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	<title>The Art Of SEO - The Science Of PPC</title>
	
	<link>http://www.ItsTheROI.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>Facebook Advertising Genius Explains Blight</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/Ym8ngT02j7Q/facebook-advertising-genius-explains-blight</link>
		<comments>http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:26:20 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=396</guid>
		<description><![CDATA[Ever over-think a problem or make things too complicated?  Work to hard to explain a concept and feel like you are loosing half the audience?  
For the last two year I have been struggling to communicate how it is crucial that site owners do the right thing by their users, even if that [...]


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		<item>
		<title>Online Tools We Use Every Day</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/j1pXLZukf94/online-tools-we-use-every-day</link>
		<comments>http://www.ItsTheROI.com/random/online-tools-we-use-every-day#comments</comments>
		<pubDate>Tue, 20 Oct 2009 21:39:36 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=360</guid>
		<description><![CDATA[Lots of Search Engine Marketers talk about the tools they use.  Tools for SEO such as keyword research, link analysis and site audits.  Tools for PPC like bid management and reporting.  Tools for conversion tracking, analytics, and optimization.  SEM is rapidly evolving and new tools are introduced every week..  ItsTheROI [...]


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		<item>
		<title>Vince Update Explained</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/N3T7Lq4E8H0/vince-update-explained</link>
		<comments>http://www.ItsTheROI.com/google/vince-update-explained#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:03:49 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/google/vince-update-explained</guid>
		<description><![CDATA[Back in February, Aaron Wall wrote about a &#8220;minor&#8221; Google algorithm change that Todd Malicoat labeled the Big Brand Bailout.  After a  bit of controversy, Matt Cutts issued a video response to a question and labeled the change Vince after the engineer who worked on the change.
While the above conversations were interesting and [...]


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		<item>
		<title>SEO Means Optimize For Users</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/B5vOU2oG3dk/seo-means-optimize-for-users</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/seo-means-optimize-for-users#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:13:55 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=322</guid>
		<description><![CDATA[
SEOMoz gives some terrible advice about SEO and user focused development.  Rand presents some graphs about different optimization components and how their effect on ranking has evolved over time and magically draws the conclusion that SEO should focus on engines, not users because additional SEO tactics are required to rank.  
I am not [...]


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		<slash:comments>1</slash:comments>
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		<item>
		<title>White Knight Checks Google Cash</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/ql4tMNXyU9Q/google-cash-dropped-by-adwords-check</link>
		<comments>http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:07:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=300</guid>
		<description><![CDATA[
It would be arrogant to say all the credit belongs entirely to White Knight SEO, but it looks like Google has taken notice of our efforts and decided to block advertising on the keyword google cash and google money tree.  
For advertisers playing the Google cash game, this is at best check, not mate. [...]


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		<slash:comments>2</slash:comments>
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		<item>
		<title>Google’s Cash Cow – Scam Advertising &amp; Profits</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/Dy-KtSe8omo/googles-cash-cow-scam-advertising-profits</link>
		<comments>http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:19:29 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=264</guid>
		<description><![CDATA[
By now, you have gotten at least one email inviting you to make easy money by placing links on Google.  These scams go by names like &#8220;The Google Cash System&#8221; or  &#8220;Easy Google Cash&#8221;.  The bottom line is pretty simple, these offers are scams and they are designed to take advantage of [...]


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		<slash:comments>19</slash:comments>
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		<item>
		<title>Using SEO for Good – Introducting White Knight SEO</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/2w4n4K7K6Og/using-knowledge-for-good-white-knight-seo</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo#comments</comments>
		<pubDate>Tue, 18 Aug 2009 06:44:53 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/random/using-knowledge-for-good-white-knight-seo</guid>
		<description><![CDATA[
For years Google has successfully hid behind the &#8220;don&#8217;t be evil&#8221; mission statement and aggressively blurred the distinction between SEO and spam, fraud and other illegal activities while ignoring the fact that Adsense is the single largest source of revenue for spam and that Adwords makes millions of dollars each year from ads for fraudulent [...]


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		<slash:comments>8</slash:comments>
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		<item>
		<title>Check New Domains By Signing Up with Webmaster Tools</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/Ci5xZskiHF4/check-new-domains-by-signing-up-with-webmaster-tools</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:41:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=249</guid>
		<description><![CDATA[A couple of weeks ago we decided to launch a little experiment with Hyper Local blogging for a dear family friend who is a real estate agent in the Adams Morgan neighborhood of Washington, D.C.  Like any website launch, the first thing we did was going looking for a domain.  It turns out [...]


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		<item>
		<title>Adams Morgan Hyper Local</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/1Exy6Xr9ZT0/adams-morgan-hyper-local</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/adams-morgan-hyper-local#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:03:09 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/search-engine-marketing/adams-morgan-hyper-local</guid>
		<description><![CDATA[
Hyper Local has gotten a lot of attention lately and it certainly makes a lot of sense.  In this incredibly connected yet fractured world of social media, blogs and websites competing for keywords, it is frequently very difficult to really connect to an individual neighborhood.  
The ROIguys (and gal) took the show on [...]


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		<item>
		<title>Universal Search Results Smoking Crack</title>
		<link>http://feedproxy.google.com/~r/TheArtOfSeo-TheScienceOfPpc/~3/7nIVgLJHjAQ/universal-search-results-smoking-crack</link>
		<comments>http://www.ItsTheROI.com/google/universal-search-results-smoking-crack#comments</comments>
		<pubDate>Tue, 21 Apr 2009 03:12:09 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=209</guid>
		<description><![CDATA[Google is well known for experimenting with on the Search Engine Results Page, but I have seen a couple of strange results this week.  The first is the use of related search queries in the middle of the results page, right after the first three results for the query banner design .  The [...]


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