the art of making logos

photography

2010-12-29T10:49:00.000+05:30

The Evolution Of The World Cup Logo From 1930 To 2010

2010-12-26T12:43:00.000+05:30

The evolution of the world cup logo from 1930 to 2010. Take a look back from 1930 to 2010 at some historic world cup football logos to see how over time the world cup changed and evolved over time.

1930 – World Cup Uruguay Logo

This was the first ever world cup which was won by the hosts Uruguay 4 – Argentina 2 therefore Urguay where named as the first ever world cup winners.

1934 – World Cup Italy Logo

The final match was between Italy and Czechoslovakia with final score Italy 2 – 1 Czechoslovakia once again the hosts winning the world cup.

1938 – World Cup France Logo

The world cup was hosted in France, surprisingly Italy won the won the world cup after winning the previous the world cup, Italy 4 – Hungary 2 and brazil managed to secure third place beating Hungary.

1950 – World Cup Switzerland Logo

The world cup was put on holt for 12 years because of world war 2 and resumed in 1950 which was then hosted in brazil where host managed to loose 2-1 against brazil.

1954 – World Cup Switzerland Logo
The world cup was hosted within Switzerland with the final score West Germany 3 – Hungary 2.

958 – World Cup Sweden Logo
The Sweden world cup was extra special because this was the fist time someone from outside of Europe won the world cup which was brazil who beat the hosts of the world cup sweden in the final 5 – 2 the most ever goals to be scored in a world cup final.

1962 – World Cup Chile Logo
Brazil vs Czechoslovakia where brazil won for the world cup for second time in row with a score of 3-1.

1966 – World Cup England Logo 1966
an historic year for any Englishman the first and only time to data England have won the world cup, successfully beating west Germany 4-2 meant England was the first team to win the world cup in the united kingdom.

1970 – World Cup Mexico Logo
Brazil managed to win the world cup for the third time and became the country which has won the world cup the most times ever. The final score was brazil 4 – and italy 1.

1974 – World Cup West Germany Logo
The host Germany where victorious winning their second world cup beating Holland 2-1.

1978 – World Cup Argentina Logo
Once again the hosts of world cup managed to come out victorious meaning Argentina became south America second team to win a world cup.

1982 – World Cup Spain Logo
Italy where the winners of the world cup for the third time, against Germany a 2 –1 win.

1986 – World Cup Mexico Logo
This was the first time a country has hosted the world cup more than once. The final was between Argentina and Germany where Argentina won the beating Germany 3 –2.

1990 – World Cup Italy Logo
Germany where in the past two world cup finals third time lucky being in the final and manged to win the world cup 2-1 beating Argentina who they lost to in the last world cup.

1994 – World Cup USA Logo
Brazil managed to get their 4th world cup title beating Italy in the final 0-0 but Brazil won on penalties.

1998 – World Cup France Logo
France hosted their second world cup and beat brazil 3-0 a fantastic result for France.

2002 – World Cup Japan And Korean Republic Logo
The final score result was brazil 2 – and Germany 0, which meant Brazil won the world cup for the 5th time.

2006 – World Cup Germany Logo
The world final was 1-1 therefore ended up going into penalty shootouts where Italy beat France 5 – 2 on penalties.

2010 – World Cup South Africa Logo

Removing Backgrounds Quickly in Photoshop

2010-12-12T15:10:00.005+05:30

1. Load up your photo. Here is the original test photo that I will use:

2. Filter-& Extract… or Alt+Ctrl+X
3. Using the highlighter tool trace the edges of what you want to crop. Use a smaller brush size (around 5) for well defined areas and a larger brush size (around 20) for areas that are less defined like the hair. Use the zoom tool at least once to get a better view. If you have a shaky hand, you may want to use the Smart Highlighting feature.

4. Use the fill tool to specify what areas of the photo you want to extract and click ok.

5. Duplicate and merge the two layers. Cntrl-J then select both layers and then Cntrl-E.
6. Paint in missing drop outs using the History Brush Tool.
7. Use the eraser tool to get rid of any extra stray smudges around the edges.
8. Choose a background and drop it into the photo behind the layer.

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There is one thing that I don’t really like about this solution for removing the background. Unless you copy the original layer, you’re altering the image in a destructive way. I.E. If you ever wanted the background back next week, you’re out of luck. I usually start by adding another layer under my image (just fill it white or black). Then select a rough shape of the person using the “Magnetic Lasso” tool which snaps to the edges of shapes fairly well. I’ll add a layer mask. Then you can use a soft brush to clean up the edges of the mask. The best thing about using a mask is that you can alter the mask later on if you decide it needs tweaking. It’s non-destructive.
One other thing that helps, before you add a layer mask, is to “Feather” your selection by 1 or 2 pixels, depending on how big the original photo is. This gives a softer edge to your mask.

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you can even use the background eraser tool.Protect foreground color should be on.With pick tool select the color of the object which you want to be retained.

Airtel

2010-12-12T00:51:00.000+05:30

Bharti Airtel Limited, usually referred to simply as "airtel", is a Indian telecommunications company that operates in 19 countries. It was founded by Sunil Bharti Mittal on 7th july 1995 .
Airtel's old logo

Airtel has given a new identity .Airtel’s new logo has been Designed by London-based brand agency ‘Brand Union’. The new Airtel logo has the letter ‘a’ in lowercase, with ‘airtel’ written in lowercase under the logo.

Talking about the new look of Airtel, Sanjay Kapoor, CEO, Bharti Airtel remarked that the new identity underlines Airtel’s willingness to embrace everything that is new. He commented, “The logo type is modern, vibrant and friendly and signals our resolution to be accessible to our customers and stakeholders. And the lowercase is our recognition for humility. The red colour, which is an integral part of the brand, continues to represent heritage, energy and passion. The new curved and the gentle highlight almost gives the impression of a living object; at the same time, it represents a dynamic force of unparalleled energy, brings us closer to consumers and is a symbol which will help ensure instant recognition across diverse international markets.”

Airtel's new logo

Porsche

2010-12-05T22:10:00.001+05:30

PORSCHE

According to a spokesperson with Porsche Cars North America, an extremely influential automobile distributor, Max Hoffman, met with Ferry Porsche in a New York City restaurant in 1951. The discussion moved on to Hoffman’s belief that Porsche needed a powerful logo, something distinctive and elegant. A rough sketch was made then and there, on a dinner napkin
Yet the story from Porsche Germany differs from this colorful explanation. Max Hoffman did ask Ferry Porsche for a logo, but the emblem was designed by Porsche engineer Franz Xaver Reimspiess—and most definitely not sketched on a napkin somewhere in Manhattan.

Chevrolet and Cadillac

2010-12-05T22:08:00.000+05:30

CHEVROLET

Had it not been for a talkative spouse, the Chevy Bowtie emblem could have claimed one the strangest design origins. Louis Chevrolet said the famous emblem was inspired by a wallpaper pattern in his hotel room during a visit to Paris in 1908. The story would have been considered fact, had it not been for Mr. Chevrolet’s wife. She later said her husband had seen an advertisement featuring a similarly shaped logo in a Sunday supplement. Eye-catching design—and careful evolution—is a theme found in many American car company logos.

CADILLAC

The Cadillac crest is the coat of arms of French military commander and explorer, Antoine de la Mothe Cadillac, who founded Detroit in 1701. Simplified and streamlined over the years, the basic style remains intact. “It’s so distinctive, you don’t want to give that away,” says Anne Marie Webb, Design Manager for GM’s Global Brand Identity. When updating one of GM’s brand logos, Webb says she always considers elements “that made it recognizable and strong.” Even then, cultural differences must be considered. The Buick Tri-Shield emblem is monochromatic in every country except China, where the logo maintains red, blue and grey coloring. “They felt [color] had a more premium feel,” explains Webb.

Toyota and Hyundai

2010-12-05T22:04:00.000+05:30

Toyota

Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”

Hyundai

The Hyundai name has an even simpler explanation. In Korean it means “modern,” while the company’s logo is a stylized “H” that also represents two people, the company and customer, shaking hands.

BMW

2010-12-05T21:56:00.000+05:30

BMW
In the case of BMW, myth (and savvy marketing) has fooled generations into linking the company’s logo with an aviation theme. “A German advertising agency in the 1920s produced an ad that showed the [BMW] roundel against the spinning propeller of an airplane to reflect the company’s origins as an aircraft engine manufacturer,” says Dave Buchko, company spokesman for BMW North America. “That, it seems now, turns out to be urban myth.” While it’s true that BMW manufactured airplane engines, the blue and white logo represented the colors of the Bavarian flag, not a stylized propeller and sky.

Ferrari and Lamborghini

2010-12-05T21:54:00.001+05:30

Ferrari
One of the best known emblems of all time, Ferrari’s Prancing Horse first appeared on warplanes flown by Francesco Baracca, an aviator and hero of World War I. In 1923, Enzo Ferrari met Francesco’s parents after a race, where they suggested Ferrari use their son’s prancing horse badge on his race cars—both for good luck, and as an homage to Francesco, who died before the war ended. A yellow background was added (it’s the official color of Enzo Ferrari’s hometown of Modena, Italy) and the horse’s tail was redesigned to point upward.

Lamborghini

The design of the gold and black emblem was led by company founder Ferruccio Lamborghini, and the bull located in the center stands for his astrological sign (Taurus). Legend has it that Mr. Lamborghini purposefully copied the Ferrari shield, then reversed that company’s yellow and black color scheme to prod the ego of Enzo Ferrari.

With the key protagonists having passed away, there is probably no way to know for certain how much of this is true. “To our knowledge, this is just a rumor,” said a spokesperson for Automobili Lamborghini S.p.A. “The only way to confirm would have been to ask Mr. Lamborghini himself.”

Mercedes-Benz

2010-12-05T21:52:00.000+05:30

Mercedes-Benz

The origins of some automotive logos begin even before the dawn of the automobile. The Mercedes-Benz three-pointed star is commonly known to symbolize the use of the company’s engines on land, sea and air. But the star first appeared on a personal note written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler used a three-pointed star to mark the location of his family’s new home in the town of Deutz, Germany. His sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.

Rolls Royce

2010-12-05T21:34:00.000+05:30

Rolls Royce

Tragedy plays a role in a popular myth surrounding the famous intertwined double-R logo of British luxury automaker Rolls-Royce. The company’s founders, Sir Henry Royce and Charles Stewart Rolls, originally used red lettering for the emblem that combined the first initial of their last names. Legend has it the color was changed, from red to black, in a mark of respect after the death of Sir Henry Royce in 1933. In reality, black lettering was simply considered more becoming of a prestigious luxury car. The timing of the color change was pure chance.

Rolls Royce’s second iconic emblem, the Spirit of Ecstasy hood ornament, is linked to a similarly tragic (but in this case, entirely true) tale. Designed by Charles Sykes in 1911, the model for the emblem was Miss Eleanor Thornton, the personal secretary of John Scott Montagu, the 2nd Baron Montagu of Beaulieu and friend of company co-founder Charles Stewart Rolls. In 1915, Miss Thornton died at sea while traveling to India. Yet for almost 100 years her likeness has graced every Spirit of Ecstasy.

logos

2010-05-25T16:49:00.001+05:30

direct mailer

2010-05-25T16:45:00.000+05:30

print ads

2010-05-25T16:40:00.002+05:30

websites

2010-05-23T16:55:00.001+05:30

LOGO ANIMATION

2010-04-01T18:00:00.000+05:30

i created this logo using 3ds max.

3d max

2010-04-01T17:59:00.000+05:30

these are some of the designs i created during my college.
BEDROOM

PAGODA

colour psychology

2009-11-17T21:37:00.002+05:30

color plays an important role in designing logos.they give a whole new definition and meaning to the logo.each color has specific character and gives out different feel .

colors are mainly divide into warm and cool colors

positive color: red,pink,yellow,gold,orange.

Cool colors: blue,green,silver
Neutral: white,black,brown,grey

OSHA (Occupational Safety and Health Agency), for example, has standardized.
o RED: danger
o ORANGE: warning
o YELLOW: caution
o BLUE: notice
o GREEN: safety

Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts.

Market researchers have determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.
RED
it is the color that is linked to anger,danger ,energy.this color triggers our appetite.that 's why most of the fast food joints use red in their logo.

YELLOW

yellow suggests the sun, expansiveness, happiness and high spirits. Yellow commands attention and suggests caution. It can be used successfully as a highlight

BLUE

Not a good color for hospitals. Blue suggests the peaceful, the sad and water. Blue is often associated with the male. Blue is a cool color and can visually expand a room. It does not compliment most foods. Blue goes well with warm colors and materials.

GREEN

Associated with nature the pastoral and general well-being. Green also suggests envy and jealousy. Green should not be overused. Too much can affect skin tones and the appearance of some foods.

BLACK

Black can have negative sociological connotations like evil, mourning, ghostly, night, death and fear. However, black can be very stylish and modern. Black works well as an accent with other colors.

PINK

ORANGE

the color orange affects us mentally and physically* Stimulates activity* Stimulates appetite* Encourages socialization

PURPLE

colur purple is often associated with royalty.it is a favourite colour among adolescent girls.this colour increases our creativity and offers a sense of spirituality.

BROWN

Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.

however when assigning colours for logos one should take in account of the culture,preference and attitude of your target audience.since the same colour will have different meaning in various countries and culture.

For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favourably to warm colors; people from northern climates prefer the cooler colors.
so do thorough research before assigning colours.

all about docomo

2009-11-15T15:09:00.001+05:30

DOCOMO -DOCOMOOOOOOOOH

On June 10 2009 japan's telecom giant NTT DOCOMO INC and Tata Teleservices Limited (TTSL) started the new TATA DOCOMO GSM service in India. TATA DOCOMO comes with three different branded logos.
they are :

now let's see japan's telecom giant NTT DOCOMO INC 's logo:

NTT DoCoMo, The name is officially an abbreviation of the phrase, "do communications over the mobile network".DOCOMO is derieved from "docodemo'' which means everywhere in japanese. this company was started in august 1991 ,with its headquarters set in tokyo.

docomodemo which is a mushroom is the official mascot of japan's docomo group.here is a pic

ambigrams logos

2009-11-14T00:41:00.003+05:30

An ambigram as defined by Wikipedia, "is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation." To simply put, an ambigram is a typographical creation where the word reads the same when upside down, or flips to create a whole new word.

Although ambigrams became more popular as a result of Dan Brown's bestseller novel Angels & Demons, the book cover of which had ambigrams designed by John Langdon, ambigrams have been around for more than a century.

John Langdon and Scott Kim are regarded as pioneers and inventors of the modern day ambigram .

there are different types of ambigrams:

http://www.johnlangdon.net/typesofambigrams.php

fun ambigrams

http://www.ambigram.com/

http://www.flipscript.com/ambigram-generator.aspx

Logos
A amazing ambigram with the word "Logos" designed by John Langdon.
xpedx
A great ambigram logo design of xpedx.com, world's largest distributor of printing papers and graphic supplies and equipment.

Wachovia Ambigram Logo
Wachovia Ambigram Logo by Brian Risk.

Ultima 1998
Ultima is a rotational ambigram designed by Scott Kim. Turn this design upside down and you will see that it reads the same both ways.For Ultima, fantasy role-playing computer game .

Synergy 1981
Tessellation with two 90° centers of rotation designed by Scott Kim. This design practices synergy in two ways first, the word crosses itself four times at two different types of junctions: S becomes Y and E becomes R. Second, letters are joined in pairs, reducing the number of modules to just three.

Sun Microsystems (1982) logo
Sun Microsystems logo is one of the most brilliant logos in the world. It is a rotationally symmetric chain ambigram, designed by computer science professor Vaughan Pratt.

The New Man logo

it is one of the first commercially designed ambigram logo designed by designer Raymond Loewy in year 1969, which is still in use today.

Labyrinth
A clever and interesting style of ambigram by Krzychu.

The Princess Bride
The movie, "The Princess Bride" featured an attractive ambigram on the cover of its DVD. This ambigram was accompanied by a photo that has some subtle insights into the story's plot line.

Blacklist
A logo of blacklist.tv which also is a excellent ambigram.

Angels & Demons
A famous ambigram created for Dan Brown's book "Angels & Demons" by John Langdon. Dan Brown also named the protagonist of Angels & Demons after John Langdon as Robert Langdon

Ambigram Wikipedia
A rotational ambigram of the WIKIPEDIA logo, donated by Daniele Raffo to Wikipedia under GNU Free Documentation License.

signature logos

2009-11-14T00:41:00.001+05:30

Davidoff logo design

Logo designer: Zino Davidoff, in 1968–1969.

Zino Davidoff was born on March 11, 1906, in Kiev, and died in 1994 at the age of 87.

Davidoff made it his business to upgrade cigar smoking, and every cigar from the company carries a label with Zino’s signature.

Ford logo design

Logo designer: Childe Harold Wills, in 1909.

Ford’s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. The oval was added in 1912, and the design has remained virtually intact since 1928. The Partners are responsible for the most recent update to the Ford identity.

Harrods logo design

Logo designer: Minale Tattersfield, in 1967, modified in 1984.

The 1984 re-design for this UK department store incorporated ‘Knightsbridge’ into the mark, which is Harrods‘ London address.

Cartier logo design

Logo designer: unknown, designed before 1888.

Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master. Today, Cartier lends its name to a long line of prestigious products, from watches and jewellery to leather goods and fragrances.

Cartier’s largest stores can be found in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, São Paulo, Shanghai, London and Vancouver.

Paul Smith logo design

Logo designer: Zena (a friend of Paul Smith), date unknown.

The Paul Smith logo design was actually written by Zena, a friend of Paul, so handwritten trademarks need not be authentic signatures. Paul Smith is an integral part of his company; he is both designer and chairman, and is continually involved in every aspect of the business.

Olive logo design Logo designer: Liquid Agency, sometime after 2005.

Olive is a digital audio equipment manufacturer based in the United States.

Disney logo design
Logo designer: Walt Disney, in the 1940s.

Today’s representation is an evolved, stylized version of the founder’s signature that now identifies a media empire worth over US$25 billion in annual sales.

Kellogg’s logo design Logo designer: Will Keith Kellogg, in 1906.

One of the world’s most recognizable wordmarks, the Kellogg’s logo is a classic case of using the founder’s signature as a guarantee of authenticity.

logo twins !!!looks similar

2009-11-12T20:42:00.000+05:30

some of the logos resemble other logos.we may think that they have copied them or just unaware of the exsiting logo.no matter how creative or innovative you are ,sometimes we think in a fixed path.

oh!!!i am not saying that you should copy,but want to make it very clear that most of human's inventions ,designs etc has been modified from some other person's creations.

Wayback Machine and Google Blogscoped

ubuntu and human right first

Sumpter & gaonzalez LLP and Stylegala

Sinarmas and Airbus

Star Sports and Maltastar.com

SimpleBits and Logomaid

Searchmash and Smashlab

Scottish Arts Council and

pseudoroom design and cyberathlete .

NBC and NEBRASKA ETV Network

LA Lakers and LA Clippers

Beats and Stadt Bruhl logo

Carrier and Ford

BigFix and Priority

British Paints and Pagan Osbourne

google tid bit

2009-11-10T18:50:00.000+05:30

Google’s original name was BackRub.

The Google logo was never centered (as it appears today). It only appeared centered in March 2001. It was aligned to the left earlier.

Google is a play on the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects Google’s mission to organize a seemingly infinite amount of information on the web.
Google’s First Logo Was Created Using GIMP and Mimicked Yahoo!

Google logo font is Catbull BQ
Google often makes special modifications, known as Google Doodles.The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000

http://www.google.com/logos/

Google’s employees are known as Googlers.

The company headquarters is called the Googleplex.

favicons:mini logos -never heard of

2009-11-10T17:37:00.000+05:30

Previously even i have never heard about it .however i heard some people telling about their dislike towards google's FAVICON!!!?

so what exaclty is a favicon -short form for favourite icons.

-A favicon, short for “favorites icon”,

- 16 x 16 image

-resides on a browser’s url bar, browser tab, and in a browser’s “Favorites” folder.

-designed to include a portion of a company’s logo or the colors/theme of a company’s website.

When a user bookmarks a website, the browser will request a favicon.ico file from the website’s directory. If that file exists, the site will return the favicon file to the web browser. If it does not exist, the browser will automatically display a default icon — the IE logo for Internet Explorer users.

A favicon then, as opposed to the browser’s default icon, will make a website stand out from all the other sites saved in the favorites folder.

FACEBOOK GOOGLE

STUMBLE UPON WIKIPEDIA

unearth the hidden messages of some logos

2009-11-01T20:30:00.001+05:30

concentrate on the letters “E” and “x”. The negative space those 2 letters create, form an arrow pointing to the right side.

The logo has an arrow pointing from A to Z. This signifies that they sell everything from A to Z. The arrow also forms a smile.

Volkswagen
The simple logo icon contains the letters V and W: “volks” means “people” and “wagen” means “car”.

For the first glance the logo shows “Africa’s Map” but with a penetrating look you will see the outlined face of a child and a protective elderly figure.

There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have.

Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.

Sony Vaio is a well known brand of laptops. it reads vaio ,well DUH!!!everyone knows that.Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

LAST FOR THE BEST
this one doesn’t have any hidden messages, but it does have a hidden audio element. If you go to the homepage and click on the logo’s exclamation point, you’ll hear Yahoo!’s trademark yodel, made famous in those Yahoo! commercials from earlier days by western singer Wylie Gustafson of Wylie & the Wild West.

your guess work is right !!!!,that is swiss alps.toberone originated in bern,switzerland-a city whose name is rumoured to mean."city of bears"but when you look at it again you will find a bear in the logo.super logo with super chocolate!!!LOL