These terms and conditions apply between you, the User of this Website (including any sub-domains, unless expressly excluded by their own terms and conditions), and The Bank Agency Ltd, the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately.

In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed by The Bank Agency Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to The Bank Agency Ltd and accessing the Website in connection with the provision of such services.

You must be at least 18 years of age to use this Website. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 18 years of age.

Intellectual property and acceptable use

1. All Content included on the Website, unless uploaded by Users, is the property of The Bank Agency Ltd, our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner’s prior written permission
2. You may, for your own personal, non-commercial use only, do the following:
   1. retrieve, display and view the Content on a computer screen
3. You must not otherwise reproduce, modify, copy, distribute or use for commercial purposes any Content without the written permission of The Bank Agency Ltd.
4. You acknowledge that you are responsible for any Content you may submit via the Website, including the legality, reliability, appropriateness, originality and copyright of any such Content. You may not upload to, distribute or otherwise publish through the Website any Content that (i) is confidential, proprietary, false, fraudulent, libellous, defamatory, obscene, threatening, invasive of privacy or publicity rights, infringing on intellectual property rights, abusive, illegal or otherwise objectionable; (ii) may constitute or encourage a criminal offence, violate the rights of any party or otherwise give rise to liability or violate any law; or (iii) may contain software viruses, political campaigning, chain letters, mass mailings, or any form of “spam.” You may not use a false email address or other identifying information, impersonate any person or entity or otherwise mislead as to the origin of any content. You may not upload commercial content onto the Website.
5. You represent and warrant that you own or otherwise control all the rights to the Content you post; that the Content is accurate; that use of the Content you supply does not violate any provision of these terms and conditions and will not cause injury to any person; and that you will indemnify The Bank Agency Ltd for all claims resulting from Content you supply.

Prohibited use

1. You may not use the Website for any of the following purposes:
   1. in any way which causes, or may cause, damage to the Website or interferes with any other person’s use or enjoyment of the Website;
   2. in any way which is harmful, unlawful, illegal, abusive, harassing, threatening or otherwise objectionable or in breach of any applicable law, regulation, governmental order;
   3. making, transmitting or storing electronic copies of Content protected by copyright without the permission of the owner.

Links to other websites

1. This Website may contain links to other sites. Unless expressly stated, these sites are not under the control of The Bank Agency Ltd or that of our affiliates.
2. We assume no responsibility for the content of such Websites and disclaim liability for any and all forms of loss or damage arising out of the use of them.
3. The inclusion of a link to another site on this Website does not imply any endorsement of the sites themselves or of those in control of them.

Privacy Policy and Cookies Policy

1. Use of the Website is also governed by our Privacy Policy and Cookies Policy, which are incorporated into these terms and conditions by this reference. To view the Privacy Policy and Cookies Policy, please click on the following: thebank.co.uk/privacy/

Availability of the Website and disclaimers

1. Any online facilities, tools, services or information that The Bank Agency Ltd makes available through the Website (the Service) is provided “as is” and on an “as available” basis. We give no warranty that the Service will be free of defects and/or faults. To the maximum extent permitted by the law, we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality. The Bank Agency Ltd is under no obligation to update information on the Website.
2. Whilst The Bank Agency Ltd uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, we give no warranty or guaranty in that regard and all Users take responsibility for their own security, that of their personal details and their computers.
3. The Bank Agency Ltdaccepts no liability for any disruption or non-availability of the Website.
4. The Bank Agency Ltd reserves the right to alter, suspend or discontinue any part (or the whole of) the Website including, but not limited to, any products and/or services available. These terms and conditions shall continue to apply to any modified version of the Website unless it is expressly stated otherwise.

Limitation of liability

1. Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from our or your negligence, as applicable; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; or (c) limit or exclude any of our or your liabilities in any way that is not permitted under applicable law.
2. We will not be liable to you in respect of any losses arising out of events beyond our reasonable control.
3. To the maximum extent permitted by law, The Bank Agency Ltd accepts no liability for any of the following:
   1. any business losses, such as loss of profits, income, revenue, anticipated savings, business, contracts, goodwill or commercial opportunities;
   2. loss or corruption of any data, database or software;
   3. any special, indirect or consequential loss or damage.

General

1. You may not transfer any of your rights under these terms and conditions to any other person. We may transfer our rights under these terms and conditions where we reasonably believe your rights will not be affected.
2. These terms and conditions may be varied by us from time to time. Such revised terms will apply to the Website from the date of publication. Users should check the terms and conditions regularly to ensure familiarity with the then current version.
3. These terms and conditions together with the Privacy Policy and Cookies Policy contain the whole agreement between the parties relating to its subject matter and supersede all prior discussions, arrangements or agreements that might have taken place in relation to the terms and conditions.
4. The Contracts (Rights of Third Parties) Act 1999 shall not apply to these terms and conditions and no third party will have any right to enforce or rely on any provision of these terms and conditions.
5. If any court or competent authority finds that any provision of these terms and conditions (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of these terms and conditions will not be affected.
6. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
7. This Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.

The Bank Agency Ltd details

The Bank Agency Ltd is a company incorporated in England and Wales with registered number 12977129 whose registered address is 71-75 Shelton Street, London, WC2H 9JQ and it operates the Website thebank.co.uk. The registered VAT number is GB365338089.

You can contact The Bank Agency Ltd by email on reception@thebank.co.uk.

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As part of engaging the services of The Bank Agency Ltd, you may agree to register a new domain name via the .UK registry Nominet. To better enable this, we are a .UK registrar, interfacing direct with Nominet. We do not involve any resellers or third parties as part of this process.

As a registrar, this can also include us administering.UK domains on your behalf on our Nominet “Tag”, which includes handling the renewal, expiry, transfer of ownership and transfer of registrar.

You can choose to handle all of the above yourself, via third parties, and you will be presented with all options during our ongoing correspondence. If you do choose to engage The Bank Agency Ltd in any part of your ongoing domain name management as a .UK registrar, the following terms apply.

Nominet Terms and conditions

Nominet is the registry for the .uk domain names. Following please find Nominet’s terms and conditions.

Policies and Rules: https://www.nominet.uk/resources/policy/policies-rules/

Domain dispute policy: https://www.nominet.uk/domains/resolving-uk-domain-disputes-and-complaints/

Further information can be found at www.nominet.org.uk

Customer Service Level commitments

At The Bank Agency Ltd, we are dedicated to offering our clients outstanding service. If you need assistance or have any inquiries about our products, please send an email to reception@thebank.co.uk and we will reply quickly, usually within 48 hours.

We strive to answer all your questions ourselves whenever possible, however we may sometimes need to refer you to one of our partners for further help. In such occasions, we will let you know.

Complaints and appeal procedures

If you want to submit a complaint about any of our services please submit your request via email to reception@thebank.co.uk with the subject line “Complaint about your service”. You will receive a reply with a unique reference number, please include this reference number in all correspondence. Complaints will be addressed promptly, usually within 48 hours.

If you are not satisfied with our response and / or resolution of the matter please contact us with more information and we will escalate the matter internally and will reply within 48 hours.

Abuse contact

If you suspect any of the domain administered by us are subject to any abuse please contact us by email. Please include the domain name as well as all relevant information (screen shots etc.)

If you would like to report abuse please use reception@thebank.co.uk and use the subject line “Abuse”. We will endeavour to respond within 24 hours, Monday – Friday.

If you are not satisfied with our response and / or resolution of the matter please contact us with more information and we will escalate the matter internally and will reply within 48 hours.

Domain Name Management Terms

When The Bank Agency Ltd are chosen to manage domain names on your behalf and do so via our own Nominet tag, we typically make no additional “mark up” versus what we pay Nominet. This applies to domain name registration, renewal and management.

All domain names managed via our Nominet tag will be programmed to renew automatically for a period of 12 months unless you advise us otherwise. For instance, we stop our business engagement. In this instance instruction will be sought to transfer your domain to another Nominet registrar, under your management. Should no such instruction be in place, domains will lapse under the usual conditions as set out by Nominet and under the date of your expiry of your domains.

No charges are levied for the management of domains, changing contacts, transferring domains or releasing domains (domain no longer required and to be deleted).

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2023 is upon us, and so too are The Bank’s annual Trend Report and Brand Directory documents. Read the press release we’ve dispatched to get the word out on these marketing must-haves below.

Newcastle-based digital marketing agency The Bank believes the demise of third-party cookies will revolutionise the way businesses and marketers gather consumer data.

A new industry report from an influential digital marketing agency has predicted first-party data gathering is the key to overcoming the upcoming restrictions on third-party cookies.

Newcastle-based marketing agency The Bank released its Trend Report in December 2022. And among the many predictions for the marketing industry in 2023 is a new, increasingly holistic approach to data gathering.

According to one of the report’s headline predictions, first-party data gathering is set to become increasingly influential throughout 2023 and beyond.

The Bank’s Trend Report highlights the need for businesses to look at ‘more innovative and hybridised’ solutions that can bypass the ever-increasing privacy laws being introduced.

One of the examples used to demonstrate the move towards a first-party solution involves supermarket giant Tesco. The company is providing access to its first-party data in return for a share of the resultant ad revenue.

Tesco’s approach represents a sea change in the use of personal data for marketing and advertising purposes. And Trend Report makes the point that this form of first-party data-gathering initiative facilitates large-scale people-based marketing efforts — without the need for plugins, pop-ups and other types of on-site integration.

While The Bank’s Trend Report recognises the challenges raised by increasingly stringent data privacy laws, there is cause for optimism. Businesses that take the lead in looking for new and innovative ways to collect, store and deploy data should be able to take back control of their digital marketing strategies.

With the requisite marketing expertise, management tools and strategies, businesses can stay ahead of the data privacy curve and continue to reach the right people with the right messages.

But as Trend Report makes clear, we’re only at the beginning of the first-party data revolution. More than 80% of marketers still rely on third-party cookies. And around half still maintain that third-party cookies are still very important to their marketing efforts.

Astute business owners and decision-makers are well aware that there’s more than legal compliance at stake here. The report reveals that 87% of consumers are concerned about how their private information is being used by businesses and marketing agencies. And this figure could well increase as awareness of data privacy continues to grow.

Today’s most successful marketing agencies are constantly developing new ways to expand and improve their first-party data-gathering methods. Some are using user registration, quizzes, surveys and polls to extract consumer data through legal and consensual means. Others are leveraging the power of sophisticated software in order to automate many of the tasks and processes involved.

As The Bank’s Trend Report highlights, any business or marketing agency that wishes to survive during the so-called post-cookie era will need to be innovative and forward-thinking in its approach to data-gathering. And that’s something The Bank’s Business Development Manager Tammy Davis is determined to take a lead in. She said:

“Trend Report was a team effort involving all of the marketing experts at The Bank. Our marketing, media and digital professionals got together to predict 2023’s biggest developments in the world of marketing, and the death of third-party cookies was right at the top of the list.

“Privacy laws are closing in on the industry, and I’m not sure all marketers and businesses are ready for the fallout. Gathering consumer data is about to become a lot more difficult, but there are alternatives to the traditional third-party cookie.

“We are using various zero and first-party data-gathering vehicles in order to acquire data legally and with the full consent of consumers. Taking a more interactive approach is key, which is why the use of surveys, polls, quizzes and registration processes is now so important.

“We don’t just need to stay on the right side of the law on these issues — we also have to keep consumers onside. That’s why the most successful marketers will be those that actively engage and communicate with people.”

The Bank’s Trend Report features a comprehensive list of marketing industry predictions for 2023 and beyond, and it’s available for free download today.

About The Bank

The Bank is a marketing, media and digital agency with offices in Newcastle-upon-Tyne and London. Powered by marketing professionals, digital experts and creatives, this growing agency takes a data-driven approach to growing brands and expanding the reach of businesses throughout the UK. Specialising in bespoke marketing campaigns for advertisers, The Bank always seeks maximum returns for its clients through hand-curated media strategies.

Contact

Please direct all press-related enquiries and interview requests to Tammy Davis at The Bank.

Telephone: 0191 466 1208

Email: tammy@thebank.co.uk

Website contact form: https://thebank.co.uk/contact-us/

The post Press Release: Comprehensive Industry Report Predicts a Promising Future for Cookie-Free Marketing appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.

Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when.”

What We Say

Naturally, you want only the freshest and most innovative ad formats for your brand—formats that stand out from the crowd and capture your audience’s attention. More and more businesses are finding that traditional advertising methods—such as banner ads and pop-ups—are no longer effective as ad blockers and banner blindness continue to impact campaign efficacy. 

Wunderkind is an adtech product that creates ads with high impact, guaranteed engagement, and viewability. Its exclusive inventory is highly sophisticated, recognising the moment a user has finished reading or disengaged, and its units are fully compliant with IAB and Better Ads Coalition standards.

What’s more, Wunderkind offers 2.6x higher viewability, meaning that you can be sure your ad will be seen by your target audience. With its cutting-edge technology and commitment to serving only the highest-quality ads, Wunderkind is the perfect solution for those who want to stay ahead of the curve.

Notable Clients

• Fender
• G-Star
• Sonos
• Clarins
• Clarks
• UNIQLO

Links

• wunderkind.co/
• linkedin.com/company/wunderkind-formerly-bouncex/
• facebook.com/bewunderkind/
• twitter.com/wunderkind/

Contact

• convert@wunderkind.co
• 1-212-292-3162
• 16 Dufour’s Place, London W1F 7SP, UK
• 1 World Trade Center, FL 74, New York, NY 10007, USA (HQ)

The post Wunderkind: We Get People appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“Vungle is the leading in-app video platform for performance marketers. 

Its mission is to deliver the highest value users through engaging video ads. Advertisers depend on Vungle’s LTV and creative optimization technologies, targeting, and HD video ad delivery to reach and acquire high-value users worldwide.”

What We Say

The smartphone app market is huge, with nearly 3 million items available for download through the Google Play Store, and nearly 5 million on Apple’s App Store. As a result, in-app ad inventory is becoming increasingly sought after. However, many ad units served in-app are intrusive, irrelevant, and low-quality, severely impacting the quality of the customer experience. 

With Vungle, advertisers can access this vast in-app network without the worry that their ads will damage customer satisfaction. Vungle only works with carefully selected publishers that are committed to offering a high-quality user experience. This means that you can be sure your ad will be served in a premium environment, and reach an engaged audience that is more likely to convert.

Vungle also offers creative tools that allow you to customise your ad to better fit the app environment, and trackers that measure the success of your campaign in real-time. These features make Vungle an essential tool for any business looking to tap into the potential of in-app advertising.

Notable Clients

• ZiMAD
• GameRefinery
• TreSensa

Links

• vungle.com/
• linkedin.com/company/vungle/
• facebook.com/vungle/
• twitter.com/vungle/

Contact

• info@vungle.com
• 1-415-963-9227

The post Vungle: Powered by Creativity. Driven by Performance. appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“Backed by over a decade of innovation, we empower marketers with the tools they need to achieve growth, reach new audiences, and prove their impact.

Make our platform your advertising home for growth. It’s the one place you’ll find all the things that matter for your marketing and programmatic advertising. Break down the walls and say goodbye to silos. The internet is now open.”

What We Say

Advertisers and marketing professionals are forever looking for an edge in a cluttered media landscape. They need to be able to target their ads as accurately as possible, and also measure the tangible returns on their investments. Finding the right tool for this task is essential.

The Trade Desk is the perfect solution for those who want to streamline their marketing efforts and get the most out of their ad budget. Its platform offers everything you need to plan, buy, and measure your programmatic ad campaigns, and with its powerful targeting capabilities, you can ensure you’re reaching the right people with the right message at the right time. 

The Trade Desk is ultra-optimised, processing more than 9 million queries every second. And, with its rigorous measurement tools and pioneering approach to a cookie-free future—through its Unified ID 2.0 consumer identification software—TTD is a fantastic way for your company to keep up in an increasingly programmatic industry.

Notable Clients

• BBC
• Disney
• ESPN
• Expedia
• Fox
• SoundCloud
• Spotify
• Vevo
• Vice
• WSJ

Links

• thetradedesk.com/
• linkedin.com/company/the-trade-desk/
• facebook.com/thetradedesk/
• twitter.com/thetradedeskinc/

Contact

• marketing@thetradedesk.com
• 1-312-635-7600
• 1 Bartholomew Cl, London, EC1A 7BL, UK
• 42 N Chestnut St, Ventura, CA 93001, USA (HQ)

The post The Trade Desk: A Media Buying Platform Built for the Open Internet appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“Whether it’s through an idea, tool or the hashtag challenge, brands can convert users into ambassadors through the power of shared experience on our platform.

TikTok’s intelligent content discovery process allows users to discover fresh content based on their viewing preferences and habits, helping brands achieve fast growth and maximum visibility.”

What We Say

TikTok’s rise to popularity has been nothing short of astonishing—and it shows no signs of slowing down any time soon. With over 800 million active users worldwide, TikTok is one of the most popular social media platforms in the world, presenting a huge opportunity for businesses that are looking to reach a younger audience.

TikTok for Business offers a range of features that make it ideal for use by marketing professionals. In particular, the platform’s focus on shared experience makes it perfect for businesses that want to create brand ambassadors out of their customers.

What’s more, TikTok’s intelligent content discovery process ensures that your ads will be seen by people who are actually interested in what you have to say, meaning you’re less likely to waste your budget on ads that go unnoticed.

Notable Clients

• HP
• Bolt
• Sephora
• Chelsea FC
• YSL
• McDonald’s
• BMW

Links

• tiktok.com/business/
• linkedin.com/company/tiktokbusiness/
• facebook.com/tiktokforbusiness/
• twitter.com/tiktokbusiness/

Contact

• tiktok.com/business/contact/

The post TikTok for Business: Ads That Entertain. Campaigns That Connect. appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated from over 20 million Tesco Clubcard holders, a diverse, nationally representative, first-party behavioural dataset. We empower suppliers with granular insights so they can identify their most important customers and understand what matters to them.

We help serve Brands and Agencies via a unique mix of technology, software, and Insight and Media products which collectively help provide customers with a more personalised and relevant shopping experience.”

What We Say

When it comes to developing a successful marketing strategy, quality customer insights are essential. However, for many businesses, obtaining this kind of data is simply too costly; many more choose to rely on outdated methods, like focus groups and surveys to understand their customers, which can be slow, inaccurate, and expensive.

The Tesco Media and Insight Platform solves this problem by bringing together a suite of products that span online media, in-store media, and customer insights. Operated in partnership with data science firm dunnhumby, the self-serve platform provides granular insights harnessed from the first-party data of 20 million Clubcard holders. The result is diverse, nationally representative behavioural insights for use by brands and agencies. 

The platform offers closed-loop measurement which lets brands visualise the tangible effects of their campaigns on sales. If your business needs a second-hand solution to the problem of first-party data, the Tesco Media and Insight Platform is definitely worth considering.

Links

• dunnhumby.com/tesco-media-insight-platform/

Contact

• 020-3986-5499
• 184 Shepherds Bush Road Brook Green, London, W6 7NL, UK

The post Tesco Media and Insight Platform: Data. Media. Insights. appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“Execute your programmatic plan within an ecosystem that includes native, display, video, CTV, audio, and in-game. An intuitive UI makes workflow and optimizations a breeze.

StackAdapt has created the highest quality ecosystem of media partners and publishers. Leverage scalable supply across all of the channels where your audiences consume media.”

What We Say

With increased mobile network speeds and device capabilities, there is no excuse for advertisers to keep rolling out the same tired old ad formats. Whilst there’s unquestionably still a place in the digital marketing industry for traditional banners and web display ads, if you want to engage with an audience that’s increasingly better connected to increasingly faster networks, you need to think about ways to improve the style, content, and delivery of your ad creatives.

With StackAdapt, your business can gain access to the latest in programmatically-purchased ad formats which are specifically designed to grab the attention of a modern audience. What’s more, the company’s dedicated account team will work with you to ensure that your campaigns are implemented and rolled out smoothly, giving you the peace of mind that comes with knowing the technical side of your campaign is in good hands.

Their range of high-impact ad formats—including native, display, video, and audio—is perfectly suited to the growing number of 5G networks across the globe, ensuring businesses like yours can keep up with the competition. And, with an intuitive UI that makes it easy to manage your campaigns and optimise your ad spend, StackAdapt is one to keep in mind when you’re picking a programmatic partner.

Notable Clients

• ThinkBDW
• North West Cancer Research
• AdVenture Media Group
• Metro

Links

• stackadapt.com/
• linkedin.com/company/stackadapt/
• facebook.com/stackadapt/
• twitter.com/stackadapt/

Contact

• 1-800-659-2026
• 100 University Avenue, Floor 5, Toronto, ON M5J 1V6, Canada

The post StackAdapt: How Agencies Thrive appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..

“We make it easy for millions of listeners to hear about your business—wherever they’re listening. Start advertising on Spotify today with our self-serve ad manager, Spotify Ad Studio.

When people immerse themselves in music and podcasts on Spotify, they trust us to know their taste and get their algorithm just right. The same applies to the ads they experience on our platform. Our audience targeting tools get your message to people in moments relevant for them—and your business.”

What We Say

Spotify’s ad-supported tier has a user base in the region of 200 million, a third of whom are in the coveted Gen Z demographic. Freemium users have to listen to occasional ads, but in exchange, they help Spotify learn about their music tastes, interests, and values. 

Through this valuable data, Spotify helps advertisers target people based on what they’re doing, what kind of music they like, and where they are. That means that if you want to sell something to someone, Spotify is a great place to do it. People use Spotify in lots of different places, so you can reach a lot of people with your ads, whether they’re at home, the gym, the supermarket, or on their way to work.

What’s more, the Spotify Ad Studio makes it easy to come up with engaging advertising creative—just upload your script, and Spotify does the rest!

Notable Clients

• O2
• Pizza Hut
• Primark
• Calvin Klein
• LinkedIn
• Volkswagen
• BBC

Links

• ads.spotify.com/
• facebook.com/spotifyads/
• twitter.com/spotifyads/

Contact

• ads.spotify.com/help-center/

The post Spotify Advertising: Reach Your Customers Where They Listen appeared first on The Bank - digital marketing agency, Newcastle upon Tyne..