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	<title>Digital Marketing Coach Terry Dean</title>
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		<title>Widowmaker Heart Attack and the Future</title>
		<link>https://www.mymarketingcoach.com/widowmaker-heart-attack-and-the-future/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 27 Aug 2024 10:50:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12594</guid>

					<description><![CDATA[<p>I had just finished exercising. My upper back was in severe pain. Did I injure it during my workout? The pain didn’t go away. It continued to grow.&#160; My chest also started hurting, but nothing like that ‘trigger point’ in my back. Eventually I went to a Quick Care. They sent me to the ER. [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/widowmaker-heart-attack-and-the-future/">Widowmaker Heart Attack and the Future</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">I had just finished exercising.</p>



<p class="wp-block-paragraph">My upper back was in severe pain.</p>



<p class="wp-block-paragraph">Did I injure it during my workout?</p>



<p class="wp-block-paragraph">The pain didn’t go away. It continued to grow.&nbsp;</p>



<p class="wp-block-paragraph">My chest also started hurting, but nothing like that ‘trigger point’ in my back.</p>



<p class="wp-block-paragraph">Eventually I went to a Quick Care.</p>



<p class="wp-block-paragraph">They sent me to the ER.</p>



<p class="wp-block-paragraph">Because of the chest pain, they took me back quickly.</p>



<p class="wp-block-paragraph">But that’s the only thing that was fast. It felt like the nurse and doctor took forever. It was impossible to lay down because of the back pain. So, I stayed as close to sitting as possible.</p>



<p class="wp-block-paragraph">The troponin blood test came back at a critical high of 95.2 (a marker for a heart attack).</p>



<p class="wp-block-paragraph">I was admitted to the hospital and went through a whole series of tests over the next few days, because they couldn&#8217;t figure it out. They tested my lungs, gall bladder, liver, and heart. I’m sure I’m forgetting a few other things.</p>



<p class="wp-block-paragraph">The cardiology team eventually diagnosed it as the rare takotsubo cardiomyopathy.</p>



<p class="wp-block-paragraph">It wasn’t until several days later (<em>right before they were planning to discharge me</em>) that one of the hospital internists pushed the cardiac team to do a cardiac catheterization to look inside my heart and confirm that diagnosis.</p>



<p class="wp-block-paragraph">I was ‘partially’ conscious during the procedure, but I couldn’t feel or move anything.</p>



<p class="wp-block-paragraph">I heard the doctor’s surprise.</p>



<p class="wp-block-paragraph">There was a 100% blockage in my LAD artery (<em>sometimes described as the widowmaker heart attack because of the low survival rate</em>).</p>



<p class="wp-block-paragraph">He tried to put in a stent, but the artery was fully closed and he couldn’t repair it.</p>



<p class="wp-block-paragraph">I’m alive because my heart had created a series of collateral arteries over the years to compensate for the growing blockage.</p>



<p class="wp-block-paragraph">This came as a complete surprise because I was 50 years old and at a &#8216;healthy&#8217; bodyweight (around 160 pounds). I was decently fit. I did 17 clean chin-ups as my max set a few days before.&nbsp;</p>



<p class="wp-block-paragraph">My cholesterol was around normal levels. My blood pressure was close to normal. And I didn’t have any significant symptoms of this blockage over the past year.</p>



<p class="wp-block-paragraph">In addition, my primary complaint was the severe upper back pain. I didn’t have any of the other common heart attack symptoms.</p>



<p class="wp-block-paragraph">Both the echo and cardiac cath also showed severe heart failure.</p>



<p class="wp-block-paragraph">I was readmitted to the hospital around a month later for chest pain again.</p>



<p class="wp-block-paragraph">Since that time, I have been recovering.&nbsp;</p>



<p class="wp-block-paragraph">I’ve taken my medications. I’m walking extensively. I’m exercising.&nbsp;</p>



<p class="wp-block-paragraph">I feel better. And I’ve been helping a limited number of long-term clients on a part-time basis.</p>



<p class="wp-block-paragraph">I was optimistic when we did our follow-up echocardiogram.</p>



<p class="wp-block-paragraph">But the doctor called me with bad news. The heart failure numbers haven’t improved. They’re just as bad as they were at the hospital 3 months ago.</p>



<p class="wp-block-paragraph">So, I’ve decided it’s time for a sabbatical.</p>



<p class="wp-block-paragraph">This out-of-nowhere heart attack has impacted me heavily.</p>



<p class="wp-block-paragraph">Life is short. And tomorrow isn’t guaranteed.</p>



<p class="wp-block-paragraph">I’m thankful to be alive.</p>



<p class="wp-block-paragraph">I’ve shut down my course order forms. They&#8217;re not currently available.</p>



<p class="wp-block-paragraph">Of course, you will continue to have access to all courses you already own through the course delivery system.</p>



<p class="wp-block-paragraph">I’m not taking any new clients.</p>



<p class="wp-block-paragraph">And I’ve even been letting clients go, many who have been with me for over a decade.</p>



<p class="wp-block-paragraph">My emails are going to be much less frequent during this period. &nbsp;In fact, you might not see many emails from me for a while.</p>



<p class="wp-block-paragraph">My main focus will be on my health and this one precious life.</p>



<p class="wp-block-paragraph">Because nothing else matters without that.&nbsp;</p>



<p class="wp-block-paragraph">It&#8217;s amazing how your perspective changes when you meet your mortality face-to-face.</p>



<p class="wp-block-paragraph">I appreciate all my subscribers, customers, and clients.</p>



<p class="wp-block-paragraph">Thank you!</p>



<p class="wp-block-paragraph">And God bless you!</p>
<p>The post <a href="https://www.mymarketingcoach.com/widowmaker-heart-attack-and-the-future/">Widowmaker Heart Attack and the Future</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Hordes of Free Traffic</title>
		<link>https://www.mymarketingcoach.com/hordes-of-free-traffic/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 30 Jul 2024 08:42:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12488</guid>

					<description><![CDATA[<p>What is your favorite free traffic method? There are tons of options! From blogging…to podcasting…to every social media channel available… You can’t do it all! &#160; You need to choose a traffic source where your ideal customers hang out, where you’re comfortable producing content, and that fits the long-term plans for your business. Youtube is [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/hordes-of-free-traffic/">Hordes of Free Traffic</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">What is your favorite free traffic method?</p>



<p class="wp-block-paragraph">There are tons of options!</p>



<p class="wp-block-paragraph">From blogging…to podcasting…to every social media channel available…</p>



<p class="wp-block-paragraph">You can’t do it all! &nbsp;</p>



<p class="wp-block-paragraph">You need to choose a traffic source where your ideal customers hang out, where you’re comfortable producing content, and that fits the long-term plans for your business.</p>



<p class="wp-block-paragraph">Youtube is the choice many of my clients have made.</p>



<p class="wp-block-paragraph">Several have been on Youtube for years, and have built up sizable subscriber numbers there.</p>



<p class="wp-block-paragraph">Of course, the real money in their businesses come from getting those viewers off Youtube and onto their email list.</p>



<p class="wp-block-paragraph">Other clients have only recently started up Youtube channels, and they’re growing quickly.</p>



<p class="wp-block-paragraph">Here are a few tips to help you out (<em>these tips apply to most forms of content marketing</em>)…</p>



<p class="wp-block-paragraph"><strong>#1: Find Your Message</strong></p>



<p class="wp-block-paragraph">With all the Youtube channels already out there, why should someone listen to you?</p>



<p class="wp-block-paragraph">It could be because you focus on a specific subset of the audience (<em>bodyweight fitness for men over 50</em>) or it could be because your methods are contrarian to the majority in your market.</p>



<p class="wp-block-paragraph">But don’t get too hung up on this on day one. Start producing amazing content.&nbsp;</p>



<p class="wp-block-paragraph">You’ll find your groove by watching your stats and seeing what resonates with your audience. You’ll also find certain topics get you fired up. Dig deeper in those.</p>



<p class="wp-block-paragraph"><strong>#2: Grab Attention with Keyword + Benefit + Curiosity</strong></p>



<p class="wp-block-paragraph">Headlines, titles, and email subject lines are about Benefit + Curiosity.</p>



<p class="wp-block-paragraph">The benefit taps into what’s in it for your audience. Why should they drop what they’re doing and look at this content now?</p>



<p class="wp-block-paragraph">Curiosity drives action. How is this piece of content different from what they expect? How are you teasing them with what’s hidden inside the content of the video?</p>



<p class="wp-block-paragraph">But you also need to think about the keyword phrases you’re targeting. What is your ideal audience already searching for?&nbsp;</p>



<p class="wp-block-paragraph">As a newer channel, you need to go after longer tail keyword phrases. For example, it would be tough to rank for “<em>early retirement</em>”, but you could find a bunch of longer keyword phrases to create content around such as “<em>early retirement in Mexico</em>”, “<em>ACA health insurance for early retirement</em>”, “<em>early retirement for teachers</em>”, etc.</p>



<p class="wp-block-paragraph">Use that formula when creating titles for your videos:<br>Keyword + Benefit + Curiosity</p>



<p class="wp-block-paragraph"><strong>#3: Jumpstart You channel</strong></p>



<p class="wp-block-paragraph">Do you have an audience anywhere else?</p>



<p class="wp-block-paragraph">Promote your new videos to them. Your email list is more likely to watch your videos than a cold audience and can help increase your total watch time (signaling to Youtube to show your video to similar people).</p>



<p class="wp-block-paragraph">It can also be worth doing a little advertising for your videos.</p>



<p class="wp-block-paragraph">Yes, some ads can be beneficial in helping you launch your free traffic method!</p>



<p class="wp-block-paragraph">It’s a little shortcut. Create some videos. Improve your skills. Watch for a video that gets a good response with a larger number of views, more comments, and new subscribers joining your channel.</p>



<p class="wp-block-paragraph">Run a low budget ad for that video to show it to more people.</p>



<p class="wp-block-paragraph">Test little ads like this for several different videos.</p>



<p class="wp-block-paragraph">You might be surprised, but there are a lot of ‘social media success stories’ that included some advertising to help juice their growth.</p>



<p class="wp-block-paragraph">Of course, Youtube is just one way you can create a consistent traffic and list building machine.</p>



<p class="wp-block-paragraph">My course <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/authority-lists/"><strong>Authority Lists &amp; Traffi</strong></a>c will help you attract ready-to-buy subscribers with a personalized list building blueprint that’s a perfect fit for you.</p>



<p class="wp-block-paragraph">It also comes with a dozen list building bonuses.&nbsp;</p>



<p class="wp-block-paragraph">Bonus #6 focuses on growing your email list with Youtube.</p>



<p class="wp-block-paragraph">Bonus #9 shows how to generate more subscribers and sales with Youtube ads.</p>



<p class="wp-block-paragraph"><a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/authority-lists/"><strong>Find out how to grow your list today&#8230;</strong></a></p>
<p>The post <a href="https://www.mymarketingcoach.com/hordes-of-free-traffic/">Hordes of Free Traffic</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Million Dollar Growth Mindset</title>
		<link>https://www.mymarketingcoach.com/million-dollar-growth-mindset/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 23 Jul 2024 08:31:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12485</guid>

					<description><![CDATA[<p>Many of my clients impress me. There are multiple reasons for this, but here is a key mindset I was thinking about recently. They think like investors instead of day laborers. What do I mean by this? There are different aspects to this, but here’s one good example. Most of my clients have some type [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/million-dollar-growth-mindset/">Million Dollar Growth Mindset</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Many of my clients impress me.</p>



<p class="wp-block-paragraph">There are multiple reasons for this, but here is a key mindset I was thinking about recently.</p>



<p class="wp-block-paragraph">They think like investors instead of day laborers.</p>



<p class="wp-block-paragraph">What do I mean by this?</p>



<p class="wp-block-paragraph">There are different aspects to this, but here’s one good example.</p>



<p class="wp-block-paragraph">Most of my clients have some type of continuity in place. Some are monthly, but others are annual. Either way, they’re creating members instead of just customers. And those renewals drive a good portion of their income.</p>



<p class="wp-block-paragraph">Several of these clients, the ones who are growing the fastest, are willing to invest in advertising even when they’re consistently going negative.</p>



<p class="wp-block-paragraph">This is true even for the ones with annual memberships.</p>



<p class="wp-block-paragraph">Of course, we optimize their advertising, improve their conversions, add additional income streams, and everything else you do to build profitable funnels.</p>



<p class="wp-block-paragraph">But…in those businesses…they’re essentially losing money on every new customer who comes through the door. They focus on the lifetime value of the customer, because their first net profits on a customer won’t be until at least the 2nd year membership fee is collected.</p>



<p class="wp-block-paragraph">That requires you to think like an investor.</p>



<p class="wp-block-paragraph">They’re investing for the long-term return and the overall value they’re building in their business.</p>



<p class="wp-block-paragraph">It impresses me, because it’s always been tough for me personally to run advertising when having to go negative for too long.</p>



<p class="wp-block-paragraph">Yet, it’s often a requirement when you want to scale your ads and your business past a certain level.</p>



<p class="wp-block-paragraph">It’s why they’re growing so fast.&nbsp;</p>



<p class="wp-block-paragraph">In fact, when you see a company that seemingly comes out of nowhere, it’s often because they had venture capital behind them so they could invest in ‘buying customers’ at a loss initially to grow their brand.</p>



<p class="wp-block-paragraph">And this is just one aspect of thinking like an investor instead of a day laborer.</p>



<p class="wp-block-paragraph">You need a similar mindset when getting started with content marketing.</p>



<p class="wp-block-paragraph">Those first few videos you produce for your Youtube channel aren’t likely to take the internet by storm.</p>



<p class="wp-block-paragraph">There are ways to get more views and more subscribers to your channel, but it will still seem like a slow process in the beginning.</p>



<p class="wp-block-paragraph">During that initial phase, you might feel like you’d be better off working for minimum wage at Burger King. At least then you’d be getting paid for your time!</p>



<p class="wp-block-paragraph">What are you willing to invest in your business?</p>



<p class="wp-block-paragraph">And what are you willing to endure before you see a return on that investment?</p>



<p class="wp-block-paragraph">Those are key questions to ask yourself.</p>



<p class="wp-block-paragraph">Because let’s face it.</p>



<p class="wp-block-paragraph">Growing an online business isn’t easy.</p>



<p class="wp-block-paragraph">You will face challenges.</p>



<p class="wp-block-paragraph">Many people aren’t prepared for the journey.&nbsp;</p>



<p class="wp-block-paragraph">But it’s worth it.</p>



<p class="wp-block-paragraph">You can make a difference in the lives of others…and you can create a lifestyle of freedom for yourself.</p>
<p>The post <a href="https://www.mymarketingcoach.com/million-dollar-growth-mindset/">Million Dollar Growth Mindset</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Secret Ingredient to High Value Online Courses</title>
		<link>https://www.mymarketingcoach.com/secret-ingredient-to-high-value-online-courses/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 28 May 2024 08:56:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12467</guid>

					<description><![CDATA[<p>What if there was a simple way to make virtually any online course more valuable? Stand out from the competition. Raise your price. Sell more. Are you ready for the secret ingredient? Here it is… Done-for-you tools. &#160; Here’s the reality that most course creators don’t want to acknowledge… Most people would prefer not to [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/secret-ingredient-to-high-value-online-courses/">Secret Ingredient to High Value Online Courses</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">What if there was a simple way to make virtually any online course more valuable?</p>



<p class="wp-block-paragraph">Stand out from the competition.</p>



<p class="wp-block-paragraph">Raise your price.</p>



<p class="wp-block-paragraph">Sell more.</p>



<p class="wp-block-paragraph">Are you ready for the secret ingredient?</p>



<p class="wp-block-paragraph">Here it is…</p>



<p class="wp-block-paragraph"><strong>Done-for-you tools. &nbsp;</strong></p>



<p class="wp-block-paragraph">Here’s the reality that most course creators don’t want to acknowledge…</p>



<p class="wp-block-paragraph">Most people would prefer not to buy and study your course.</p>



<p class="wp-block-paragraph">They don’t want to put in the time, do all the work, and make a few mistakes along the way.</p>



<p class="wp-block-paragraph">They’d rather you do it for them.</p>



<p class="wp-block-paragraph">The problem is most of them can’t afford (or wouldn’t be willing to pay) for you to show up at their house and do it for them.</p>



<p class="wp-block-paragraph">Of course, there are a few nutjobs who love learning. But most just want to solve the problem or achieve the dream in the quickest and easiest way.</p>



<p class="wp-block-paragraph">I had a client who served the chiropractic market.</p>



<p class="wp-block-paragraph">He was a former chiropractor himself. He struggled to grow his practice for years. He then put in the time and effort to learn how to create marketing that attracted his ideal patients. He went from hundreds of thousands in debt to a thriving practice which he eventually sold.</p>



<p class="wp-block-paragraph">His best-selling course wasn’t about how to grow a thriving practice.</p>



<p class="wp-block-paragraph">No, it was an ad kit. A chiropractor could take one of his ads, add their contact information to it, and run it as their own. Sure, he also included 6 hours of training about how to grow your practice…but his customers bought because they wanted the done-for-you ads.</p>



<p class="wp-block-paragraph">And he also offered a high-value monthly service where a partner of his would choose the ad, make the edits for the chiropractor, and run the ads for them. &nbsp;</p>



<p class="wp-block-paragraph">They bought the exact ads to use, and then paid monthly for someone else to implement it for them.</p>



<p class="wp-block-paragraph">This is a concept I’ve helped many clients in B2B industries use to earn considerably more from their offers.</p>



<p class="wp-block-paragraph">It might be done-for-you ads. Or it could be videos you can use to train your team. Or it could be monthly newsletters you send to your clients. Or it’s a series of posts, emails, video, lead magnets, etc. you can use to attract new clients. It could be a new service packages you can plugin and sell. &nbsp;</p>



<p class="wp-block-paragraph">The done-for-you tool could be your core offer, or it could be a bonus you add to make your offer much more enticing.</p>



<p class="wp-block-paragraph">This is almost required in the B2B space, but it can used in consumer markets as well.</p>



<p class="wp-block-paragraph">For example, your weight loss product could include recipes, meal plans, shopping lists, etc.</p>



<p class="wp-block-paragraph">A bodybuilding product shouldn’t just teach how to build a workout. It should give the exact workout plans to follow.</p>



<p class="wp-block-paragraph">Your web development course could include website templates.</p>



<p class="wp-block-paragraph">Your stress management course might include an audio meditation you can play in the background.</p>



<p class="wp-block-paragraph">Your parenting course might include some exercises and games to play with your kids.</p>



<p class="wp-block-paragraph">Your writing course might include AI prompts you can use for brainstorming or outlines.</p>



<p class="wp-block-paragraph">What done-for-you component can you include to sell more of your courses for more money?</p>



<p class="wp-block-paragraph">If you’d like to increase the value of your expertise even more, consider offering some type of <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/magnetic-mentoring/"><strong>mentoring</strong></a>.</p>



<p class="wp-block-paragraph">It could be as simple as adding in a video review or a bonus consultation with your higher ticket course.</p>



<p class="wp-block-paragraph">Or you could include some level of online coaching.</p>



<p class="wp-block-paragraph">This course will show you how to take it even further, because it gives you a <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/magnetic-mentoring/"><strong>proven formula to launch a mentoring practice and attract high value clients</strong></a>…</p>
<p>The post <a href="https://www.mymarketingcoach.com/secret-ingredient-to-high-value-online-courses/">Secret Ingredient to High Value Online Courses</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Do You Want a 6 or 7 Figure Online Business?</title>
		<link>https://www.mymarketingcoach.com/do-you-want-a-6-or-7-figure-online-business/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 21 May 2024 08:48:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12464</guid>

					<description><![CDATA[<p>I’ve helped multiple clients turn a 6-figure online business into a 7-figure one. And I’ve also had the pleasure of helping clients who were already at that level or much higher. There seems to be a sticking point somewhere in the 150k to 500k level…and many online business owners can’t move past that level unless [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/do-you-want-a-6-or-7-figure-online-business/">Do You Want a 6 or 7 Figure Online Business?</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">I’ve helped multiple clients turn a 6-figure online business into a 7-figure one.</p>



<p class="wp-block-paragraph">And I’ve also had the pleasure of helping clients who were already at that level or much higher.</p>



<p class="wp-block-paragraph">There seems to be a sticking point somewhere in the 150k to 500k level…and many online business owners can’t move past that level unless they meet a few requirements.</p>



<p class="wp-block-paragraph">I wrote a guide about this a few years ago.</p>



<p class="wp-block-paragraph">And during that process I also interviewed my friend Doberman Dan, because he has helped a lot of clients with the same issue.</p>



<p class="wp-block-paragraph">Here’s the first question I asked him during the interview…</p>



<p class="wp-block-paragraph">Let&#8217;s say a client or even a potential client came to you and, &#8220;<em>Dan, I&#8217;m earning six figures. I&#8217;m there consistently, but I feel stuck. I feel like I&#8217;m overworked. I&#8217;m doing too much. But I can&#8217;t seem to move the business forward.&#8221;&nbsp;</em></p>



<p class="wp-block-paragraph">What was Dan’s first bit of advice to them?&nbsp;</p>



<p class="wp-block-paragraph">Of course, Dan would look for low hanging fruit opportunities. He’d want to dig into their marketing processes to see if there were any simple tweaks or changes that could multiply their results.</p>



<p class="wp-block-paragraph">But that wasn’t his first piece of advice.</p>



<p class="wp-block-paragraph">Instead, his first question would be…</p>



<p class="wp-block-paragraph">Why?</p>



<p class="wp-block-paragraph"><em>“Why do you want to go to seven figures? What are the reasons?”</em></p>



<p class="wp-block-paragraph">I couldn’t help laughing when Dan gave that answer, because I’ve asked clients the exact same question before.</p>



<p class="wp-block-paragraph">Is it about the net profits they pull out of the business?</p>



<p class="wp-block-paragraph">Because there are times where you can earn a lot more take-home profits without busting your butt to scale your business.</p>



<p class="wp-block-paragraph">And you might be better served by looking at easy-win opportunities for additional income that are already hidden inside your current business.</p>



<p class="wp-block-paragraph">Often that seven-figure goal is about some missing piece inside themselves. &nbsp;They kind of feel like they’re not ‘good enough’ because they’re not earning seven figures like some guru said they should.</p>



<p class="wp-block-paragraph">They’re trying to grow their business based on someone else’s goal…not their own.</p>



<p class="wp-block-paragraph">Here’s how Dan said it, “<em>Everybody else seems to be that level, I guess I need to be at that level to feel good about my business.”</em></p>



<p class="wp-block-paragraph">It’s a totally misguided perception.</p>



<p class="wp-block-paragraph">Because if that’s their motivation, they’ll still feel lacking when they reach that next level.&nbsp;</p>



<p class="wp-block-paragraph">They won’t feel good about their business because there is always someone richer, more successful, and living a more exciting life (<em>or at least portraying that role on social media</em>).</p>



<p class="wp-block-paragraph">Goals are important.</p>



<p class="wp-block-paragraph">But writing down the ‘why’ behind those goals can be just as important or even more important.</p>



<p class="wp-block-paragraph">Because let’s face it.</p>



<p class="wp-block-paragraph">Nothing worth having comes easy. You will have obstacles along the way and multiple opportunities to quit.</p>



<p class="wp-block-paragraph">And that’s primarily what I wanted to share today.</p>



<p class="wp-block-paragraph">Whether you’re a beginner just getting started online…</p>



<p class="wp-block-paragraph">Or you’re at six figures and wanting to move to seven…</p>



<p class="wp-block-paragraph">Or you’re at seven figures and continuing to scale…</p>



<p class="wp-block-paragraph">Set goals…and investigate your ‘why’ behind them.</p>



<p class="wp-block-paragraph">If you’d like access to the full interview (and written PDF transcript) where Dan and I discuss how to go from six to seven figures, it’s one of the bonuses with my <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/21-money-multipliers/"><strong>21 Money Multipliers</strong></a> course.</p>



<p class="wp-block-paragraph">Dan shared the questions he asks and suggestions he gives to <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/21-money-multipliers/"><strong>help his clients transition from 6 to 7 figures</strong></a>.</p>



<p class="wp-block-paragraph">We also had an extensive discussion about the <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/21-money-multipliers/"><strong>mental hang-ups and self-sabotaging behaviors</strong></a> he’s seen many clients go through that keep them broke…no matter how good their business idea or systems they have in place.</p>
<p>The post <a href="https://www.mymarketingcoach.com/do-you-want-a-6-or-7-figure-online-business/">Do You Want a 6 or 7 Figure Online Business?</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Writer&#8217;s Lifestyle: Become a Well-Paid Writer</title>
		<link>https://www.mymarketingcoach.com/writers-lifestyle-become-a-well-paid-writer/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 14 May 2024 08:16:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12461</guid>

					<description><![CDATA[<p>Being a published author isn’t all it’s cracked up to be. Full-time authors earn an annual median income of just $10,000 from their books. This is based on a survey done by the Authors Guild in 2023. &#160;Combine their books and all other author-related income such as blogging, teaching, coaching, etc. and it adds up [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/writers-lifestyle-become-a-well-paid-writer/">Writer&#8217;s Lifestyle: Become a Well-Paid Writer</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Being a published author isn’t all it’s cracked up to be.</p>



<p class="wp-block-paragraph">Full-time authors earn an annual median income of just $10,000 from their books.</p>



<p class="wp-block-paragraph">This is based on a survey done by the Authors Guild in 2023. &nbsp;Combine their books and all other author-related income such as blogging, teaching, coaching, etc. and it adds up to $20,000 for the year.</p>



<p class="wp-block-paragraph">And this is for FULL-TIME authors. Part-time authors earn considerably less.</p>



<p class="wp-block-paragraph">This means at least half of full-time authors survive on less than minimum wage.</p>



<p class="wp-block-paragraph">They’d earn more as a brand-new employee at Burger King.</p>



<p class="wp-block-paragraph">And AI isn’t going to improve the situation.</p>



<p class="wp-block-paragraph">The Internet is flooded with mediocre writing…making it even more difficult to get noticed.</p>



<p class="wp-block-paragraph">That’s the bad news.</p>



<p class="wp-block-paragraph">But the good news is…</p>



<p class="wp-block-paragraph">You can have a fantastic lifestyle as a well-paid writer.</p>



<p class="wp-block-paragraph">What? Am I crazy? Didn’t I just share how difficult it is for the average writer to make a decent living?</p>



<p class="wp-block-paragraph">Yes, but that’s only for authors who follow the ‘normal’ way of doing things.</p>



<p class="wp-block-paragraph">My clients and I have taken the road less traveled.</p>



<p class="wp-block-paragraph">I never imagined where the Internet would take this broke pizza delivery driver.</p>



<p class="wp-block-paragraph">And virtually all my success online comes back to writing…even though I’m NOT that talented of a writer (<em>although I do have decades of practice now</em>).</p>



<p class="wp-block-paragraph">I’ve self-published several books and they’ve attracted some great customers and clients.&nbsp;</p>



<p class="wp-block-paragraph">But the money from books is only a tiny portion of my income.</p>



<p class="wp-block-paragraph">The real money has been from my email list.</p>



<p class="wp-block-paragraph">Email has always been the linchpin of my business.</p>



<p class="wp-block-paragraph">It has led to multiple income streams.</p>



<p class="wp-block-paragraph">That’s the secret to becoming a well-paid writer today.</p>



<p class="wp-block-paragraph">Don’t rely on just one source of income such as books.</p>



<p class="wp-block-paragraph">Instead, focus on attracting and communicating consistently with an audience that has a desperate problem or a burning passion.</p>



<p class="wp-block-paragraph">Get to know them.</p>



<p class="wp-block-paragraph">Become their advocate.</p>



<p class="wp-block-paragraph">Help them solve their problems or reach their goals.</p>



<p class="wp-block-paragraph">Along the way, you might write a book and announce it to your list to launch it with a bang (<em>your book then becomes another doorway for high quality subscribers to join your list</em>).</p>



<p class="wp-block-paragraph">You can promote other people’s products or services as an affiliate or a joint venture partner. Some email publishers make a good living from this one income stream alone.</p>



<p class="wp-block-paragraph">Create courses. You have a built-in group of buyers already waiting on your list.</p>



<p class="wp-block-paragraph">And you can make a good living with just a tiny little list by offering some type of consulting or coaching in your expertise.</p>



<p class="wp-block-paragraph">And of course…writing emails for your list becomes practice that improves your writing.</p>



<p class="wp-block-paragraph">It all starts with the list.</p>



<p class="wp-block-paragraph">That’s why you should check out <a target="_blank" rel="noreferrer noopener" href="https://mymarketingcoach.com/authority-lists"><strong>Authority Lists &amp; Traffic</strong></a>.</p>



<p class="wp-block-paragraph">It shows you how to attract ready-to-buy subscribers using a list building blueprint that’s customized to you and your audience.</p>



<p class="wp-block-paragraph"><a target="_blank" rel="noreferrer noopener" href="https://mymarketingcoach.com/authority-lists"><strong>Build your list using a system that’s quick, easy, and fun</strong></a> for you to put in place…even if you’re a brand-new beginner.</p>



<p class="wp-block-paragraph">Plus, you’ll discover how to use my ‘authority formula’ to position yourself as the obvious choice for ideal readers using the list building plan that’s a perfect fit for you.</p>
<p>The post <a href="https://www.mymarketingcoach.com/writers-lifestyle-become-a-well-paid-writer/">Writer&#8217;s Lifestyle: Become a Well-Paid Writer</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>One Skill to Rule Them All and Grow Your Profits</title>
		<link>https://www.mymarketingcoach.com/one-skill-to-rule-them-all-and-grow-your-profits/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 07 May 2024 08:30:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12456</guid>

					<description><![CDATA[<p>A client recently asked me this question… “If you were to pick just One Skill that has contributed the most to the growth of your online business, which one skill will it be?” I thought about all the possibilities. But the answer was clear. Writing emails. It was my most important skill. It was where [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/one-skill-to-rule-them-all-and-grow-your-profits/">One Skill to Rule Them All and Grow Your Profits</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">A client recently asked me this question…</p>



<p class="wp-block-paragraph"><em>“If you were to pick just One Skill that has contributed the most to the growth of your online business, which one skill will it be?”</em></p>



<p class="wp-block-paragraph">I thought about all the possibilities.</p>



<p class="wp-block-paragraph">But the answer was clear.</p>



<p class="wp-block-paragraph"><strong>Writing emails.</strong></p>



<p class="wp-block-paragraph">It was my most important skill.</p>



<p class="wp-block-paragraph">It was where my initial online income came from, and it has driven the majority of my profits for decades.</p>



<p class="wp-block-paragraph">Not to mention how many clients have built amazing online businesses through email.</p>



<p class="wp-block-paragraph">Plus, it became the foundation for many other skills…</p>



<ul class="wp-block-list">
<li>Writing sales copy</li>



<li>Creating content such as articles, blog posts, video scripts, etc.</li>



<li>Joint ventures where you promote each other through email</li>



<li>Communication with clients</li>
</ul>



<p class="wp-block-paragraph">I don’t talk about it a lot, but several of my clients have become full-time freelance copywriters in various market niches.</p>



<p class="wp-block-paragraph">One of the ways I had them practice their skills was through writing emails.</p>



<p class="wp-block-paragraph">Here are a few of the reasons why writing emails consistently is so important for anyone who wants to improve their online marketing and persuasion…</p>



<p class="wp-block-paragraph">Great emails are empathetic, because they’re about your audience and their desperate problem. Emails are primarily about the problem. Your products and services are the solution to that problem.</p>



<p class="wp-block-paragraph">An email is a ‘short version’ of a persuasive message. Writing an ‘email a day’ improves your copywriting fast.</p>



<p class="wp-block-paragraph">Because emails work best in an ongoing sequence, you can talk about the problems from all different angles (this helps you find your strongest hooks).</p>



<p class="wp-block-paragraph">Good emails often include short individual stories which improves your ‘story chops’ and applies to everything else you create as well.</p>



<p class="wp-block-paragraph">It’s easy to think about writing an email to ONE person which trains you to communicate directly with your ideal prospect.</p>



<p class="wp-block-paragraph">Emails force you to stay on one topic at a time. Anything else is too confusing. Have you noticed how many people are easily distracted when communicated with others? &nbsp;</p>



<p class="wp-block-paragraph">You can use the Golden Glove as your model. Start with the problem, share a simple solution/promise, back it up with proof tidbits, transition into an offer, and give readers a reason to act now.</p>



<p class="wp-block-paragraph">Proof tidbits are king in email. Adding a mini-story, case study, expert quote, client testimonial, relevant statistic, or other form of proof tidbit soon becomes second nature for how you communicate.</p>



<p class="wp-block-paragraph">Combine all these together…and it’s easy to see how powerful email writing can be for you.</p>



<p class="wp-block-paragraph">What if you wrote email a day for the next 30 days?</p>



<p class="wp-block-paragraph">My course <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/autoresponder-alchemy/"><strong>Autoresponder Alchemy</strong></a> includes 80 of my best-performing email templates to help you practice and refine your email chops.</p>



<p class="wp-block-paragraph">Add them together and you too could have a high conversion email sequence.</p>



<p class="wp-block-paragraph"><a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/autoresponder-alchemy/"><strong>Check out my 80 proven email templates here…</strong></a></p>
<p>The post <a href="https://www.mymarketingcoach.com/one-skill-to-rule-them-all-and-grow-your-profits/">One Skill to Rule Them All and Grow Your Profits</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Secret to Bigger Successes Online</title>
		<link>https://www.mymarketingcoach.com/secret-to-bigger-successes-online/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Thu, 02 May 2024 08:11:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12449</guid>

					<description><![CDATA[<p>Would you like more winners in your online business? More profitable emails… More profitable courses… More profitable websites… Here’s the secret to achieving bigger successes more often… Be willing to fail. You miss every shot you don’t take. Let’s look at baseball… Barry Bonds has the most home runs with 762 over his entire career. [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/secret-to-bigger-successes-online/">Secret to Bigger Successes Online</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Would you like more winners in your online business?</p>



<p class="wp-block-paragraph">More profitable emails…</p>



<p class="wp-block-paragraph">More profitable courses…</p>



<p class="wp-block-paragraph">More profitable websites…</p>



<p class="wp-block-paragraph">Here’s the secret to achieving bigger successes more often…</p>



<p class="wp-block-paragraph">Be willing to fail.</p>



<p class="wp-block-paragraph">You miss every shot you don’t take.</p>



<p class="wp-block-paragraph">Let’s look at baseball…</p>



<p class="wp-block-paragraph">Barry Bonds has the most home runs with 762 over his entire career.</p>



<p class="wp-block-paragraph">He also had 1,539 strikeouts. He was twice as likely to strikeout as get a home run.</p>



<p class="wp-block-paragraph">Ty Cobb had the highest career batting average at .366.&nbsp;</p>



<p class="wp-block-paragraph">That means he had a hit only a little over 1/3rd of the times he was at bat.</p>



<p class="wp-block-paragraph">It takes an amazing player to achieve success 1/3rd of the time!</p>



<p class="wp-block-paragraph">Yet, for some reason we expect everything we do online to be a home run.</p>



<p class="wp-block-paragraph">Life doesn’t work like that.</p>



<p class="wp-block-paragraph">If you want to write more profitable emails, you must send more emails.</p>



<p class="wp-block-paragraph">If you want more profitable courses, you should create more courses.</p>



<p class="wp-block-paragraph">If you want more profitable websites, you need to test more variations on your websites.</p>



<p class="wp-block-paragraph">I’ve failed a LOT over the years.</p>



<p class="wp-block-paragraph">Over two decades ago I owned a membership site where I revealed the results from ads and tests I did.</p>



<p class="wp-block-paragraph">Guess what?</p>



<p class="wp-block-paragraph">I had more strikeouts than home runs.</p>



<p class="wp-block-paragraph">It was kind of embarrassing to share some of my tests.</p>



<p class="wp-block-paragraph">That’s why you don’t hear many people talking much about their failures.</p>



<p class="wp-block-paragraph">Gurus pay all kinds of lip service to testing. They’ll tell you about the amazing split test where one headline doubled or even tripled the conversion of another one.</p>



<p class="wp-block-paragraph">They don’t share the other 10 tests where the numbers were inconclusive or hurt response.</p>



<p class="wp-block-paragraph">Today, I have an unfair advantage.</p>



<p class="wp-block-paragraph">I help a limited number of one-on-one clients in various markets including niches such as fitness, learning languages, stock trading, and more. &nbsp;Multiple clients have been with me for more than 10 years.</p>



<p class="wp-block-paragraph">This means I get to see a LOT of tests that barely move the needle.</p>



<p class="wp-block-paragraph">But it also means I discover breakthroughs in a variety of different markets.</p>



<p class="wp-block-paragraph">If you’re limited to only seeing what others are doing in your own niche market, then you’ll miss out on the home runs occurring all around you.</p>



<p class="wp-block-paragraph">You can become myopic.</p>



<p class="wp-block-paragraph">What are you testing this week?</p>



<p class="wp-block-paragraph">Sure, something new might strike out. But you still need to get back up to bat again.</p>



<p class="wp-block-paragraph">I always recommend you focus first on the 80/20 that are already working for you.</p>



<p class="wp-block-paragraph">For example, if you’re running ads, that could mean 80% or even 90% of your budget on the best performing campaigns. Take 10% to 20% of the budget and test a new idea…something you’ve seen work in another industry that you can apply to your own. Or simply a hunch you have based on your knowledge of the market.</p>



<p class="wp-block-paragraph">This also applies to writing emails, creating courses, producing content, etc.</p>



<p class="wp-block-paragraph">Take more at bats.</p>



<p class="wp-block-paragraph">Try more new things.</p>



<p class="wp-block-paragraph">Experience bigger successes more often.</p>



<p class="wp-block-paragraph">My experience with clients across hundreds of markets helped me come up with the <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/golden-glove-persuasion-map/"><strong>Golden Glove Persuasion Map</strong></a><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />.</p>



<p class="wp-block-paragraph">Creating a clear, authentic message that consistently attracts new customers and clients is the foundation of everything else you do online.</p>



<p class="wp-block-paragraph">Show you have true empathy for your customers’ pains, problems, and desires.</p>



<p class="wp-block-paragraph">Make yourself the <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/golden-glove-persuasion-map/"><strong>only viable option for your ideal clients</strong></a>…no matter how many lower priced competitors you have.</p>
<p>The post <a href="https://www.mymarketingcoach.com/secret-to-bigger-successes-online/">Secret to Bigger Successes Online</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Are YOU Crippling Your Profits?</title>
		<link>https://www.mymarketingcoach.com/are-you-crippling-your-profits/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Tue, 30 Apr 2024 09:02:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12446</guid>

					<description><![CDATA[<p>What’s the biggest barrier to success online? Is it the competition? What about social media networks limiting your reach? Perhaps it’s government regulations? Or maybe your job that consumes too much of your time? Sure, all of those could hinder you, but they’re not the biggest barrier to success. The biggest challenge most of us [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/are-you-crippling-your-profits/">Are YOU Crippling Your Profits?</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">What’s the biggest barrier to success online?</p>



<p class="wp-block-paragraph">Is it the competition? What about social media networks limiting your reach? Perhaps it’s government regulations? Or maybe your job that consumes too much of your time?</p>



<p class="wp-block-paragraph">Sure, all of those could hinder you, but they’re not the biggest barrier to success.</p>



<p class="wp-block-paragraph">The biggest challenge most of us face is the battle between our ears.</p>



<p class="wp-block-paragraph">You’ve put your limiters on.</p>



<p class="wp-block-paragraph">A speed limiter is a system to limit the speed of a vehicle.</p>



<p class="wp-block-paragraph">But obviously this isn’t about your car.</p>



<p class="wp-block-paragraph">It’s about the limits you’ve put on yourself.</p>



<p class="wp-block-paragraph">What beliefs (<em>or fears</em>) do you have about yourself and/or your business that are holding you back?</p>



<p class="wp-block-paragraph">It’s a weighty question.</p>



<p class="wp-block-paragraph">And these beliefs can be difficult to spot because they’re part of your normal thinking patterns, many of which have been ingrained in you for decades.</p>



<p class="wp-block-paragraph">Here’s a common limitation…</p>



<p class="wp-block-paragraph"><em>“I’m not good at X.”</em></p>



<p class="wp-block-paragraph">Enter whatever you want in X.</p>



<p class="wp-block-paragraph"><em>“I’m not good at writing.”</em></p>



<p class="wp-block-paragraph"><em>“I’m not good at making videos.”</em></p>



<p class="wp-block-paragraph"><em>“I’m not good at outsourcing.”</em></p>



<p class="wp-block-paragraph">You’re sabotaging yourself before you even get started.</p>



<p class="wp-block-paragraph">It doesn’t matter if your high school teacher gave you D’s in English.</p>



<p class="wp-block-paragraph">Writing online is a whole different game.</p>



<p class="wp-block-paragraph">It can be difficult to turn off those voices from your past, but they’re limiting your success online.</p>



<p class="wp-block-paragraph">But all it takes is one simple word to instantly changes statements like the ones above.</p>



<p class="wp-block-paragraph"><strong>YET.</strong></p>



<p class="wp-block-paragraph"><em>“I’m not good at writing yet.”</em></p>



<p class="wp-block-paragraph"><em>“I’m not good at making videos yet.”</em></p>



<p class="wp-block-paragraph"><em>“I’m not good at outsourcing yet.”</em></p>



<p class="wp-block-paragraph">It takes study and practice to develop those skills.</p>



<p class="wp-block-paragraph">The first email you write probably won’t be very good.</p>



<p class="wp-block-paragraph">Keep writing.</p>



<p class="wp-block-paragraph">Study good emails.</p>



<p class="wp-block-paragraph">Ask questions in your emails and encourage your subscribers to reply.</p>



<p class="wp-block-paragraph">You’ll get to know them and their needs better.</p>



<p class="wp-block-paragraph">Write like you talk.</p>



<p class="wp-block-paragraph">Use a personal, casual approach instead of fancy language. &nbsp;Quick Tip – several clients use AI to write the rough drafts of their emails. No matter how well you craft your prompt, AI still writes in a too formal tone. Part of your editing process is to inject your personality and voice into the emails.</p>



<p class="wp-block-paragraph">“<em>Yet”</em> is just a little word, but it can transform your thinking.</p>



<p class="wp-block-paragraph">Here’s another way you can limit your profits.</p>



<p class="wp-block-paragraph">You think it all relies on you.</p>



<p class="wp-block-paragraph">Even solopreneurs need a team.</p>



<p class="wp-block-paragraph">For example, you don’t ‘host’ your own website or manage your own email service. You use tools for those.&nbsp;</p>



<p class="wp-block-paragraph">Virtually any activity can be outsourced in your business.</p>



<p class="wp-block-paragraph">It’s just a question of putting together the systems, finding the right people, and creating a good return on your investment.</p>



<p class="wp-block-paragraph">Perhaps an objection comes up in your mind when you think about outsourcing specific tasks.</p>



<p class="wp-block-paragraph">That’s where our magic word comes in again, “<em>yet</em>”.</p>



<p class="wp-block-paragraph">For example, you might say, “<em>I don’t have the money to outsource my copywriting yet…”</em></p>



<p class="wp-block-paragraph">That’s fine. Begin by outsourcing lower cost activities.</p>



<p class="wp-block-paragraph">Start with the <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/1-hour-work-day/"><strong>1-Hour Work Day…</strong></a></p>



<p class="wp-block-paragraph">Design a lifestyle business.</p>



<p class="wp-block-paragraph">Implement simple hacks to earn more in less time.</p>



<p class="wp-block-paragraph">Build a lean dream team that <a target="_blank" rel="noreferrer noopener" href="https://www.mymarketingcoach.com/1-hour-work-day/"><strong>leverages everything you do</strong></a> for maximum returns.</p>



<p class="wp-block-paragraph">Discover how to invest your time…and the work of others…to deliver more value to your customers and clients.</p>
<p>The post <a href="https://www.mymarketingcoach.com/are-you-crippling-your-profits/">Are YOU Crippling Your Profits?</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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		<title>Secret to Winning with Ads Today</title>
		<link>https://www.mymarketingcoach.com/secret-to-winning-with-ads-today/</link>
		
		<dc:creator><![CDATA[Terry Dean]]></dc:creator>
		<pubDate>Thu, 25 Apr 2024 08:31:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://www.mymarketingcoach.com/?p=12443</guid>

					<description><![CDATA[<p>In the past, you could profit from dirt-cheap advertising online. Most of those arbitrage opportunities have dried up.  Sure, it’s still possible to find email newsletters where you can negotiate for sponsorships ads or get good prices on niche websites/blogs.  But those ads are risky. Each newsletter or website is a test in and of [&#8230;]</p>
<p>The post <a href="https://www.mymarketingcoach.com/secret-to-winning-with-ads-today/">Secret to Winning with Ads Today</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">In the past, you could profit from dirt-cheap advertising online.</p>



<p class="wp-block-paragraph">Most of those arbitrage opportunities have dried up. </p>



<p class="wp-block-paragraph">Sure, it’s still possible to find email newsletters where you can negotiate for sponsorships ads or get good prices on niche websites/blogs. </p>



<p class="wp-block-paragraph">But those ads are risky. Each newsletter or website is a test in and of itself.  </p>



<p class="wp-block-paragraph">Some can pay off big while others are like throwing money into a black hole. </p>



<p class="wp-block-paragraph">And good independent ad sources are often limited in a market. </p>



<p class="wp-block-paragraph">So, most people default to buying ads from the 800lb gorillas like Google and Facebook. </p>



<p class="wp-block-paragraph">On Google, I have clients running both tiny niche campaigns and those with large monthly ad budgets. </p>



<p class="wp-block-paragraph">There used to be a whole bag of ‘tricks’ you could use to minimize your cost per click. </p>



<p class="wp-block-paragraph">Of course, there are still ways to maximize your results. For example, even though Google discourages it, you can run highly targeted exact match campaigns on buyer intent keywords and run placements on Youtube ads. </p>



<p class="wp-block-paragraph">You can test different ads, calls-to-action, and offers. You can split test your landing pages. You can create more engaging videos for Youtube ads. </p>



<p class="wp-block-paragraph">But Google is doing everything they can to ‘equalize’ the playing field. </p>



<p class="wp-block-paragraph">Today phrase match is closer to what broad match used to be. </p>



<p class="wp-block-paragraph">Google’s bots automatically suggest additional ads. </p>



<p class="wp-block-paragraph">They recommend new keywords, always broad, to maximize their own revenue. And because of this, even if you’re targeting a specific exact match phrase, you’re going to be bidding in the same auction against all those big companies running broad match. </p>



<p class="wp-block-paragraph">Google has also pushed PerformanceMax campaigns down our throat for the past few years.   </p>



<p class="wp-block-paragraph">I hated those campaigns initially, because you’re giving up almost all your control to Google. You provide headlines, descriptions, images, sitelinks, callouts, etc. and the conversions you want to track. Then you let Google go to town for you. </p>



<p class="wp-block-paragraph">But now some of our best performing campaigns are PerformanceMax.  </p>



<p class="wp-block-paragraph">Bonus Tip: Study the insights on your PF campaigns because they reveal the best performing keywords, the demographics most likely to convert, audience segments, and ad copy that you can use in your other ads as well. </p>



<p class="wp-block-paragraph">Because Google uses all this automation to expand your ad’s reach (<em>and increase the auction price for their ad inventory</em>), it means you and your competitors are showing to the same audience. </p>



<p class="wp-block-paragraph">Your unique promises and your irresistible offers are your core leverage. </p>



<p class="wp-block-paragraph">Knowing your customers is key. </p>



<p class="wp-block-paragraph">Customers will see your fiercest competitors side-by-side with you.  </p>



<p class="wp-block-paragraph">How will you stand out in an ultra-competitive environment like that? </p>



<p class="wp-block-paragraph">Often the real difference comes after the click…and after the first sale. </p>



<p class="wp-block-paragraph">You’re doing well if you’re breaking even on the frontend. </p>



<p class="wp-block-paragraph">It’s about maximizing the lifetime value of each customer. </p>



<p class="wp-block-paragraph">That means your messaging must be on point.  </p>



<p class="wp-block-paragraph">One of my clients promotes an annual membership through Google Ads. </p>



<p class="wp-block-paragraph">His real profits aren’t even in the first year. </p>



<p class="wp-block-paragraph">His game is about retention…which means delivering on the promise, getting customers to stick, and keeping them long-term. </p>



<p class="wp-block-paragraph">This is why I emphasize the importance of <a href="https://www.mymarketingcoach.com/golden-glove-persuasion-map/" target="_blank" rel="noreferrer noopener"><strong>creating clear, persuasive messages with impact</strong></a>. </p>



<p class="wp-block-paragraph">You need a website that stands out in an ocean of me-too competitors.</p>



<p class="wp-block-paragraph">You must communicate consistently with your prospects and customers. </p>



<p class="wp-block-paragraph">And you need to connect with them on a deeper, more emotional level.</p>



<p class="wp-block-paragraph">That’s where my proven <a href="https://www.mymarketingcoach.com/golden-glove-persuasion-map/" target="_blank" rel="noreferrer noopener"><strong>Golden Glove Persuasion Map</strong></a><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> comes into play.</p>



<p class="wp-block-paragraph">It gives you a proven step-by-step system to create high-converting websites, videos, emails, and more.</p>
<p>The post <a href="https://www.mymarketingcoach.com/secret-to-winning-with-ads-today/">Secret to Winning with Ads Today</a> appeared first on <a href="https://www.mymarketingcoach.com">Digital Marketing Coach Terry Dean</a>.</p>
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