The Antidote

The Unbearable Lightness of Being Unreasonable (And Why I Started U.R. Media.TV)

The Antidote — Sun, 04 Sep 2011 09:28:46 +0000

by Marc Blackbird, Antioch University Los Angeles Student + Founder of U.R. Media.TV

Whenever you encounter one you feel like you were hit by a force of nature. They're mostly unusual outside-the-lines types, people who just have to do what they do because they couldn't do things any other way...

Words That Can Bring You To Your Knees — And 8 Ways To Retake Control Of Your Career

The Antidote — Mon, 29 Aug 2011 06:10:50 +0000

by Pat Palleschi, Ph.D

“Fired,” “right-sized,” “terminated,” “severed,” “we’ve gone in a different direction,” “we’ve changed strategies,” “you get two weeks severance,” “good luck in your next opportunity...”

These are all words that can bring any adult to their knees. And in Los Angeles there are millions of people who have heard them.

Finding Your Key Players and Other "Billionaire Pleasures"

The Antidote — Sat, 13 Aug 2011 19:58:44 +0000

by Reinel Campa, MAOM Student + Video Producer

In the video below, an amazing East Coast indie she-musician goddess, Joan Wasser, talks about her creative process. Joan as Police Woman (as she calls herself) is an inspiration, a muse, a mentor. Her cool style and relaxed demeanor are interesting and familiar. In the video she describes how she directs her musical project to a certain point and then lets the 'experts' she trusts be themselves with it. She doesn't even let her musicians hear her work beforehand. She's not controlling them, she is trusting them.

"You're Welcome" (and Other Snarky Expressions)

The Antidote — Mon, 01 Aug 2011 07:59:46 +0000

by Freddy J. Nager, Associate Professor, MAOM

No, I'm not the old man on the porch yelling at kids to get off his lawn. Yet.

But my old-man sensitivities have been repeatedly rankled by the disappearance of two words from the English language: "thank you." Apparently, they've been misplaced. I'd be happy with the one-word substitute, "thanks," but apparently that's gone AWOL, too.

So that's brought out the curmudgeon in me...

Q-the-A: And That Means What? Fun With Figures...

The Antidote — Tue, 19 Jul 2011 22:09:13 +0000

by Freddy J. Nager, Associate Professor + Managing Editor of The Antidote

So I'm reading an article in Inc., my favorite magazine for advice on entrepreneurial matters, when I found this statement about one company's social media campaign:

"So far, about 7 percent of Step2's customers have registered on the company's website with their Facebook IDs, and of those who have, more than half of them have shared product reviews with their Facebook friends. In the past year, traffic from Facebook has increased 135 percent and revenue from Facebook visitors has nearly tripled."

Impressive, right? Based on these figures, Inc. readers should just rush out to integrate Facebook into their websites.

So what's the problem here? (As my students know, one of my favorite business questions is "so what?")

Don’t Bore Hiring Managers: Make Your Resume Look Like YOU - Interesting!

The Antidote — Sun, 10 Jul 2011 17:19:41 +0000

by Pat Palleschi, PhD

LinkedIn: Not Just For Job Hunters Anymore

The Antidote — Mon, 04 Jul 2011 17:15:42 +0000

by Freddy J. Nager, Managing Editor of The Antidote

Many managers have ineffectual LinkedIn profiles — if they have one at all. That's because they think they don't need one at this stage of their career. "I'm not job hunting — why should I bother?" That's because LinkedIn isn't just for job hunting anymore.

Q&A: What is Strategic Planning?

The Antidote — Thu, 16 Jun 2011 03:01:59 +0000

by David Norgard, Adjunct Faculty, AULA BA Program

Strategic planning answers a basic question: Where do you want to go as an organization?

A Few Words to College Grads: It Really is NOT about YOU

The Antidote — Thu, 09 Jun 2011 19:28:55 +0000

by Pat Palleschi, Ph.D.

Okay… let me get some of my own biases out first:

No Exit: Why Exit Strategies Can Be Bad For Business

The Antidote — Sun, 29 May 2011 19:54:03 +0000

by Freddy J. Nager, MAOM Associate Faculty & Entrepreneurial Advisor

In a business plan the "exit strategy" describes how the entrepreneur intends to unload her business in, say, five to ten years. Common options include going public on the stock market or selling the business to someone else.