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ATP Forms Business And Advisory Boards

Advisory Boards will provide counsel to ATP leadership in future direction of ATP as Executive Chairman & President Chris Kermode undertakes strategic review.

ATP Executive Chairman & President Chris Kermode announced the formation of two new advisory boards on Friday, as the ATP looks to formulate a long-term plan that will build on the recent unprecedented growth and success of men’s professional tennis.

Kermode, working closely with the ATP Board of Directors and ATP senior management, has enlisted the expertise of a Business Advisory Board comprised of senior executives from the worlds of television, marketing, public relations, and lifestyle fashion. In addition, a Legends Advisory Board consisting of former greats of the sport has also been created. The role of both boards is to assist ATP leadership in an advisory capacity as Kermode develops a long-term plan for the ATP.

The Business Advisory Board comprises David Hill (Senior Vice President, 21st Century Fox), Matthew Freud (Chairman, Freuds), Tommy Hilfiger (Principal Designer, Tommy Hilfiger), and Robert Senior (CEO, Saatchi & Saatchi Fallon Group).

The Legends Advisory Board features some of the biggest names in the history of men’s professional tennis, consisting of John McEnroe, Boris Becker, Mats Wilander, Carlos Moya and Lleyton Hewitt. Together, they have held the No. 1 Emirates ATP Ranking for a total of 284 weeks.

“It’s a very exciting time for men’s professional tennis. The sport is in great health and we’ve seen record audiences on site, on television and online. But it’s important that we continue to build and move forward,” said Kermode. “I believe these two advisory boards will provide an invaluable resource for the ATP as we continue to assess which direction to take the sport in the coming years. It’s important that we not only look to take into account the views from people outside the game, but also those of our former players who know our sport inside out. Both these boards will enable us to do that and I look forward to working with them as we evolve our long-term strategy aimed at harnessing the full potential of our sport.”

Both Advisory Boards will meet for the first time on Friday at the Barclays ATP World Tour Finals at The O2 in London.

ATP Business Advisory Board – Background Information:

Matthew Freud is the Chairman of Freuds, the international public relations and marketing company he founded in 1985. He is involved in a wide range of charitable, political and cultural activities, including acting as a Trustee of Comic Relief and sitting on the board of the National Portrait Gallery. He is a former Governor of the British Film Institute and Council member of the Royal College of Art. He was also a member of the Communications Committee for the London 2012 Olympic Games.

David Hill is Senior Executive Vice President, 21st Century Fox, a role in which he focuses on programming, digital initiatives and other opportunities spanning the breadth of the company's operating units across Latin America, Asia, Australia, Europe and the U.S.  In 2014, Mr. Hill also added the role of Chairman of National Geographic Channels, U.S., and is a longstanding member of the National Geographic Channels Board of Directors.

Prior to his current role, Mr. Hill served as Chairman and Chief Executive Officer, FOX Sports Media Group (FSMG), the umbrella entity representing the company's wide array of multi-platform US-based sports assets, since 1999.

He began his career with the company in Great Britain in 1988, when he helped launch Sky Television, Britain's first satellite TV station, and also introduced Eurosport, a pan-European, multilingual, dedicated sports channel that was a joint venture of Sky Television and the European Broadcast Union. When Sky Television merged with British Sky Broadcasting in 1990, he took charge of BSkyB Sports Channel and created Sky Sports in April 1991 and made it the fastest-growing subscription channel in television history.

Tommy Hilfiger - For more than 25 years Tommy Hilfiger has brought classic, cool, American apparel to consumers around the world. Under Hilfiger’s guidance, vision and leadership as Principal Designer, The Tommy Hilfiger Group has become one of very few globally recognised designer brands offering a wide range of American-inspired apparel and accessories.

Hilfiger introduced his first signature collection in 1985 by modernising button-down shirts, chinos, and other time-honored classics with updated fits and details. The relaxed, youthful attitude of his first designs has remained a distinctive hallmark throughout all of Hilfiger’s subsequent collections. Today, the Tommy Hilfiger brand continues to bring preppy, all-American classics to consumers around the world. The business has grown from a single menswear collection in 1985 to a global lifestyle brand achieving more than US $6 billion in retail sales in 2012. There are more than 1,400 Tommy Hilfiger stores in over 90 countries on five continents.

Robert Senior is currently the CEO of Saatchi & Saatchi EMEA and the Saatchi & Saatchi Fallon Group, a mini-group within the Publicis Groupe that aims to drive growth and creative excellence across the agencies, Senior is also Chairman of the Saatchi & Saatchi Worldwide Creative Board.  From 1 January 2015, he will assume the role of Worldwide CEO, Saatchi & Saatchi Fallon Group.