p>In the hours after Steve Jobs’ passing, researchers at the New England Complex Systems Institute tried to track the spread of memorial tweets spreading through the internet. Their computers were overwhelmed.</p>
    <p>Rather than focusing on network dynamics, they decided to analyze the tributes by language. Jobs wasn’t just an American visionary, but truly global.</p>
    <p>Above is a breakdown of two million tweets containing the name “Steve Jobs” and posted between 9 pm on Oct. 5 and 9 am the next morning. Each dot represents 1,000 tweets, and they’re colored according to language. A high-resolution version containing the most-retweeted messages can be downloaded here.</p>
  </div>
</blockquote>
<div><p><small>via <a href="http://www.wired.com/epicenter/2011/10/global-mourning-for-steve-jobs/">www.wired.com</a></small></p></div>


<p>A truly global inspiration.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/UaRU4lQriVA" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/10/twitter-analysis-massive-global-mourning-for-steve-jobs-infographic-epicenter-wiredcom.html</feedburner:origLink></entry>
    <entry>
        <title>The Fastest Growing Jobs in the next Decade</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/ctYTfAkvLMM/the-fastest-growing-jobs-in-the-next-decade.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/09/the-fastest-growing-jobs-in-the-next-decade.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e2015435679ebe970c</id>
        <published>2011-09-13T19:01:00-07:00</published>
        <updated>2011-09-13T19:01:00-07:00</updated>
        <summary>Via Zaarly</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://blog.zaarly.com/assets/fastest-growing-jobs-lg.jpg"><img alt="image from blog.zaarly.com" border="0" class="asset  asset-image at-xid-6a00d83453bd4969e2014e8b88296d970d image-full" src="http://www.techsoap.net/.a/6a00d83453bd4969e2014e8b88296d970d-800wi" style="display: block; margin-left: auto; margin-right: auto;" title="image from blog.zaarly.com" /></a> <br /><br /></p>
<p><span style="font-size: 14pt;">Via <a href="http://www.zaarly.com/">Zaarly</a></span></p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/ctYTfAkvLMM" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/09/the-fastest-growing-jobs-in-the-next-decade.html</feedburner:origLink></entry>
    <entry>
        <title>FROM SETH's BLOG: That buzzing in my ear didn't mean I was about to die</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/nB9QhY9SeLI/from-seths-blog-that-buzzing-in-my-ear-didnt-mean-i-was-about-to-die.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/09/from-seths-blog-that-buzzing-in-my-ear-didnt-mean-i-was-about-to-die.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e2015391674e4b970b</id>
        <published>2011-09-07T09:16:34-07:00</published>
        <updated>2011-09-07T09:16:34-07:00</updated>
        <summary>Six weeks ago, at midnight, I found myself awake but wiped out from jet lag. I was in a lumpy bed, in the dark, in an obscure, $20 a night, John-Waters'-esque former country club. I was in Kitale, Kenya, near...</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
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    <img src="http://sethgodin.typepad.com/.a/6a00d83451b31569e201539154de2d970b-320wi" />
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    <p>Six weeks ago, at midnight, I found myself awake but wiped out from jet lag. I was in a lumpy bed, in the dark, in an obscure, $20 a night, John-Waters'-esque former country club. I was in Kitale, Kenya, near the Ugandan border.</p>
    <p>A mosquito was buzzing in my ear. (Why do they buzz in your ear?). I had meds, of course, but what if I didn't? What if, like so many who live here, I had kids and no money for medicine?</p>
    <p>Try to imagine that for a second before you click onto the next thing you've got on your agenda for today.</p>
  </div>
</blockquote>
<div><p><small>via <a href="http://sethgodin.typepad.com/seths_blog/2011/09/that-buzzing-in-my-ear-didnt-mean-i-was-about-to-die.html">sethgodin.typepad.com</a></small></p></div>


<p>Something easy and great to do today, for End Malaria Day.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/nB9QhY9SeLI" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.techsoap.net/techsoap/2011/09/from-seths-blog-that-buzzing-in-my-ear-didnt-mean-i-was-about-to-die.html</feedburner:origLink></entry>
    <entry>
        <title>Infographic:  What NOT to Wear To An Interview</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/Techsoap/~3/52D5k211hWc/infographic-what-not-to-wear-to-an-interview.html" />
        <link rel="replies" type="text/html" href="http://www.techsoap.net/techsoap/2011/08/infographic-what-not-to-wear-to-an-interview.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83453bd4969e2015434ca21c2970c</id>
        <published>2011-08-24T18:29:00-07:00</published>
        <updated>2011-08-24T18:29:00-07:00</updated>
        <summary>Via Rasmussen College Career Services Team</summary>
        <author>
            <name>BrendanCosgrove</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.techsoap.net/techsoap/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.rasmussen.edu/"><img alt="Rasmussen College" border="0" src="http://www.rasmussen.edu/images/blogs/1314022058-how-to-dress-for-an-interview.jpg" /></a></p>
<p> </p>
<p><a href="http://www.rasmussen.edu/student-life/blogs/career-services/what-to-wear-to-an-interview/" target="_self"><span style="font-size: 14pt;">Via Rasmussen College Career Services Team</span></a></p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/Techsoap/~4/52D5k211hWc" height="1" width="1" /></div></content>



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