The Adsense Guru of 2008

Effective Contextual Advertising Methods

noreply@blogger.com (Unknown) — Sat, 12 Apr 2008 23:37:00 +0000

Refining your AdSense advertising program to cater to the needs of the most Web traffic is both an art and a science. The growth of social networking and blogging networks is encouraging people to click on advertising that is specific to their needs and behavior, and can benefit them in the long run. Contextual advertising is a fairly new advertising module that lets you launch effective ad campaigns by mining and scanning your user’s behavior. For example, when a user is consistently showing interest in a particular link, Web page, or subject, contextual ads can pop up that relate to that behavior specifically.

Contextual advertising has been introduced on the major search engines, including MSN, Yahoo!, and Google. Google’s Gmail currently uses the concept as a “banner” on the top of the user’s Gmail account. The system looks at the most frequent keywords within an e-mail and elicits ads accordingly! Contextual advertising helps advertisers target their advertising directly to people who are more likely to click on them! This gives you, the AdSense advertiser, a higher return on investment (ROI) and better prospects for your advertising campaign in the long term.

Click-through rates and pay-per-clicks (PPC) are the key reinforcers of contextual advertising, and it is through these that you can gauge how well your site and set of ads are doing. The only way you can accurately determine what to use is by trying! Since contextual advertising programs are fairly new to the Web, there is some room for trial and error. However, because your ROI is much higher than with regular click-through and basic AdSense programs, you will likely see more effectiveness with this strategy.

Google is currently leading the way with contextual advertising techniques, tips, and tricks to increase value and search engine optimization overall. Google’s fantastic search engines are market leaders in data mining and extraction, and the process is only improving each day! Microsoft is attempting its version of click-through and pay-per-click advertising with ContentAds. ContentAds allow publishers to use the MSN portal and data to create unique demographic-specific advertising with text-based advertisements. There are also extensive tools and resources available for ContentAd users.

Ad placement, combined with the best type of ad for a given subject, are your key resources for an effective AdSense program. Making use of contextual advertising methods and programs is a smart choice as more Web users begin to ignore traditional advertising methods. Contextual advertising lets you target Web traffic specifically to the user’s interests and past behavior; catering your AdSense program toward a contextual advertising is a smart and cost-effective strategy in the long term!

Seth Willis Jr. is the webmaster for http://www.adsenseschool.com he is an experienced internet marketer and has a lot of expertise with adsense." I created adsense school so that I could help others who are starting out and needed a resource and tutorial site to get started, the school is completely free and there for anyone with a desire to learn how to make an income using adsense."

Reality Internet Marketing: It Does Take Time To Build Your Internet Business. Remember the Story about Magic Stone Soup

noreply@blogger.com (Unknown) — Sun, 06 Apr 2008 20:00:00 +0000

You bought into the Internet Merchant Dream. You now have one or more websites selling products online that you are convinced are in great demand. Now that the entire internet world becomes your customer base, you figure that your sales will blossom your websites into a 'Wal-mart of Websites”!

Most likely you have received one or two calls per week from a number of Internet Marketing companies who promise you the glories of improving one or more of these:

1) Your traffic by establishing reciprocal links

2) Your Google Ranking through Hundreds of Directory registrations (registrations that are repeated 2 -4 times each month)

3) Web Traffic through writing articles for eZines and BLOGS

4) Traffic (up from the number of Visitors you now have – whatever that number is) using Marketing using email campaigns

5) Search Engine Page inclusions based on the proper selection, webpage positioning and page density of Keywords, Meta Descriptions and Meta Keywords to improve search bot sweeps of your site.

6) Search Engine Page Inclusions with XML and ROR sitemaps for Google and Yahoo Search Bots

7) Pay Per Click (PPC) campaigns

8) Web Banner campaigns

9) Advertising Revenue through Affiliate Programs, Adsense, el al

Each Marketing Company will pitch you the importance of their company's offering providing you the “winning formula for the Internet Selling Bonanza”. Well almost!

Take it from me - someone who operated a “mortar and brick” business: a franchise that offered a great new way to merchandise healthy life style products and services. We all want to hear how quickly we can make thousands and thousands of dollars as a Retail Merchant. We all get convinced by a few of these “get the sales quicker” Internet Marketing Companies pitch that their product or service will vault us into Conversions (fancy name for Internet Sales) with unbelievable speed.

We entrepreneurs, each and every one of us, must first buy into the concept, the products, the vision of demand for the products and services offered. Our hope for a successful business, coupled with our zeal to quickly start our business, clouds our vision in applying the basics of building a business. Beware these purveyors of “Business Bliss”!

I am often reminded of a story we read back in elementary school called Stone Soup. It is fable about a traveling Minstrel who had devised a simply ingenious way of obtaining food at each of his stop-over destinations. The housewife invites the Minstrel into her home intrigued by the promise of a “Magic Stone” capable of turning plain boiling water into a delicious soup.

While the Minstrel is stirring the Magic Stone (free for the taking from the roadside) in a huge pot of boiling water, he begins to tell the unsuspecting housewife how wonderful the soup is going to taste. He weaves a tale of a tasty and healthy meal for her family. But then he states, “As delicious as this Magic Stone Soup will be, it would be even more delicious if we added a few carrots.” The housewife always obliged and would eagerly add diced carrots to the Magic Stone Soup.

The Minstrel would continue this charade of suggesting other vegetables to enhance an already excellent tasting Magic Stone Soup. And the housewife, or another person in the village or town, would eagerly add what vegetable the Minstrel suggested to the soup pot. At the end of the story, the soup created was a great soup, filled with vegetables donated by the towns people! This Magic Stone Soup is then shared with the lady of the house, and the whole town. Once he has had his fill of soup, the Minstrel would remove his Magic Stone and continue on his way to the next village or town. This is the technique used by many Internet Marketing Service companies – Stone Soup Selling. They start you with something simple (and free or of little value) and before you know it, you have to invest more of your money and time to make what they originally sold you work.

I will agree that a balanced approach toward applying ALL of the items above (and more) are necessary for getting people to your website. But getting them to move from Visitors (browsers) to Sales Conversions (buyers) requires good old merchandising and pricing and promotion techniques as well.

So don't buy into the Stone Soup 'Quick Fix' messages delivered by most of these Internet Marketing Companies. Like any business, whether it be Mortar 'n Brick or Internet, it takes months to years to build a loyal client base and reap your Merchant Fortunes. Be patient. Be diligent. Apply the many aspects of marketing; whether it is the

FIVE P's: People, Price, Product, Promotion, Place or

FIVE C's: Customer Solution (benefits), Customer Cost (competitive) , Convenience (right to your door), Communication (engage emotion, information).

Remember: there is no such thing as a quick road to riches (at least not morally and legally). There is no Stone Soup. Beware the “Minstrels of who weave a tale of Quick Money”.

Carl Chesal is a business and channel development consultant, trainer, photographer, and avid snowmobiler. He operates BizFare Enterprise Inc (http://www.bizfare.ca) and Foursight Photography (http://www.foursight.on.ca/3.htm), providing business, marketing, and internet marketing consulting services. Carl with wife, Janet, also operate a number of e-commerce web-sites.

Get Great Traffic By Thinking Small

noreply@blogger.com (Unknown) — Sat, 05 Apr 2008 04:08:00 +0000

Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get tons of traffic to your site. Here is how.

It is often tempting to chase after popular themes and then select the major keyword as your target. However this is not a great move, well, not in the beginning anyway. You first have to build your credibility with the search engines before they will place you near the top.

The key is to choose a keyword phrase that people are using in the search engines such as Google but have very few web sites that cater to that keyword phrase. How do you find such valuable keyword phrases? Here’s how!

If you use a software tool such as Good Keywords or the Google AdSense tool, it will return you many different keyword phrases. Look for specific phrases that look a bit odd. One of the ones that I look for are those that are book titles. Sometimes the words are jumbled but after you have gone through a few of them you will easily recognize them because initially they seem to make no sense. This is often because the words in the title of the book have been sorted into alphabetic order.

If you choose this phrase and set up a web page targeting that phrase, you can then produce a few paragraphs on the book based on reviews at any of the book sellers such as Amazon. You can then have affiliate links to the major booksellers and receive an affilaite commission from them.

I have used this technique to target books on Poker which have attracted traffic where I can offer either the book of their interest or to one of the gaming clubs or to my other web pages on Poker.

A book with a similar title is “Liar’s poker: rising through the wreckage on wall street”. The tools indicate that it was searched for in Overture (Yahoo) 12,043 in one month, so probably 120,000 in Google. Yet depending on how it is entered, Google shows that there ar only 997 sites that cater for that phrase. That’s pretty good odds for you to get a high ranking in the search engines. You can then offer this traffic links to products and services related to the finance industry – a high paying industry.

If you can find other books related to this them, then you can aggregate the traffic through links to your home page. Eventually you will raise your page rank to aa fairly good level.

This is a method that you can refine on an ongoing basis to improve the natural search traffic to your web site.

Ron Skruzny is a webmaster at http://www.criticalmass.biz, a site devoted to Search Engine Optimization. Apart from more articles on SEO, the website also offers lessons and links to a whole range of SEO related resources. If you want to get an increasing level of sustainable web traffic then http://www.criticalmass.biz may have just the right information to help you.

Are You Profiting From Your Whole Website?

noreply@blogger.com (Unknown) — Fri, 04 Apr 2008 01:34:00 +0000

You have a sales page or pages, opt-in pages, and thank you pages on your website, as well as any articles and news on there. You have made sure there are links to your subscribe forms on all the pages, so you have just about covered your whole site right?

Not quite, ignoring the fact that you probably have tons of spare webspace left unused, there are more places to make profits on your exisiting pages right now. We're not just talking selling banner impressions or placing Adsense either. The unused, lost profit sections of your website are making those people who know about them a whole heap of extra profits, so where are these places?

We can start straight away with your thankyou pages. Each time a visitor gets to one of these, it means they have placed some trust in you. They have taken on board your advice, and signed up or bought something from you. So while your new customer or subscriber is in this trusting mood, offer them something else. An upsell, a complimentary product, or a free gift for subscribing to another of your lists. Whatever you do, make the most of this chance to make a little extra from someone who knows you offer good advice, but don't insult them with any old offer, or you lose the trust again instantly.

Another place for increasing your profits by using dead webspace is your error pages. You know, those ones which tell your visitor the page can not be displayed, go somewhere else. Instead of that, you can customise these pages, and make an offer to the people who see the page instead of losing them. Don't just send them back to your home page or sales page either, offer a compelling, super bargain on your error page, and capture a customer immediately.

Want to see how much potential just one of your error pages has?

Just look at your stats for your website, and you may be surprised how many people are seeing just the 404 error page, the one that usually says.

"Page cannot be found, this page may have been deleted or moved" or some variation of that message. I checked, and in August 2006, on just one of my sites, that page was seen over 4000 times!

When you started your website, you would have sold your soul for 4000 hits to a single page right?

I know I would, and when I saw this huge waste of potential, I did something about it. It's not even difficult if you can build a webpage.

All you need to do is login to your control panel, (this is for cpanel based webhosts but others may be similar) and click the "Custom Error Pages" icon. Now choose to edit the 404 error page, and replace the message with your own offer instead. Save the file, and go and check your sites new error page by typing in a url you know doesn't exist.

Now you have a brand new page pulling in potential sales without any extra work. We don't suggest you do this to all the error pages, as some can be used to help debug scripts which aren't working, but there's nothing to stop you from looking around your site for other places you aren't using to maximise your profits from your website.

Douglas Titchmarsh writes about Internet Marketing on his weekly newsletter at http://www.cashinonline.info/blog

Review: 5 Bucks A Day

noreply@blogger.com (Unknown) — Tue, 01 Apr 2008 02:33:00 +0000

Could $5 a day make you rich?

No, and that's why I was quite skeptical when I started reading Dennis Becker's new ebook on making money on the internet - "5 Bucks A Day".

It reminded me of an ebook I bought a couple of years ago with a title something like "Double Your Way To A Million" - In theory it would work if you could double your profit each day starting at 5 cents, but only in theory.

I recently participated in a couple of internet marketing surveys, and when I saw the results I realized - much to my surprise - that I was in the top 5% - I do earn some money from the internet. Not much, but I learned from these surveys that 95% earn zero or very little money from all their efforts.

You have all this information from various e-books and e-courses but nothing seems to work for 95% of internet entrepreneurs.

What's missing in the equation for success?

"5 Bucks A Day" is not an e-book that teaches you anything about AdSense, affiliate marketing, listbuilding, blogging or internet marketing. Thats not a bad thing - after a few months newbie internet entrepreneurs probably have their harddisk filled with ebooks teaching these subjects - and they're still not making any money.

I've read Dennis Becker's ebook - "5 Bucks A Day" a couple of times and I was really surprised. It was like standing in the middle of the internet marketing wilderness and suddenly you could clearly see which way to go. This ebook describes an easy step-by-step guide on how to find your way in the wilderness - it's all about FOCUS and ACTION - a strategy that anyone can follow no matter what type of internet business you have.

I did some research on what other internet marketers were saying about his ebook and here's some of the comments I found:

"Your report is just what the doctor ordered! I definitely challenge anyone who cannot get some value out of it to look more closely! Some of my favorite books are ones that didn't 'click' until the second or third reading. Definitely DO NOT underestimate this one."

"This is really an excellent report. You've got a great online business perspective. This is a refreshing, novel approach. You're also an excellent communicator (and motivator!). It's obvious you care about your readers. You've prepared a thorough road map that offers substantial benefits to the Internet marketing community. For that, you have my sincerest appreciation. I can't recommend this highly enough."

"What a breath of fresh air you are! This has to be one of the best reports I've ever bought here, and will definitely have a profound effect on my business. Most of us are drowning in internet marketing tactics and tools and business ideas. The hard part is having a simple strategy to use all that stuff that will make us money in a reasonable time. Your $5 a day strategy accomplishes that beautifully!"

"Thanks for sharing your powerful strategy with us. I have read it the first time and will be reading it the second time. This is just what I needed to put things into perspective and take consistent action to achieve my goals."

"Thank you very much for turning on the "dummy light"! I like your approach and message. So many of us keep looking for the next greatest piece of the puzzle on the table, when it was really in our hand all along."

.. and it goes on and on.

Conclusion

"5 Bucks A Day" turned out to be more than I expected and it fills a gap in the market - a simple practical strategy you can use to structure your efforts in making money on the internet. This ebook really gave me an ah-ha experience - a real step-by-step strategy I can and will use in my internet business. I really think this ebook should be on the "Top 5 ebooks" list for any internet entrepreneur.

I highly recommend this ebook - Read more here:
http://www.jasmedia.com/5bucksaday

Jan Sepstrup is the editor of the Google Smart Tools Newsletter from http://www.go-smart-tool.com/4free - Newsletter, toolbar, ebook and videos for Google Adwords, AdSense profit and Internet Marketing.

Watch Out For Work At Home Scams

noreply@blogger.com (Unknown) — Sat, 29 Mar 2008 22:25:00 +0000

I was recently scammed, so here is an article to help you guys avoid exactly what happened to me!

If you’re like me you would love to work at home. Just think we could stay in our pajamas all day, not have to answer to anyone and work when we want. Not to mention make thousands a month doing it!

There are many work at home scams that you need to be aware of. I have fallen prey to quite of few of them myself. A perfect example is the stuffing the envelope scam. Imagine employers paying someone to do this…and wait there is a $35.00 sign up fee! Of course this is not legitimate. If you find one that is, please let me know, I’ll start right away.

Then there is home assembly jobs, maybe putting together doll furniture. You sign up, of course there is another fee for that, you get your materials, finish your project and send it in only to find out it wasn’t done to their satisfaction so they reject it. You did all that work and then didn’t get paid for it.

Oh and don’t forget the mystery shopping scam. Most of these people place ads that hit you up for anywhere from $19.95 to $49.95. For this you will be supplied with a list of places and companies that hire mystery shoppers. Most of them give you a list of department stores for your money.

Generally if it sounds too good to be true, it is. There are steps that you can take to protect yourself. If you’re considering a work at home job, call the Better Business Bureau and check them out. Call the Federal Trade Commission. Ask the employer for references. Never send money for a job. Do not respond to 800 & 900 numbers. Avoid companies that have P.O. Box.

There are legitimate work at home jobs available, you just have to do your research and trust your instincts.

Denise Damazio

Four Key Requirements to Profiting with Google Adsense

noreply@blogger.com (Unknown) — Sun, 23 Mar 2008 01:57:00 +0000

Google Adsense is no longer a secret. The cat is out of the bag, and thousands of books have been written on how to compromise Google's intellect, and generate ridiculously high profits by placing sponsored links on websites. When Google Adsense was first introduced, not many people knew about it, but the ones who did were reaping the rewards. Some website owners could earn an average income of $2,000 a month of click throughs alone. It wasn't long before everyone put Google ads on their sites, and revenues quickly decreased. Those that were making $5,000 a month were now only making $500 a month. Google became aware of the rising cases of click fraud, and redesigned the entire program. Google began to lower the PR rating of the site, or completely blacklisted them on the Google index altogether. Many people relied month after month for the Google income, and soon realized they needed to find another way to make more, or play Google's game. Google defeated many who played, but one specific gentleman from Britain, cracked the secret to winning the game, and he has allowed for me to share a few of the secrets he uses to make over $20,000 a month from Google alone. He has created several videos, showing the exact steps he takes to generate the revenue from his site. Below are four of the most important things you must do to increase profits with Google Adsense.

1. Although you are advertising companies ads, you don't want to make it look like a blatant ad. You want your ads to blend in with your site. Try to use colors that compliment your site, and make sure you play with the borders. Sometimes borders look like they are part of the site, and some stick out like ads. Every site will be different. If you do have a border, make sure it is close in color or theme with the site.

2. I always place ads in between the main paragraph on every one of my pages. Make sure the colors are the same, and the text needs to be the same size. I never add borders when I do this because the ad will stick out like a soar thumb.

3. Take full advantage of your right to make money on these ads. This means use the maximum amount of ads Google allows on every page. You can use four of the box ads, and 3 of the text ads. Place your ads at the very top of your page, the middle of your main text, both sides of the page, and the very bottom of the page. Remember to make it blend in, and if it doesn't, don't leave it there, consider changing the color, size, or location altogether.

4. Add Pictures to your site next to your Google ads. Remove the border, and place them on top or on side of your ads. I recommend using Google Banner size "728" x "90" and then placing the ads below the picture.

Tip #4 alone will increase your clickthrough rate by over 1400%. Before you go and find pictures, place a "728" x "90" Google ad on your site, and refresh your site a few times to see what the Google ads are related to. Then search online for images related to what the Google text displays. You can go to google and type "royalty free images" and you will find several sites related to what you are searching for. You might want to ad a keyword when searching for images. Perhaps have a site about soccer, and you want soccer images. You can type in "Soccer royalty free images" or "soccer ball royalty free images". I don't remember the exact code you use to add the pictures above the Google ads, but you can watch Michael Cheney's Video's, and see how he earns over $20,000 a month with simple ads on his site. Plus he explains a lot about earning money with ebay, and about a billion other ways to make money. The guy is a real genius, and I would recommend anybody who wants to learn Google Adsense secrets to atleast visit his site, and see what all the hype is about.

Patrick Moore is a website programmer, and SEO expert. He has helped build websites, and has taught many how to make money online using super affiliate techniques. Learn more about Michael Cheney at http://www.financialsuccess.ws/mc.html

Top Paying Adsense Keywords - It's Not Just About The Keywords...

noreply@blogger.com (Unknown) — Sat, 22 Mar 2008 00:37:00 +0000

Google adsense has been a magnificent way for webmasters to increase their revenue because they can turn their traffic into money. The more traffic you have, the more potential you have for earning money.

Many sites on the Internet, including mine, give out information on the top paying adsense keywords. These are the keywords that have been bid on the most on Google Adwords or Miva etc. It must be said though that the figure advertisers are bidding for these keywords is nowhere near what you will receive as a webmaster.

For example, let's take the keyphrase "Car Insurance". Advertisers are bidding between $42.53 - $53.95 for this keyphrase. Before you work out roughly how much you could earn, you need to do the following:

1. Make sure that your website contains lots of content surrounding your chosen keyword. Do not put in the keyphrase hundreds of times; just make sure that you have evenly 'sprinkled' your phrase in your content. It needs to read well, and it needs to be informative to your visitors.

2. Make sure that your keyphrase is in your main heading

3. Make sure, if you can, that your keyphrase is your subheading. For numbers 2 & 3, you can add other words to your heading and subheading, but just make sure that your phrase is within it.

4. Make sure that if you have any images relating to your keyphrase, that the 'alt text' contains that phrase.

Right, now that you have ensured the above, you have increased the chances of earning top money when Google Adsense ads are placed and clicked on your website.

The general rule for working out how much you could expect to earn is to take the average Google Adwords CPC (i.e. - how much they are bidding for your keyphrase of interest), divide it by 2, and then divide that figure by 10.

The amount you get left with is a conservative figure for what you could expect to earn.

For example; the average CPC for car insurance is approximately $48.24.

$48.24 / 2 = $24.12
$24.12 / 10 = $2.41

As I just mentioned, this is an extremely conservative figure, but it is a lot more realistic that you will earn $2.41 when you start advertising for this keyphrase to begin with. It is very likely, as I will explain below, that this figure will increase if your site receives lots of traffic, has a high page ranking, and is therefore reputable to Google.

You must remember that Google knows if your website has just appeared up overnight, and there is no way that the top bidders' adverts for your chosen keyphrase will be put up on your site. That makes sense though, because if you were an advertiser bidding $50 say for car insurance, you wouldn't want your highly priced ad to appear on an overnight site, you would much prefer that it appeared on a very popular and reputable site.

Therefore, what you need to bear in mind is that as your site increases in popularity and page ranking, you will gradually get higher priced ads appearing on your site, which means that you will increase your earnings potential.

Many of these websites offering the top paying adsense keywords fail to mention these points, and many webmasters often become confused when they are only earning a few dollars per click instead of $50, which they were led to believe.

I hope this article has helped you understand a little bit more about Google Adsense. There is definitely a lot of money to be earnt from this opportunity, but these things take time and effort. If they didn't, wouldn't you be suspicious?

Alex Miller - Internet Marketer

How to Get Started On Your Business Website

noreply@blogger.com (Unknown) — Wed, 19 Mar 2008 14:39:00 +0000

So you’re about to embark on the creation of a major website for your business? Having a presence on the internet can be a big help to many enterprises, but that you consider a few simple points before hiring a web developer.

First of all, it’s a good idea to talk to your customers, the people who will actually be using the website, and determine what features they would find helpful. Circulate a survey among frequent users of your product or service, and try to collect insights into what should and shouldn’t be a part of your new site. After all, it doesn’t make sense to spend thousands of dollars on a flashy new website that nobody will be able to use or benefit from.

Another step that you might want to take before hiring a design professional is to take a couple of hours to look at the websites of your competitors. Find out what features they are offering, and try navigating through their product information and sales pages. Try to find ways that you can incorporate (and improve upon) the features in their sites that you find useful and informative.

After you have a good idea of what you want, you should sit down with a local web developer and discuss your situation. Treat this process just like any job interview, asking questions whenever they come up, and getting a clear and realistic price quote.

Once you have settled on the best person for the job, it’s important to keep up with the project as it progresses, keeping your designer up to date on exactly what you want, and keeping track of the tab so as to avoid any nasty surprises.

Jeremy Maddock is a professional web-based entrepreneur who owns and operates over 20 sites, including http://www.biznetservices.info/

I'm Back

noreply@blogger.com (Unknown) — Tue, 18 Mar 2008 02:23:00 +0000

Well, google apparently thought I was writing a SPAM blog.

But anyway, here is my latest:

Website Hosting - How to Select a Good Company

Trying to select a hosting package is much like purchasing a new car—there are many different types and ways to go, but in the end it really boils down to how you are going to get where you want to be and the features you’ll need to get there. You certainly would not buy a Honda Civic to make an off-road journey across the Mohave Desert. Nor would it make sense to buy a Hummer to just drive around town.

So in considering the type of hosting package and company to host your website, you should first assess where you want your website to go and what you’ll need to get there.

But first, let’s understand what web hosting is exactly, and the many different features that need to be considered.

The Internet is a vast network of interconnected computer servers which house or host various pages of information, called websites. Hosting a website means to store and maintain a computer folder of various web pages. Hosting companies offer this service by providing computer hardware and software services. These services vary as much as cars do.

Some very important hosting features that should be a must for your hosting package, much like the importance of having a car with a motor and wheels, are the following:

* Security – Protection from Internet hackers.
* Space – Ability to grow my site without size constraints.
* Speed – How fast my website will load onto visitors computers.
* Up Time – Dependability of the hosting servers from crashing.
* Back Up – Protection from loss of data from my website.
* Support – 24 hours support to handle problems.
* Administrative Tools – For making changes to your site.
* Email – The number and size of email accounts.
* Hosting Company – History and track record for support.
* Search Engine Submissions – Submitting to the major search engines.

Now, let’s consider where you want your website to go and what you’ll need to get there. Some questions to ask:

* Do I want my customers to be able to look up information on my website? If so, you’ll need a database driven website with a hosting company that supports it.
* Do I want movement on my website? If so, you’ll need a web design company that can program flash for your site, as well as the ability to host the flash program.
* What type and how much email traffic will I anticipate? This helps to determine the size and amount of storage you’ll need for your hosted website.
* How many web pages will I need? This also helps to determine the size of space needed for your hosting package.
* Will I want to make ongoing custom changes to my website? If so, you’ll need a hosting company that supports ongoing custom design changes.
* Will my website have a lot of images and movement? If so, you’ll need additional space for larger web files for these functions.
* Do I want Internet Traffic to my Website? In order to receive traffic to your website, your hosting company needs to offer this service, or you’ll need to hire a third party for this service.
* Will I need Internet marketing help and consultation? In this fast-changing Internet world, it is important to have professional help and consultation.

The Better Business Bureau offers this advice:

“Choosing a Web Hosting Service for your Business Web Site. Is your business web site down again? Does it seem to have more downtime than uptime? You may want to consider changing your web hosting service. One of the most important decisions you will make for your business web site is selecting which web hosting service will display your web pages to the Internet. Choosing the right Internet Service Provider (ISP) to host your business's web site may feel like finding the right day-care center for your kids these days: Are they reliable? Will they be there next month? Do they know what they are doing? What services do they provide?"

Basically, it is important to find the right hosting company that will partner with you for all your hosting, design and consultation needs. The cheapest hosting is typically not the best route to go. It’s cheap because it is a bare bones package, with little, if any support. That is a sure way to online business failure.

Brad Stone is CEO of Heritage Web Solutions, a USA Based Company, specializing in Designing and Hosting Affordable Websites for Small and Medium Size Businesses. With a staff of over 160 employees, Heritage Web Solutions has grown to a multi-million-dollar company in just 4 years, achieving a Top 1% National Ranking as reported by WebHosting.Info. For more information, call 866-754-1474, or visit www.heritagewebdesign.com.

The Basics On How TO Start Making Money With Adsense

noreply@blogger.com (Unknown) — Thu, 06 Mar 2008 01:19:00 +0000

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

Find more articles like this at: http://www.info-king.org

Charles Stevens - I am a retiring const worker. Love all sorts of information.

Earn Money on Google AdSense using these Three Proven Strategies

noreply@blogger.com (Unknown) — Wed, 05 Mar 2008 10:10:00 +0000

"Google AdSense is a great program that Internet businesses can utilize to make money. If you want to earn a significant amount of money through Google AdSense then read on. You will learn three proven strategies that will optimize your Google AdSense earnings.

Following are three ways to make money using Google AdSense:

1. Add more messages in your email sequence that is driving customers to your website pages that have Google AdSense advertisements. Increasing the frequency of your email messages will provide more chances for Internet visitors to click on your Google AdSense advertisements.

2. Send out a mass email, solo broadcast. Send out an email to drive traffic to your website page that contains the Google AdSense advertisements. Increase the amount of subscribers you have on your list.

3. Increase the amount of money you earn from the advertisements. For example, certain keywords cost more money in Google Adwords. Therefore, you can write articles that contain these high value keywords. You will earn more money through Google AdSense with these higher quality keywords.

Another strategy you can use is to place the keywords in your Title tag. The first 250 words on your website is the second most important piece of information. Write a line then insert a double space. Place keywords in this space. Highlight the keywords so that it is white. This will cause the keywords to blend into the background. Do not use this for search engine marketing! It will hurt you in search engine optimization. It is only used to increase the price you earn from Google Advertisements. The Google spiders see these keywords. However, the human eye will not detect the keywords.

How do you find the high paying keywords? Use www.highpayingkeywords.com. This service provides you a quarterly listing of the high paying keywords. The service costs you money. However, it is a good investment because Google will not give information about the high paying keywords.

Tip: When you communicate with your list, you need to provide relevant content. Don’t just send poor content as filler. Don’t just send an article or email message to provide Google AdSense exposure. You need to provide content that is a benefit for your subscriber list.

How many emails should you send? You can send as many emails as you want. Sending out various emails is at your discretion. If you send out several emails per week it may annoy some of your subscribers. However, these subscribers can be deleted. You want to send out as many emails as you need because they are bound to bring in more orders for your product or service. Plus, it increases the amount of money you earn through Google AdSense if your subscribers click on the Google AdSense advertisements. "

The Start of something FRESH!

noreply@blogger.com (Unknown) — Tue, 04 Mar 2008 22:58:00 +0000

Hello, and welcome to my blog.

I am here to inform everyone who wants to know anything about making money with adsense of articles written and tip and tricks of implementing adsense to your webpage/blog.

Be sure to subscribe and come back to learn about new strategies and information to make money day after day!

-A.Guru