The Ad Mad! - Creative Advertising, Art and Design blog http://www.theadmad.com Fri, 23 Oct 2009 13:48:03 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 TheAdMadhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with Live.comThanks so much for suscribing to The Ad Mad! It is you, cool people, who keep the site alive! Beau Rivage Resort – Baggage belt http://feedproxy.google.com/~r/TheAdMad/~3/5pAIdlSBWiY/ http://www.theadmad.com/2009/10/23/beau-rivage-resort-baggage-belt/#comments Fri, 23 Oct 2009 13:48:03 +0000 The Ad Mad http://www.theadmad.com/?p=1906

Click to enlarge the creative ad / design

“We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.”

Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009


]]> http://www.theadmad.com/2009/10/23/beau-rivage-resort-baggage-belt/feed/ 0 http://www.theadmad.com/2009/10/23/beau-rivage-resort-baggage-belt/ Volkswagen: Dream bubbles http://feedproxy.google.com/~r/TheAdMad/~3/XLGmMP7NS7s/ http://www.theadmad.com/2009/10/21/volkswagen-dream-bubbles/#comments Wed, 21 Oct 2009 13:45:57 +0000 The Ad Mad http://www.theadmad.com/?p=1903 Click to enlarge the creative ad / design

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp


]]> http://www.theadmad.com/2009/10/21/volkswagen-dream-bubbles/feed/ 1 http://www.theadmad.com/2009/10/21/volkswagen-dream-bubbles/ Anti Smoking Help Line: Suicide http://feedproxy.google.com/~r/TheAdMad/~3/F04kKnrb06s/ http://www.theadmad.com/2009/10/12/anti-smoking-help-line-suicide/#comments Mon, 12 Oct 2009 22:37:45 +0000 The Ad Mad http://www.theadmad.com/?p=1358 Click to enlarge the creative ad / design

“It’s called suicide because it’s your choice. Give up smoking: 0 8008 700 700.”

Advertising Agency: Mercury360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu


]]> http://www.theadmad.com/2009/10/12/anti-smoking-help-line-suicide/feed/ 4 http://www.theadmad.com/2009/10/12/anti-smoking-help-line-suicide/ The Closet- Canal plus http://feedproxy.google.com/~r/TheAdMad/~3/4kHRJ3-nQy4/ http://www.theadmad.com/2009/10/05/the-closet-canal-plus/#comments Mon, 05 Oct 2009 09:32:04 +0000 mpared http://www.theadmad.com/?p=1900

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stephane Xiberras
Creative: Eric Astorgue
Agency Producer: Isabelle Menard
Director: Matthijs van Heijningen
Production: Soixan7e Quin5e
Post Production: Mikros Image


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