The Auctioneer-the official blog of Auction.ph

Korean B-Boys Dance Their Way To The Philippines

theauctioneer — Fri, 09 Oct 2009 02:13:37 +0000

Just when we thought that the Korean invasion has waned, comes a Korean phenomenon that has taken the world stage by storm. C&S Entertainment brings the Korean sensation B-Boy & Ballerina to the Philippines in B-ALIVE 2009, the Philippine tour. The tour will be at Camp John Hay Convention Center in Baguio from October 30-31; at [...]

Brand: Website Pt. 2

theauctioneer — Thu, 23 Apr 2009 07:21:59 +0000

In an earlier entry entitled Brand: Website, I hinted on the importance of ‘personality’ in marketing a website. If you notice, our site has been low-key as of late. At the risk of sounding defensive, the lack of visible activity is by no means a sign of resignation. While there is visibly not much activity [...]

When You Can Look But Cannot Touch

theauctioneer — Sun, 12 Apr 2009 04:04:24 +0000

When I started work in Auction.ph, I had misgivings because I was well aware that “feeling the merchandise” was natural behavior for Filipino consumers. I think it still holds true and no matter how you play the convenience card, being able to touch merchandise still trumps it. What I wasn’t aware of was that this kind [...]

Asking Is The New Knowing

theauctioneer — Mon, 30 Mar 2009 09:17:08 +0000

One of the books I really struggled with was Sophie’s World by Jostein Gaarder. About eight years ago, when my reading diet insisted mainly on pulp fiction, a colleague blurted the title during what had to be a profound discussion. Eight years ago I asked, “isn’t that the movie with Meryl Streep?” I can [...]

Dare To Date An Auctionista Images

theauctioneer — Mon, 16 Mar 2009 03:43:57 +0000

An Outsider’s Tribute To Francis Magalona

theauctioneer — Thu, 12 Mar 2009 02:53:26 +0000

I was asked to write a piece for Francis Magalona. It set off a series of reactions that started with absolute befuddlement. I had no idea what to write about. After a brief period, befuddlement became extreme resistance. Of course I could write something but given the circumstances, anything I write can be easily [...]

They Dared And They Dated: The Auctionista Date Post Event Report

theauctioneer — Thu, 12 Mar 2009 02:45:20 +0000

A few days shy of V-day, Auction.ph launched a promo dubbed Dare To Date An Auctionista. The promo contest gave Auction.ph members a chance to date anyone from our stable of website ambassadors, the Auctionistas. After a week of bidding frenzy, two Auctionistas emerged as the most wanted and two website members were rewarded for [...]

Missed Education

theauctioneer — Thu, 29 Jan 2009 13:13:07 +0000

I recently shifted my reading preference from fiction to non-fiction in a futile effort to increase my understanding of how our world operates. To shift from placebo to pabulum is penance for going through college drunk and disengaged. I finished reading “Outliers” by Malcolm Gladwell and it tells the real story behind success. It was immensely [...]

The Fad Factory

theauctioneer — Mon, 15 Dec 2008 07:46:37 +0000

Over 17 million of the tetralogy in print and box office sales swiftly passing USD70M worldwide, Twilight is the dawning of a new fad. My sister invited me to a special screening of the movie and I was actually interested in seeing it although mildly. My agenda was more “academic” than the need [...]

Brand: Website

theauctioneer — Thu, 04 Dec 2008 02:03:21 +0000

I opened my Friendster today and found a Nike wallpaper on what used to be clean white space. Last weekend, I joined a contingent of bloggers in a tour of the Marlboro plant. Unilever has been quite active (and interactive) marketing their brands online which include a Rexona Friendster app and Axe viral videos which [...]