The Breezy Effect Blog. We Represent The REAL Hip-Hop!

J Hyphen F/ Fame – “Place Your Order”

2012-02-13T19:55:00-05:00

Kenny Burtin aka J Hyphen is a budding emcee who was born and raised in Milwaukee, WI. J Hyphen was raised up on R&B and Hip-Hop music and as a result was influenced by a wide range of artists from Al Green to Ice Cube. Hyphen picked up a pen for the first time at the tender age of 12 and his foray into music progressed from there. He has performed at several local venues throughout the city, as well as worked with a variety of local artists and producers. Operating under his family based company/brand Burtin Music Works (B.M.W.), J Hyphen also has an interest in: writing, acting, producing, philanthropy, and more. J Hyphen’s ultimate goal with his music is to make a positive impact on the community and serve as an example that anything is possible with hard work and dedication. Currently, he is busy working on promoting his new single “Place Your Order” which was produced by Ill Muzik Beats.

The production here is good. It contains a strong bass, some light sound effects, and a nice club vibe. The hook is solid. The vocals are decent and the lyrics are simple yet quality. The verses are fair, J Hyphen and Fame do a respectable job. Both came with smooth deliveries and commendable lyrics. Hyphen handles the first and last verses, while Fame takes care of the second verse. The gentleman showed off their game as they spent time chatting up an attractive female. Any lady could be easily persuaded to have a drink or two with the fellas. Overall, this track is worth giving a spin. It would be a good one to turn on while getting ready for a night out. But as always, readers are encouraged to play the track for themselves.
I thought this was a cool track. Fame has a nice singing voice and J Hyphen has satisfactory rhymes. Looking forward to hearing more from the aspiring Milwaukee emcee. – MinM

Gerald Walker - "Girl, Oh No He Didn't!?"

2012-02-12T20:05:00-05:00

(Photo By Ivy Awino)

"Girl, Oh No He Didn't!?"

(via Ivy Awino)

Gerald Walker is an up-and-coming emcee from Chicago, IL who is no stranger to the state of Wisconsin or the city of Milwaukee. He also dabbles in vocal work, songwriting, and producing.He started rapping after graduating high school and released his first mixtape in 2009. After releasing three mixtapes and developing a bit of a name for himself within the Hip-Hop community, Walker began his rise to the top in 2011. His fourth mixtape The Other Half of Letting Go officially put him on the map as a new contender in the Hip-Hop game. The project received rave reviews in numerous publications such as XXL and the Shepherd Express. Walker was already making big moves prior to the success of the tape though, like touring with Yelawolf and appearing on MTV. So it was just the icing on the cake so to speak. Currently, Walker has dropped a new track for his fans entitled “Girl, Oh No He Didn’t!?.” Check the details after the jump.
The production here is hot. It contains subtle sound effects, a little bass, and a very smooth relaxed vibe. The hook is on point as well. Walker has impressive vocals going on and the lyrics are creative and appealing. The verses are top notch. Walker brings a clean unique flow, clever witty wordplay, and impeccable rhymes. He even drops a little note or two at the end of each verse. Peep it as he spits: “They like Will Smith chick. Cause I swear I got ‘em jaded. All because they think I made it. And my s–t is A plus. But hey, who the f–k is grading? Shout out to Cheri who took them hoes and backed them off. B ain’t talking about money, I’m sorry homie you have lost me. I got love for the underground but my s—s way more glossy. And they asking who the next out of Milwaukee? And they saying Ger Walker.” Those are some slick lines right there. Overall, this track is a hit. The production is perfect and Walker goes above and beyond to deliver exceptional content. Readers can preview/purchase this track via iTunes at the above link. Also, be sure to check out the other links as well for more info about Walker and more of his music.
I was extremely impressed with this track. Gerald Walker really handled his business. The intellect in his rhyming is crazy and he has some nice vocals. And again, the production was winning too. I definitely agree he has a lot of talent and is going places. -MinM

Rest In Peace: Whitney Houston (August 9, 1963 – February 11, 2012)

2012-02-11T23:12:00-05:00

(Photo By US Weekly)

Tragedy rocked the music industry and music lovers worldwide today. The reason being the passing of the one and only Whitney Houston. The details of her death are not clear at this time. However, authorities report that they do not believe any foul play was involved. Whitney has been in the business since 1985. Over the years, she has: sold millions of records, won countless awards, starred in several movies, and much more. She has also had her share of troubled times. However, she is one of the greatest singers of all time and she definitely left her mark on the industry. Please take the time to celebrate her life and remember the good times by checking out the video below. The song is called “Step By Step” and it is featured on the soundtrack to the movie The Preacher’s Wife. The Preacher’s Wife is a 1996 film that starred Whitney Houston and Denzel Washington. Whitney Houston was only 48 years old at the time of her death.

This song and the soundtrack it’s from are some of my favorite tunes by Whitney. She sang her butt off with so much soul and passion. I cherish her classics too but wanted to do something different since they are every where at the moment. I am very hurt by Whitney’s death, she truly was a legend. Rest In Peace Whitney! You will be missed and there is not a soul alive or dead that you didn’t touch with your incredible voice! -MinM

Meet Sacramento Duo: The New Aira

2012-02-11T22:05:00-05:00

Listen Here

The New Aira is a Hip-Hop duo on the rise from Sacramento, California. They have a sound that blends R&B, Techno, and Pop with the genre of Hip-Hop. The duo consists of P.S. and Michael Paul. The two first encountered each other via a high school gym class. Nothing came of the encounter at first. However, the two would go on to eventually become best friends through their passion for music and the rest is history. The duo feels their biggest asset is their distinctive personalities. P.S. is said to be the more aggressive type while Michael Paul is the more relaxed one. With a serious work ethic and a strong belief in themselves, the fellas of The New Aira feel they are destined for great things. Are they right? The only way to find out is to check out a couple of tracks.
“No Props”
This track comes from the duo’s debut EP, Out Of The Shadows. The production here is hot. It contains a light tone and an old school Hip-Hop vibe. Which is probably because it features a sampling of “Props Over Here” by the Beatnuts. The hook is a combination of the sample and a few simple original lines thrown in. It is a quality hook. The verses are on point as well. Both rappers came with clean flows, interesting wordplay, and first-rate rhymes. Some notable lines include: “Finally had to let go of numerous personas. Simply put I had too many limes in my coronas. So I salt it down, let it bubble up, and chill out. Cause life is just a prepubescent version of erections. Hard at the drop of a dime, no discretion. My own personal purgatory, population I.” That is really clever lyricism in those lines right there. Overall, this song is a winner and should be put into heavy rotation. Out Of The Shadows is a six song project that showcases a wide variety of what The New Aira has to offer. Readers can listen to it here.

“American Way”

This cut can be found on the group’s Songs For New York EP. The production here is good. It features a variety of different sounds, a slight bass, and a feel good vibe. The hook is great. The vocals are well done and the lyrics have a fun/catchy theme. “So we chilling at the bar, me and my friends. How I let this happen again. Shorty I’m gone, til six in the am. Yeah girl, I’m gone, til six in the am. Cause we party all night. Sleep all day. That’s the dream of the American way. Cause I’m on, til six in the am. Yeah shorty, I’m on, til six in the am;” perfect lines to sing while jamming at a party or club. The verses are dope too. Again, the vocal work is top notch. The lyrics continue the fun free spirited nature previously established by the song’s beat and chorus. And the fellas do an excellent job of putting the listener in a festive mood. In the end, this song is a banger and the favorite off of the EP.

These two singles demonstrate the versatility of The New Aira. The duo can kill a Hip-Hop joint and then turn around and own an R&B joint with no problems. Not many artists these days have that kind of skill. If they keep fine tuning their craft, The New Aira is definitely going places. Out Of The Shadows and Songs For New York are both strong projects. Each contains choice selected beats and diverse premium content. It is highly suggested that readers click the above provided links and check out The New Aira for themselves. Then head on over to Facebook and show the duo some love. -MinM

Bertell – “Selfish Love”

2012-02-09T18:41:00-05:00

(Photo By Ivy Awino)

“Selfish Love” (via Ivy Awino)

Thought it would be a nice change of pace to add a little more R&B to the mix. So readers meet Bertell Young. Bertell is a native of Houston, TX who has also lived in New Jersey and Atlanta. He has been through many a trial and tribulation throughout his career but has never given up on his music. After quite a few bad breaks and a lot of hustling, Bertell had a stroke of luck. He linked up with award winning songwriter / producer Bryan-Michael Cox. Things were a little rocky between the two at first but they eventually found an arrangement that worked. Bertell singed a deal with Capitol Records that involved a joint venture between Cox’s Blackbaby Entertainment and Bertell’s own Upscale Music Group. After the deal, he began to open and work with several big names in the industry such as Bun B. of UGK and Scarface. Currently, Bertell is working on further establishing a buzz for his debut album Goin Hard. He has a dropped a few singles already like “She Bad” and “Beat It Up.” Bertell’s goal with his music is to prove that R&B is not dying or fading out. It just needs the right artist to step up and start making good quality music again. How close is he to said goal? Let’s take a listen to his most recent offering “Selfish Love” and find out.
The production here is exceptional. It features a few different sound effects, some instruments at work, and an easy going vibe. The hook is of high quality too. Bertell has nicely tuned vocals and well composed lyrics. The verses are also good. Bertell has a lot of passion in his delivery. Also, he continues to bring beautiful vocals and solid detailed lyrics. He does a respectable job of expressing his “selfish” desires regarding his woman to the listener. Overall, this is a decent track. The beat is first-rate and Bertell provides prime content. Definitely one that readers should give an ear. So please click the link up above and give Bertell a listen. Readers can learn more about the Southern crooner via his website.
I thought this was a fair track. I really found Bertell’s vocals pleasant and the production was fine too. I think the lyrics could have been slightly more innovative. They had good detail but needed a little extra something. But as a whole, it was a worthy effort. -MinM

Teairra Mari F/ 2 Chainz – “U Did That (Remix)”

2012-02-07T04:12:00-05:00

(Photo By RNBXclusive.Com)

“U Did That (Remix)” F/ 2 Chainz (via Ivy Awino)

Teairra Mari has been through a lot in her career since her debut in 2004/2005 on Def Jam. She has had record label issues, some minor legal drama, and the list goes on. However, the songstress has never given up on her music. Since her debut self-titled album Teairra Marí, she has dropped a few mixtapes, EP’s, and had a couple of hit singles. Currently, she is back in the studio working with newly popular producer Rico Love. Her first single off of her upcoming sophomore album is entitled “U Did That.” It has been making quite the wave on the internet and a remix for the track has just recently surfaced. Click the jump for the deal on the remix.
Rico Love wrote and produced the original version of this cut. The production is the same as the original. It’s fire though with a low deep bass and a smooth intense vibe. The hook is also the same. Mari has great vocals that match the beat well. The lyrics are okay, they are just the title of the single repeated. The verses are where things get switched up a bit. For starters, 2 Chainz kicks off the remix with some respectable bars. He makes for a fair addition to the grown & sexy cut. Teairra takes on the rest of the track. It’s basically just her verses and break from the original with the exception of the second verse. For some reason, it was omitted from the remix. But Teairra did her thing. She has pleasant vocals and choice lyrics. She does an impeccable job of portraying her desires for her new lover and shows no regret about replacing her old one. Overall, this song is a banger. It’s getting lots of favorable comparisons to Kelly Rowland‘s hit “Motivation.” But the track certainly stands out on it’s own. Please check out the single at the above link for yourselves though. Catch up with Teairra Mari on Twitter or peep her on reruns of the latest season of the hit VH1 reality show Love & Hip-Hop.
I have been a fan of Teairra Mari since her debut. I think she has a great voice and a hot catalog. Sadly, she just hasn’t been able to get with the right label / team and thus she is a slept on artist. Hopefully, Rico can help her redeem herself and make a successful comeback. Time will tell, I am certainly rooting for her. -MinM

Brianna Perry – “Marilyn Monroe”

2012-02-06T21:27:00-05:00

Last month, readers were introduced to new Atlantic Records femcee Brianna Perry. She’s the young Florida rapper on the fast track to the top of the Hip-Hop game. Miss Perry has just released a new video for her hit single “Marilyn Monroe.” Check out the visuals below.

This video was directed by Coodie & Chike. The plot for the project basically just centers around Brianna in a variety of scenarios. There are vibrant colorful scenes, black & white Marilyn influenced scenes, etc. Also, there is a little bit of dancing going on. And Brianna keeps it all entertaining and fun to watch with her animated antics and undeniable swag. As a reminder, “Marilyn Monroe” is available via iTunes now. Additionally, the remix featuring DMV rapper Wale can be heard in the previously mentioned introduction. And don’t forget to check out Brianna’s latest mixtape Face Off via her website, if you haven’t already.

I thought this video was cool. All of the different looks Brianna sported were cute and it looked like she was having a blast during the video. And she did a nice job of playing on the Marilyn Monroe theme without doing too much. So all in all, I’d say this was a decent project. Thanks to Atlantic rep Ivy Awino for sharing the video! -MinM

Meet North Carolina Crooner: Eliz Camacho

2012-02-06T20:35:00-05:00

“Get Loose”

Readers meet Eliz Camacho. Eliz is a singer, songwriter, and actress born in Illinois and currently residing in North Carolina. She specializes in Pop and R&B music. Like a lot of singers, Eliz got into music at a young age via her church choir. She continued singing in junior high school where she began to successfully perform in competitions. After junior high, Eliz started getting into acting. She was cast in a few productions, graduated from a career center, and signed with a talent agency. In 2008, it was her singing that got her noticed though. She performed the National Anthem at a rally for President Obama in North Carolina and the rest as they say is history. Since that time she has gone on to: land major acting gigs, star in commercials, win awards, and be featured in numerous publications. Currenty, Eliz has just put the finishing touches on her debut album House of Mirrors. She recently dropped the first single entitled “Get Loose.” A review of the single can be found after the jump.
The production here is hot. It features a solid bass line, a strong Jazz like horn at work, and a club type of vibe. The hook is on point as well. Eliz has quality vocals that blend really nicely with the beat. Also, the lyrics are fun and captivating. The verses are good too. Eliz brings soulful playful vocals. Her lyrics are simple but finely crafted. She does a convincing job of getting the listener in a party or dance type of mood. So she sells the theme of the track perfectly. Overall, this song is a winner. From the infectious production to Eliz’s fiery content, one can’t help but to enjoy this single. However, don’t just take the review at face value. Click the above provided link to preview / purchase the song via iTunes. Eliz is currently signed with 26 Mgmt. LLC and her debut album will be released via ERI Records. To check out more of her music and learn more about the North Carolina beauty, hit up her Reverb Nation page.
I love Eliz’s voice! She has so much soul and passion to her vocals. She has an amazing ear as well. All of her production on her tracks is top notch. So she knows how to pick out a proper beat. That is key to any hit track. With the right promotion and career moves, Eliz could go on to do some big things. Looking forward to her debut album and seeing what else Miss Camacho can do. -MinM

Pavy F/ Ca$hflow Ellis – “Put Me In Ya Club (My Club Song)”

2012-02-02T18:23:00-05:00

(Photo By Dunn Deal PR)

Chicago emcee Pavy has dropped another single and video off of his new mixtape Middle Class Ignorance. The single he chose is the previously reviewed “Put Me In Ya Club (My Club Song).” The track features fellow rapper Ca$hflow Ellis and was produced by Coop of the Baron Boys. Since it was a mixtape favorite, decided it was only right to share the video with readers. This video was directed by Thomas Price and the concept for the video is your typical night at the club. Watch Pavy and Ellis get it in below.

For more with Pavy, readers can check him out via his website or hit him up on Twitter. Also, be sure to show some love to Ca$hflow Ellis as well via Facebook or Twitter. And don’t forget to check out the review for Middle Class Ignorance at the above provided link. Then head on over to Band Camp to preview or download the project. The Band Camp link can also be found at the beginning of the post.

I thought this video was decent. The concept could have been a little more creative though. However, it did provide pretty exact visuals for the track and thus served it’s purpose. So overall, not a bad project. But I would like to see Pavy step outside the box a little bit for his next video. -MinM

Kia Rap Princess – “Come On”

2012-02-02T02:35:00-05:00

The one and only Kia Rap Princess hooked up with Steve White and produced a brand new video for her fans. The visuals are for her track called “Come On” which can be found on her upcoming mixtape Heiress 2 The Throne: Volume 2. The video also stars the lovely Kelliy Nicole of the Black Dollar Divaz. The concept of the video centers around Kia and Kelliy spending a nice intimate evening together. Check it out below ….

If readers enjoyed the video and want more with Kia, they can check her out here. Also, stay tuned to the site. Heiress 2 The Throne: Volume 2 will hopefully be out later this month and will include a listening session and release party. Details will be posted as they become available. And Kia is also working on an EP entitled It Was Written that will hopefully be made available soon as well. The Princess of this rap game is doing big things, so be sure to keep up!

I really thought this was a simple yet effective video. It brought the song to life perfectly. The whole smooth grown & sexy vibe from the track was well portrayed in the project. Also, it showed off a different side of Kia that people don’t get to see too often. And it’s always nice to see an artist do something different and reflect their versatility. So much props to everybody involved with the visuals. This is definitely a winner. -MinM