The Alberta Egotist RSS Feed

Brews & Bites: AdRodeo Pub Night

The Alberta Egotist — Tue, 21 May 2013 14:08:08 +0000

Local

If you like eating, drinking, watching ads and being around people who make ads then you should probably sign up for this.

Date: Thursday, May 30th, 2013
Doors Open: 5:30 pm / Tasting Begins at: 6:00pm
Location: The Libertine Public House
Cost: $15 in advance or $20 at the door

Get tickets & details through Eventbrite.

You Are How You Sleep

The Alberta Egotist — Fri, 17 May 2013 14:08:08 +0000

National

By Carmichael Lynch for Tempur-Pedic

Welcome to Koalafornia

The Alberta Egotist — Thu, 16 May 2013 14:00:00 +0000

National

The San Diego Zoo brings out the puns.

A billboard bug trap

The Alberta Egotist — Wed, 15 May 2013 14:16:42 +0000

National

Orphea, an insecticide spray, has Publicis create a giant bug trap in the form of a billboard.

Would the story change with an Oreo?

The Alberta Egotist — Tue, 14 May 2013 14:08:08 +0000

National

Oreo's odd new spot. Beautifully animated with a hip score.

Comcast shows off their fastest Internet with the fastest man

The Alberta Egotist — Tue, 14 May 2013 14:00:00 +0000

National

by Goodby Silverstein & Partners

The Cult Collective Wins Big Rock

The Alberta Egotist — Mon, 13 May 2013 14:00:00 +0000

Local

The Cult Collective, formerly Watermark and Suitcase Interactive, has taken AOR status with the Calgary based craft brewer.

According to Marketing Magazine, Big Rock is looking to bring new brands to market in 2014 and decided to enlist agency help.

via

Reminder: Sunday is Mother's Day.

The Alberta Egotist — Fri, 10 May 2013 15:00:00 +0000

National

Hearing Test Disguised As An Eye Test

The Alberta Egotist — Thu, 09 May 2013 14:45:45 +0000

National

Draftfcb created this out of home ad in Toronto for Union Hearing.

It appears to be an eye test. But reading the copy reveals the ad is emitting a high pitched noise. And if you're unable to hear it; it's time to get your ears checked.

Audi's Play for the Nerd Vote

The Alberta Egotist — Wed, 08 May 2013 14:18:48 +0000

National

Pitting new Spock against old Spock.

Trigger Takes Home One Show Silver For Zoo Annual Report

The Alberta Egotist — Tue, 07 May 2013 14:00:00 +0000

Local

Congratulations to Trigger for taking home a silver at The One Show for the Calgary Zoo's Annual Report.

An Ad Just for Kids Seeking Help

The Alberta Egotist — Mon, 06 May 2013 14:34:57 +0000

National

RAV4 Gets a New Look

The Alberta Egotist — Fri, 03 May 2013 14:00:00 +0000

National

Great looking spot to reintroduce the RAV4.

Uppercut Puts a Pop Quiz Show In Your Palm

The Alberta Egotist — Thu, 02 May 2013 14:00:00 +0000

Local

From Aaron Booth at Uppercut:

Pop Quiz Show is a multi-player trivia game inspired and styled after retro TV game shows. What's unique about it is that it's truly social -- played verbally with a group in the same physical space (using the same WiFi network), not virtually. One person hosts and the other phones turn into a buzzer. Like a board game to play around the kitchen table or at the pub.

Get it free in the App Store.

Hyundai's badly reviewed suicide ad

The Alberta Egotist — Wed, 01 May 2013 14:00:00 +0000

National

Really smart or really dumb?

iPhone Everyday

The Alberta Egotist — Tue, 30 Apr 2013 14:30:00 +0000

National

Apple is at their best when their ads are just really beautiful product demos.

GE's Focus Forward Film Competition

The Alberta Egotist — Mon, 29 Apr 2013 14:00:00 +0000

National

GE is wrapping up its 18 month branded content campaign. Here's a select bit:

(via)

Axe Stairs

The Alberta Egotist — Fri, 26 Apr 2013 15:23:11 +0000

National

Sweet Ride

The Alberta Egotist — Thu, 25 Apr 2013 14:00:00 +0000

National

Taxi helps Canadian Tire bring in spring with bikes.

First Annual Report Published on Instagram for the Calgary Zoo by Trigger

The Alberta Egotist — Wed, 24 Apr 2013 14:00:00 +0000

Local

From Debs Dawson at Trigger:

For the first time, an annual report has been published on Instagram. It’s the latest in Trigger’s commitment to developing conservation-focused annual reports for Calgary Zoo.

The idea for the Instagram-based annual report came from a creative insight that with a record 1.457 million people visiting the zoo in 2012, a record number of images were posted on Instagram tagged #calgaryzoo. Our audience was using the channel – why shouldn’t we?

Conservation is integral to the zoo’s vision and mission, and last year we produced its annual report on a single sheet of recycled newsprint. Going paperless takes it a step further.

Released on Earth Day, you can view it on the Zoo's Instagram feed.

Critical Mass Tickles Twitter on Earth Day

The Alberta Egotist — Tue, 23 Apr 2013 14:30:00 +0000

Local

Critical Mass developed a fun digital engagement program on Earth Day with a real-world payoff for their client Green Works: a charitable donation to an organization helping to make the world greener. To participate, Twitter users tweet a joke to try to make our patch of daisies giggle. For every #GigglingDaisies tweet, Green Works will donate $1 to a charity that helps plant gardens and greenery in urban schools – whether the daisies laugh or not.

The new program received coverage on The New York Times yesterday.

The campaign is part of an ongoing strategy developed by Critical Mass to lighten up around the topic of green living.

Check out the program and pitch in a Tweet.

Re-imagined Classic Ads

The Alberta Egotist — Mon, 22 Apr 2013 14:00:00 +0000

National

What would classic ads of yesteryear look like today? Dublin's Eoin Conlon explored the answer.

(via)

ACAD Student Slaughters Chicken in Cafeteria

The Alberta Egotist — Fri, 19 Apr 2013 14:53:52 +0000

Local

By now you've probably heard about the ACAD student who slaughtered a chicken in front of his classmates in the school's cafeteria.

ACAD is a source of great talent for our industry. We're interested in what your take on the event and school's response are.

Comment it out.

Full story at CTV, for the uninitiated.

The Canadian Way of Spring

The Alberta Egotist — Wed, 17 Apr 2013 14:00:00 +0000

National

Beautiful take on the venerable catalogue from Canadian Tire.

Super Mobile Con 2013

The Alberta Egotist — Tue, 16 Apr 2013 14:00:00 +0000

Local

On May 14, Robots and Pencils - the Calgary iOS development firm - is hosting a half day conference outlining the ins and outs of mobile strategy. The afternoon features case study testimonials from professionals from organizations including WestJet Airlines, Calgary Economic Development and TransCanada, who will explain how they have successfully integrated mobile strategy into their businesses. The keynote address comes from Jouari Santiago, Head of Entertainment Products at Shaw Media, whose Global TV application has seen over 1,000,000 downloads and is changing the entertainment landscape. A team of talented designers and developers will also be on hand to answer questions.

More information from Robots & Pencils