tag:blogger.com,1999:blog-9198072456866083632Tue, 22 Jul 2025 06:42:27 +0000book marketingpromotionniche marketingbook signing eventssalesbookstoresmediasocial mediaguest postauthor promotionbestsellersbloggingbook salesmarketingEBooksFacebookauthor interviewbook reviewspublicityPopular postsweb siteAmazonInternetplatformpublic speakingspeakingTwitterblog toursbook distributionbrandingpublcitypublishing industrypublishing statisticsBlogbook fairsbook publicitybusiness cardsconsignmentgrocery storeskey wordsnetworkingprofessionalismradio interviewsrelease datesuccesswritingAmanda HockingAuthorBookBordersChristian booksChristmasGoogleIrene WatsonJohn GrishamL.A. TimesMarkus ZusakMary Higgins ClarkSavvy Book Marketing SecretsStephen KingWalmartWriterbad reviewsbook awardsbook clubsbook markingbook promotionbook trailerbrand namecharitychurchescontestse-mail marketingelectronic press kitevent marketingfestivalsholidayholidaysincomes taxesjoanne troppellolibrariesmarsha friedmanopportunitypersistencepromote bookpublishing contractrejectionreturnsroyaltiessales taxesschoolsself-publishingselling more bookstaglinetrade showstraditional publishingviral videowebinarsword of mouthBook Marketing, Author Publicity, Brandinghttps://terrycordingley.blogspot.com/noreply@blogger.com (Unknown)Blogger154125tag:blogger.com,1999:blog-9198072456866083632.post-4632415422622511846Tue, 28 Mar 2017 17:47:00 +00002017-03-28T10:47:39.694-07:00author promotionbook marketingbook publicityniche marketing You have written a book, and now you’re set to launch your marketing plan and schedule a book tour, right?  Well, not so fast.  Have you considered who your target audience is for your book?  One of the biggest mistakes that authors make is assuming that “everybody” will want to read their book.  No book is for everybody.  If you take one thing away from this https://terrycordingley.blogspot.com/2017/03/identifying-target-audience-for-your.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-6126943469174135917Thu, 23 Mar 2017 21:26:00 +00002017-03-23T14:26:12.962-07:00author promotionbook marketingbook promotionbook publicityselling more books For many authors, thoughts of where and how to sell their books don't come to mind until the manuscript is finished and sent off to the publisher, or when a release date has been set for the book. After all, the book has to come first, right? Certainly, writing a good book is essential for its sales prospects, but if you are waiting until you are holding a printed copy in your handhttps://terrycordingley.blogspot.com/2017/03/how-will-you-sell-your-book.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-1628767799172802585Sat, 04 Mar 2017 19:06:00 +00002017-03-04T11:06:25.593-08:00 After taking a hiatus from writing my personal marketing and promotions blog for authors, I am working on updating and revamping the information on it.   You'll notice some new blog posts and some updates on older posts.   If there are any book marketing topics you would like to see covered here, let me know!   https://terrycordingley.blogspot.com/2017/03/chchchchanges.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-2121248533134646974Wed, 16 May 2012 16:31:00 +00002012-05-16T09:31:24.024-07:00book marketingInternetwebinars How Authors Can Use Webinars to Sell More Books By Gihan Perera If you're an expert who has written a book about your area of expertise - or you're in the process of writing it - I'm sure you know already that it's not enough to just publish the book and wait for the money to come rolling in. You need to do more - much more - to promote it (if you want more sales) and you (if you're usinghttps://terrycordingley.blogspot.com/2012/05/guest-post-how-authors-can-use-webinars.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-4488089324531612780Sun, 13 May 2012 23:45:00 +00002012-05-13T16:46:14.365-07:00bloggingkey wordsmediasocial media Article at a glance: People can’t search for you if they don’t know you exist. Keyword searches return thousands of competing results. Media exposure helps point people to your website. It pains me to see the hurt and frustration of people who don’t understand why their wonderful book or their cool, new product isn’t selling well. Too often, they conclude no one is interested in their https://terrycordingley.blogspot.com/2012/05/guest-post-how-can-people-find-you-if.htmlnoreply@blogger.com (Unknown)1tag:blogger.com,1999:blog-9198072456866083632.post-863935498954372891Mon, 07 May 2012 01:51:00 +00002012-05-06T18:51:42.759-07:00book marketingplatform Regardless of how you feel about action movie star and former California governor Arnold Schwarzenegger, authors could take a few cues from the Terminator.  Arnold has always been a shrewd businessman.  He earned his degree in business administration from the University of Wisconsin-Superior and put that knowledge to use in the 1970s, starting his own mail-order business.  He https://terrycordingley.blogspot.com/2012/05/terminators-book-platform.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-7743127391289739490Thu, 03 May 2012 16:21:00 +00002012-05-03T09:21:37.129-07:00book marketing Today's guest post is courtesy of Lynn Baber, author of Amazing Grays, Amazing Grace and He Came Looking For Me.  You can find out more about Lynn at LynnBaber.net.    Survey says…… most books are discovered through Center of Influence or Relationship Marketing. AllBusiness is Personal After my first business book was published in 1989 I started shopping a second titlehttps://terrycordingley.blogspot.com/2012/05/guest-post-sell-more-books-using-center.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-9164081084134379587Tue, 01 May 2012 20:04:00 +00002017-03-06T16:15:25.538-08:00bloggingbook marketingbranding Today's guest post is courtesy of  Jim Miller.  Jim does a great job of helping authors find their target audience, and he also writes his own blog at http://aftertheinkdries.wordpress.com Authors talk and think all the time about who is reading their books, but how often do you think about who talks about your book and who gets others to read it? Gaining readers is only the https://terrycordingley.blogspot.com/2012/05/todays-guest-post-is-courtesy-of-one-of.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-641291572028359298Thu, 26 Apr 2012 18:51:00 +00002012-04-26T11:51:38.272-07:00book marketingniche marketing Today's post is an email I received from an author in response to Mark Mingle's guest post:  Are We Having Fun Yet?  Lisa Y. Potocar is the author of "Sweet Glory."  Lisa's email is a great example of why authors must be intimately involved in promoting their book, and how targeting a book's niche audience can lead to success...and a lot of fun along the way! - Terry Hi, Terryhttps://terrycordingley.blogspot.com/2012/04/reader-mail-niche-marketing-success.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-2964068171770243066Tue, 24 Apr 2012 16:37:00 +00002017-03-06T16:16:54.369-08:00book marketing Today's guest post comes courtesy of Mark Mingle. - Terry When it comes to selling books, something is wrong if you are not having fun. Very wrong. Think about it. You have taken your book from an idea, to a manuscript, now to a published work. No one knows it inside and out like you do, and no one will be more passionate about sharing your message than you will. Doing that should be funhttps://terrycordingley.blogspot.com/2012/04/guest-post-are-we-having-fun-yet.htmlnoreply@blogger.com (Unknown)2tag:blogger.com,1999:blog-9198072456866083632.post-4482252602731331730Tue, 10 Apr 2012 16:09:00 +00002012-04-10T09:09:17.317-07:00book marketingcontestssocial media Sell Books With a Book Contest By Sandra Beckwith Do you want people in your social networks talking about your new book? Host a book contest! With the right prizes, this promotional tactic can generate book sales, blog subscribers, Twitter followers, or Facebook fans (or all of the above). Book contests are easy to implement and inexpensive, and they offer wonderful opportunities for you tohttps://terrycordingley.blogspot.com/2012/04/guest-post-sell-books-with-book-contest.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-524994920062537622Fri, 24 Feb 2012 19:39:00 +00002012-02-24T11:39:45.072-08:00social mediaTwitter8 Ways to Use Twitter to Grow Your Business By Janis D. Pettit Are you tweeting? If so you may be wondering if it's really paying you back for the time and effort you put into it. I must say I wondered the same thing when I started but now I'm grateful I stuck with it, because it's become an indispensable business building tool. Just like anything else in your business if you have a clear https://terrycordingley.blogspot.com/2012/02/8-ways-to-use-twitter-to-grow-your.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-6667761448627903054Mon, 20 Feb 2012 17:32:00 +00002012-02-20T09:34:17.414-08:00AmazonAmazon now allows authors to create a "vanity URL" or personalized web address that points to their Author Central page on Amazon. Author Central is a great place to feature your bio, videos, and latest tweets and blog posts. It's especially important for authors with more than one title for sale on Amazon, because it shows a summary of all of your books. My vanity URL looks like this:https://https://terrycordingley.blogspot.com/2012/02/4-simple-steps-to-creating-vanity-url.htmlnoreply@blogger.com (Unknown)2tag:blogger.com,1999:blog-9198072456866083632.post-77855359541118270Wed, 25 Jan 2012 16:17:00 +00002012-01-25T08:17:28.991-08:00guest postpublic speakingTop 10 Tips for Successful Public Speaking Top 10 Tips for Successful Public Speaking By Julie Kelly Did you know that many people fear public speaking more than death? This is a very common fear and one that needs to be addressed if you are to be a successful career woman. It takes time, exposure and practice to become well versed in something new, and public speaking is no different. https://terrycordingley.blogspot.com/2012/01/top-10-tips-for-successful-public.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-7947468377444348415Mon, 23 Jan 2012 05:31:00 +00002012-01-22T21:31:46.135-08:00bookstoresniche marketingEvery new author has an expectation of their book signing events.  It usually goes something like this:  they will be held in a major bookstore, with huge banners on display and a line of people out the door.  The bookstore will have ordered hundreds of copies of the book and have them on display in the front of the store where they can be seen as soon as customers walk in the https://terrycordingley.blogspot.com/2012/01/book-signings-of-rich-and-famous.htmlnoreply@blogger.com (Unknown)1tag:blogger.com,1999:blog-9198072456866083632.post-8288482455500609869Wed, 18 Jan 2012 17:11:00 +00002012-01-18T09:11:35.223-08:00business cardsnetworkingpublic speakingradio interviewsweb siteThis article is primarily aimed at women starting their own businesses, but I think there are a lot of great points here that would be very useful to authors.  Networking is crucial to the success of any business venture.  As I always say, "your book is your business." - Terry Get Out There! Get Out There! By Pat Mussieux Are you hiding behind your computer and thinking you can https://terrycordingley.blogspot.com/2012/01/guest-post-get-out-there.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-303311492092120620Tue, 17 Jan 2012 06:09:00 +00002012-01-16T22:09:52.691-08:00EBookspublishing industryNearly every day, I receive an emails from publishing industry newsletters touting the surging sales of ebooks, and all but writing the obituary for the printed book.  The newsletters contain news of the latest independent bookstore to close, along with a quote about how bookstores are having a hard time competing with the likes of Kindle.  This is true, to a point.  The Apple https://terrycordingley.blogspot.com/2012/01/what-publishing-can-learn-from-netflix.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-4631505924793950756Thu, 12 Jan 2012 17:07:00 +00002012-01-12T09:07:54.296-08:00book distributionbook marketingbook signing eventsniche marketingplatformWalmartI was recently speaking on the phone with a new author whose first book was just getting ready to go to print, explaining how book signings work, why authors do them, the importance of niche marketing, how distribution works, etc., when I got this question: "Well, that's all well and good, but how do we get my book into Walmart?  They would sell a million copies of my book!" I then https://terrycordingley.blogspot.com/2012/01/book-marketing-snowball.htmlnoreply@blogger.com (Unknown)3tag:blogger.com,1999:blog-9198072456866083632.post-8019999770478738344Tue, 10 Jan 2012 20:07:00 +00002012-01-10T12:07:17.205-08:00book signing eventsguest post It is said personality counts. And it does as well on the book front. Whether at a bookstore, art or craft fair or promoting your book on Facebook are you not drawing people in with your personality? Without one-to-one contact, would you have made that sale? I doubt it. Even your family or friends bought your book because they knew you. Keep in mind whether selling your wares online or inhttps://terrycordingley.blogspot.com/2012/01/guest-post-personality-and-book-selling.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-5417808285013472864Mon, 09 Jan 2012 18:09:00 +00002012-01-09T12:04:14.950-08:00book marketingpublishing industrypublishing statisticsThere are a lot of misconceptions about the publishing industry.  New authors publishing their first book usually have an idea of how things "should" work, but these are ideas that typically are rooted in how the publishing industry used to work, or are based upon things they may have read online that just aren't true. With that in mind, I thought I would address the Top 10 things new https://terrycordingley.blogspot.com/2012/01/ten-things-all-new-authors-should-know.htmlnoreply@blogger.com (Unknown)4tag:blogger.com,1999:blog-9198072456866083632.post-3572497428498285271Fri, 06 Jan 2012 17:49:00 +00002012-01-06T09:49:53.665-08:00book marketingbusiness cardsguest post An Important Marketing Tool: The Business Card An Important Marketing Tool: The Business Card By CJ Heck When it comes to marketing your book or your written work, don't overlook one very important tool - the business card. It's one of an author's most important tools, and they're not expensive, considering the many ways a business card can help you. If you have a website, have your https://terrycordingley.blogspot.com/2012/01/important-marketing-tool-business-card.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-2331183422021574924Wed, 04 Jan 2012 17:12:00 +00002012-01-04T09:12:48.649-08:00book marketingopportunityThe secret of success in life is for a man to be ready for his opportunity when it comes.  ~Benjamin Disraeli A couple of incidents this week reminded me of this quote, and led me to write this blog post.  Authors are always scrambling for opportunities to promote their books, but most expect it come when they want it to, not when it actually does arrive.   Many think that all of https://terrycordingley.blogspot.com/2012/01/are-you-prepared-for-opportunity.htmlnoreply@blogger.com (Unknown)2tag:blogger.com,1999:blog-9198072456866083632.post-7287862164666495089Tue, 03 Jan 2012 17:13:00 +00002012-01-03T09:13:21.963-08:00book marketingevent marketingIrene Watson Which Books Sell Best at Which Times of Year Which Books Sell Best at Which Times of Year By Irene Watson Promoting your book means taking advantage of any opportunity that will be relevant to it. In general, book sales are very low in winter, following the Christmas rush, but summer and the holidays are good times to sell books. Being aware of what events or holidays will help your book https://terrycordingley.blogspot.com/2012/01/guest-post-which-books-sell-best-at.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-8235573154194603892Fri, 16 Dec 2011 22:59:00 +00002011-12-16T14:59:13.547-08:00book clubsbook marketingMarkus Zusakword of mouthI came across an interesting article today in Publisher's Weekly.  It was about Markus Zusak's 2006 novel "The Book Thief" surpassing more than two million copies sold.  For the author that is slogging away at book signings, two million seems like an incomprehensible number.  So, how did he do it? According to the article, Zusak's publisher, Random House, credits " book clubs, https://terrycordingley.blogspot.com/2011/12/how-book-thief-made-out-like-bandit.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-9198072456866083632.post-4496518525571737714Wed, 07 Dec 2011 17:21:00 +00002011-12-07T09:21:27.254-08:00book marketingbook salesChristmasholidayholidays Holiday Author Events: How to Increase Holiday Book Sales Holiday Author Events: How to Increase Holiday Book Sales By Irene Watson Book sales are typically highest for most authors during the holidays so authors should take full advantage of the holiday season. Many avenues exist during the holidays to increase book sales and a little extra imagination can always help, while a lot of the https://terrycordingley.blogspot.com/2011/12/guest-post-holiday-author-events.htmlnoreply@blogger.com (Unknown)0