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	<title>The Brand Wash</title>
	
	<link>http://www.thebrandwash.com</link>
	<description>A Blog About Branding + Design</description>
	<lastBuildDate>Thu, 17 Nov 2011 13:15:57 +0000</lastBuildDate>
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		<title>A Brand is a Very Emotional Thing</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/j3Gj3bGrZeM/</link>
		<comments>http://www.thebrandwash.com/2011/11/17/a-brand-is-a-very-emotional-thing/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 13:15:57 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=628</guid>
		
			<content:encoded><![CDATA[Logos are a very important part of building a living brand. They are too easy to do for beginners, and too difficult for masters! They are completely misunderstood by most people, and they have the power to drive countries to war, inspire immense...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=j3Gj3bGrZeM:4XI5Df9BIJc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=j3Gj3bGrZeM:4XI5Df9BIJc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=j3Gj3bGrZeM:4XI5Df9BIJc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=j3Gj3bGrZeM:4XI5Df9BIJc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=j3Gj3bGrZeM:4XI5Df9BIJc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=j3Gj3bGrZeM:4XI5Df9BIJc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/j3Gj3bGrZeM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Rube Goldberg Tells a Story</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/0y5dybXEf4A/</link>
		<comments>http://www.thebrandwash.com/2011/08/30/rube-goldberg-tells-a-story/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 16:54:44 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Ultra Imaginative]]></category>
		<category><![CDATA[David Weiss]]></category>
		<category><![CDATA[Peter Fischli]]></category>
		<category><![CDATA[Rube Goldberg]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=640</guid>
		
			<content:encoded><![CDATA[Do you want to impress people with your view of the world? Do you want to tell them that you are bold or inventive? Then do something creative and smart! Here are 4 lovely examples of storytelling that is a &#8220;set-up.&#8221; In other words, a...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=0y5dybXEf4A:6-okZh9aHKU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=0y5dybXEf4A:6-okZh9aHKU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=0y5dybXEf4A:6-okZh9aHKU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=0y5dybXEf4A:6-okZh9aHKU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=0y5dybXEf4A:6-okZh9aHKU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=0y5dybXEf4A:6-okZh9aHKU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/0y5dybXEf4A" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Not Brand Dilution – Brand Confusion</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/tcsvqzWG9eA/</link>
		<comments>http://www.thebrandwash.com/2011/08/21/not-brand-dilution-brand-confusion/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 00:17:59 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Abercrombie & Fitch]]></category>
		<category><![CDATA[brand dilution]]></category>
		<category><![CDATA[The Situation]]></category>
		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://www.thebrandwash.com/?p=771</guid>
		
			<content:encoded><![CDATA[I resisted the temptation to jump on this news story just because I did not want &#8220;The Situation&#8221; and crew anywhere near The Brand Wash. Unfortunately, 2 great blundering behemoths of macho brands have collided, leaving in place some...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/tcsvqzWG9eA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Fahrenheit Studio Launches New Site</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/FFZx3maP3aY/</link>
		<comments>http://www.thebrandwash.com/2011/08/18/fahrenheit-studio-launches-new-site/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 20:49:03 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fahrenheit studio]]></category>
		<category><![CDATA[html5]]></category>
		<category><![CDATA[responsive web design]]></category>

		<guid isPermaLink="false">http://www.thebrandwash.com/?p=756</guid>
		
			<content:encoded><![CDATA[In 1996, one year after Dylan Tran &#38; I started Fahrenheit Studio, we designed our first website for Inscape for a game called Ravage. At the time, most websites had blue type, no pictures, and certainly no animation! Ravage, on the other hand,...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=FFZx3maP3aY:g8rzPSZ5bhg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=FFZx3maP3aY:g8rzPSZ5bhg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=FFZx3maP3aY:g8rzPSZ5bhg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=FFZx3maP3aY:g8rzPSZ5bhg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=FFZx3maP3aY:g8rzPSZ5bhg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=FFZx3maP3aY:g8rzPSZ5bhg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/FFZx3maP3aY" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Tagging – Two Cultures Scribble Their Hopes + Wishes</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/vlQuF5mI5ZI/</link>
		<comments>http://www.thebrandwash.com/2011/08/09/tagging-two-cultures-scribble-their-hopes-wishes/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 18:06:04 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Elements of Style]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[tagging]]></category>
		<category><![CDATA[urbanism]]></category>

		<guid isPermaLink="false">http://www.thebrandwash.com/?p=739</guid>
		
			<content:encoded><![CDATA[I popped downtown to take one more look at MOCA&#8217;s &#8220;Art In The Streets&#8221; show before it closed. It seemed that every artist, tagger, curioista and his sister decided to catch a final last minute look at the exquisitely scrawled...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=vlQuF5mI5ZI:p2LnXo4PlXM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=vlQuF5mI5ZI:p2LnXo4PlXM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=vlQuF5mI5ZI:p2LnXo4PlXM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=vlQuF5mI5ZI:p2LnXo4PlXM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=vlQuF5mI5ZI:p2LnXo4PlXM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=vlQuF5mI5ZI:p2LnXo4PlXM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/vlQuF5mI5ZI" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Rudi Diesel’s Typhoon HD4 – Slow Mo Mojo</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/J063wettzPk/</link>
		<comments>http://www.thebrandwash.com/2011/07/30/rudi-diesels-typhoon-hd-4-slow-mo-mojo/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 01:02:08 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Art + Beauty]]></category>
		<category><![CDATA[Smart Things]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[slow motion video]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=490</guid>
		
			<content:encoded><![CDATA[Try an experiment: Pick a road that you drive down often and walk it&#8230; slowwwwwwly. I guarantee you will notice detail and nuance that had escaped you at higher speeds. I guess at this point, I should acknowledge that there are certainly...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=J063wettzPk:RGAijpU1sK4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=J063wettzPk:RGAijpU1sK4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=J063wettzPk:RGAijpU1sK4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=J063wettzPk:RGAijpU1sK4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=J063wettzPk:RGAijpU1sK4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=J063wettzPk:RGAijpU1sK4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/J063wettzPk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Godd Is In The Dettails – Kunming Retailer Trashes Apple Brand</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/Whya74B7UaQ/</link>
		<comments>http://www.thebrandwash.com/2011/07/21/godd-is-in-the-dettails-kunming-retailer-trashes-apple-brand/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 03:33:28 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Elements of Style]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Fake Apple Store]]></category>

		<guid isPermaLink="false">http://www.thebrandwash.com/?p=707</guid>
		
			<content:encoded><![CDATA[I could not resist the urge to discuss this story in BirdAbroad&#8217;s blog. BirdAbroad takes us to an &#8220;Apple Store&#8221; in Kunming, China, that is a fake! The reason I could not resist is that comparing the real Apple brand to the fake...<div class="feedflare">
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		<item>
		<title>Cultcha – Or How We Scrawl</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/5bh-WShNdS0/</link>
		<comments>http://www.thebrandwash.com/2011/07/20/cultcha-%e2%80%93-or-how-we-scrawl/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 20:36:38 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Elements of Style]]></category>
		<category><![CDATA[Banksy]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[Keith Haring]]></category>
		<category><![CDATA[Street Art]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=585</guid>
		
			<content:encoded><![CDATA[You don’t have to be an art critic to notice that the graphic styles featured in Art in the Streets at MOCA’s Geffen Contemporary would probably not be appropriate for banking or air traffic control instructions. It&#8217;s an amazing backdrop for a...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=5bh-WShNdS0:nOo8fBR2RDE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=5bh-WShNdS0:nOo8fBR2RDE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=5bh-WShNdS0:nOo8fBR2RDE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=5bh-WShNdS0:nOo8fBR2RDE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=5bh-WShNdS0:nOo8fBR2RDE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=5bh-WShNdS0:nOo8fBR2RDE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/5bh-WShNdS0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.thebrandwash.com/2011/07/20/cultcha-%e2%80%93-or-how-we-scrawl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.thebrandwash.com/2011/07/20/cultcha-%e2%80%93-or-how-we-scrawl/</feedburner:origLink></item>
		<item>
		<title>Carmageddon – Conjuring Hell Works</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/fpp6HTYq4aw/</link>
		<comments>http://www.thebrandwash.com/2011/07/17/carmageddon-%e2%80%93-conjuring-hell-works/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 21:37:11 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Carmageddon]]></category>
		<category><![CDATA[Los Angeles]]></category>

		<guid isPermaLink="false">http://www.thebrandwash.com/?p=689</guid>
		
			<content:encoded><![CDATA[On July 15, 2011, Los Angeles avoided a nightmare of urban congestion, scaring the hell out of the local residents by resurrecting a classic brand that, among other things, conjures an image of the city in a state of automotive hell. The Carmageddon...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=fpp6HTYq4aw:gfVGlA_H7Xg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=fpp6HTYq4aw:gfVGlA_H7Xg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=fpp6HTYq4aw:gfVGlA_H7Xg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=fpp6HTYq4aw:gfVGlA_H7Xg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=fpp6HTYq4aw:gfVGlA_H7Xg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=fpp6HTYq4aw:gfVGlA_H7Xg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/fpp6HTYq4aw" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Re-branding, Re-naming, and Re-thinking the Whole Thing!</title>
		<link>http://feedproxy.google.com/~r/TheBrandWash/~3/e4L_Ku5lkx4/</link>
		<comments>http://www.thebrandwash.com/2011/07/12/re-branding-re-naming-and-re-thinking-the-whole-thing/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 21:05:46 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=551</guid>
		
			<content:encoded><![CDATA[Let’s begin with the image of a barefoot cobbler. Our last re-brand/re-think/refresh was over 7 years ago! In cyber years, 7 years equals: 2 years of heroism, publication and intense traffic, 2 years of “wow nice site!” and 3 years of excuses! Well,...<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=e4L_Ku5lkx4:1dCt2lksArI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=e4L_Ku5lkx4:1dCt2lksArI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=e4L_Ku5lkx4:1dCt2lksArI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=e4L_Ku5lkx4:1dCt2lksArI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?i=e4L_Ku5lkx4:1dCt2lksArI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheBrandWash?a=e4L_Ku5lkx4:1dCt2lksArI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/TheBrandWash?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/TheBrandWash/~4/e4L_Ku5lkx4" height="1" width="1"/>]]></content:encoded>
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