Welcome to our latest rebrand – Worthing Leisure Centres and Fit 4. Fit 4 is an all inclusive membership which can be used at any of Worthing Leisure’s four sites: Worthing Leisure Centre, Aquarena, Davison Leisure Centre and Field Arts and Sports Complex.

Our design explained: We created a bright citrussy colour for each of the four centres which would be used throughout the brochures. We have also used one of our favourite fonts throughout the brochure, which gives the whole project a clean, sleek feel. We have created ‘branded’ cartons and water bottles to give Worthing Leisure an upmarket club feel. With increased stiff competition from private health clubs, we feel we have certainly put Worthing Leisure back on the map again! Our branding has also been used on the Worthing Leisure website.

If you would like The Brand Surgery to design your brochures, leaflets, and sales literature to give them a a breath of fresh air, then call Vicky on 01903 824229 for a confidential chat.

Vehicle and Van Livery Design

We were recently asked to design a campaign for Sunny Worthing. We were briefed that the design would grace London Victoria train station and a London taxi and the design should promote Worthing as an innovative and happening seaside resort. Jody and I couldn’t believe our luck! We thought we had woken up on the set of The Apprentice. Our dream job! You may also be aware that we also designed the Worthing Birdman logo, and the Worthing Town Centre Initiative logo.

The Sunny Worthing Campaign concept explained: We decided upon an art-deco design to complement many of Worthing’s Art Deco architecture. We then used Worthing photos in between the sun rays. The waves and clouds are made up of illustrated seashell shapes.

We are delighted with the result. The poster will be showing up at Victoria from the middle of July. If you would like to sample some of The Brand Surgery’s fine graphic design, give us a call on 01903 824229. All discussions are confidential.

Thank you to everyone who nominated us during the 2008 Worthing Business Awards. Last year we were shortlisted for:

• Best Website • Best Microbiz • Best Marketing

We were proud to walk away with Best Microbiz 2008.

In between last year and this year, you may have noticed that has been a recession This has not stopped us! We restructured The Brand Surgery in good time to make our future rosy (pink of course), and in May, we took on a graduate graphic designer from Northbrook College, called Jody, and a web developer called Dean. Business is booming!

We realise your time is precious, and we truly appreciate your nominations for the following categories (one, two or all!):

• MicroBusiness of the Year Award 2009 (1 to 5 employees) Need we say more!?

Award description from the organisers: Whether home, office or workshop based, this is a showcase for those businesses with 1-5 employees. We want to receive nominations for dynamic and innovative businesses with customer service par-excellence and that little something extra which mark them out in the thriving ultra small sector.

• Business Marketing and Promotion Award 2009 For all our funky newsletters, doctors uniforms at networking and our PR (Worthing Birdman etc)

Award description from the organisers: We want to know which Worthing business is the best at marketing itself. Honesty, taste and integrity are a given but we’re looking for innovation and creativity whether in print, image, web or other media. So which Worthing business has done the best marketing job over the past year? You tell us.

• Business in the Community Award 2009 For www.letsrebrandbritain.co.uk and taking on work experience children from local schools

sponsored by:

Award description from the organisers: So many Worthing Businesses give so much back. Whether it’s charity work, helping schools and colleges, or community groups this award is designed to say a big thank you to a business that takes time to care. Voted for by Worthing Herald readers.

• Education, Training and Development Award 2009 Our unique training formula to transform Jody from graduate to commercial graphic designer, and the work experience kids from Worthing schools we take on.

sponsored by:

Award description from the organisers: Education, training and employee development are the keys to business success. The winner of this category will have demonstrated real commitment to developing and motivating their workforce at a time when the cost/benefit equation is more important than ever.

• Worthing Business Person of the Year 2009 For Vicky Vaughan – THE BOSS! For her continuing strength, stamina, GSOH (even in a recession) and passion to exterminate bad branding and to help her clients’ businesses grow.

sponsored by:

Award description from the organisers: Ego, personality, humour, business savvy, commitment and a fair smattering of humanity? You decide. In this category we’re looking for Worthing’s Business Person of the Year 2009. This winner will surely stand out from the crowd.

PLEASE NOMINATE US TODAY BY CLICKING HERE.

Thank you for your time. Lots of love from The Brand Surgery Team, Vicky, Jody and Dean!

Worthing International Birdman

We are FLYING OFF THE END OF WORTHING PIER as part of Worthing Birdman. As you may know, we were more like the DROWNED RATS last year, thanks to the traditional British weather! This year we are crossing everything we have and preying for a beautiful ‘windless’ day. For those of you who were kind enough to donate via this site last year, your donations were passed direct to our chosen charities (Worthing Churches Homeless Project and Chestnut Tree House children’s hospice).

This year, due to popular demand we have decided to raise money for Chestnut Tree House. Vicky (The Brand Surgery boss) is being joined by Neeru Kareer (ex Planning Consultant Extra-ordinaire from Worthing Borough Council). And helping to push these birds to full flight is Andrew Sparsis, from Worthing’s BEST fine dining restaurants, Food and The Fish Factory. You will enjoy seeing us all dressed up – maximum pleasure guaranteed!

So please sponsor us now – click here to do so! Worthing Birdman takes place over the weekend of 22nd/23rd August 2009. You can watch us flying off the end of the pier from 10am on Sunday 23rd August. There may be an extra twist of something very special – but you’ll have to join in the fun to see it. The Gadget Show are also there and this event is being televised!

Donating through Justgiving is quick, easy and totally secure. It’s also the most efficient way to sponsor us: Chestnut Tree House, based near Worthing, gets your money faster and, if you’re a UK taxpayer, Justgiving makes sure 25% in Gift Aid, plus a 3% supplement, are added to your donation.

We are planning on celebrating our ‘hopeful’ victory (staying alive and relatively un-injured), by relaxing with a few drinks in Worthing afterwards. If you are are around – you are welcome to come and buy us some drinks

We look forward to seeing you there.

Lots of love from The Brand Doctor, Matron Sparsis and Nurse Neeru xxx

PS The poster above was designed by The Brand Surgery, graphic and web designers, West Sussex. The Carry on Doctor artwork is taken from the Carry on Doctor original posters and packaging.

The Brand Surgery goes green

Hey look! The boss has gone greentastic! She’s only recycling her old recycle bins from Worthing Borough Council as plant tubs. What fantastic planters these tubs make! Vicky has planted sugar snap peas, and potatoes and they are almost bursting out the planters waiting to be eaten! Can you get more eco than that?

Along with recyling all her empty wine bottles (and there is a lot of them) we are well on the way to be carbon neutral, along with celebrities like Matt Bellamy, frontman of rock band Muse.

We’ve found these cool websites if you are interesting in following in our footsteps!

• www.Carbonoffset.com
• www.globalcool.org
• funkyeco.sourcingeco.com/

If you fancy saving money on your print bills, whilst saving the planet at the same time, give us a call! We have lots of green e-marketing solutions such as blogging and e-shot, e-zine, and e-newsletter design, and of course, brilliant website design and development. Call Vicky on 01903 824229 for a confidential, no obligation chat.

Blogging services

Blogging … SEO … Keywords … What does it all mean?

The word ‘blog’ is an abbreviation of weblog. Weblog is a log of activities that the blogger has been up to (ooh err). Every organisation, business, charity and artist should keep a blog to encourage visitors to their website, which in turn generates sales. Some organisations even use a blog site as their main website.

To see a good example of blogging, click here

Within one hour of writing of our article on Rebrand Margate, The Brand Surgery website launched to Page 1, No. 3 of Google (if one typed Rebrand Margate into the search bar). This demonstrates how the power of blogging is an excellent tool for search engine optimisation (SEO)! Search Engines such as Google love fresh content, so writing a blog means your website will be searched regularly!

We can hear you asking … “Would anyone who typed in Rebrand Margate be a good potential customer to us?”. We guestimated that the appeal of The Apprentice would be huge and that out of the 1000s of people that clicked on our website, we would get one enquiry. We got ten. Not bad for one hour of random blogging.

Also, the more interesting your website is, the more people will come back to visit and back links will be created – another brilliant SEO tool! Blogs give your site more credibility and thus will generate interest especially if you use the right keywords, which is what The Brand Surgery will help you with.

From only £150pm, we will write one blog entry per week using stories and keywords related to YOUR business.

Call us on +44 (0)1903 824229 or email vicky@thebrandsurgery.co.uk to find out more about how blog can dramatically increase your website traffic and sales.

If all this is double dutch to you, and you feel you and your colleagues would benefit from a spot of gobbledegoop-FREE training, call us on 01903 824229 NOW!

]]> http://www.thebrandsurgery.co.uk/blog/2009/06/thats-blogging-fantastic-new-blog-services-from-the-brand-surgery/feed/ 1 http://www.thebrandsurgery.co.uk/blog/2009/05/brand-new-website-tranquility-music/ http://www.thebrandsurgery.co.uk/blog/2009/05/brand-new-website-tranquility-music/#comments Wed, 27 May 2009 10:19:06 +0000 Vicky http://www.thebrandsurgery.co.uk/blog/?p=562 We are pleased to announce the launch of Tranquility Music’s brand new website. We have created a stunning website which allows you to listen to samples of the music before you buy. We have also created a facility which means you can either download MP3 for your iPod or purchase a CD. Go to www.tranquility-music.co.uk to see the wonderful selection of relaxation, new age & ambient music from today’s leading artists.

Relaxing music for mind body and soul

More and more celebrities such as Madonna, Halle Berry, Danny Glover and even Richard Gere are meditating to alleviate celebrity stress, to beat aging, to promote self-healing and even ease childbirth pain. Meditation has been made trendy with the help of Hollywood stars, however it has been around since the stone age. FACT: If you include meditation as part of your convalescence you will notice a faster recovery. If you need some help with meditating, there are many organisations that can help, or you can download some meditation music from Tranquility Music’s wide range of mediatation music. Click here to listen to samples of meditation music.

If meditation is not for you, there is plenty of other genres to choose from. This music is perfect background music for beauty salons and spas, and ensures you create the right ambience to relax you clients. From the Angel Series to the Life Style Series, you are sure to find the music that suits you and your needs. A vast selection of CDs to choose from, with relaxation at the heart of this genre, you are sure to enjoy browsing through the different sections: Natural Sounds, Meditation, Relaxation, Therapy, Inspirational, Indigenous, Angelic and the Lifestyle. You will be spoilt for choice but, remember, you can come back and visit Tranquility Music any time and, at such affordable prices, you don’t need to feel guilty about treating yourself or a friend. A little aural tonic to aid relaxation is all we need afterall, so enjoy looking through the categories and choosing your favourites.

If you like this website, and would like us to create a similar website for your business, call Vicky at The Brand Surgery on 01903 824229.

Relaxing music for mind body and soul

]]> http://www.thebrandsurgery.co.uk/blog/2009/05/brand-new-website-tranquility-music/feed/ 0 http://www.thebrandsurgery.co.uk/blog/2009/05/the-apprentice-%e2%80%93-rebrand-margate/ http://www.thebrandsurgery.co.uk/blog/2009/05/the-apprentice-%e2%80%93-rebrand-margate/#comments Thu, 07 May 2009 11:34:25 +0000 Vicky http://www.thebrandsurgery.co.uk/blog/?p=534

The above illustration is taken from the magazine we publish. You can see the full Gullivers in Margate cartoon if you visit Margate and step on a Stagecoach Loop bus before the end of August.

We can’t wait to see next week’s The Apprentice. We will see the TV contestants attempt to rebrand Margate. We are extremely familiar with Margate as we publish In the Loop magazine for Stagecoach in East Kent. In the Loop is a passenger magazine which focuses on Margate, Ramsgate and Broadstairs, and we regularly visit this seaside resort to find out what is hot and happening! This area is known as the Isle of Thanet, and as well as the kiss-me-quick ambience, it has a past reputation as a smuggling haunt! There are lots of smuggling caves, ghosts and haunted buildings. Thanet is gorgeous, with miles of sandy beaches. It has lots to offer – you could even have a holiday and help to save Thanet’s beautiful beaches at the same time. The Thanet Coastal Project has many family and kids beach safari days. So you can relax and polish you halo at the same time …

With word out about the upcoming Margate rebrand, we were (and still are) feeling protective towards our good friend Margate. So we did some Googling to find out what The Apprentice contestants were up to. We came across an article in Your Thanet News. Howard Ebbison, one of the contestants, came up with the idea of launching the town as a gay resort. We will see Mona Lewis strongly disagreeing with the idea – as we saw last night, Mona is an excellent negotiator – so will it go Howard’s way? No pun intended! The Thanet Pride event is held is in Margate each summer and is a huge success drawing in crowds of over 5000, so maybe Howard isn’t far off the mark. We are looking forward to the seeing Sir Alan Sugar in the board room next week.

Whichever group wins the rebrand Margate project is invited to come and help us to Rebrand Britain.

]]> http://www.thebrandsurgery.co.uk/blog/2009/05/the-apprentice-%e2%80%93-rebrand-margate/feed/ 1 http://www.thebrandsurgery.co.uk/blog/2009/04/britains-got-creative-talent/ http://www.thebrandsurgery.co.uk/blog/2009/04/britains-got-creative-talent/#comments Sun, 26 Apr 2009 12:32:23 +0000 Vicky http://www.thebrandsurgery.co.uk/blog/?p=517 Just in case you didn’t know … We have launched a national campaign to Rebrand Britain. We want to evolve Britain’s profile, so it is once again, known as the outstanding, innovative great British brand it used to be. Our campaign is called LET’S REBRAND BRITAIN. Click here to see the website! Please fill in our anonymous survey and tell us what you think of Britain!

For this project, have been busy researching to find the gemstones of the Britishness. We have been greatly helped by the fact that Britain’s Got Talent is screening just now. Susan Boyle, Hollie Steele and Diversity are (in our opinion) the most talented stars from the show so far. We need stars like Susan Doyle, Hollie Steele and Diversity to come forward and support Let’s Rebrand Britain, and to encourage other kids to explore their talents from a young age. Who knows, we could grow a whole new talented Britain, and anti-social behaviour and knife crime will become a thing of the past.

If you didn’t see Diversity Dance Group last night, then now is your chance! See our special story and another creative dance routine from Diversity dance routine by clicking here.

Diversity Dance Group

]]> http://www.thebrandsurgery.co.uk/blog/2009/04/britains-got-creative-talent/feed/ 0 http://www.thebrandsurgery.co.uk/blog/2009/04/we-love-these-harvey-nichols%e2%80%99-postcards/ http://www.thebrandsurgery.co.uk/blog/2009/04/we-love-these-harvey-nichols%e2%80%99-postcards/#comments Sat, 18 Apr 2009 11:07:48 +0000 Vicky http://www.thebrandsurgery.co.uk/blog/?p=501

Brad Pitt does Bread Pitt

Good old Harvey Nichols’ does it again. We discovered these great postcards on the Creative Review blog and we thought we should share our find.

Whenever we’re meeting clients in London, we always manage to take a trip to Harvey Nichols. Now we have the perfect excuse to walk out with one of their carrier bags without breaking the bank! These postcards (designed by Ruan Milborrow and Mark Nightingale of Mr H) are perfect credit crunch friendly purchases!

If you are feeling a bit flusher, check out some of Harvey Nichols’ designer fashions for your feet and your body. Choose from some MARC JACOBS sandals or GEORGINA GOODMAN patent stilettos, or maybe some MIU MIU patent bow front peep toes. Of course there is also CHARLOTTE OLYMPIA, NICHOLAS KIRKWOOD, JONATHAN KELSEY or CHRISTIAN LOUBOUTIN.

Have fun!! Can you think of any other pun celebrities?

Russell Brand as Rissole BrandKate Moss does Skate Moss! Harvey Nichols

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