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	<title>The Bottom Line Ideas Blog</title>
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		<title>The Bottom Line Ideas Blog</title>
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	<item>
		<title>Linking outcomes to a story AND your fundraising</title>
		<link>https://bottomlineideas.wordpress.com/2014/10/21/linking-outcomes-to-a-story-and-your-fundraising/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/10/21/linking-outcomes-to-a-story-and-your-fundraising/#comments</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Tue, 21 Oct 2014 11:37:37 +0000</pubDate>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[breakthrough research]]></category>
		<category><![CDATA[charity communications]]></category>
		<category><![CDATA[communications team]]></category>
		<category><![CDATA[fundraising team]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[working together]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=1000</guid>

					<description><![CDATA[Many of you will have seen the amazing story of Darek Fidyka, the Polish man now walking again with a frame after being paralysed in a knife attack in 2010.  The words &#8220;medical breakthrough&#8221; are perhaps overused but the reconstruction of nerve tissues enabling paralysed people to walk certainly warrants them. What we don&#8217;t always [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1000</post-id>
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			<media:title type="html">kevbaughen</media:title>
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			<media:title type="html">UKSCF</media:title>
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		<item>
		<title>Being selfish is doing good</title>
		<link>https://bottomlineideas.wordpress.com/2014/09/01/being-selfish-is-doing-good/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/09/01/being-selfish-is-doing-good/#comments</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Mon, 01 Sep 2014 08:04:46 +0000</pubDate>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[ice bucket challenge]]></category>
		<category><![CDATA[no make-up selfie]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=996</guid>

					<description><![CDATA[Social media is self-centred. Cue riots, reasoned argument and case study evidence to the contrary from those defending social media use.  Please hold fire for a second though as I’m not attacking social media (this is a blog after all).  I’m thinking about what gets coverage, what fundraising campaigns really take off and why. This [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">996</post-id>
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			<media:title type="html">©Time Magazine 09/05/2013</media:title>
		</media:content>

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			<media:title type="html">kevbaughen</media:title>
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		<item>
		<title>Just being transparent isn&#8217;t good enough</title>
		<link>https://bottomlineideas.wordpress.com/2014/06/19/just-being-transparent-isnt-good-enough/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/06/19/just-being-transparent-isnt-good-enough/#respond</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Thu, 19 Jun 2014 08:10:15 +0000</pubDate>
				<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[charity leadership]]></category>
		<category><![CDATA[Charity Strategy]]></category>
		<category><![CDATA[charity transparency]]></category>
		<category><![CDATA[civil sector transparency]]></category>
		<category><![CDATA[Directory for Social change]]></category>
		<category><![CDATA[donor relationships]]></category>
		<category><![CDATA[donor stewardship]]></category>
		<category><![CDATA[nfp synergy]]></category>
		<category><![CDATA[Society guardian]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=993</guid>

					<description><![CDATA[Sharing what we do with the world will have no positive effect at all if what we&#8217;re doing isn&#8217;t the right thing in the first place! Following successive negative media headlines on charity executive pay, regular research suggesting that public trust in charities may be on a downward trajectory and general hand-wringing about what we [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">993</post-id>
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2014/06/quote-management-is-doing-things-right-leadership-is-doing-the-right-things-peter-drucker-53218.jpg?w=600" medium="image">
			<media:title type="html">quote-management-is-doing-things-right-leadership-is-doing-the-right-things-peter-drucker-53218</media:title>
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		<item>
		<title>Planning for Social Media Fundraising and the Stephen Sutton story</title>
		<link>https://bottomlineideas.wordpress.com/2014/05/27/planning-for-social-media-fundraising-and-the-stephen-sutton-story/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/05/27/planning-for-social-media-fundraising-and-the-stephen-sutton-story/#comments</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Tue, 27 May 2014 15:45:36 +0000</pubDate>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[fundraising planning]]></category>
		<category><![CDATA[stephen sutton]]></category>
		<category><![CDATA[teenage cancer trust]]></category>
		<category><![CDATA[viral campaigns]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=988</guid>

					<description><![CDATA[A few weeks ago, we wrote a blog around how difficult it is to plan and budget for social media fundraising success. We used the example of Teenage Cancer Trust and their megafundraiser Stephen Sutton who sadly died on May 14th. A follow-up blog was promised but was delayed due to Stephen&#8217;s passing; we thought [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">988</post-id>
		<media:thumbnail url="https://bottomlineideas.wordpress.com/wp-content/uploads/2014/04/teenage-cancer-trust-stephen-sutton-campaign.jpg" />
		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2014/04/teenage-cancer-trust-stephen-sutton-campaign.jpg" medium="image">
			<media:title type="html">Teenage Cancer Trust Stephen Sutton campaign</media:title>
		</media:content>

		<media:content url="https://1.gravatar.com/avatar/758fd8fbbc152ee7ee836c0764c16c45fbf327ec4654b6ee8c432ae7dea5a7fe?s=96&#38;d=monsterid&#38;r=G" medium="image">
			<media:title type="html">kevbaughen</media:title>
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		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2014/05/stephen-sutton-celebrity-endorsement.jpg?w=300" medium="image">
			<media:title type="html">Stephen Sutton celebrity endorsement</media:title>
		</media:content>
	</item>
		<item>
		<title>Help! Social media fundraising doesn&#8217;t fit in my budgeting</title>
		<link>https://bottomlineideas.wordpress.com/2014/04/29/help-social-media-fundraising-doesnt-fit-in-my-budgeting/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/04/29/help-social-media-fundraising-doesnt-fit-in-my-budgeting/#comments</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Tue, 29 Apr 2014 16:11:00 +0000</pubDate>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[charity planning]]></category>
		<category><![CDATA[Facebook fundraising]]></category>
		<category><![CDATA[fundraising campaign]]></category>
		<category><![CDATA[social media fundraising]]></category>
		<category><![CDATA[Stephen Sutton campaign]]></category>
		<category><![CDATA[teenage cancer trust]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=984</guid>

					<description><![CDATA[Teenage Cancer Trusts&#8216;s number one individual fundraiser right now must be terminally ill Stephen Sutton.  I received an email yesterday telling me that he had reached his £1m target and Facebook was abuzz so  I duly clicked on his Just Giving page and wow!  It was over £3m&#8230; how is this possible? Experts will suggest [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">984</post-id>
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2014/04/teenage-cancer-trust-stephen-sutton-campaign.jpg?w=300" medium="image">
			<media:title type="html">Teenage Cancer Trust Stephen Sutton campaign</media:title>
		</media:content>
	</item>
		<item>
		<title>Cost ratios do not turn me on</title>
		<link>https://bottomlineideas.wordpress.com/2014/04/15/cost-ratios-do-not-turn-me-on/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/04/15/cost-ratios-do-not-turn-me-on/#respond</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Tue, 15 Apr 2014 15:26:46 +0000</pubDate>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Ideas and stuff...]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[audience needs]]></category>
		<category><![CDATA[charity costs]]></category>
		<category><![CDATA[charity predictions]]></category>
		<category><![CDATA[charity sector future]]></category>
		<category><![CDATA[Charity Strategy]]></category>
		<category><![CDATA[Civil Society]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[short-termism]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=981</guid>

					<description><![CDATA[Charities are &#8220;becoming extraordinarily disconnected from their supporters  who do not understand the work they do&#8221; said Ian Theodoreson, chair of the Charity Finance Group and chief financial officer of the Church of England, last week.   That&#8217;s fighting talk, that is. Controversial the article may be but that doesn&#8217;t make it any less relevant [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">981</post-id>
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2014/04/focus-on-what-matters.jpg?w=300" medium="image">
			<media:title type="html">Don&#039;t just focus on the short term</media:title>
		</media:content>
	</item>
		<item>
		<title>5 Myths of Leadership &#124; LinkedIn http://</title>
		<link>https://bottomlineideas.wordpress.com/2014/04/07/5-myths-of-leadership-linkedin-http/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/04/07/5-myths-of-leadership-linkedin-http/#respond</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Mon, 07 Apr 2014 08:40:20 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/2014/04/07/5-myths-of-leadership-linkedin-http/</guid>

					<description><![CDATA[5 Myths of Leadership &#124; LinkedIn http://ow.ly/vuUGT Interesting thoughts from Ekaterina Walter. What about leveraging your luck?]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">980</post-id>
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			<media:title type="html">kevbaughen</media:title>
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	</item>
		<item>
		<title>BBC Nick Clegg and Nigel Farage in heate</title>
		<link>https://bottomlineideas.wordpress.com/2014/04/03/bbc-nick-clegg-and-nigel-farage-in-heate/</link>
					<comments>https://bottomlineideas.wordpress.com/2014/04/03/bbc-nick-clegg-and-nigel-farage-in-heate/#respond</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Thu, 03 Apr 2014 08:36:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/2014/04/03/bbc-nick-clegg-and-nigel-farage-in-heate/</guid>

					<description><![CDATA[BBC Nick Clegg and Nigel Farage in heated BBC debate over #EU http://ow.ly/vnqTC THis issue genearting lots of views 4 a &#8216;non-issue&#8217; What do we really think?]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">979</post-id>
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			<media:title type="html">kevbaughen</media:title>
		</media:content>
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		<item>
		<title>2013 Christmas fundraising campaigns&#8230; 4.	Accurate data still key to driving positive responses</title>
		<link>https://bottomlineideas.wordpress.com/2013/12/10/2013-christmas-fundraising-campaigns-4-accurate-data-still-key-to-driving-positive-responses/</link>
					<comments>https://bottomlineideas.wordpress.com/2013/12/10/2013-christmas-fundraising-campaigns-4-accurate-data-still-key-to-driving-positive-responses/#comments</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Tue, 10 Dec 2013 09:20:47 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=969</guid>

					<description><![CDATA[This sounds basic, I know.  But to the two charities concerned so far this &#8216;season&#8217;, I am Mr Baughen not Mrs Baughen (we&#8217;ve told you often enough).  It doesn&#8217;t endear me to you if you don&#8217;t pay attention.  And exactly how many girls called Kevin do you know? Accurate data usage goes beyond personal addresses [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">969</post-id>
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2013/11/st-catherines-hospice-christmas-2013-microsite.png" medium="image">
			<media:title type="html">St Catherines Hospice Christmas 2013 microsite</media:title>
		</media:content>
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		<title>2013 Christmas fundraising campaigns&#8230; How much do you want people to give?</title>
		<link>https://bottomlineideas.wordpress.com/2013/12/05/2013-christmas-fundraising-campaigns-how-much-do-you-want-people-to-give/</link>
					<comments>https://bottomlineideas.wordpress.com/2013/12/05/2013-christmas-fundraising-campaigns-how-much-do-you-want-people-to-give/#comments</comments>
		
		<dc:creator><![CDATA[KB]]></dc:creator>
		<pubDate>Thu, 05 Dec 2013 09:20:35 +0000</pubDate>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[£2 per month]]></category>
		<category><![CDATA[charity Christmas campaign]]></category>
		<category><![CDATA[charity direct marketing]]></category>
		<category><![CDATA[Christmas appeal]]></category>
		<category><![CDATA[Christmas fundraising]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[regular giving]]></category>
		<guid isPermaLink="false">http://bottomlineideas.wordpress.com/?p=964</guid>

					<description><![CDATA[&#160; &#160; The tried and tested mechanic used to be an odd number of monthly giving points, say £3, £5 and £10 with tangible benefits aligned to each.  The lead ask featured on the letter, flyer or envelope would be the middle one.  This appeals to human psychology in that &#8216;baby bear&#8217; way where we [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">964</post-id>
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			<media:title type="html">kevbaughen</media:title>
		</media:content>

		<media:content url="https://bottomlineideas.wordpress.com/wp-content/uploads/2013/11/2013-smaller-ask-small.png" medium="image">
			<media:title type="html">2013 smaller ask - small</media:title>
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