Search Marketing Insomniac...The Blog of Adam Henige

Appearance isn’t everything, but it sure helps

Life isn't a beauty contest. Plenty of ugly people can be successful (even *I* earn a living), and I've seen some horrific websites make money for companies. One thing that I've learned in the SEO business over the last few years is that sometimes it pays to say no to ...

Small business blogging checklist

Blogging. If you talk to the internet marketing snobs they'll tell you it's "so 2007". If that were the case, there wouldn't be so many that are still so successful. Sure there are other newer, shinier mediums, but a good blog still holds a tremendous amount of value and can ...

The ultimate Google PageRank quiz!

If you make your living in the world of SEO like me you've looked at the Google PageRank bar so many times that you probably have reached the point that you can identify the score by site. But now it's time to put your skills to the test. There's ...

Identifying a Google penalty and how we overcame it

Many months back we began working with a client who had just launched a new website and wanted to get some quick SEO results. Their portal site was an excellent tool, well set up for link building, but the site was almost entirely a graphic interface - no content. [caption id="" ...

SEO on a Nickel - A quick method for keyword research and selection

This might not seem like the most original post in the world, as a lot of people have covered the topic of keyword selection before, and done so quite well. One thing I've noticed that's usually missing from these posts, however, is a practical and quick methodology with some examples. ...

Is your website Lansing’s best? Vote in the Lansing Web Awards!

There are plenty of web awards out there, and even some locally here in Lansing. But we at Netvantage wanted to have a bit more fun with it and let the general public vote for their favorite websites. With that in mind, we cooked up the Lansing Web Awards, our ...

The best SEO’d restaurant in Lansing

Lots of people can debate what the best restaurant in Lansing is, and I don't want to step into that argument. However, while searching for some ideas for a place to eat the other day I decided to Google "Lansing restaurant" and as a professional SEO I couldn't help but ...

Use Twitter to get free tickets to anything.

Netvantage doesn't market itself as a social media company, but we end up in a LOT of conversations about it, and Twitter in particular. Small businesses are still trying to figure out Twitter, and without knowing a lot of detail about a company or industry it's hard to just start ...

You’re going to need more than Twitter…

I've made my bones with Twitter in the past, but truth be told I've warmed to it over time and certainly understand it's value as a marketing and customer relationship management tool. But when I see videos like this, I can't help but roll my eyes a bit. There are some ...

5 link building pitfalls to avoid

I'm sure this last could be a whole lot longer, but since I find myself doling out a lot of advice to SEOas and budding SEOs these days and while a lot of times people are on the right track, they tend to overlook little details that can make a ...