My favorite PPC Management Tool

One of the biggest problems for PPC users is the time and manual labour involved in setting up campaigns with thousands of groups and keywords. Internet marketing specialists always use a PPC Management tool to save time and money.

Some are keyword Research tools, some formatters, landing page auto generators or plain and simple automation tools. When I started PPC there were practically no tools available at save a few Excel macros that would help speed up putting “quotes” and [brackets] around my keywords. Others provide miss-spellings and add suffix or prefixes to keywords in order to allow you to test beyond your imagination.

Most of these automation assistants did a specific task but none did a complete job, requiring you to use multiple tools to get your manual work done quicker. That is until a young Australian, named Jay Stockwell introduced Speed PPC to the market in 2007. It was the Swiss army knife of PPC (Pay Per Click) Management tools. From his base on the east coast of Queensland in Brisbane he and marketing partner Allen Gardyne brought a time saving ppc management tool to the market which provided the ability to input keywords,select groupings, place add copy for the ads and do it all and more in mere minutes, for work that was taking many hours to complete.

Speed PPC v4.5 as a PPC Management Tool

The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.

I have used the Speed PPC PPC Management Tool for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for” DUI attorney” in every city of a US, it would be a few keystrokes to add these modifiers.

A PPC Management Tool for Speed and Conversion

Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url’s both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you’ll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a WordPress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease. All help lower your bid prices and improve your quality score.

Below find a video on the Speed PPC 4.5 PPC Management Tool.

You never feel left alone with this tool as regular trainings are done as Webinars, usually by the lovely and talented Reena Shoet or Jay Stockwell. In addition here is an extensive library of training tools and over 25 videos that will take you from beginner to Adwords Wizard in short order. It is detailed and step-by-step, holding your hand through each art of planning,building and executing a PPC Campaign. If I were an educator this might be an MBA in Adwords education in a box. It contained all I needed to get a good understanding of the mechanics and fundamentals of PPC Management Tools.

Its time to look for your PPC and PPV breakthrough with Speed PPCV4.5 as your PPC Management Tool

SpeedPPC V4 brings lots of new dynamic features that will improve the speed and scoring of the Pay per Click game for those who master it.

These advancements include:
Interface

* All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information.
* Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process.
* Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client.
* Never lose a campaign by accident with our new automatic “save on close” feature
* Save time exporting your SpeedPPC campaigns and set your output to automatically export after building
* Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another.
* Lots of interface improvements to allow for better workflow and ease of use.

Campaign Building

* Completely rewritten campaign building allows for 300% faster build times.
* Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
* Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net).
* Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
* Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination.
* Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
* Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
* Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only).
* In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
* A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads.
* Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
* Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group.
* Enjoy more flexibility in your ad group creation with expanded grouping choices including:
* Creating ad groups based on 1-3 expansion lists
* Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you.
* Create multiple keyword ad groups, under the same campaign
* Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each.
* Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups.
* Quick options to add and remove ad groups from the Ad Group viewing window.
* Easily change your ad grouping and re-build your ad groups at the press of a button.

Image Ads

* Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature
* Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders
* The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs
* Need a fresh slate? Start from fresh and clear all your ads with the click of a button.

Landing Pages and URLs

* Improve your tracking by building unique keyword URLs in the new dedicated landing page tab
* Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
* Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
* Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting.

Dynamic Insertion Tokens

* We’ve added new token functionality to SpeedPPC’s unique set of dynamic insertion variables:
* Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
* Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best.
* Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability.

Improved Outputs

* A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool.
* Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
* 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network.
* Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
* Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.

In addition there is a series of useful and actionable training videos that hold your hand through it’s use. Pivot Theory and Profit Multipliers are discussed in videos in the accompanying training product PPC Loophole.

PPC Loophole will be released on December 3,2009 by Jay Stockwell, the young
Australian wunderkind who developed Speed PPC along with Allan Gardyne.
Testing and Tracking is a key part of the strategies that are taught by Jay in conjunction with the release of Speed PPC V 4 2010.
Check out the two videos below that outline the Pivot Theory and the Profit Multiplier.

The Hidden Secret : PIVOT THEORY VIDEO

The Final Step: PROFIT MULTIPLIER VIDEO

No opt-in required. Just press play.

Can You Get a Payback on Blogging using Blog Networks
by Rob Metras

In the past couple of years, many opportunities have become available for people that are looking for a way to earn money online. One of the concepts that has been growing recently is that of social media. Instead of advertising in publications that are driven by funding from media companies that have large budgets, social media use the power of social connections and word of mouth to spread information.

While there are a number of social media options available, a weblog or blog is among the post popular choices. A blog is a remarkable tool; it offers anyone that has something to say a convenient place to do so. Once a message is posted it can be read by anyone at anytime.

Think about the profoundness of that statement for just a moment. Before the days of the internet and social media, the sheer financial cost of spreading a message were prohibitive. You’d either need radio or television time, or a budget sufficient to meet the challenges of national or global publication. Not only do blogs dramatically lessen this cost, but they make the same platform available to just about anyone.

However, there is one considerable down side to the power of the blog. How do you make sure your message isn’t lost in all the noise? This is where the power of social media networking starts to shine. But, social media networking has its draw backs as well. How can a person with no social capital start to break into the networks to take advantage of all that social media offers?

This is where blog networks can help. Put simply, blog networks are collections of blogs related to specific topics, often grouped together to provide commercial and other forms of support. As these networks take many forms, generalizing them can be a challenge, but here are a few broad characteristics and the advantages they offer.

First and foremost, blog networks combine many blogs into a single feed. Ideally you should be able to draw visitors directly to your site, thus generating ad and other revenues directly. However, before you can make money online you must first make your content available to many readers. If those responsible for administering blog networks feel that your content is in keeping with their guidelines, your articles will suddenly be syndicated to however many readers happen to be following that particular network. As such sites are quite convenient for readers with a passion for the topic in question, this number can be quite large. If your posts are interesting enough, readers will visit your site to join the discussion, and suddenly you’ve attracted viewers you’d have missed had you instead focused on drawing traffic directly.

Additionally, blog networks will use social networking in order to promote themselves as well as their bloggers. It can be tough to integrate your blog into the social networks, especially if you’re unfamiliar with the opportunities that are available and the variety of ways in which a huge amount of technologies interact. Since most of the administrators of blog networks aren’t really concerned with content creation, since bloggers do it for them, they can concentrate their efforts of promotion. For example, blog networks may automatically post links to Twitter. With a catchy title, your blog post might attract curious readers, buy could also be retweeted and distributed beyond the individual network.

Another of the benefits of joining blog networks are the relationships that can be formed. For many, blogging can be very lonely work and starting out with no social connections can be very difficult. Even bloggers who would be quite good given time might give up in frustration due to lack of initial support, and the feeling of being a part of something larger. For the new blogger, such support and motivation may be the difference between a enjoying a successful career and something that will be tossed aside in frustration.

There are a variety of networks from which to choose, ranging from general to networks that focus on particular niches. Blog networks also exhibit a wide array of models, from highly informal aggregations of feeds to well-structured businesses with associated benefits and costs. Before joining any of the blog networks, take some time to do some research and find the different options that are available for your topic, as there are many lists published online. Also, investigate the blogs of network members to ensure that theirs are weblogs with which you wish to associate.

As with most things, blog networks aren’t right for everyone. They are, however, a powerful tool that can help harness the power of social media to your benefit, and should be given serious consideration by anyone wishing to make money online.

I encourage you to read Jason Gazaway’s Free Report on avoiding Blogging Pitfalls & Solutions. If you found it helpful then make sure you also take Jason’s course called Bloggers Payback and get some great bonuses for doing so.

You may have heard about something called private label rights, or PLR for short. These are eBooks and other products that have already been written and are available to you to edit and sell as your own. They even come with a sales letter, so much of the time and work of writing the eBook and sales letter has already been done for you.

The best part is that you can purchase these PLR products in almost any niche you can think of. Imagine having a product ready to sell on the internet during the next week or so!

There is a little more to it, but once you have set up a website with your sales letter and a download page for people to save the eBook they have purchased from you, you will be able to duplicate this process over and over again. You will be on your way to having your own internet business with passive income coming in regularly.

You will want to learn the exact step by step process of how to set up your own business using PLR products, so please join me in this four week course that will teach you exactly how to get started and set everything up easily.

Click here for details: Private Label Rights

You have finally put together a great PPC campaign and feel that you can now relax and see the sales pour in. Unfortunately this is not the way PPC advertising works. Once you have set up your campaign your work is far from over. You will need to manage your campaign carefully to make sure that you are earning the maximum amount from it. One of the critical areas to examine is your keywords.

You will be using two different types of keywords. These are general, broad ranged keywords and the more targeted keywords.

General keywords are those that attract a large crowd of searchers for a certain topic but not necessarily a niche within that topic. For example a broad based keyword could be “home business.” This will attract a lot of searchers. However they may not be interested in your particular niche and you will get few sales or leads.

The targeted keywords however will draw much less traffic, but the traffic it does draw will have more interest in your specific product or service. This will lead to a higher sales conversion.

Now that you understand the basic types of keywords you will know how to manage this important area of your PPC advertising campaign. One of the main reasons a campaign is not doing well is often due to keywords. Bear in mind if a keyword is not performing well and just getting clicks with no sales or leads you are throwing a lot of money down the drain.

Use your PPC engine’s tools to track the amount of traffic being drawn in by you keywords. This can be done for each separate keyword for your campaign.

Another factor you need to look at is the conversion rate, or the number of clicks required to generate a sale. This ratio will be much lower for the broad keywords and much higher for the niche. Since you pay for each click you will need to evaluate the value of your keywords.

Thirdly check the cost per click as opposed to the sales per click; this will be your profits. How much are you bidding on a particular keyword? Is it converting enough sales to justify the bid? If not your PPC campaign is costing your too much money and needs to be adjusted so that you can profit and not lose money.

Keyword trends change. Searchers may look for one set of keywords at one point in time than change to another set later. This factor must be considered and you will need to monitor your keywords and check if they are pulling as well as they used to.

If a keyword is failing to make you money, something needs to be changed. You will need to look at your bid, sales conversions, and traffic generated. As trends change these keywords will continue to need adjusted to keep them successful, or perhaps replace with more successful keywords. This will ensure a suitable ROI.

The Internet is constantly growing and more and more businesses are basing themselves entirely on the Internet, using it as the sole medium for selling their products and services. With this comes a great deal of marketing options. One of the latest and greatest of these marketing methods is online video marketing, which, with sites such as YouTube, have become very popular in recent times.

Still, a lot of people do not see the potential of YouTube as a marketing resource. Many organizations believe that it will be impossible to get noticed amongst millions of users and videos but there are a number of ways you can combat this problem. There is definitely no substitute for making quality, original content, but there are plenty of methods to make yourself known.

The first thing that you should do is set up your own dedicated YouTube channel, which is a portal only updated and used by you. This helps to better organise your work and make it stand out more. Any serious online video marketer using YouTube should have their own portal there. Your personal YouTube portal can also make it easier for people to subscribe you your updates and new content which will help you to keep in contact with customers and keep their business.

Once you have set up your own YouTube channel, you can customize it to give it a more professional and unique appearance. It is not difficult to do, and can make the world of difference.

YouTube also gives you the option of four different types of account in addition to the standard one. These will help you to more effectively target the specific type of viewers that you want and personalize your account more. What’s more is if you decide to begin with the standard account, you can always come back and change it later.

There are also a few rules for online video marketing and some guidelines that you should try to stick to. A marketing video designed for Internet use should be short and snappy, around five minutes long and offering as much information as it can while holding the viewer’s interest by being entertaining in some way. It is also important to remember that YouTube has a file upload size limit of one-hundred megabytes.

Although overlooked in a lot of cases, and very foolishly too, it is essential to categorise your videos properly. If you do not do this, then you will have far fewer viewers. Having specific tags attached to your videos will allow them to be found by potential customers that are your target audience and does not just rely on a stab in the dark.

From your portfolio of videos, you can also create playlists based on a specific niche. This will better help you to keep things organised and offer more to the viewers. It can also help with up-selling.

Finally, another couple of tips that should help you, you should comment on other people’s movie clips since this will also make you known and provide a link to your page. Also, you should link to you YouTube portal from your website and elsewhere.

As with all other traffic programs involving mass mailing or displaying ads, there’s absolutely no effectiveness in selling something straight away unless 1) you can target a very specific market, and 2) there is a cause for urgency.

You will always do better giving out freebies in exchange of the recipients’ e-mail addresses through a lead-capture page. What you must continually practice is to create a funnel system like this:

traffic programs to lead capture to autoresponder list

so that you are able to qualify interested people into loyal subscribers and buyers. Why? It is always better to mail several times to the same folks who are willing to give you a more positive response than to randomly mail what most others wouldn’t care.

Think of a game plan of what you can best do to create such a funnel system.

Testing and Tracking are essential for success in most commercial and non commercial uses of web 2.0 properties. In order to serve you and provide you simple easy to understand information we would like to know what keeps you up at night.

If you do not understand why, how, when, and what you should test, this site will attempt to help you and provide all of the Testing and Tracking Information you need to know.

You must concern yourself not with what happened and when but why it happened and what you might do to improve your results. What changes do you have to make ?

Is your site easy to navigate, is the information readily available?

Let us know and we will pursue your areas of interests and questions by leaving comments below.