Down to Social Business

PR marketplaces: Relationships are not a commodity

Ted Weismann — Thu, 01 Nov 2012 12:09:25 +0000

We’ve recently seen a succession of new offerings that some are calling disruptive to the PR industry. The latest was the launch of a new company and service called AirPR — what some have lazily called a “Match.com for startups and PR pros”. This closely followed the emergence of HackPR (a HARO-like service connecting journalists [...]

4 Ways Visual PR Will Make You Standout

Ted Weismann — Tue, 02 Oct 2012 22:19:57 +0000

Punching up GigaOm recently, the headline of a top post was “The new era of start ups focused on design”. The headline instantly resonated. As I spend more hours of my waking hours on my iOS-based devices, I make choices for the apps I use based on the design. The first thing I do is [...]

A big, exciting change in my career

Ted Weismann — Mon, 24 Sep 2012 12:03:44 +0000

I am feeling a little strange right now, as I am commuting to work, but for the first time in almost 19 years, my destination is a new company. Today is my first day at fama PR, a boutique tech PR agency in Boston. It’s a good kind of strange, however, the result of a [...]

The Value of Social Data to Storytelling

Ted Weismann — Tue, 28 Aug 2012 13:08:36 +0000

Thanks to Steve Olenski for tuning me into a recent white paper released by Bazaarvoice called “Chief customer advocate: How social data elevates CMOs”. The paper focuses on how the mountain of data emanating from social networks empowers the CMO to become more strategic within the “consumer-obsessed C-suite.” Specifically, it highlights the value of social [...]

Don’t Make My Blogging Mistakes

Ted Weismann — Mon, 13 Aug 2012 08:02:00 +0000

Gini Dietrich asked a question last week (one of many every day that get you thinking). The question was, “What other things do you see missing in blogs?” In the post, she reflects on her six years of blogging and what she has learned from the mistakes made along the way. Source: reviewzntips.blogspot.com via Maurizio [...]

SEO is not dead: Why there’s a new normal

Ted Weismann — Tue, 07 Aug 2012 10:45:17 +0000

It never fails. Every time I see a blog post with “death of SEO”, I skip right over the post and jump to the comments. Because there’s always a boat load of them. Scanning them tells me exactly what I need to know about the post, as the author spends time clarifying and talking overreacting [...]

Social Media at User Conferences: How to Approach The Opportunity

Ted Weismann — Wed, 25 Jul 2012 13:02:30 +0000

I’ve heard it said that content is the fuel that keeps the social media engine humming. That’s a nice simplified view of the importance of content creation. To break it down some more, content is the refined gasoline (or generated electricity if you’re into green vehicles). Like the companies that provide that end-product, you have to [...]

What Your Own Facebook Newsfeed Tells You About Increasing Brand Engagement

Ted Weismann — Thu, 12 Jul 2012 12:48:58 +0000

Mathew Ingram of GigaOm recently wrote about Facebook’s challenging ad business model. It touched on an issue I’ve been thinking about of late with regards to finding the right voice on a company Facebook page. In short, Facebook is the most personal of any of the social networks. It’s not far from the truth to say [...]

Social Media Targeting Comes to LinkedIn

Ted Weismann — Wed, 27 Jun 2012 03:08:01 +0000

The feedback from the majority of my clients that want to justify investment in social media today are very different than they were two years ago. They go something like this: The executive team does not understand the benefit derived from our participation in Facebook, Twitter, Slideshare. They see the effort and output but cannot [...]

Why you can’t think of social media as a marketing check box

Ted Weismann — Thu, 31 May 2012 15:02:40 +0000

Source: blog.insideview.com via InsideView on Pinterest I know what’s stated in the headline is preaching to the choir for many of you out there. Here we are in mid-2012 and companies are devoting more resources and attention to social media as part of marketing, which is great but from where I sit, I see them [...]