tag:blogger.com,1999:blog-61121972024-09-08T23:11:12.453-04:00An advertising copywriter's love and hate relationship with the industryJimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-6112197.post-37213992406241992082019-02-13T08:02:00.000-05:002019-02-13T08:02:00.726-05:00

Great sound is important for a great commercial. That's why knowledge about how the process of recording great sound can help you achieve better production results. I've been posting information on the craft of sound mixing over on my other site. Please visit this site regularly if you want to learn about the process of creating great sound for your next production.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-19347904828364558272014-03-13T17:23:00.000-04:002014-03-13T17:23:45.147-04:00

Recently, my commercial production company teamed up with an awesome commercial photographer to shoot a campaign for a hospital in Virginia. The budget wasn't huge for the category so working as a team and utilizing shared resources made a lot of sense. You can read more about the hybrid shoot here.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-8557662531747790122014-03-11T18:15:00.002-04:002014-03-11T18:15:47.279-04:00

Lately I've been blogging about video production over at my company's site. Please take a few minutes to read some best practices of production, also take a look at some of the work we've done in the last couple of years.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-72337818269458802452009-07-29T09:32:00.003-04:002009-11-03T20:24:14.192-05:00

To my own site.Also, check out my photo site jimmygilmorephotography.com.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-54580109156413209772009-05-26T14:36:00.006-04:002009-06-26T16:34:31.971-04:00

There's been a lot of debate around the office regarding the role of television in our lives as professionals and our relationship with it as private citizens. This same discussion is happening, in the industry rags, blogs and even Twitter.Arguments usually go one or two ways:Nielsen says numbers have never been stronger. All this about the death of TV is a bunch of hooey.Or:I never watch TV

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-49706205782821289642009-05-20T16:38:00.008-04:002009-05-21T15:07:28.273-04:00

A friend of mine who's brother worked at Goodby Berlin and Silverstein (yeah, it was awhile ago) turned me on to a book about a someone who was sort of a hero around there. He quickly became one of mine too. The guy was dead already but the work that he'd done that inspired folks around there. Enough to put his quotes on the wall and, well, even write a book about him.Reading The Book of Gossage

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-9492983377399072952009-04-23T14:43:00.007-04:002009-04-28T11:13:57.773-04:00

"More with Less." Clients say it, bosses say it, the Media says it. And we all feel it.These days were asked to go to the well more often and in a quicker time frame than ever before.But it's not just the work load. Agency employees are expected to be able to fill in gaps as others are laid off and new technology emerges. If you're not learning the newest media and technology, you're not ensuring

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-27219136696855578342009-04-22T21:43:00.005-04:002009-04-22T22:21:12.475-04:00

Great comeback to Maureen Dowd's moronic assault on Twitter. Unfortunatly, he could give an education to many of America's ad executives. It's not that folks don't care about it. Clients are asking. And agency types are formulating responses. Unfortunately, much of it negative. "Why would anyone care what you're having for lunch?"Geoff hits the nail on the head we he says it's a new media that

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-40738671359895893132009-04-16T16:06:00.002-04:002009-04-16T16:16:57.911-04:00

What do you get when you attach a video camera to an eagle? Some really cool video.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-23795949101343087232009-04-15T15:58:00.001-04:002009-04-15T15:59:44.905-04:00

You just can't write this stuff. The clients won't buy it.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-23261130074077426392009-04-14T16:40:00.004-04:002009-04-15T07:11:15.319-04:00

In our rush to get brands in front of eyeballs sometimes we miss the implications of the media we use. As Marshall McLuhan said, "The Medium is the Message."This isn't to say that Twitter could make a brand immoral, but it Twitter or Blogger no doubt alters the perception of a brand by a consumer. Something we need to be aware of when crafting messages.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-22038036190153842372009-04-13T09:09:00.003-04:002009-04-13T09:15:04.147-04:00

Seems the FTC is considering regulation bloggers. Ha.The same way illegal down loaders have been cracked down on?It should be noted, that the most influential media is media that is trusted by consumers. This is the same for blogs.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-6435640634137579042009-04-08T15:11:00.005-04:002009-04-08T15:23:46.123-04:00

Guess you marketing directors sure are seeing a lot of iPhone apps in presentations these days. It funny how when when creatives types are asked to think outside of the box, we often go to the same place."Let's hire some actors""Let's paint something on the street""What you really need is a Facebook Application""Are you on Twitter?""I've got it, a flash mob"All are valid ideas if done correctly

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-22607384055560089402009-04-08T10:25:00.002-04:002009-04-08T14:46:42.517-04:00

Writing like this gives me hope there will always been someone in need of another copywriter out there.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-33253858837998430392009-04-07T13:34:00.005-04:002009-04-08T09:50:56.523-04:00

How can we innovate out of this one?For starters, I'm going to Twitter. Not really sure how it's going to sell any more cars for my clients but damned if I'm going to be accused of being a Luddite in today's market. Anyway, we creatives need to realize it's our own brand we need to worried about these days. Right?Also, I'm refreshing this blog. Blog were all the rage in 2001 when I created this

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1144963252890503502006-04-13T17:00:00.000-04:002006-04-13T17:20:52.933-04:00

The idea of stock photography and illustrations has been around for years. I uses stock images all the time for budget or timeline reason. Usually, begrudgingly. But more often than not, the idea really doesn't suffer. And sometimes when you work with a photographer or illustrator often you don't really get exactly what you were looking for anyway.One thing I find disturbing here is the

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1143834095071833652006-03-26T10:04:00.000-05:002006-03-31T14:53:57.466-05:00

Ben Stien rants on in-flight cell phone calling. The product everyone wants for themselves but no one wants for anyone else. We hear enough about people lives as they ramble walking down streets and through malls. It’s a good bet this turns about to the most poorly received product of the year. But then again, most people thought cell phones were rude just a few years ago- now they’re ubiquitous.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1143834608964361032006-03-24T14:48:00.000-05:002006-03-31T14:50:08.966-05:00

Score one for the InternetSomething pretty major happened for the internet this last two weekends. The NCAA tournament was simulcast by CBS on the internet. It seems it was so successful the severs couldn't keep up with the demand. NEW YORK (AdAge.com) -- If you build it, they will come. Problem is, CBS didn’t know how many of them.Does this mean the Internet has caught up with TV? Hardly, but it

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1075233539231375682004-01-27T14:51:00.001-05:002009-04-22T22:45:15.441-04:00

Adweek Superbowl Poll Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1075233522126175342004-01-27T14:51:00.000-05:002009-04-22T22:45:15.444-04:00

Ad Week Superbowl Poll Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1075232416738527432004-01-27T14:34:00.000-05:002009-04-22T22:45:15.447-04:00

The New Miller Campaign I've been reserving judgement on this campaign for some time because of I decided to spout my mouth off on this subject. Basically what I said was they've been all over the place for years and not presented a cohesive brand to the consumer. I could go on and on but I won't. Anyway, it seems so far like they're on the right track. Especially with Lite, since I've noticed

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0tag:blogger.com,1999:blog-6112197.post-1069435323319191172003-11-21T12:20:00.000-05:002009-04-22T22:45:15.450-04:00

What will follow will be my own take on the screwed up business that I spend my days attempting make a living and not get a headache at the same time.

Jimmy Gilmorehttp://www.blogger.com/profile/14213859434777194091noreply@blogger.com0