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Pepsi MAX Introduces Uncle Drew.

The Boston Egotist — Thu, 24 May 2012 04:00:00 +0000

National

Agency: The Marketing Arm

You know Kyrie Irving, right?

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Sounds of Aronofsky.

The Boston Egotist — Tue, 22 May 2012 19:24:57 +0000

National

Ever noticed the sound design in Darren Aronofsky's films?

Now you will.

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Speaking of Bill Murray, How About a Tour of Moonrise Kingdom?

The Boston Egotist — Tue, 22 May 2012 18:51:58 +0000

National

Moonrise Kingdom opens in theaters this Friday, May 25th.

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Coupe Farts. Everyone Listens.

The Denver Egotist — Mon, 21 May 2012 21:04:12 +0000

Local

Recently, Boulder’s Coupe Studios challenged Egotist readers to pose sound questions via Twitter in preparation for their new “Ideas. Amplified.” campaign from gyro’s Denver office. The crowd-sourcing initiative launches today (you'll see it over there on the right) and features original animated soundscapes by Coupe, animated visuals by gyro AD and resident doodle maestro, Rob Lewis, and questions submitted by Egotist readers. Writer Ricky Lambert and ECD Cameron Day pitched in on the concept, along with Coupe’s multi-faceted sound designers and composers. Credit for the twittered questions appear in each banner. Tweet your question today for consideration in future banners — the weirder, the better.

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Movie Monday: Bill Murray is FDR.

The Boston Egotist — Mon, 21 May 2012 12:57:17 +0000

National

Already being rumored for Oscar consideration, this is the story of the love affair between FDR and his distant cousin Margaret Stuckley, centered around the weekend in 1939 when the King and Queen of the United Kingdom visited upstate New York. Did we mention Bill Murray is playing the lead?

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Be Prepared To Reinvent Yourself.

The Boston Egotist — Fri, 18 May 2012 20:14:26 +0000

National

Designer, author, and filmmaker Hillman Curtis passed away a month ago, on April 18th, after a long hard-fought battle with cancer.

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So About That Mike & Ike Breakup...

The Boston Egotist — Thu, 17 May 2012 04:00:00 +0000

Local

Looks like it's for real. You know how Mike wants to make music now? Well...

Agency: Nail

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New Balance Minimus: Connect More

The Boston Egotist — Wed, 16 May 2012 04:00:00 +0000

Local

Here's some new work from our friends over at Arnold:

Are they taking aim at the efforts of the other local footwear company in town? We think so... And we like it.

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Tumblr Tuesday: Dear Photograph – Now in Book Form!

The Boston Egotist — Tue, 15 May 2012 12:13:15 +0000

National

About a year ago, 22-year old Taylor Jones started posting online – and asking for submissions of – photographs juxtaposing the past with the present in a simple, yet interesting way. Each image would then be captioned, beginning with the phrase, "Dear Photograph..."

And just last week, in what seemed to be another nod to the past – publishing in print – a book compiling about 200 of those images went on sale. NPR caught up with Taylor to talk about how this all came about. "I'm a new-age nostalgic guy, I guess you could say," he says. Check out the full interview here.

Now you're probably wondering, "So how is our lovely ad industry going to capitalize on all this?" Oh, don't you worry. We got that covered...

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Speak to the Heart, Then to the Mind...

The Boston Egotist — Mon, 14 May 2012 11:59:01 +0000

National

In an article adapted from his book, The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, author Helio Fred Garcia addresses the importance of "hijacking emotion to engage your audience." According to Garcia:

The default to emotion is part of the human condition. The amygdala governs the fight-or-flight impulse, the triggering of powerful emotions, and the release of chemicals that put humans in a heightened state of arousal. Humans are not thinking machines. We’re feeling machines who also think. We feel first, and then we think. As a result, leaders need to meet emotion with emotion before they can move audiences with reason.

Facebook Likes Moms.

The Boston Egotist — Fri, 11 May 2012 16:40:19 +0000

National

Spotted outside their Menlo Park, CA headquarters:

Aw, ain't that nice?

Happy Mother's Day, Facebookers.

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A History of Western Typefaces.

The Boston Egotist — Fri, 11 May 2012 16:15:06 +0000

National

Pretty self-explanatory. Click on the graphic below to see the whole timeline, font geeks.

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Advertising People Are Not Normal.

The Boston Egotist — Fri, 11 May 2012 14:56:06 +0000

National

This infographic, based on a study commissioned by San Francisco-based shop Heat confirms it:

Are you surprised?

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Gap: "Be Your Own T" Billboard Installation

The Boston Egotist — Thu, 10 May 2012 19:18:52 +0000

Local

So we saw a new billboard that pretty much looks like this going up by the MassPike yesterday (we were Westbound and tried taking a pic, but quickly discovered trying to do so in a moving vehicle at 75 mph wasn't gonna work):

Initially, we thought that Gap was going for a local tie-in to the T, but it looks like that was just incidental. Oh well. Still, we like it.

Made us wonder though, especially with the crappy weather we've been having, what happens when it rains?

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In Memoriam: Maurice Sendak 1928-2012

The Boston Egotist — Tue, 08 May 2012 15:27:54 +0000

National

Here's Mr. Sendak on The Colbert Report:

The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive

And here's an excerpt from Tell Them Anything You Want, a documentary by Spike Jonze and Lance Bangs:

And here's an excerpt from an interview with Fresh Air's Terry Gross:

Thank you for everything you've given us, sir.

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ABC's 'Duets' Promo Channels Apple's '1984'

The Boston Egotist — Mon, 07 May 2012 15:17:20 +0000

National

Have you seen this yet?

So, is it an homage? Or a rip-off?

Whatever the case, we don't mind the clever dig on "American Idol" and most other "reality" singing competitions that are on TV right now...

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The Beastie Boys: The Fresh Air Interview

The Boston Egotist — Mon, 07 May 2012 11:59:01 +0000

National

We never got to interview The Beastie Boys with the late Adam "MCA" Yauch, but NPR did...

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In Memoriam: Adam "MCA" Yauch, 1964-2012

The Boston Egotist — Fri, 04 May 2012 19:22:25 +0000

National

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One Down, Two To Go...

The Boston Egotist — Fri, 04 May 2012 16:07:48 +0000

National

So we went to the midnight showing of The Avengers last night (needless to say, we have no shortage of sleepy eyes in the office this morning). And as expected, the following new trailers for the other two much-anticipated comic book movies of this blockbuster season were attached to the film. So if you haven't seen 'em, here they are:

Happy Friday, True Believers.

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To Tebow or Not To Tebow...

The Boston Egotist — Fri, 04 May 2012 11:45:33 +0000

Local

Paul Pierce, your nickname is The Truth. So please, no more of this tonight:

We know you're more creative than that...

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Tumblr Tuesday (Special Thursday Edition): This Advertising Life.

The Boston Egotist — Thu, 03 May 2012 16:38:18 +0000

National

When you post random animated GIFs found on the interwebz and pair them with spot-on captions about ad agency life, this is what you get – This Advertising Life:

when the client says, "make this go viral"

when the client submits feedback in the form of cut/paste microsoft paint comps

when the designer writes a headline that’s better than mine

when I’m told, nonchalantly, that I need to start over

when I’m not at my desk and somebody tells me there’s free food in the kitchen

Enjoy more of This Advertising Life here.

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Skullcandy: Take a Supermodel to Work Day (Feat. Kate Upton)

The Boston Egotist — Thu, 03 May 2012 15:28:57 +0000

National

This is just the first in a series of “Take a Supermodel to Work” videos – part of a new and much larger effort to re-position Skullcandy as a "performance lifestyle audio brand." So stay tuned.

Don't you think Kate Upton is hilarious? We think she's hilarious. Oh, Kate...

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SCA-LA-BRI-NE! SCA-LA-BRI-NE! To the Rescue...

The Boston Egotist — Thu, 03 May 2012 14:31:53 +0000

Local

No injury is funny (sorry, Derrick Rose and Chicago fans). But if you, like us, loved (liked a little?) Brian Scalabrine when he was with the Celtics, you gotta love this:

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Have You Met BRAD (Berkeley Ridiculously Automated Dorm)?

The Boston Egotist — Wed, 02 May 2012 14:55:29 +0000

National

Don't you wish you had one of these back in college?

Don't you?

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Move Like You're Meant To.

The Boston Egotist — Wed, 02 May 2012 11:59:01 +0000

Local

So recently, a member of our staff tore up his calf muscle doing CrossFit (and he swears it was his fault, not CrossFit's). And now he has go through at least 6 weeks of rehab and physical therapy. This place seems like a great place to go for that:

Don't you think?

Nice work, Nail.

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