The Bucchioni Blog

tag:blogger.com,1999:blog-8259444241947144090Sat, 05 Oct 2024 04:15:06 +0000Consumer MarketingEconomyMarketingSalesMerchandisingCRMConsumer TrendsHiringJack BucchioniJobsSocial MediaTrade Shows2010 TrendsAdvertisingBrandsBusinessCEOsCPGCatalogsCustomer ServiceEcommerceFace BookGiftwareInteractive MediaLinkedinPLMRecruitingRetailingSchool FundraisingSocial NetworkingSoftwareStrategyTrendsTwitter"Organizational Architects"2010 Brand Trends2010 Resolutions2011 Consumer TrendsATS systemsAmerican PoliticsBlogsBrand NamesBrandingBusines AdviseBusiness MannersBuyingCareersCloud ComputingConsumer ComplaintsConsumer PricesConsumer ProductsConsumersConsumers TrendsDigitalFall 2010 Consumer TrendsFancy FoodFishing BuddiesFlat Screen TVFulfillmentGender role reversalGettysburgGlass BlowingGlobal Pet ExpoGood to greatGoogleHRHiring ManagersHispanic MarketHistoryI.T.IBMImporting hard goods from AsiaInteractiveInternetJavitsJeff KoonsLatino MarketingLogosLuxuryMaine-Endwell FootballMichael PelusoNBCNY Toy ShowNatural GasNew York Trads ShowsOilOlympicsOutsourcingPets ProductsPortfolio CompaniesPresentationsPricingPrivate EquityProduct DevelopmentPurchasingRetailRetail SoftwareReunionsSKYPESaaSSales talentSample ProductsSchool FundraisersSkiingSmall BusinessSocial Media and Teens.Social MediaToysVancover OlympicsVenture CapitalViral MarketingWayne MottsWebsitesYork ArtYork PennsylvaniaYou TubeZAXsales growthThe Bucchioni BlogObservations Of An Extraordinary, Ordinary, Road Warrior:http://jackbucchioni.blogspot.com/noreply@blogger.com (Jack Bucchioni)Blogger54125en-usnoOpenJack,Bucchioni,Consulting,Marketing,Media,Social,Media,Sales,Marketing,Business,BPO,Offshoring,AdvisoryObservations Of An Extraordinary Ordinary Road WarriorThe Bucchioni BlogJack BucchioniJack@JackBucchioni.comJack Bucchionitag:blogger.com,1999:blog-8259444241947144090.post-429212591036347075Sat, 25 Dec 2010 17:32:00 +00002010-12-27T12:34:05.335-05:002011 Consumer TrendsConsumer MarketingConsumer TrendsWant 6 Consumer Trends To Watch In 2011? 2011 Spring's "Hot Color" My brief Christmas day sneak peak list is based on talking, reading, and visiting different companies in this last month as a passive observer. Nothing scientific on this last 2010 blog, just some things to put in your hat while I take a break from the grandchildren running around playing with their new toys: *RAK - Random acts of kindness are more prevalent than I http://jackbucchioni.blogspot.com/2010/12/want-6-consumer-trends-to-watch-in-2011.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-8186097773145482346Wed, 08 Dec 2010 16:08:00 +00002011-01-01T07:43:17.765-05:00CatalogsMarketingMerchandisingWebsitesWant 6 Easy Tips To Get Your Website And Catalog Producing Higher Dollars?While there are some “home grown” product merchandising experts in the age of laptops and scanners, most successful catalog and web designers accept these "rules" as basic to increasing dollars per page. You might want to apply these to your latest creation as a final litmus test: *Copy is more than critical; Key words need to be relevant and emotional tag lines supportive of moving the http://jackbucchioni.blogspot.com/2010/12/want-6-easy-tips-to-get-your-website.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-1421551260253662631Sun, 05 Dec 2010 17:28:00 +00002010-12-13T14:26:55.229-05:00Busines AdviseFishing BuddiesDo You Need A “Fishing Buddy” To Get Your Business Back on Track? Ken; Dinner and Advice I was working with a OEM manufacturing client, “Jerry” (changed to protect his identity), last week who is so frustrated at his company’s performance this last year he said “I just want to scream at all the things that used to work but don’t anymore.” Jerry went on to say he is losing all confidence with his engineers at coming up with new ideas or products. Jerry http://jackbucchioni.blogspot.com/2010/12/do-you-need-fishing-buddy-to-get-your.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-6054117608502640451Wed, 01 Dec 2010 14:53:00 +00002010-12-05T09:55:31.951-05:00ATS systemsBlogsFace BookLinkedinSocial MediaTwitterDisappointed With Your Company’s Blog, Linkedin, Face Book, And Twitter Reach?When you attend a business conference these days you’ll find the sessions on Blogging, LinkedIn, Face book, and Twitter jammed and most anything else close to empty.  We now exist in a society that jumps on the next big thing, but that impulse can limit our company’s top and bottom line performance.  As a consequence, we never achieve the high levels of returns we were expecting from http://jackbucchioni.blogspot.com/2010/12/disappointed-with-your-companys-blog.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-6847195560131692545Sun, 21 Nov 2010 16:24:00 +00002010-12-04T10:07:20.898-05:00CPGSchool FundraisersSchool FundraisingIs School Product Fundraising A ”Tip Of The Hat And Wag Of The Finger?"Three closely linked events this morning motivated me to get to my blog keyboard today: 1) I read a less than positive “Why school children should not sell products to raise money” article in one of the regional newspapers around here. I finished reading still sporting an obvious frown on my face around the house.  2)Right after my wife asked me "What has you so annoyed in the paper today?http://jackbucchioni.blogspot.com/2010/11/is-school-product-fundraising-atip-of.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-7179885618065687903Tue, 16 Nov 2010 15:34:00 +00002010-11-17T10:27:55.385-05:00"Organizational Architects"BusinessHiringWho Are These So Called “Architects” Now Leading Companies To New 2010-11 Growth?I Just had an interesting phone conversation with a new client. My take away is: Yes, I’m definitely now seeing a positive trend in new corporate c-level hiring as I travel about. This movement is the rise of  hiring what some are now calling “Organizational Architects” in American business blogs.  The unique talents these folks bring to the party is that sixth sense of being able to http://jackbucchioni.blogspot.com/2010/11/who-are-these-so-called-architects-now.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-4078588040428930747Wed, 10 Nov 2010 13:59:00 +00002011-09-08T13:54:00.817-04:00Maine-Endwell FootballReunions“Once You Pass Its Borders You Can Never Return Again.” Maybe..Just Maybe.....One of my father’s favorite stories growing up was the one time he went back to his old high school gym years after graduating. He said to me “It was soooo much smaller than I remember it, I guess its true!”, “what is true dad, I asked?”, He remarked “Once you pass its borders you can never return again."(Credit to Henrietta Fine).    50 Years of  M-E Football Against his http://jackbucchioni.blogspot.com/2010/11/once-you-pass-its-borders-you-can-never.html1Jack@JackBucchioni.com (Jack Bucchioni)noJack BucchioniJack,Bucchioni,Consulting,Marketing,Media,Social,Media,Sales,Marketing,Business,BPO,Offshoring,Advisorytag:blogger.com,1999:blog-8259444241947144090.post-5112844794283385998Fri, 29 Oct 2010 13:47:00 +00002010-11-09T17:01:48.991-05:00Glass BlowingJeff KoonsMichael PelusoYork ArtYork PennsylvaniaCould This Talented York, Pennsylvania Glass Blower Be The Next Jeff Koons In The Art World? Growing up in the southern tier of upstate New York I was subjected to an annual elementary school field trip to the Steuben Glass blowing works in Corning.  Not a bad childhood as it really was fascinating to see the master artisans creating “old world”, hand blown, glassblown pieces worth tens of thousands of dollars. These artworks were (and still are) usually commissioned by some http://jackbucchioni.blogspot.com/2010/10/could-this-talented-young-american.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-6233179006420580669Fri, 22 Oct 2010 13:29:00 +00002010-10-22T09:49:52.670-04:00EconomyHiringJobsHave You Noticed Some Businesses Are Hiring Again?Out of the blue-gray October sky something very positive is happening out there. The companies I visited these last few weeks are singing a similar upbeat song.  Companies seem to now be looking for key players from the outside that will make a difference in their top lines. Some selected comments heard this last few weeks on the road are:     “We have hunkered down by http://jackbucchioni.blogspot.com/2010/10/have-you-noticed-some-businesses-are.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-4370733727227640837Sat, 09 Oct 2010 22:50:00 +00002010-11-04T09:01:33.676-04:00Will You Ever Meet A Robert Whitely? Today I had one most remarkable encounter with a quality gentleman that made me take pause about the age old question; “What is the meaning of life?” While sitting on a bench an hour before a movie an elderly man shaking with Parkinson’s on his cane and staring well off into the distance, sat next to me. He asked if he could share a bench with my wife and me, “certainly” I said. I asked him http://jackbucchioni.blogspot.com/2010/10/who-is-robert-whitely.html2Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-2937529021809606417Sun, 03 Oct 2010 15:39:00 +00002010-11-29T11:33:19.381-05:00Retail SoftwareRetailingWhat’s All this Buzz About New Retail Sector “Super Software” saving the day?My activities this past month have, surprisingly, been in the Retail sector and hearing witness all their excitement about the software revolution that is turning around their companies balance sheets. Seems the top end sales “are what they are”,  but the bottom lines are improving rapidly due to the emergence of easy, affordable  point and click supply chain software.  Two http://jackbucchioni.blogspot.com/2010/10/whats-all-this-buzz-about-new-retail.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-1820763271408023656Thu, 30 Sep 2010 14:03:00 +00002010-09-30T14:17:09.088-04:00Social Media5 Reasons Your Social Media Strategy Isn’t Working:This topic seems to have come out of the woodwork this week, what’s up?  My discussions have been spawned by the Friday release of the new movie on Face Book; “The Social Network.” Frustrations abound with the folks I’m talking too as their expectations are “If you build it they should come by the thousands... Not so fast!   Like anything website related in the last ten years the http://jackbucchioni.blogspot.com/2010/09/5-reasons-your-social-media-strategy.html2Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-5496533069692392780Tue, 21 Sep 2010 17:28:00 +00002010-09-23T11:28:06.651-04:00Social MediaExplaining Social Media to Legacy Thinkers: I often get curious emails, like I just received, asking me to explain how I reinvented myself in the brave new world of Social Media. Many questions come from folks that are old business associates I’ve known for over 25 years. Seems Social Media is popping up everywhere and inquiring minds are want to know, problem is they are viewing it from old world rules.  For me it was a lot like http://jackbucchioni.blogspot.com/2010/09/explaining-social-media-to-legacy.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-8315155404026360102Wed, 08 Sep 2010 12:43:00 +00002010-09-09T11:50:18.251-04:00Why Did Google Break My Heart? 5 Acts Of Protest From A “Scorned” Devotee"Don’t look now, but your snazzy new smartphone may be choosing sides in the seemingly esoteric war over “net neutrality.” Worst case, your phone could wind up morphing into something more like your cable box—with your phone company, not you, deciding what you can look at.....Tom Weber." It finally happened to me, Jack Bucchioni, I'm not thrilled with Google for selling out!  Net http://jackbucchioni.blogspot.com/2010/09/why-did-google-break-my-heart-5-acts-of.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-8977951734020679872Mon, 30 Aug 2010 13:53:00 +00002010-09-01T13:31:01.186-04:00Private EquityVenture Capital5 “Nuggets” That Compel Venture Capitalists To Invest In Your Company For 2010.So far this year our firm has been fortunate in closing 3 mid market company expansion transactions in a tough Private Equity/Venture Capital marketplace. Five glaring thoughts of “what works and what doesn’t” come to mind for those interested in bringing in equity partners for 2010: *Do research and contact a few choice targeted firms that are in your business, don’t shotgun and contact a http://jackbucchioni.blogspot.com/2010/08/5-nuggets-that-compel-venture.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-6483728533446167273Fri, 20 Aug 2010 18:10:00 +00002010-08-22T10:01:20.324-04:00Hispanic MarketLatino Marketing5 Basics Marketing Managers Need To Know In Selling The Latino Marketplace: <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 415 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; http://jackbucchioni.blogspot.com/2010/08/5-things-white-american-marketing.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-6446350603429108117Tue, 10 Aug 2010 13:00:00 +00002010-08-10T09:04:46.508-04:00EconomySmall BusinessWhat Are Small Businesses Really Doing In This Economic Downturn? <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variablehttp://jackbucchioni.blogspot.com/2010/08/what-are-small-businesses-really-doing.html2Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-4265051503205286026Sun, 25 Jul 2010 19:27:00 +00002010-07-25T15:31:01.399-04:00Want 5 Pragmatic Strategies To Help Your Company Grow In This Recession? <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 415 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; http://jackbucchioni.blogspot.com/2010/07/want-5-pragmatic-strategies-to-help.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-4296253805936677146Wed, 14 Jul 2010 17:11:00 +00002010-07-14T13:11:33.460-04:00Is Your Company Aware Of Mom Marketing Trends In 2010? <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 415 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; http://jackbucchioni.blogspot.com/2010/07/is-your-company-aware-of-mom-marketing.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-4801471411222522391Sun, 04 Jul 2010 01:49:00 +00002010-07-04T10:10:15.608-04:00CatalogsFall 2010 Consumer TrendsImporting hard goods from AsiaInternetRetailingWill “Just In Time Inventory” Habits Crush Consumer Spending Come Fall 2010? <!-- /* Font Definitions */ @font-face {font-family:Wingdings; panose-1:5 0 0 0 0 0 0 0 0 0; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 268435456 0 0 -2147483648 0;} @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; http://jackbucchioni.blogspot.com/2010/07/will-just-in-time-inventory-habits.html2Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-7579586642240531416Sun, 20 Jun 2010 13:40:00 +00002010-06-22T18:41:57.291-04:00RecruitingSalessales growthSales talentStill Have A “Big Hat No Cattle” Salesperson On Your Payroll? Flash; company growth comes from your inside and outside sales force. Marketing and building a better mousetrap are important components, but many times, if you build it, sorry, they don’t always come! Why not??????  More and more companies are now looking to staff up their sales as the economy turns for the better, yet are not really knowledgeable as to what type of salesperson will http://jackbucchioni.blogspot.com/2010/06/still-have-big-hat-no-cattle_20.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-42954381401451787Mon, 07 Jun 2010 23:41:00 +00002010-06-07T19:41:25.322-04:00Is there Too Much Steve Jobs And Not Enough Real Jobs? <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; http://jackbucchioni.blogspot.com/2010/06/is-there-too-much-steve-jobs-and-not.html1Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-7964768031688369917Mon, 31 May 2010 14:39:00 +00002010-09-23T15:20:01.814-04:00American PoliticsDigitalEconomyJack BucchioniZAXAre You A Short Sited Zax In A Digital World? This Memorial day I found myself rummaging through a box of old children's books for fresh reading material for my granddaughters. I quickly came across the Dr. Seuss stories with the North and South Going Zax catching my attention like never before.  I pondered, as Dr Seuss would have me, this story as a metaphor for 2010’s unsettling world. How does the Zax story apply to: *Legacy http://jackbucchioni.blogspot.com/2010/05/are-you-short-sited-zax-in-digital.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-4126931601832240264Sun, 23 May 2010 11:25:00 +00002010-05-23T07:37:40.641-04:00Is 2010 The Time To Integrate Multi-Site Operations At Mid Sized Companies?                                 Does your customer experience rival this video? <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; http://jackbucchioni.blogspot.com/2010/05/is-2010-time-to-integrate-multi-site.html0Jack@JackBucchioni.com (Jack Bucchioni)tag:blogger.com,1999:blog-8259444241947144090.post-8269934692692561432Sun, 09 May 2010 15:08:00 +00002010-05-15T08:40:49.735-04:00Social Media and Teens.Social MediaSocial NetworkingViral Home Invasions; Teens, Safety, and 6 Selected Social Networking Tips For Middle School Parents. I had an interesting conversation with my sons (now men) recently about their thoughts on them being one of the first generations having grown up with the internet.  Not so surprising, here are some of their first tips for parents of new teens and the cyber landscape today.  Selected reflections of when they were preteens and  understanding some basics to the current Social http://jackbucchioni.blogspot.com/2010/05/viral-home-invasions-teens-safety-and-6.htmlJack@JackBucchioni.com (Jack Bucchioni)