Join PhIMA as it tackles one of the hottest topics facing the interactive industry today: Digital Privacy. Moderated by Wharton Interactive’s Steve Ennen, this panel promises to discuss several issues including: understanding what data points are being collected today, for what purpose and to whose benefit?

Scheduled panelists from Google, ValueClick Media, Turn.com, etc.

For more information and to register, click here.

Philly Ad Club’s Young Professionals Network presents Improv Meets Networking. Space is limited to the first 50 registrants. Must be at least 21 to attend. Light hors d’oeuvres and a cash bar available.

To register, CLICK HERE.

One Trick Pony creates advertising and branded creative content. According to its Web site, the company focuses on creating progressive advertising and design solutions that move its clients brands forward. Whether it is working with a local brand like Gorilla Coffee, or a national client like Sony Pictures Classics, its approach is the same – create visually engaging solutions that translate across multiple mediums and demand attention.

For more information and to register, click here.

The Creative Mega Social is Philadelphia’s largest annual gathering of creative professionals. It’s a night for you to join your compatriots from all walks of Philadelphia’s creative community to network, enjoy free food, bowl, drink and win some cool prizes at North Bowl Lounge ‘n’ Lanes in Northern Liberties.

The region’s largest hunger relief organization, Philabundance, will be at the door to collect canned food donations.

Click here to register.

Your CEO is now on Facebook!

Is it a shift in the hierarchy of business…or a trend toward more human interaction? Social Media — Brute Force
Come hear what social media actually means for today’s marketers.

This breakfast seminar will cover current thinking on:

· The profound impact social media is having on transparency, business culture and community building
· How it is changing business and making us more human
· How it is becoming a conduit to goodwill … maybe even a “new wave” personal branding device
· And, of course, how social media can add sales and market share!

Come hear some success stories, failures and understand the potential of this new “hardcore” business tool.

The moderator is Valeria Maltoni, owner, Conversation Agent. Among the world’s top online marketing blogs, Maltoni specializes in marketing communications, customer dialogue and brand management helping businesses understand how customers and communities have changed marketing — and how to build value in this new environment.

Panelists
Alex Hillman, community architect, Catalyst for Hire, Dangerously Awesome Strategies — co-founder of IndyHall and a social technology and community developer who likes technology, how people interact with it, and how it helps them interact with each other.

Skip Shuda, integrated marketing strategist, Team and a Dream – an integrated marketing company specializing in metrics-driven marketing, competitive market analysis, Internet marketing strategy, and social media marketing.

Mia Gannon, advertising and promotions coordinator, Philadelphia Museum of Art – coming from a background in youth marketing and alternative media, Gannon has been reaching out to new audiences since she started at the Museum. Faced with decreasing ad budgets, she has worked behind the scenes to push the Museum into the uncharted territory of social media.

Brett Gaba, interactive producer, Discovery Creative (in-house ad agency at Discovery Communications) – Gaba manages the production of online campaigns for the Discovery Channel, TLC, and Animal Planet Networks. Most recently, he worked on the Deadliest Catch online buy, nominated for a Mixx Award as well as Shark Week online.

Brendan Gallagher, VP/group director of user experience, Digitas Health – Gallagher oversees all web site and application user research, information architecture, content strategy, interaction design, and usability work across multiple offices for major pharmaceutical, healthcare, and biotech clients. He has spent years researching user goals and syncing them to business objectives, both in the U.S. and internationally. His work with clients ranges from consumer research and opportunity identification through concepting and interaction design, to testing and measurement.  Gallagher is a frequent participant in events for and volunteers for PhillyCHI, the computer/human interaction group of Philadelphia.

Learn the how-to-basics on blogging and hear from an expert on the mechanics of staring your own blog … plus the meaning of themes, RSS feeds, SEO, plug-ins, tags, excerpts, and more.

Thursday, Oct. 1, 2009
8:00 AM Registration, Event 8:15 AM to 9:30 AM

Guest Speaker
Keith Scandone, President, O3 World – a brand communications company, located in Northern Liberties, that specializes in Web Design, Internet Technology and Online Marketing … and creating customized solutions that range from Identity Packages to Software Development to Viral Marketing Campaigns. Learn more – http://www.o3world.com/

To be held at:
Clear Channel Radio Corporate Offices, Red Conference Room

Directions: 111 Presidential Boulevard, just off City Line Avenue. Come to the East Lobby (right side of the building). Parking is available adjacent to this lobby entrance, directly under the building to the right. Enter the East Lobby and go up to the first floor (by stairs or elevator), the registration desk will be visible.

Sponsors: 2009 Title Sponsor:
Philadelphia Inquirer, Daily News, and philly.com

2009 Corporate Sponsors:
My PHL 17 and Razorfish