The Blue Cube

The Advice SEO Specialists Give

seoblog — Fri, 06 Nov 2009 18:55:23 +0000

The advice SEO specialists give to web site owners is fairly standard stuff, yet many webmasters ignore it. They hear the words, or read them on a page, then they go and do something else. After a while they notice that their web site isn't doing very well in the search engines rankings. In fact, more often than not it's ranked nowhere! They look puzzled, blame the SEO specialist, kick the cat, but never stop to think that the advice SEO specialists give might be worth following.

Email Campaign Marketing Techniques

seoblog — Fri, 06 Nov 2009 13:20:00 +0000

Email campaign marketing techniques vary, depending on what the final desired outcome happens to be, but by and large they stay similar with only relatively minor adjustments being necessary.

Good Webdesign

seoblog — Thu, 05 Nov 2009 20:04:25 +0000

Good webdesign is more than just a pleasing web page. It's more than having pleasant looking colours that complement each other and get nodding approval from your friends; it's more even than getting a feel good warm fuzziness every time you look at your grand achievement. Creating good webdesign is a planned affair. There is art in it too, but that only comes after the careful planning stage.

Using Social Media For Website Optimisation

seoblog — Fri, 30 Oct 2009 16:52:07 +0000

Using social media for website optimisation is a relatively recent phenomenon. Web 2.0, as it is popularly known, features a new generation of sites that use a much more social aspect of interaction with its users. The old way was simply to optimise in isolation in a more cold, calculating manner, so to speak. Using social optimisation demands that you are sociable and that you communicate with those you encounter. Everyone wins in a way.

Ethical Search Engine Optimisation

seoblog — Fri, 30 Oct 2009 15:58:52 +0000

What is ethical search engine optimisation? It is strategies and techniques employed for the optimisation of a web site, or single web page, that is in accordance with what the search engines deem to be valid and acceptable.

The Importance Of Double Opt In Email

seoblog — Thu, 29 Oct 2009 18:19:59 +0000

Let's start off by defining what double opt in email actually is. It is a way of ensuring that the person who opts to join an email marketing list really does want to join it. It works like this. Someone signs up to an email list to receive regular email messages. They are then sent an email to the same email address they used for signing up. That email has a link in it, which they are asked to click on if they really do want to sign up for the list. When they click on that link they have not only opted to receive email messages from that list, but they have done so twice - double opt in email, in other words.

How to Avoid The Duplicate Content Penalty

seoblog — Mon, 26 Oct 2009 13:17:29 +0000

Let's start by defining "duplicate content." For most situations, it doesn't exist. That's right, it doesn't exist. Don't believe me? Read Google's own blog, or the words of Matt Cutts, the Google engineer who keeps a blog on things Google. It doesn't exist and they say so!

The Design of Website Usability

seoblog — Fri, 23 Oct 2009 14:05:27 +0000

The design of website usability and navigation is extremely important. All too often designers like to get fancy and make their visitors jump through hoops just to get to another page, let alone find another section.

Social Network Usage And Optimisation

seoblog — Thu, 22 Oct 2009 17:32:57 +0000

From AmieStreet.com, offering indie music online, to Zoo.gr, which offers a unique web meeting place for people from Greece, social network usage is booming. There's literally something for everyone, and if you are not optimising your web site for social media, you are definitely missing out.

How To Optimise Website Elements

seoblog — Wed, 21 Oct 2009 15:54:36 +0000

It is necessary to optimise website elements if you hope to have your website rank high in the search engines. Knowing how to optimise website elements is a very good skill to have. Here are some of the more important things to look out for.