The Brightest side of Life

Digital Academy

2013-01-30T16:39:00.000-08:00

Coaching digital para profissionais de Marketing. Se no seu departamento de marketing estão a fazer um esforço para entender e dominar as lógicas de comunicação este programa é para si.

A Digital Academy é composta por um conjunto de consultores da área digital com vários anos de prática na concepção, design, implementação e estratégia digital.

Damos formação e consultoria em Marketing Digital estratégico através de métodos práticos que permitem aos profissionais do marketing familiarizarem-se e compreenderem profundamente o marketing digital. As plataformas digitais adquiriram uma complexidade e uma diversidade de abordagens que se torna necessário desenhar um programa bastante abrangente que envolva os formandos durante 10 módulos teóricos e práticos distribuídos ao longo de um ano.

Ajuda a internacionalizar

2012-09-19T03:22:00.001-07:00

A internacionalização é um factor crítico no sucesso das empresas, e mais ainda nos dias de hoje. Trabalhar com um mercado global, clientes globais e parceiros em todo o Mundo obrigam a uma estruturação de todos os processos e a uma desmaterialização efectiva de alguns processos. Existe uma empresa portuguesa interessante, a Added-value, que ajuda na internacionalização de projectos no canal digital.

Site no topo

2012-01-09T07:15:00.000-08:00

www.sitenotopo.com

Óptimas dicas de SEO e PPC. Excelente trabalho em Search Engine Optimization - Site no topo.

In Singapore, loyalty card rewards coffee fans for being disloyal

2011-12-22T03:00:00.001-08:00

Coffee shops around the world have employed loyalty card schemes for many years, but now we’ve come across an interesting twist on the idea. In Singapore, a collaborate scheme aims to benefit eight of the city’s best independent cafés with the Be Disloyal disloyalty card.

The Be Disloyal disloyalty card — created by digital creative agency Antics, blogger Cortadito.sg and eight of Singapore’s independent coffee shops — was designed to encourage consumers to discover different coffee venues while bringing businesses together to grow as a vertical. From September until the end of this month customers can pick up a disloyalty card from one of the eight participating cafés. The card is stamped each time they purchase a coffee from one of the other seven cafés and, once the card is full, they return to the original café to receive their free coffee.

Competing with large chain brands can be difficult for small businesses, but teaming up with similar smaller companies can create stronger competition. Inspiration here for independent businesses in any industry!

Website: www.your.anticsstudios.com
Contact: info@anticsstudios.com

StreetScooter

2011-12-22T02:59:00.001-08:00

It was just a few weeks ago that we were writing about the amphibious camping trailer from Sealander, and now we’ve spotted yet another new vehicle design coming out of Germany. StreetScooter is the first in a new class of electric vehicles that are designed for sustainable travel over short distances. Recognizing that the majority of consumers tend to make trips of 40 kilometers or less in an average day, the StreetScooter is designed for sustainable, short-term travel, and is targeted towards commercial fleet operators. The result of a joint effort from 80 companies and research institutions, the lightweight StreetScooter vehicle has and a maximum range of 120 km. Focusing on short-haul distances has enabled savings in weight, engine power and equipment for the two-seater vehicle, which will still meet safety requirements and achieve zero emissions, its makers say. Pricing will be around USD 7,000, with an additional charge for the battery lease, according to a report on Autoblog Green. European production is reportedly scheduled for 2013, with US availability to follow. The video below demonstrates the StreetScooter in action:

StreetScooter’s makers are targeting energy suppliers, car rental and car sharing organizations as potential buyers of the vehicle. Eco-minded transportation entrepreneurs around the globe: what about you? Website: www.streetscooter.eu Contact: www.streetscooter.eu/kontakt/haben-sie-fragen.html

IBM unveils its sixth annual "Next 5 in 5"

2011-12-21T05:07:00.001-08:00

IBM unveils its sixth annual "Next 5 in 5" -- a list of innovations with the potential to change the way people work, live and play over the next five years. The Next 5 in 5 is based on market and societal trends expected to transform our lives, as well as emerging technologies from IBM's Labs around the world that can make these innovations possible.

In this installment: you will be able to power your home with the energy you create yourself; you will never need a password again; mind reading is no longer science fiction; the digital divide will cease to exist; and junk mail will become priority mail.

Site taps Facebook for friends’ anonymous doctor and dentist recommendations

2011-12-21T02:41:00.001-08:00

If Facebook friends are a group to be trusted for vacation rentals and even dating guidance, it stands to reason that they should be a good source for physician recommendations as well. Enter WhichDoc, a New York-based company that taps the user’s social network for doctor and dentist referrals.

Now in beta, WhichDoc digitizes the word-of-mouth recommendations of friends in a completely anonymous way to help users find the doctors and dentists most trusted by those they know. Users begin by creating a free account or connecting directly through Facebook Connect. From there, WhichDoc automatically imports the user’s Facebook friends, and other contacts can be added as well. Users then input their own evaluation of the doctors they’ve used, judging them on characteristics such as “bedside manner”, for example. Once that’s done, they can search for doctors and dentists across the US — focusing in particular on the characteristics most important to them — and find the ones most recommended by their friends. All suggestions are kept anonymous, so users never know which friends are seeing a therapist, for example; for those with fewer than 100 contacts, “friends of friends” are automatically included. Recommended care guidelines are also available on the site to help users keep track of what medical tests and procedures they need to have done and when they need to have them. The site also lists friends’ favorite doctors for each test and procedure.

Consumers’ social networks are a virtual treasure trove of advice that we expect to see tapped again and again for all kinds of recommendations. Tech-savvy entrepreneurs: how could you give consumers a previously unopened window into the opinions of their friends?

Website: www.whichdoc.com
Contact: info@whichdoc.com

For every online shopper, a clothing size profile via webcam

2011-12-21T02:40:00.001-08:00

A full 40 percent of the clothing purchased online ends up being returned, and most often the reason is that it doesn’t fit. That’s according to Berlin-based UPcload, which has devised a way to assess shoppers’ sizes via webcam before they buy.

To get their fit measured by UPcload, consumers need only have access to a webcam and a CD for calibration. Specific measurements of their arm length, chest circumference and more are then calculated and converted into reliable clothing size recommendations by UPcload’s software development team. UPcload will also take textile characteristics into account when making recommendations. Users can then shop at any participating store on the web using their private UPcload profile to ensure a consistent and reliable fit. Soon, UPcload aims to get its profiles accepted at bricks-and-mortar stores as well. It also hopes eventually to incorporate social shopping recommendations, enabling consumers to find out what others with similar sizes have purchased.

Currently in beta testing with the North Face brand, UPcload is free for customers; stores will pay to participate in the service, which will launch in North America in 2012. Clothing retailers around the globe: time to get involved?

Website: www.upcload.com
Contact: contact@upcload.com

Borgia TV series is the world’s first 360 degree narrative

2011-12-21T01:55:00.000-08:00

The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and you’ll be placed in the middle.

The campaign places you as a key investigator in the series, and you’ll be responsible for tracking the family through a 360 degree video experience that was shot exclusively for the campaign. I’d really love to see more of this kind of story telling online.

American Express Talking Tag

2011-12-21T01:52:00.000-08:00

Got a partner that plays pranks? A colleague that cries wolf? A friend that's naughty? A sibling that's nice? Just add an American Express Talking Tag to their gift and it will sprout lips, clear its throat and give them the seasoned greeting they deserve. Go to http://talkingtags.com.au/ to try it out.

Optimist or pessimist?

2011-12-07T07:59:00.001-08:00

Genius BeerFriender

2011-12-07T03:15:00.001-08:00

Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the BeerFriender app that connects you, with other people who are buying a BeerTender in time for Christmas.

When you buy a BeerTender, you’ll literally be buying it for someone else, who at the same time, will be buying you one too! It comes gift wrapped, complete with an authentic Christmas card to ensure it looks like a legitimate present from a friend at say, work! Very funny idea! What do you think?

Old Spice MANta Claus

2011-12-07T02:40:00.001-08:00

Old Spice Is back with Manta Claus

Day 1 -- The Man Your Man Could Smell Like begins his quest to give a gift to every single person on Earth this holiday season, including an elegant pair of ladyshoes made out of necklaces to a close, personal friend.

Google Maps (6.0) now works indoors

2011-12-06T09:00:00.001-08:00

Sure, just about every street in the world has been mapped now, but how about your local airport or IKEA store? Well, the latest version of Google Maps (6.0) now works indoors, in a whole bunch ofplaces across the US and Japan to start. But don’t worry that there isn’t many indoor maps just yet, just about anyone can submit a floor plan to help populate indoor maps around the world.

Thermal receipt printer

2011-12-06T08:58:00.001-08:00

What I love about design is that it can push you towards new, innovative digital experiences, and then pull you right back into the physical world for something that you’d never really consider…
Say hello to “Little Printer” a new, tiny, cloud based physical printer that can sit in your office or bedside table to print out snippets of information on demand, almost like a mini newspaper!

Think of the “Little Printer” like a thermal receipt printer, only this one connects to an iPhone app where you can customise your feed and get news, puzzles and the latest updates from all your friends, printed out as a mini newspaper feed. You can get yours in 2012… Who’s in? I am!

Olla Condoms - Unexpected Babies

2011-11-30T05:30:00.001-08:00

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names of the targeted guys, with the addition of “Jr” and a baby photo… They then set about “friend requesting” those guys from the fake profiles, hoping to create some interesting reactions and raise awareness at the same time. Created by Age Isobar Sao Paulo. It’s a shame that the fake Facebook profiles didn’t take the story to the next level, I think a single, straight sell kinda missed the mark, but I’d love to hear your thoughts?

Mint parking tickets

2011-11-29T09:02:00.001-08:00

Mint parking tickets

Pull in to parking garage, grab ticket, stick ticket in mouth until parking spot located. Sound familiar?

Getting the taste of ink and paper out of your mouth can prove tricky, but Wrigley’s has found a way to avoid it all together. (Other than not sticking the germy paper in your mouth in the first place.) To promote its line of Extra Professional, the gum company added a layer of mint to parking tickets at a car park in Germany. The results? Minty fresh.

Google Street View stop motion animation

2011-11-28T04:53:00.001-08:00

Google Street View stop motion animation short made as a personal project by director Tom Jenkins.

Story: A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.

Music by the wonderfull Cinematic Orchestra (cinematicorchestra.com) and the track is Arrival of the Birds - please buy the fantastic album: itunes.apple.com/gb/album/the-crimson-wing-mystery-flamingos/id297787201

All screen imagery was animated - there are no screen replacements.

Produced, animated, filmed, lit, edited & graded by Tom Jenkins (theoryfilms.co.uk /facebook.com/theoryfilms - !NEW MAKING OF PICS ON FB PAGE! / @thetheoryUK /twitter.com/#!/thetheoryUK).

Shot using Canon 5d MkII, Dragonframe Stop Motion software and customised slider.

Interactive Print Ad is - MURAT

2011-11-28T04:51:00.001-08:00

This Interactive Print Ad is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets and rings positioned on the virtual hand.

From there, readers can find out more information about each piece and then locate their nearest store, complete with maps. Pretty cool. And great to see print innovation.

Great interactive smiley

2011-11-28T04:43:00.001-08:00

http://www.vernissage.tv | Fühlometer (Feel-o-meter) is an interactive art installation that shows the mood of a city by displaying it in the form of a monumental Smiley. The system allows to read emotions out of random people's faces. The faces are analyzed by sophisticated software (contributed by the Fraunhofer Institut). The obtained mood data are then stored on a server and processed by the smiley to visualize the emotions in real-time.
The system has been developed as joint project by the artists Julius von Bismarck, Benjamin Maus, and Richard Wilhelmer.

Apple vs Samsung

2011-11-28T04:42:00.001-08:00

Apple vs Samsung

It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been brave enough to have a crack, and with almost 3 million views so far, it’s not a bad effort… What did you think?

Pasteis de nata e fado

2011-11-21T06:18:00.001-08:00

Obrigado http://eutambemseijogar.blogspot.com

QRcode Buy Here

2011-11-21T06:15:00.001-08:00

The official Muppets Facebook page

2011-11-21T02:31:00.001-08:00

The official Muppets Facebook page has more than 1.1 million fans and individual characters like Kermit, Miss Piggy, Gonzo and Animal have their own fan pages and campaigns. The Facebook pages have been well-utilized to spread informational and video content.

Ultimat Vodka: Social Life Audit Facebook App

2011-11-21T02:23:00.001-08:00

Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of your social life, including use of photos and check-ins. It then takes this info and calculates a score based on categories including gender ratio, average mood, and social status updates. Users can then share and compare their results with their social network, the app also features a leaderboard of nationwide top scorers.

As long as you can get past being told that you have “failed the social life audit” then this app is pretty interesting. Try it out here and see if your social life is up to scratch. Nice find Alicia!