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	<title>Phil Long's blog - Teletranone</title>
	
	<link>http://www.teletranone.co.uk</link>
	<description>It's just life, fun and photos... and stuff</description>
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		<title>Blue and Red</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/Spawy17tXE0/</link>
		<comments>http://www.teletranone.co.uk/2009/11/08/blue-and-red/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:12:27 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Random Comment]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/2009/11/08/blue-and-red/</guid>
		<description>&lt;div style="text-align: left; padding: 3px;"&gt;&lt;a title="photo sharing" href="http://www.flickr.com/photos/skyfire/4086342849/"&gt;&lt;img style="border: solid 2px #000000;" src="http://farm3.static.flickr.com/2506/4086342849_47aa3a972a.jpg" alt="" /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div style="text-align: left; padding: 3px;"&gt;&lt;a title="photo sharing" href="http://www.flickr.com/photos/skyfire/4086342849/"&gt;&lt;/a&gt;&lt;span style="font-size: 10px;"&gt;&lt;a href="http://www.flickr.com/photos/skyfire/4086342849/"&gt;Blue and Red&lt;/a&gt;, originally uploaded by &lt;a href="http://www.flickr.com/people/skyfire/"&gt;SkyFireXII&lt;/a&gt;.&lt;/span&gt;&lt;/div&gt;
&lt;p&gt;I&amp;#8217;ve been meaning to try this for a while.&lt;/p&gt;
&lt;p&gt;Could probably have done with another flash on camera (or from that general direction).  My flash (&lt;a href="http://www.amazon.co.uk/gp/product/B000NQQ316?ie=UTF8&amp;#38;tag=teletrancouk-21&amp;#38;linkCode=as2&amp;#38;camp=1634&amp;#38;creative=19450&amp;#38;creativeASIN=B000NQQ316"&gt;580EX II&lt;img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=teletrancouk-21&amp;#38;l=as2&amp;#38;o=2&amp;#38;a=B000NQQ316" border="0" alt="" width="1" height="1" /&gt;&lt;/a&gt;) was in the car, activated by pocketwizard remote triggers&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<div style="text-align: left; padding: 3px;"><a title="photo sharing" href="http://www.flickr.com/photos/skyfire/4086342849/"><img style="border: solid 2px #000000;" src="http://farm3.static.flickr.com/2506/4086342849_47aa3a972a.jpg" alt="" /></a></div>
<div style="text-align: left; padding: 3px;"><a title="photo sharing" href="http://www.flickr.com/photos/skyfire/4086342849/"></a><span style="font-size: 10px;"><a href="http://www.flickr.com/photos/skyfire/4086342849/">Blue and Red</a>, originally uploaded by <a href="http://www.flickr.com/people/skyfire/">SkyFireXII</a>.</span></div>
<p>I&#8217;ve been meaning to try this for a while.</p>
<p>Could probably have done with another flash on camera (or from that general direction).  My flash (<a href="http://www.amazon.co.uk/gp/product/B000NQQ316?ie=UTF8&amp;tag=teletrancouk-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B000NQQ316">580EX II<img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=teletrancouk-21&amp;l=as2&amp;o=2&amp;a=B000NQQ316" border="0" alt="" width="1" height="1" /></a>) was in the car, activated by pocketwizard remote triggers (<a href="http://www.amazon.co.uk/gp/product/B001TAPOQ0?ie=UTF8&amp;tag=teletrancouk-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B001TAPOQ0">Mini TT1</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=teletrancouk-21&amp;l=as2&amp;o=2&amp;a=B001TAPOQ0" border="0" alt="" width="1" height="1" /> and FlexTT5).  I tried a few colours, but blue was the one that turned out best.</p>
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		<item>
		<title>Teeth and Eyes in Vodka Jelly</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/en00CqV0CfI/</link>
		<comments>http://www.teletranone.co.uk/2009/11/08/teeth-and-eyes-in-vodka-jelly/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 16:48:15 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Random Comment]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/2009/11/08/teeth-and-eyes-in-vodka-jelly/</guid>
		<description>&lt;div style="text-align: left; padding: 3px;"&gt;
&lt;a href="http://www.flickr.com/photos/skyfire/4083438056/" title="photo sharing"&gt;&lt;img src="http://farm3.static.flickr.com/2789/4083438056_90bb58e0d6.jpg" style="border: solid 2px #000000;" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;span style="font-size: 0.8em; margin-top: 0px;"&gt;&lt;a href="http://www.flickr.com/photos/skyfire/4083438056/"&gt;Teeth and Eyes in Vodka Jelly&lt;/a&gt;, originally uploaded by &lt;a href="http://www.flickr.com/people/skyfire/"&gt;SkyFireXII&lt;/a&gt;.&lt;/span&gt;
&lt;/div&gt;
&lt;p&gt;
Halloween last week was spent at Kate and Dave&amp;#8217;s.  &lt;/p&gt;
&lt;p&gt;Amongst the Halloween-themed treats was this bowl of Vodka Jelly, complete with teeth and eyes.&lt;/p&gt;</description>
			<content:encoded><![CDATA[<div style="text-align: left; padding: 3px;">
<a href="http://www.flickr.com/photos/skyfire/4083438056/" title="photo sharing"><img src="http://farm3.static.flickr.com/2789/4083438056_90bb58e0d6.jpg" style="border: solid 2px #000000;" alt="" /></a><br />
<br />
<span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.flickr.com/photos/skyfire/4083438056/">Teeth and Eyes in Vodka Jelly</a>, originally uploaded by <a href="http://www.flickr.com/people/skyfire/">SkyFireXII</a>.</span>
</div>
<p>
Halloween last week was spent at Kate and Dave&#8217;s.  </p>
<p>Amongst the Halloween-themed treats was this bowl of Vodka Jelly, complete with teeth and eyes.</p>
<img src="http://feeds.feedburner.com/~r/Teletranone-SkyfiresArchives/~4/en00CqV0CfI" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Autumn in Knaresborough</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/mNQNsjT6drI/</link>
		<comments>http://www.teletranone.co.uk/2009/11/07/autumn-knaresborough/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 16:36:22 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Life n Stuff]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/?p=463</guid>
		<description>&lt;p&gt;I need to post a few catch-up posts to cover recent photos etc.&lt;/p&gt;
&lt;p&gt;First off, I went out for the day in Knaresborough a few weeks ago, just as trees were turning to Autumn colours.&lt;/p&gt;
&lt;p align="center"&gt;&lt;a href="http://www.flickr.com/photos/skyfire/4020161584/"&gt;&lt;img src="http://farm3.static.flickr.com/2456/4020161584_e8f22ceb65.jpg" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The rest from the day can be&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p>I need to post a few catch-up posts to cover recent photos etc.</p>
<p>First off, I went out for the day in Knaresborough a few weeks ago, just as trees were turning to Autumn colours.</p>
<p align="center"><a href="http://www.flickr.com/photos/skyfire/4020161584/"><img src="http://farm3.static.flickr.com/2456/4020161584_e8f22ceb65.jpg" alt="" /></a></p>
<p>The rest from the day can be <a href="http://www.flickr.com/photos/skyfire/" target="_blank">seen on Flickr.</a></p>
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		<item>
		<title>Cold Sunset</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/6bChmrJv0xg/</link>
		<comments>http://www.teletranone.co.uk/2009/10/05/cold-sunset/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:46:34 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Random Comment]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/2009/10/05/cold-sunset/</guid>
		<description>&lt;p&gt;I went up to Scout Moor yesterday to try and capture a sunset over the reservoir.  Unfortunately the wall for the reservoir is too high even for me to get over and by the time I found a gate to&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p>I went up to Scout Moor yesterday to try and capture a sunset over the reservoir.  Unfortunately the wall for the reservoir is too high even for me to get over and by the time I found a gate to take a picture through clouds had started to roll in to block out the sun just as it started to drop towards the distant hills.</p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/skyfire/3985191170/in/photostream/" target="_new"><img class="aligncenter" src="http://farm4.static.flickr.com/3441/3985191170_56dfc55eaf.jpg" alt="" /></a></p>
<p style="text-align: left;">In the opposite direction there was a full moon, but there wasn&#8217;t a reasonable shot of it.  I hoped to get one of the wind turbines with the moon in the background, but by the time I walked up clouds had come to obscure the moon too.  By this time I was cold, so I grabbed a few shots of the wind turbines and headed back to my car.</p>
<p style="text-align: left;">As I drove away the moon emerged.  Curses!  Being as cold as I was, I decided against giving it another go this time.</p>
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		<item>
		<title>Risk</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/NqL4DRGjSr4/</link>
		<comments>http://www.teletranone.co.uk/2009/09/17/risk/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 21:59:44 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/?p=459</guid>
		<description>&lt;p&gt;Another picture from my Macro studio. Using iPhoto 09 filters, and the pocket wizards to trigger off-camera flash:&lt;/p&gt;
&lt;p align="center"&gt;&lt;a href="http://www.flickr.com/photos/skyfire/3923560209/" target="_blank"&gt;&lt;img src="http://farm4.static.flickr.com/3498/3923560209_725362a24c.jpg" alt="" width="500" height="333" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Yesterday some flash gel filters arrived from E-Bay (30 for £8) so I&amp;#8217;ll be trying some pictures with them &amp;#8211; keen to try&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p>Another picture from my Macro studio. Using iPhoto 09 filters, and the pocket wizards to trigger off-camera flash:</p>
<p align="center"><a href="http://www.flickr.com/photos/skyfire/3923560209/" target="_blank"><img src="http://farm4.static.flickr.com/3498/3923560209_725362a24c.jpg" alt="" width="500" height="333" /></a></p>
<p>Yesterday some flash gel filters arrived from E-Bay (30 for £8) so I&#8217;ll be trying some pictures with them &#8211; keen to try different colours with the flash inside my car with no direct source at night, apart from street lights; see what it looks like.</p>
<img src="http://feeds.feedburner.com/~r/Teletranone-SkyfiresArchives/~4/NqL4DRGjSr4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>DIY Macro Studio</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/gNXDdFUKN_I/</link>
		<comments>http://www.teletranone.co.uk/2009/09/13/diy-macros-studio/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 15:53:23 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[photography]]></category>
		<category><![CDATA[controller]]></category>
		<category><![CDATA[diy]]></category>
		<category><![CDATA[macro]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[shoot]]></category>
		<category><![CDATA[shots]]></category>
		<category><![CDATA[strobist]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/?p=456</guid>
		<description>&lt;p&gt;I&amp;#8217;m not going to claim credit for this, it comes from the following article on &lt;a href="http://strobist.blogspot.com/2006/07/how-to-diy-10-macro-photo-studio.html" target="_blank"&gt;Strobist: How to build a DIY Macro studio&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Basically I did the above, using a white bin bag instead of tracing paper, and a beer box.&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p>I&#8217;m not going to claim credit for this, it comes from the following article on <a href="http://strobist.blogspot.com/2006/07/how-to-diy-10-macro-photo-studio.html" target="_blank">Strobist: How to build a DIY Macro studio</a>.</p>
<p>Basically I did the above, using a white bin bag instead of tracing paper, and a beer box.  It&#8217;s not very flexible as it&#8217;s quite small, but once I get hold of a bigger box I can try some larger objects.  It&#8217;s fine for small things though.</p>
<p>Here&#8217;s the box itself:</p>
<p><a href="http://www.flickr.com/photos/skyfire/3915311529/" target="_new_"><img src="http://farm3.static.flickr.com/2457/3915311529_4dabbd723e.jpg" alt="" /></a></p>
<p>And here are the results:</p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/skyfire/3916068166/in/photostream/" target="_new"><img class="aligncenter" src="http://farm4.static.flickr.com/3426/3916068166_677f8df72f.jpg" alt="" /></a></p>
<p style="text-align: left;">As ever, you can go to my Photostream by clicking one of the images above.</p>
<img src="http://feeds.feedburner.com/~r/Teletranone-SkyfiresArchives/~4/gNXDdFUKN_I" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Drowning</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/9U6i6hreJCM/</link>
		<comments>http://www.teletranone.co.uk/2009/09/08/drowning/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 23:16:22 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Random Comment]]></category>
		<category><![CDATA[drowning]]></category>
		<category><![CDATA[fish]]></category>
		<category><![CDATA[toy]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/?p=454</guid>
		<description>&lt;p style="text-align: center; "&gt;&lt;a class="tt-flickr tt-flickr-Medium" title="Drowning" href="http://www.flickr.com/photos/skyfire/3902036182/"&gt;&lt;img class="aligncenter" style="border: 1px solid black;" src="http://farm3.static.flickr.com/2516/3902036182_8f90578970.jpg" alt="Drowning" width="500" height="333" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The fish in my parents&amp;#8217; back garden, looking rather dead, abandoned, drowned&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p style="text-align: center; "><a class="tt-flickr tt-flickr-Medium" title="Drowning" href="http://www.flickr.com/photos/skyfire/3902036182/"><img class="aligncenter" style="border: 1px solid black;" src="http://farm3.static.flickr.com/2516/3902036182_8f90578970.jpg" alt="Drowning" width="500" height="333" /></a></p>
<p>The fish in my parents&#8217; back garden, looking rather dead, abandoned, drowned&#8230;</p>
<img src="http://feeds.feedburner.com/~r/Teletranone-SkyfiresArchives/~4/9U6i6hreJCM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>I’m on a (Narrow) Boat</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/xefLwIridYU/</link>
		<comments>http://www.teletranone.co.uk/2009/08/12/narrow-boat/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 21:45:53 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Internet]]></category>
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		<category><![CDATA[500d]]></category>
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		<category><![CDATA[on a boat]]></category>
		<category><![CDATA[video]]></category>

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		<description>&lt;p style="text-align: center;"&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;Warning &amp;#8211; foul language throughout.&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object width="560" height="340" data="http://www.youtube.com/v/-iR3sIK_b3I&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-iR3sIK_b3I&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p style="text-align: center;">Warning &#8211; foul language throughout.</p>
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		<item>
		<title>Isle of Man Senior TT 2009</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/TlAJXKgrdIQ/</link>
		<comments>http://www.teletranone.co.uk/2009/06/12/isle-man-senior-tt-2009/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 19:50:05 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Life n Stuff]]></category>
		<category><![CDATA[TV n Sport]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/?p=448</guid>
		<description>&lt;p&gt;For those who don&amp;#8217;t follow me on Twitter/Facebook &amp;#8211; today I&amp;#8217;ve been watching the Senior TT at Governor&amp;#8217;s Bridge and, earlier, the inaugural TTXP zero-emissions race.&lt;/p&gt;
&lt;p&gt;First place in the Senior TT went to Steve Plater, with second going to Manxman&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p>For those who don&#8217;t follow me on Twitter/Facebook &#8211; today I&#8217;ve been watching the Senior TT at Governor&#8217;s Bridge and, earlier, the inaugural TTXP zero-emissions race.</p>
<p>First place in the Senior TT went to Steve Plater, with second going to Manxman Conner Cummins and third to Gary Johnson.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Medium" title="10 - Conner Cummins (pos. 2)" href="http://www.flickr.com/photos/skyfire/3619757194/"><img class="aligncenter" style="border: 1px solid black;" src="http://farm4.static.flickr.com/3410/3619757194_cc57046e5d.jpg" alt="10 - Conner Cummins (pos. 2)" width="500" height="333" /></a></p>
<p>Pictures are on Flickr, as ever:</p>
<p><a title="Isle of Man Senior TT 2009 Pictures" href="http://www.flickr.com/photos/skyfire/sets/72157619557477059/" target="_blank">Isle of Man Senior TT 2009</a></p>
<p><a title="Isle of Man TTXP 2009 - Zero Emissions Bikes" href="http://www.flickr.com/photos/skyfire/sets/72157619635236424/" target="_blank">Isle of Man TTXP 2009</a></p>
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		<item>
		<title>O2 and the iPhone 3G S disappointment #o2fail</title>
		<link>http://feedproxy.google.com/~r/Teletranone-SkyfiresArchives/~3/A6gXxKWDj7c/</link>
		<comments>http://www.teletranone.co.uk/2009/06/10/o2-iphone-3g-disappointment-o2fail/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 10:06:01 +0000</pubDate>
		<dc:creator>Phil Long</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[#o2fail]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[3gs]]></category>
		<category><![CDATA[apple users]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[hash]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[o2]]></category>

		<guid isPermaLink="false">http://www.teletranone.co.uk/?p=442</guid>
		<description>&lt;p&gt;&lt;a class="tt-flickr tt-flickr-Small" title="EDGE iPhone" href="http://www.flickr.com/photos/26660729@N03/sets/72157605543394417/" target="_blank"&gt;&lt;img class="alignright" style="margin: 2px; border: 1px solid black;" src="http://farm4.static.flickr.com/3134/2567616811_af1a2fb3a0_m.jpg" alt="EDGE iPhone " width="240" height="160" /&gt;&lt;/a&gt; Many will be aware that Twitter is currently a-buzz with iPhone and Apple users bemoaning O2&amp;#8217;s policy towards upgrades from the old 3G to the new 3G S &amp;#8211; under the hash-tag &lt;a title="Twazzup Hash-tag trend feed" href="http://www.twazzup.com/search?q=%23o2fail&amp;#38;l=all" target="_blank"&gt;#o2fail&lt;/a&gt; &amp;#8211; as well as what seems an extortionate&amp;#8230;&lt;/p&gt;</description>
			<content:encoded><![CDATA[<p><a class="tt-flickr tt-flickr-Small" title="EDGE iPhone" href="http://www.flickr.com/photos/26660729@N03/sets/72157605543394417/" target="_blank"><img class="alignright" style="margin: 2px; border: 1px solid black;" src="http://farm4.static.flickr.com/3134/2567616811_af1a2fb3a0_m.jpg" alt="EDGE iPhone " width="240" height="160" /></a> Many will be aware that Twitter is currently a-buzz with iPhone and Apple users bemoaning O2&#8217;s policy towards upgrades from the old 3G to the new 3G S &#8211; under the hash-tag <a title="Twazzup Hash-tag trend feed" href="http://www.twazzup.com/search?q=%23o2fail&amp;l=all" target="_blank">#o2fail</a> &#8211; as well as what seems an extortionate rate for data tethering.</p>
<p>The upgrade problem comes through O2 somewhat setting expectations with the upgrade from the original iPhone to the iPhone 3G. Naivety on both sides has played a part here &#8211; customers in believing that there was an &#8216;implied&#8217; promise to allow upgrades on the same terms when Apple refresh the product, and O2 in not thinking early adopters would interpret that offer in such a way. O2 have, quite rightly, pointed out the original iPhone was not subsidised, whereas the 3G has been &#8211; hence the drop from £269 to £99 for the 8GB. Some foresight from O2 might have allowed them to ensure the terms were absolutely clear; that the upgrade offer from old to 3G was a one-time deal because of the unique manner in which the original was provided. Perhaps also, knowing Apple&#8217;s refresh cycle, O2 might have been better off-setting the subsidy over 12 months instead of 18.</p>
<p>So &#8211; we shouldn&#8217;t have expected O2 to write off the subsidy, and O2 should have been clearer on terms. Mistakes made, lessons learnt &#8211; etc. HOWEVER, where O2 are currently failing is in their inability to provide a &#8216;fair&#8217; means for the fans, early adopters, whatever you want to call them to <em><strong>commit to another 18 month</strong></em> contract without buying their way out of their current one. I&#8217;m currently paying £35 per month and my contract expires in February, 2010. It would cost me £315 to buy my way out of that contract &#8211; on top of the cost of the £275 iPhone 3G S (32GB as the space is the main factor in my upgrade decision). So, that&#8217;s £590 and I&#8217;d also be paying £35 per month for my new O2 contract.</p>
<p>A fair deal would be allowing the upgrade while recovering the subsidy cost. Looking at the pay-as-you go costs, the iPhone 3G 16GB would probably cost roughly £400, unsubsidised (between the 3G 8 and 3G S 8 pay-as-you go prices). Given I paid £169 for my iPhone 3G that&#8217;s £231 of subsidy (ignoring that O2 will have a margin built in to the pay-monthly cost &#8211; so these figures are <strong><em>at most </em><span style="font-weight: normal;">- and give O2 some of that margin on the hardware too!</span></strong>). That&#8217;s £13 a month of my contract paying off the subsidy &#8211; with 9 months left I&#8217;d pay £117 to pay that off. Still not cheap, but a lot more reasonable than £315 &#8211; and O2 retain my business and I get a new shiny thing; win-win, right? There are a number of people saying &#8216;tough, you signed a contract&#8217; on Twitter in response to <a title="Twazzup Hash-tag trend feed" href="http://www.twazzup.com/search?q=%23o2fail&amp;l=all" target="_blank">#o2fail</a> &#8211; but I&#8217;d argue that good business here would be to offer a deal as I&#8217;ve described that addresses O2s costs while not bleeding their loyal customers dry.</p>
<p>Next up is the price of Tethering &#8211; and this applies to all iPhone users, new and old. On our &#8220;Unlimited Data&#8221; service we would be charged £14.68 to use 3GB of data via tethering, or £29.36 for 10GB in a month. The argument from O2 is tethering uses more data. Maybe so, but data is data and when they launched the iPhone O2 couldn&#8217;t have been more clearer on what unlimited meant. This is taken from an artle on the <a href="http://www.telegraph.co.uk/finance/markets/2818792/O2-scraps-web-limit-on-iPhone.html" target="_blank">Telegraph.co.uk</a>:</p>
<p><span style="font-family: arial, sans-serif; font-size: 13px; color: #404040; line-height: 17px;"><em>&#8221;Customers find &#8216;unlimited with limits&#8217; confusing, plus most people don&#8217;t speak in megabits or understand what they equate to,&#8221; said O2 UK chief executive Matthew Key.</em></span></p>
<p><span style="font-family: arial, sans-serif; font-size: 13px; color: #404040; line-height: 17px;"><em>&#8221;So we&#8217;ve taken the decision to remove the fair usage cap so that &#8216;unlimited&#8217; really does mean &#8216;unlimited&#8217; – this is a market first.&#8221;</em></span></p>
<p>Well, O2 &#8211; you&#8217;ve gone and confused your customers as by charging for tethering you&#8217;ve essentially said that you&#8217;ve yet another definition of &#8220;unlimited&#8221; that includes &#8220;limits&#8221;.</p>
<p>O2 = Fail.</p>
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