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	<title>The Business Creativity Blog</title>
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	<link>https://briantodonline.wordpress.com</link>
	<description>A blog about inspiring uses of creativity in business</description>
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		<title>The Business Creativity Blog</title>
		<link>https://briantodonline.wordpress.com</link>
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	<item>
		<title>I love MAD MEN, but this is sad</title>
		<link>https://briantodonline.wordpress.com/2010/11/18/i-love-mad-men-but-this-is-sad/</link>
					<comments>https://briantodonline.wordpress.com/2010/11/18/i-love-mad-men-but-this-is-sad/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Thu, 18 Nov 2010 14:28:13 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Dos Equis]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Matthew Weiner]]></category>
		<category><![CDATA[Sterling's Gold]]></category>
		<category><![CDATA[Transmedia]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=167</guid>

					<description><![CDATA[I love the AMC show MAD MEN, and I love it when brands extend beyond their typical medium (products, services, utility and all of the various forms of entertainment). I&#8217;ve even written about how much I loved the appearance of MAD &#8230; <a href="https://briantodonline.wordpress.com/2010/11/18/i-love-mad-men-but-this-is-sad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">advertisingisfun</media:title>
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		<media:content url="http://www.realbollywood.com/news/up_images/mad-men8573.jpg" medium="image">
			<media:title type="html">MAD MEN</media:title>
		</media:content>

		<media:content url="http://www.uncrate.com/men/images/2010/10/sterlings-gold.jpg" medium="image">
			<media:title type="html">Sterling&#039;s Gold</media:title>
		</media:content>
	</item>
		<item>
		<title>Two Solid Social Media Campaigns</title>
		<link>https://briantodonline.wordpress.com/2010/11/17/two-solid-social-media-campaigns/</link>
					<comments>https://briantodonline.wordpress.com/2010/11/17/two-solid-social-media-campaigns/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Wed, 17 Nov 2010 17:53:26 +0000</pubDate>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[architects southwest]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[drunk texting]]></category>
		<category><![CDATA[sobriety]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[webroot]]></category>
		<category><![CDATA[zombies]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=163</guid>

					<description><![CDATA[I read about these two fun examples of how companies can promote their brand in the social space, through the use of really simple and creative ideas. They both provide something fun and unique to the folks online, making them &#8230; <a href="https://briantodonline.wordpress.com/2010/11/17/two-solid-social-media-campaigns/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">advertisingisfun</media:title>
		</media:content>

		<media:content url="http://zombiesafehouse.files.wordpress.com/2010/11/md_board.jpg" medium="image">
			<media:title type="html">Zombie Safe House Winner</media:title>
		</media:content>
	</item>
		<item>
		<title>Sustainability: A Marketer&#8217;s Responsibility?</title>
		<link>https://briantodonline.wordpress.com/2010/11/16/sustainability-a-marketers-responsibility/</link>
					<comments>https://briantodonline.wordpress.com/2010/11/16/sustainability-a-marketers-responsibility/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Tue, 16 Nov 2010 14:47:23 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[Method]]></category>
		<category><![CDATA[Packaged Goods]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Unilever]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=158</guid>

					<description><![CDATA[I was happy to see this article in AdAge this morning talking about Unilever&#8217;s (as well as other packaged goods companies&#8217;) drive to increase the sustainability of their operations. It just so happens that I&#8217;ve been noodling this type of &#8230; <a href="https://briantodonline.wordpress.com/2010/11/16/sustainability-a-marketers-responsibility/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">advertisingisfun</media:title>
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	</item>
		<item>
		<title>WikiLearning? &#8211; LSBF Opens Up Their MBA Program</title>
		<link>https://briantodonline.wordpress.com/2010/10/29/wikilearning-lsbf-opens-up-their-mba-program/</link>
					<comments>https://briantodonline.wordpress.com/2010/10/29/wikilearning-lsbf-opens-up-their-mba-program/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Fri, 29 Oct 2010 14:57:11 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Services]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=154</guid>

					<description><![CDATA[Just read about this on ReadWriteWeb, and had to share. The London School of Business and Finance has just launched a Facebook app that allows you to learn from and participate in (to a degree) their MBA program. You get &#8230; <a href="https://briantodonline.wordpress.com/2010/10/29/wikilearning-lsbf-opens-up-their-mba-program/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">advertisingisfun</media:title>
		</media:content>

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			<media:title type="html">LSBF Facebook App</media:title>
		</media:content>
	</item>
		<item>
		<title>Apple has gone to the bikes</title>
		<link>https://briantodonline.wordpress.com/2010/08/16/apple-has-gone-to-the-bikes/</link>
					<comments>https://briantodonline.wordpress.com/2010/08/16/apple-has-gone-to-the-bikes/#comments</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Mon, 16 Aug 2010 15:41:18 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[drinks]]></category>
		<category><![CDATA[frappuccino]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[positioning]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=138</guid>

					<description><![CDATA[I just read on inhabitat.com that Apple has recently filed a patent for a brand new smart bike. Take a look at the simple conceptual diagram below that I got from the inhabitat post. I&#8217;m sure that we can all &#8230; <a href="https://briantodonline.wordpress.com/2010/08/16/apple-has-gone-to-the-bikes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">advertisingisfun</media:title>
		</media:content>

		<media:content url="https://briantodonline.wordpress.com/wp-content/uploads/2010/08/screen-shot-2010-08-16-at-10-35-17-am.png" medium="image">
			<media:title type="html">Apple&#039;s Bike Concept</media:title>
		</media:content>

		<media:content url="https://briantodonline.wordpress.com/wp-content/uploads/2010/08/frappuccino-e1281973142531.jpg" medium="image">
			<media:title type="html">frappuccino</media:title>
		</media:content>

		<media:content url="https://briantodonline.wordpress.com/wp-content/uploads/2010/08/innocent-drink-e1281972072411.jpg" medium="image">
			<media:title type="html">innocent drink</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gslk1.png" medium="image">
			<media:title type="html">Like This!</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1006.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1016.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1026.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1036.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1046.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1056.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1066.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1076.png" medium="image">
			<media:title type="html">Add to Twitter</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1086.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1096.png" medium="image">
			<media:title type="html">Add to Yahoo Buzz</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1106.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1116.png" medium="image" />
	</item>
		<item>
		<title>Is today Content Marketing Day?</title>
		<link>https://briantodonline.wordpress.com/2010/08/11/is-today-content-marketing-day/</link>
					<comments>https://briantodonline.wordpress.com/2010/08/11/is-today-content-marketing-day/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Wed, 11 Aug 2010 19:07:18 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bestbuy]]></category>
		<category><![CDATA[blendtec]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[charmin]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[gorilla]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[milk]]></category>
		<category><![CDATA[tiffanys]]></category>
		<category><![CDATA[twelpforce]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=114</guid>

					<description><![CDATA[Today seems to be &#8220;Content Marketing Day&#8221; in my google reader. For the uninitiated, content Marketing, as defined by Wikipedia, &#8220;is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current &#8230; <a href="https://briantodonline.wordpress.com/2010/08/11/is-today-content-marketing-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">advertisingisfun</media:title>
		</media:content>

		<media:content url="https://briantodonline.wordpress.com/wp-content/uploads/2010/08/screen-shot-2010-08-11-at-12-29-59-pm.png?w=1024" medium="image">
			<media:title type="html">Best Buy Twelpforce</media:title>
		</media:content>

		<media:content url="https://briantodonline.wordpress.com/wp-content/uploads/2010/08/charmin.png" medium="image">
			<media:title type="html">Charmin App</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gslk2.png" medium="image">
			<media:title type="html">Like This!</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1002.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1012.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1022.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
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			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1042.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1052.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1062.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1072.png" medium="image">
			<media:title type="html">Add to Twitter</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1082.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1092.png" medium="image">
			<media:title type="html">Add to Yahoo Buzz</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1102.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1112.png" medium="image" />
	</item>
		<item>
		<title>The Great Schlep &#8211; gotta love a good influencer strategy</title>
		<link>https://briantodonline.wordpress.com/2010/08/11/the-great-schlep-gotta-love-a-good-influencer-strategy/</link>
					<comments>https://briantodonline.wordpress.com/2010/08/11/the-great-schlep-gotta-love-a-good-influencer-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Wed, 11 Aug 2010 04:26:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[florida]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[politics]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=43</guid>

					<description><![CDATA[Yes, I know, I know&#8230; this campaign is 2 years old. Well, I didn&#8217;t have a blog back then, so I&#8217;m gonna write about it now :) I love this campaign. Love it&#8230; and not just because it supported Obama. &#8230; <a href="https://briantodonline.wordpress.com/2010/08/11/the-great-schlep-gotta-love-a-good-influencer-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">advertisingisfun</media:title>
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			<media:title type="html">Add to Facebook</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1023.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2010/08/gs1033.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
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			<media:title type="html">Add to Stumbleupon</media:title>
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			<media:title type="html">Add to Reddit</media:title>
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			<media:title type="html">Add to Blinklist</media:title>
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			<media:title type="html">Add to Twitter</media:title>
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		<title>Barbie is on Twitter?</title>
		<link>https://briantodonline.wordpress.com/2010/08/09/barbie-is-on-twitter/</link>
					<comments>https://briantodonline.wordpress.com/2010/08/09/barbie-is-on-twitter/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Mon, 09 Aug 2010 18:35:31 +0000</pubDate>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[MadMen]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[twitter]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=47</guid>

					<description><![CDATA[Yes, Barbie is on Twitter, and I say good for Mattel. See, I&#8217;m a big fan of fictional characters appearing in the social space. I love it so much, in fact, that I have my author Mother, Mary Tod, blogging &#8230; <a href="https://briantodonline.wordpress.com/2010/08/09/barbie-is-on-twitter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<item>
		<title>IDEO &#8211; The Constantly Creative Company</title>
		<link>https://briantodonline.wordpress.com/2010/08/05/ideo-the-constantly-creative-company/</link>
					<comments>https://briantodonline.wordpress.com/2010/08/05/ideo-the-constantly-creative-company/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Thu, 05 Aug 2010 21:08:25 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[cart]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[IDEO]]></category>
		<category><![CDATA[innovate]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[professional services firm]]></category>
		<category><![CDATA[shopping]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=28</guid>

					<description><![CDATA[If you&#8217;ve taken any sort of business degree since 1999 (me = BCOM 2006), then you&#8217;re likely to have seen a special &#8220;deep dive&#8221; episode of ABC&#8217;s NIGHTLINE that featured the innovative and creative powers of a company called IDEO. &#8230; <a href="https://briantodonline.wordpress.com/2010/08/05/ideo-the-constantly-creative-company/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<title>Miss Matched Socks make for a creative brand</title>
		<link>https://briantodonline.wordpress.com/2010/06/28/13/</link>
					<comments>https://briantodonline.wordpress.com/2010/06/28/13/#respond</comments>
		
		<dc:creator><![CDATA[Brian Tod]]></dc:creator>
		<pubDate>Tue, 29 Jun 2010 03:36:37 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clothes]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[Little Miss Matched]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[socks]]></category>
		<guid isPermaLink="false">http://briantodonline.wordpress.com/?p=13</guid>

					<description><![CDATA[Don&#8217;t you like it when you see or hear about something fun and different? I first heard of Little Miss Matched when reading Mitch Joel&#8217;s book, Six Pixels of Separation. I was intrigued, so I&#8217;ve been researching this different retailer &#8230; <a href="https://briantodonline.wordpress.com/2010/06/28/13/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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