TheBuzz101 #Brandchat Insights

Brandchat Notes: BRANDS + RELEVANCY

2019-08-23T06:30:00.000-05:00

Brandchat Notes: BRANDS + RELEVANCY

This week’s stats:

27 participants;427 tweets; reach of 379,839

See more chat stats and the entire chat transcript

OC: Tag a brand that you believe is timeless. Share why you chose them.…

I consider @LEGO_Group to be a timeless brand because it is consistently engaging and entertaining. - @thinkdesignvis

This time of year, we can always p… https://twitter.com/i/web/status/1067813759530356736 - @B2the7

A timeless brand for me is one that is consistent. You can count on their brand values + focus . For me, it's… https://twitter.com/i/web/status/1067813841935966208 - @mariaduron

When I think of Timeless brands I think of brands who have been in the game for a long time like… https://twitter.com/i/web/status/1067814047209406464 - @debraruh

The ad industry thought some of their brands were timeless, but... https://t.co/VKdHypwaPg - @Mr_McFly

See all the great answers to Question 1 here!

Q1: Share why and how you're involved in the BRANDING field. Pls, tell your career story.

@Swatch. Oh wait, that was 1985. Sorry. - @GeraldMoczynski

Started my marketing career as a proposal writer. Realized that building brands was far more interesting and impactful. @johncloonan

cont: Started an agency. Sold it off for a corporate gig. I've built over 100 brands now, no looking back! - @johncloonan

Do you really want ME to do this, #brandchat?It's a... https://t.co/dxJK6i3hEn - @Mr_McFly

I fell into advertising and decided I liked it. After working in agencies for 12+ years, I focused on the strate… https://twitter.com/i/web/status/1067816977585135620 - @OKsuziMarketing

See all the great answers to Question 1 here!

Q2: What are your favorite digital marketing tools especially those that help determine online brand development?

I'd love to find more tools to help folks with branding - especially authors just starting out. - @Kathrynclang

I'm all about analysis these days. I spend as much time in Tableau and Excel as I do anything else. - @johncloonan

Well digital branding tools are divided in to four categories: planning, designing, marketing and evaluating. E… https://twitter.com/i/web/status/1067819487272058881 - @thinkdesignvis

Ok so I have 0 creative skills in… https://twitter.com/i/web/status/1067819581794865153 - @iJoanneDorce

See all the great answers to Question 2 here!

Q3: How can brand handle or avoid political polarization and manipulation yet still be relevant?

If it's not in your place or vision then let it go. Keep your focus on the brand! - @Kathrynclang

We have to acknowledge how pervasive politic… https://twitter.com/i/web/status/1067822594177548289 - @Mr_McFly

Not all brands avoid political polarization, some have a stance and sometimes they get into trouble for that. I… https://twitter.com/i/web/status/1067822665627561985 - @thinkdesignvis

KEEP IT SIMPLE - in truth, it is simple, we just invest a lot of energy making it complicated. Thanks for the… https://twitter.com/i/web/status/1067822822494490629 - @Kathrynclang

Thing about branding as with any aspect of business you do your risk analysis before engaging with political mov… https://twitter.com/i/web/status/1067823132235493377 - @Sereneprincess

See all the great answers to Question 3 here!

Q4: How do you best reflect that your content has been updated and when?

I think being vocal about positive changes is always welcome anytime that you’re doing it! - @debraruh

Timing is everything. Before your audience gets bored with your content. If you sense there is a disconnect with… https://twitter.com/i/web/status/1067824095449047041 - @Sereneprincess

Repurpose and make sure it's relevant to the discussion now. The principles may be sound but it you're talking… https://twitter.com/i/web/status/1067824816202215424 - @mariaduron

Data analytics is ruling these days in planning and predicting how to update your content. Brands are increasin… https://twitter.com/i/web/status/1067825514755313666 - @thinkdesignvis

Especially for anything digital, you can see that people stop engaging. You need to monitor and actually analyze… https://twitter.com/i/web/status/1067825613438771200 - @OKsuziMarketing

See all the great answers to Question 4 here!

Q5: What do I need to think about in my Digital Marketing plan for a brand in 2019?

Planning is life. Things are moving so fast. If you plan ahead you get to oversee a tone of stuff wh… https://twitter.com/i/web/status/1067827470332657664 - @iJoanneDorce

See all the great answers to Question 5 here!

Q6: What relevant topics would you like to see discussed in ?

Maybe look into different market. see how Europe and Africa are doing with brand trends. Brazil also has a strong ad community. Check us out too ;-)
Definitely more diversity talk. - @iJoanneDorce

See all the great answers to Question 6 here!

Brandchat Notes: BRANDS + REACH

2019-08-16T06:30:00.000-05:00

Brandchat Notes: BRANDS + REACH

This week’s stats:

33 participants;330 tweets; reach of 660,322

See more chat stats and the entire chat transcript

OC What is the MOST important metric for a brand to monitor to assess how well you reach your audience?

See all the great answers to OC here!

Q1 On its own, reach can help you understand the context for your content. How?

It tells you how many people are potentially interested in your content based on targeting capabiliti… https://twitter.com/i/web/status/1085571031950131207 - @MDigitalPatrick

Are we talking # of impressions, or reach as in which #channels picked up the content/responded to it best? Tha… https://twitter.com/i/web/status/1085571280722628609 - @allisonryder

Reach has its place, it shows your potential, it’s just hard to gage exactly how accurate it is so take it with… https://twitter.com/i/web/status/1085571377959038977 - @breepalm

Reach can give you general idea if your content is on track with your targeted audience. If you're no… https://twitter.com/i/web/status/1085571494791516160 - @MeetEdgar

#Reach answers the questions: WHO are you talking WITH? (WITH not to....ENGAGE don't preach.)… https://twitter.com/i/web/status/1085571532854841346 - @michelletweet

See all the great answers to Question 1 here!

Q2 Is increasing social reach a game of who pays the highest price for ads? What non-paid efforts lead to increase in brand exposure?

Yes for Paid. For #Organic it is still a matter of who is investing in #SocialListening, #Authentic #RealTime… https://twitter.com/i/web/status/1085572356867846144 - @michelletweet

Not necessarily. Other people can help increase influence. By participating with other people, and their audien… https://twitter.com/i/web/status/1085572650590720003 - @SailorsBen

@FindTroy @mariaduron @Mr_McFly @GeraldMoczynski Growing organically as opposed to paying for a following shows… https://twitter.com/i/web/status/1085572862029819905 - @CyberMindsChat

Yes and no. Paid will increase impressions and might lead to conversions, but good organic work (and relationsh… https://twitter.com/i/web/status/1085573117001564162 - @allisonryder

Paying more and more for ads can just really make a brand look desperate if they’re not actively trying to engag… https://twitter.com/i/web/status/1085573138723889153 - @debraruh

See all the great answers to Question 2 here!

Q3 What software / tools come to mind to help you measure a brand's reach and ultimate your brand's digital health?

@FindTroy @Mr_McFly @mariaduron I'm always advocating for @GoogleAnaltyics and Search Console - you need them,… https://twitter.com/i/web/status/1085574665890942982 - @MDigitalPatrick

I've used @tweetreachapp for specific URLs/campaigns. I know we use @SproutSocial but it's been a lonnnng while… https://twitter.com/i/web/status/1085574993201848321 - @allisonryder

@FindTroy @Mr_McFly @mariaduron @googleanalytics and the analytic tools in each social platform! they might so… https://twitter.com/i/web/status/1085575178275512320 - @MeetEdgar

The best source of information is your audience / customer. While getting customer engagement on a survey or fe… https://twitter.com/i/web/status/1085575189574942723 - @SailorsBen

@FindTroy @Mr_McFly @mariaduron A3: We have weekly KPIs that we look at for each channel along with dashboards for… https://twitter.com/i/web/status/1085575232470114311 - @B2the7

See all the great answers to Question 3 here!

Q4 How does the conversation about your brand compare to conversations about your competitors? What do you do with that information? When should you care and when should ignore?

At Gil Media Co. we use @SproutSocial to conduct competitive analysis and report back to our clients how they measure up. - @carlosgil83

It ALL matters. Any conversation in your "world" is something to pay attention to. #Competitor audits show you t… https://twitter.com/i/web/status/1085577114521341952 - @michelletweet

From Hamilton: "We gotta stop 'em and rob 'em of their advantages ... yo let's steal their cannons." Use what o… https://twitter.com/i/web/status/1085577254346940417 - @SailorsBen

@FindTroy @mariaduron @GeraldMoczynski @Mr_McFly I’m really more concerned about the conversation around our br… https://twitter.com/i/web/status/1085577458550800384 - @B2the7

See all the great answers to Question 4 here!

Q5 What is your influence? Who is taking about you or your brand and what kind of impact do they have?

Not sure what my influence is . . . but people tend to tag me when talking indie publishing and #snarkyrainbows… https://twitter.com/i/web/status/1085580030636445698 - @Kathrynclang

Steven Covey talked about your circle of Influence and your circle of concern. Influence is what you can actual… https://twitter.com/i/web/status/1085580052086042624 - @SailorsBen

@FindTroy @mariaduron @Mr_McFly @GeraldMoczynski Current and former clients talk about… https://twitter.com/i/web/status/1085580173351763968 - @MDigitalPatrick

I’m as micro mini influencery as they come but I use my platform to promote positivity, living a positive life… https://twitter.com/i/web/status/1085580233745432577 - @breepalm

A brand's #influence is its ability to participate in two-way conversations that lead to positive sentiment (and… https://twitter.com/i/web/status/1085580392890068994 - @michelletweet

See all the great answers to Question 5 here!

Brandchat Notes: BRANDS + ANALYTICS

2019-08-09T06:30:00.000-05:00

Brandchat Notes: BRANDS + ANALYTICS

This week’s stats:

20 participants;242 tweets; reach of 292,185

See more chat stats and the entire chat transcript

Q1. Why would Twitter be seeking to replace the "Like" button? #brandchat

I like the "like" button though honestly it does trip me that it's a "heart".Would I prefer engagement as far… https://twitter.com/i/web/status/1060202480045342722 - @findTroy

Is perhaps making the digital equivalent of adding #PumpkinSpiceLatte to the menu: a… https://twitter.com/i/web/status/1060203234516656128 - @cortezbrothers

Following Facebook and LinkedIn, Twitter seems intent on creating a forum for meaningful engagement rather than… https://twitter.com/i/web/status/1060203246273380352 - @ideamktg

Not sure but would be interested to seeing what the logic is behind it - @B2the7

Twitter might beseeking to replace the "like" button for 2 reasons:1. Differentiation/U.S.PSocial platfo… https://twitter.com/i/web/status/1060204332132585472 - @bentleyu

See all the great answers to Question 1 here!

Q2.You've seen many people posting #IVoted but is it good for a brand to post on the trend of the day?#brandchat

Yes and No. Set the ball in motion, provide guard rails, and let the ball run its co… https://twitter.com/i/web/status/1060206469013012480 - @TheTwoRiveras

I fear that sharing photos of ballots on social media will continue the polarization of the political environment. - @GeraldMoczynski

Pics of cats, dogs, and kids bring people together. Pics of ballots split communities apart. - @GeraldMoczynski

I think you should share whatever you want! - @debraruh

Showing your ballot is little different from tweeting your support for a candidate or simply telling everyone on… https://twitter.com/i/web/status/1060207634043805696 - @ideamktg

Not sure if I would really want to share and open myself up for any potential backlash socially - @B2the7

See all the great answers to Question 2 here!

Q3. How much should a brand rely on or social to drive business & revenue? #brandchat

Relying too much on social media can be a mistake as they are for social interaction and sometimes people don’t… https://twitter.com/i/web/status/1060210090861649920 - @debraruh

It just depends on the business, how much money they, or the time they can invest in social media or other mark… https://twitter.com/i/web/status/1060210431044845568 - @AngelaHemans

It's a question of "relying" on social media where you don't have much control or "leveraging" social media to r… https://twitter.com/i/web/status/1060210638998380546 - @ideamktg

Nearly all (92%) small businesses plan to invest more time and money in social media in 2018.Most small busin… https://twitter.com/i/web/status/1060211201236500480 - @findTroy

Online retailer The Jacket Maker uses FB, IG, etc and plans to increase its social media investment this year b… - @findTroy

See all the great answers to Question 3 here!

Q4. Wells Fargo is back in the headlines for "finding" foreclosures that shouldn't have happened. What branding advice would you give Wells Fargo? #brandchat

I'm starting to think that Wells Fargo may need a complete name change. - @GeraldMoczynski

Maybe Wells Fargo needs to roll out its own wagon and horses during Superbowl commercials with an "Under New M… https://twitter.com/i/web/status/1060212535532474368 - @GeraldMoczynski

Well Fargo needs to make some major changes so they stay out of the news for all the negative.… https://twitter.com/i/web/status/1060212758749331458 - @B2the7

I have a financial advisor friends whose firm has ties to Wells Fargo, and they've done just about everything… https://twitter.com/i/web/status/1060212982007787520 - @GeraldMoczynski

Shrewsbury said Wells needs to ensure it strives for “operational excellence,” avoids “big mistakes” & be “supe… https://twitter.com/i/web/status/1060213442332758017 - @findTroy

Wells Fargo needs a "Truth Commission" like what South Africa did after Apartheid ended. Then staff may have more faith. - @GeraldMoczynski

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + COMMUNICATION

2019-06-14T06:30:00.000-05:00

Brandchat Notes: BRANDS + COMMUNICATION

This week’s stats:

25 participants;263 tweets; reach of 312,328

See more chat stats and the entire chat transcript

OC. If you were to choose a conference to attend about BRAND COMMUNICATION, what would it need to cover? #brandchat

Looking for some good suggestions!!! - @B2the7

I would want something with applicable steps on internal brand communication. Perhaps I've just run into confe… https://twitter.com/i/web/status/1105849444195598336 - @mariaduron

Things to cover:Defining your brandCrossing platformsDeveloping brand voice - @Kathrynclang

If course I read the question wrong…the contents that I would need would center around the customer… https://twitter.com/i/web/status/1105849810500882433 - @B2the7

See all the great answers to Opening Convo here!

Q1: If you were a speaker at a conference, what expertise in communication would you bring to the table that's brand communication related? (Love to tap into what BRANDidos super powers are :) #brandchat

I've done crisis communications back when I was at the American Red Cross. That's probably what would be my d… https://twitter.com/i/web/status/1105851568832733186 - @GeraldMoczynski

First and foremost, that is is ALL about relationships - you have to be invested in people if you want people t… https://twitter.com/i/web/status/1105851640890953728 - @Kathrynclang

I would bring the importance data is in understanding who your customer is, what channel they prefe… https://twitter.com/i/web/status/1105851645538254848 - @B2the7

But who you'd need to draw as the keynote speaker is Donald Rumsfeld. Regardless of your political leanings,… https://twitter.com/i/web/status/1105852333806706688 - @GeraldMoczynski

The power of #video to convey genuine #emotion in your #brand message to your #community! #brandchat https://t.co/fErwzY5meW - @MLLNNLmotivator

See all the great answers to Question 1 here!

Q2: What analytics would you measure in your BRAND COMMUNICATION? For Internal? For external? And, what tools would you use to do it? #brandchat

Taking notes on this one! - @Kathrynclang

“Brand as Character: Crafting Narrative Journeys for Products & Services” - @cortezbrothers

For communications campaigns we measure behavioral impact and reach. That allows you to establish the return on… https://twitter.com/i/web/status/1105853865935679492 - @cambartley

Internally, watch time. Externally, replies and reshares. #brandchat https://t.co/MNOQOGP7dz - @MLLNNLmotivator

See all the great answers to Question 2 here!

Q3: Internal marketing communication w/a client as a marketing agency or professional - best practices?
Pitfalls? Share them all. #brandchat

Don't blur the lines. Each #relationship needs to be respected and treated appropriately.… https://twitter.com/i/web/status/1105857553089605632 - @MLLNNLmotivator

Great practice! - @mariaduron

I love me a good contact sheet. Send them out after meeting where decisions were made so that ever… https://twitter.com/i/web/status/1105859369391009792 - @iJoanneDorce

I could spend the day sharing tips, so I'll focus on 3. 1. Your clients are people. Treat them as people. 2. K… https://twitter.com/i/web/status/1105859484671455234 - @OKsuziMarketing

All of this. Thank you, Suzi! a3 - @mariaduron

See all the great answers to Question 3 here!

Q4: What are your 3-4 actionable steps you would recommend to use in understanding the "customer's journey" #brandchat

Whatever you do don't split up the customer journey to different teams who don't see what each other does. This… https://twitter.com/i/web/status/1105859722987618307 - @cambartley

Plan it. Try it yourself. Sample group test. - @MLLNNLmotivator

https://t.co/VYGqjmHAKF

THIS ⬇️⬇️⬇️ - @mariaduron

Data and insights are so important in understanding who your customer is, what channel they prefer… https://twitter.com/i/web/status/1105860142153809922 - @B2the7

Yes! Beta test and really walk thru that. Great advice, Dan! - @mariaduron

See all the great answers to Question 4 here!

Brandchat Notes: BRANDS + RESILIENCE

2019-06-07T06:30:00.000-05:00

Brandchat Notes: BRANDS + RESILIENCE

This week’s stats:

17 participants;273 tweets; reach of 100,570

See more chat stats and the entire chat transcript

Q1. Social media is non-stop, every day, all platforms, juggling different media, topic, & content types, different groups, managing analytics & reports, etc.

What do you do when you get tired? Any tips or strategies that help?

#BrandChat

I go with Staff/Team because as I'm growing with clients and creating more content, I realize I have… https://twitter.com/i/web/status/1113459027613245440 - @tschill86

That's a great question! I go for a walk or take a break. I often find that switching from cont… https://twitter.com/i/web/status/1113460356477800448 - @bentleyu

Tools like @MeetEdgar free up my time so I can be in the moment. https://t.co/n4D7KUlyT2 - @MLLNNLmotivator

When I get #DigitalFatigue and get tired on always being connected, I tend to retreat. I try to get my… https://twitter.com/i/web/status/1113460728617426945 - @desimslaughter

See all the great answers to Question 1 here!

Q2. Internet is down. Social platform is down. Content that's scheduled gets deleted.

How do you approach salvaging? When do you stop trying to save it and plan an explanation strategy for the following day or week?

#BrandChat

I keep a record of the proposed imagery & content that is going to appear on my brand pages - this m… https://twitter.com/i/web/status/1113463585353678848 - @JBugs10210

It happens. I find it best not to panic. A lot of people start posting as soon as everything is up an… https://twitter.com/i/web/status/1113463677309550592 - @KarcherGroup

I wouldn’t bother trying to salvage. I’d just let the client know what happened! Social platform down is no one… https://twitter.com/i/web/status/1113463818242408448 - @breepalm

There's a brew pub client of ours that has no WiFi. The sign inside says, "No WiFi. Talk to each other." - @GeraldMoczynski

See all the great answers to Question 2 here!

Q3. You have a cold. A family member has an unfortunate health scare. Big Sporting Event. These or other scenarios happen before a big campaign

Do you have a contingency plan for such scenarios? What can/should you do? #BrandChat

Plan.Ahead. - Scenarios arise and shine a light on procrastination. This will lead to you rushing +… https://twitter.com/i/web/status/1113467252563693568 - @JBugs10210

I hear this being a struggle for some but my plan on this is simple "FIRST THINGS FIRST".#Family and… https://twitter.com/i/web/status/1113467719419035648 - @MLLNNLmotivator

This is where cross-training comes in. There should never be only 1 person who does what you do. You… https://twitter.com/i/web/status/1113467767657771008 - @KarcherGroup

YEEESS! 🙌🙌🙌🙌 - @FindTroy

It is so important to have a plan in place! Things come up! Make sure you have:👉🏾content cre… https://twitter.com/i/web/status/1113468954478108672 - @bentleyu

See all the great answers to Question 3 here!

Q4. How do you maintain spouse, family, close friends relationships when it comes to social?

We juggle speaking & networking engagements, live events, creating which means less time with our loved ones. How do you balance it all? #BrandChat

Having two young kiddos at home can prove difficult at times and I have found it useful to speak to… https://twitter.com/i/web/status/1113470479682211842 - @JBugs10210

Just make time specifically for them! Balance is different for everyone, so only you can decide what’s right for you! - @breepalm

Yeah! I get angry with the dog when he wanders in during and declares that he needs to relieve himself. :D - @GeraldMoczynski

Make sure you block of time to focus on you + yours!They are equally, if not more, important than… https://twitter.com/i/web/status/1113471143657259008 - @bentleyu

For me I schedule things that are important. With family and friends being of the utmost importance th… https://twitter.com/i/web/status/1113471364919386117 - @MLLNNLmotivator

See all the great answers to Question 4 here!