As IoT incorporates more devices, technologies and use cases, analytics requirements become increasingly dynamic. The focus shifts from retrospective analysis to continuous detection of deviations, understanding of behaviour and prioritisation of actions, often with a high degree of automation.

This drives a growing need to share IoT data securely across organisational boundaries. Environments such as “clean rooms” are being set up, allowing multiple parties to work with the same data without full access and without risking data leakage, in line with GDPR and data ownership regulations.

In practice, customers retain visibility and control over outcomes, while other parties perform analytics on anonymised or cryptographically protected versions of the data without access to the underlying raw information.

This becomes even more important as AI enters the conversation. The move towards customer-tailored Analytics-as-a-Service follows the same logic as combining connectivity data with customer context: analytics should not remain a generic, connectivity-only capability, but evolve into something shaped by the full understanding of how devices are used in real operations.

For AI agents to meaningfully support or automate business processes, they must operate with rich context drawn from both connectivity behaviour and the customer’s product and service domains. As data-sharing models mature, emerging interaction frameworks such as Model Context Protocols (MCP) and AI agents further amplify the need for high-quality data, structure and governance across both parties.

The difference between simple AI assistants and truly autonomous agents is substantial, and the depth and completeness of the shared contextual data remains the decisive factor.

These results reflect the commitment and expertise of our people across regions, from engineering to customer success, and show a consistent increase in customer satisfaction each time we’ve run the survey. Feedback from both European and global customers shows a consistently strong experience, underscoring the reliability of our global delivery model.

Ultimately, these results reflect what matters most: reliable, secure connectivity that helps organizations of all kinds scale, innovate, and operate with confidence.

But great feedback also comes with clear expectations. Customers want us to be even faster, more proactive, and continue evolving our service portal, eSIM capabilities, and global support. These are areas we’re already investing in to ensure a smoother, more effortless experience.

I want to thank everyone who took the time to share their feedback. Your input helps us keep improving and defending the strong position we’ve built together. We’re proud of the progress — and even more motivated to keep earning your trust every day.

With another year of strong partnerships behind us, we’re ready to keep pushing the boundaries of what great IoT connectivity can deliver.

From September 8–12, 2025, Telenor IoT exhibited at IAA Mobility in Hall B2, presenting our portfolio of solutions designed for the digital car. With more than 25 million devices connected globally and over 20 years of IoT experience, Telenor IoT is a trusted provider of managed connectivity for the automotive sector.

Our delegation included experts from Europe and Asia, led by Marie Högberg, Head of Automotive, who engaged in discussions with car manufacturers, suppliers, and technology partners about how connectivity can create reliable, secure, and compliant driver experiences.