For you techie types - the technology used for the Webcast is at www.phoneandwebcast.com.

One of the big themes in TBPB is the fact that Podcasting is both channel and media format. The live webcast content will see additional life as both a regular Podcast and a Premium Podcast - and money will be made from both.  It will also be sold as eMedia Content.

Join us, won't you?

Technorati Tags: paul colligan, the business podcasting bible, live webcast, affiliate marketing

Do ad http://www.myspace.com/businesspodcastingbible as a MySpace friend.

There will be some special content in it for you
Technorati Tags: the business podcasting bible, paul colligan, alex mandossian, myspace

You'll never look at our cover the same way once you've seen it on the greenscreen.

Can't wait for your case study of "What Happened" at the Private Member Site, Cali!

Technorati Tags: geekbrief.tv, greenscreen, the business podcasting bible, cali lewis

We're selling too many copies - and we didn't get them enough inventory ahead of time.

They're being printed and will be sent soon.

Hang in there.

We think it is worth the wait.

Technorati Tags: the business podcasting bible, paul colligan, alex mandossian

We had a small minor technical issue.  Expect the member site on Tuesday.

It will be worth the wait, we promise.

Technorati Tags: the business podcasting bible

Copies of the book will also be available for sale.

Technorati Tags: business podcasting bible, the business podcasting bible, paul colligan, podcast expo

Podcasting is a disruptive technology that is revolutionizing business communication. As such, it is a proven innovation that creates customers. Johannes Gutenberg’s Bible is an instructive analogy, because when it appeared in the 15th century, it revolutionized communications and society. Previous to the printing press, “the elite” in the Middle Ages controlled mass communication, which essentially entailed the Bible and the pulpit. As soon as the printing press came into play, ordinary citizens – not just the rich and powerful – could gain access to the Bible by simply ponying up the necessary money. As the printing press became more advanced, the Bible became cheaper and more accessible.

Print is an understood technology, even in the poorest of nations. As print became more prevalent, the elite no longer exercised sole control over it. That was the first step of print’s disruptive effect. Secondly, print literally passed into the hands of the masses. Instead of being squirreled away in special libraries and protected by monks, anybody could grab a book and – as the old joke goes – bring it with them to the bathroom. Because it went from the elite into the hands of the masses, anyone with a Bible could start a church. People had vital data in the palms of their hands: they could read what they wanted, when they wanted. To get information, they no longer were forced to attend a Mass in which selected data is presented and interpreted for them. They could come to their own conclusions, based on what they read. This freedom of information was a catalyst for the Reformation and the Renaissance that transformed all of Europe.

Technorati Tags: business podcasting bible

Also, Paul Colligan was interviewed earlier this week by Gigavox Media's Michael Geoghegan on his acclaimed "Behind the Mic" series. Topics covered include the book and Paul's impressions Apple's announcements made earlier this week.

Technorati Tags: the business podcasting bible, behind the mic, michael geoghegan, itv, apple

The book is finished. It has been sent to the printer. The first copies will be available at Podcast Expo.

Next round - site update in time for launch.

FWIW, the last 2 episodes (#38 and #39) of Marketing Online Live covers one of our appendixes - The Ten Commandments of Business Podcasting.

Technorati Tags: the business podcasting bible, podcast expo, marketing online live, paul colligan, alex mandossian

Why does the NBC "must see TV" campaign work so well? Because many people feel comfortable with having someone else tell them what to do, whether or not they admit that. NBC says, “Thursday night, you are going to sit down in front of your television and consume.” That’s exactly what many folks do. Sure, some people are excited about TiVo and the idea of choosing the time and the night of the week that they consume their favorite shows, but millions of people still like to be told exactly what to do—and those folks are going to be around for quite some time.

Technorati Tags: paul colligan, alex mandossian, the business podcasting bible, podcast