Datatag is a simple idea, combined with a few technically effective ways of reducing theft and improving the chances of recovering your valuable item.  In my case, the item was my new bike.  The kit supplied by the Bike Leasing Company which came from Datatag included some simple, easy-to-use gubbins:

1. A highly visible big sticker which is adhered using strong resin-based glue, making the bike less attractive to thieves;
2. A few stickers with a clearly identifiable registration number, which are designed to fall apart if any attempt to alter them is made;
3. A bunch of microdots in a clear glue solution, which can be painted onto inconspicuous bit of your frame or parts and which the police can read using magnifiers;
4. A rice-grain sized transponder to place inside your bike somewhere, which the police can scan to identify you on the database which Datatag shares with them.

On top of this lot, a registration form is needed which the Datatag people use to get your details – and your bike’s – onto their database.  They give the police 24-hour access to this database so that they can trace you in the event of picking your bike up from some thieving scumbag, or purchaser of your lovely bike after it’s been fenced.  If the stickers are vandalised, the transponder will still work and it can be triggered using a hand-held reader, very much like the things used for cats & dogs, if you’ve ever seen one of those.

How Did I Do The Datatag Thing?

All in all, I reckon the process took me about half an hour.  I simply wiped down the areas where I was going to attach the stickers & microdot solution to make sure they’d adhere properly, then got to work.  You can see from the photos how they look.

The microdot solution looks grey here because it’s wet – it dries to a clear coating so you can put it anywhere, but it doesn’t dry to a gloss finish so it’s best to put it somewhere inconspicuous.

The photos don’t show every sticker or each location of the microdot stuff, but I needed to make sure all the expensive bits were identified.

Also, the transponder can be glued somewhere it can’t be seen, but can’t easily be removed either.  Any good quality resin glue can be used for this.

And Finally, Don’t Forget!

The job isn’t done until you fill in your registration form and send it back to the Datatag people.  Otherwise, if your bike is stolen and the police recover it, the database wont’ have your name on it!

In my case, the kit came from the people I got the bike from, but if you’re concerned about your bike and if you’d like to be able to get the best insurance prices possible, this idea might put your mind at rest, and save you some money!

Tell ‘em Phill sent you

I didn’t know that leasing a high end bike was an option until seeing BLC’s stand at the Cycle Show in Birmingham: I’d always assumed that the only way to afford one without a major windfall was to seek 2 or 3 years’ interest-free credit.  So I picked up a leaflet and read it at home later.

First of all I checked the BLC website and noticed a few bike brands which weren’t commonly advertised, which impressed me.  Up to that point I’d only looked at 0% credit options, so my shortlist had been limited to the high volume brands sold through major retailers.  BLC opened up a wider range of boutique options.

So, How Does It Work?

Paul at BLC talked with me about where and how I ride, to help narrow the search to a couple of strong choices.  A little thinking and advice later and I’d made my decision to lease a 120mm full suspension bike to progress from my previous hardtail.  A Merida One Twenty fitted the bill perfectly.

Phill's Merida One Twenty

The choice of leasing options was helpful: I chose to pay a heavier initial payment followed by 24 months at a very affordable rate.  I’m only paying for around 2/3 of the bike’s overall value, so in two years I can decide whether to purchase my bike, or hand it back and begin a new lease.  The biggest reason to lease instead of buy was the way that BLC’s lease option makes higher-end bikes available with affordable payments.

The bike was delivered to my work at my convenience, even though Christmas got in the way of deliveries for a short time!  BLC put a mechanic in touch with me, who came to my home – at a time that suited me – to set the bike up.  He (Ben) was pleasant, professional and remarkably skilful, setting the bike up quickly and perfectly with no fuss.  After a quick test ride around the street to confirm that everything was right for me, he made sure I had his number in case anything went wrong and left me to it.

Cut To The Chase: Is It A Good Idea?

There’s no feeling quite like riding a new bike for the first time. Snowy conditions didn’t keep us indoors on the first day we had the daylight and the time to get out.  Making fresh trails in the white powder was even more of a pleasure than when I’d done it in the past, and the bike performed beautifully.  I’m looking forward to spending more and more time enjoying the great outdoors, climbing and descending the pennine foothills on my shiny Merida.

Thanks very much to the Bike Leasing Company for making a potentially complex process very simple, and for delivering and setting up a fantastic top-end bike for me to play out on!

You can look at BLC’s website here, and connect with them on Facebook and Twitter too.

Tell ‘em Phill sent you!

As the year draws to a close, I thought I’d have a look at my analytics over the last 12 months to work out what people liked to read in 2011.  It’s easily possible to spend too long thinking about stuff like this but a broad-brush gander at analytics stats can’t do any harm, can it?

What Did I Find?

Well, I’ve read a few blogs about blogging, especially when I was new to this lark and I had a few haughty-taughty ideas about actually treating the whole experience seriously. That was before I adopted my current policy, which I’ll tell you about in a minute.

Anyway, the blogs about blogging taught me that reviews are popular on blogs. This is because people decide that they might want to buy something, then they look over their shoulder at work to establish that the boss isn’t looking, then they fire up google and type “(Thing They Want To Buy) Reviews“, or “Thing They Want To Buy” on its own. Then they scour the search results for:
(a) the costs of the Thing They Want To Buy and
(b) reviews of the Thing They Want To Buy.

I do it myself, to reassure myself that the Thing I want To Buy isn’t actually an overpriced piece of useless tat. Although I do it in my lunch break or at home, of course

My own findings back this up.  The little pie chart below sums up what people have been looking at over the last 12 months.  In fact, two particular reviews of bike gear scored about half of all the review hits, to be honest.

Analytics Findings 2011

So, if you’re thinking of taking blogging seriously, think about building a review site. But, bear in mind that lots of people have gone before you, and might be putting a lot more time in than you can.  But it’s a good way to gain new visitors: then all you have to do is give them reasons to come back, and possibly milk the affiliate & ad networks for all the income you can!

What’s My Blog Writing Policy?

I said I’d tell you about this, didn’t I?  To quote Mr. Krabbs (ask your kids), I like money.  But, to stop quoting Mr. Krabbs, I don’t like money so much that I’ll put it above engaging and having fun.  What I love most about blogging is the act of writing, the photography that I enjoy before the writing ideas come to me, the riding of bikes which inspires most of my ramblings (and reviews) and I love the engagement of the circle of friends that blogging, social media and cycling has brought me.

When I’m ready to stop having fun, I’ll go to work.  The value of blogging, to me, isn’t the income, and that’s a bloody good job.  Income-earning blogs are springing up all over the place, and most of them show a marked reduction in the quality of writing, in favour of remarketing other people’s ideas.  If I ever write a book (and I wish I would, one day) then I’m going to be quite uncomfortable about hawking around the internets, I think.

So balls to your analytics. It’s interesting and it helps get new visitors, but you’ll come back to my blog again if you find the writing or the pictures interesting.  If you don’t, you won’t come back.  Simple.

Finally For 2011

Enjoy your Christmas break (or your chosen seasonal feast linked to your chosen deity, pagan festival or coincidental time of winter happiness), enjoy riding your bike if you’ve got one, and enjoy this wonderfully engaging world that the internets have brought into our lives.

See you in 2012