The Buzz Forge

And “The Best Advertising” Is…

jeff — Sun, 14 Feb 2010 10:35:46 +0000

I've hard all types of "the best advertising is" statements and mostly they are based on an isolated incident that brought notoriety to a business (read that as people saying "I saw/heard you...

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Pause Before you Jump into Online Advertising

bigbuzz — Thu, 19 Nov 2009 15:20:52 +0000

We have a large number of clients who advertise online. Most do some form of online advertising. Those who do not, yet, ask how, where and with what. My advise always starts the same. Be careful.

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Magazines More Effective Than Online or TV

bigbuzz — Thu, 19 Nov 2009 14:49:54 +0000

Magazine ads are part of the content of the publication. Products advertised are strongly associated with the subject matter found in the mag.

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A lack of Digital Cunning

bigbuzz — Thu, 24 Sep 2009 13:12:28 +0000

Invariably they told me how much of their budgets were going to interactive advertising and how well it was doing but when asked to qualify their success the answer was "We get a lot of hits."

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If You Want to Win a Street Fight Higher a Street Fighter

bigbuzz — Mon, 14 Sep 2009 14:31:11 +0000

If we haven't been focusing on the customer all of these years what have we been? It comes down to your marketing If you want to win a street fight higher a Street Fighter. Look at who's in your...

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It’s Too Bad Most Ads Are Garbage

bigbuzz — Wed, 09 Sep 2009 15:40:44 +0000

An additional for better ads is the pressure for status quo. If their ad does not sound like, look like, feel like their competitors, and everyone else’s, the belief is that it is not good. Poop!

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Why Social Media Isn’t Living Up to the Hype

jeff — Wed, 02 Sep 2009 13:45:13 +0000

Scammers, gray and black hat users are often new adopters. They learn the boundaries of a service by pushing 'till they get punished then walk the line. If companies want to become more social, at...

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Great Managers

jeff — Wed, 02 Sep 2009 12:14:02 +0000

We often see VP of Marketing or VP of Finance people elevated to President or CEO only to crash. We forget that they are the VP of Marketing because they are excellent at Marketing and relating to...

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Consumerism Reversal; Keys to A Profitable Company and Stronger Economy

bigbuzz — Fri, 28 Aug 2009 15:09:56 +0000

What are we looking at here? As I see it we have begun a consumerism reversal. People are less secure in their jobs and are cutting back. They drive less, are more interested in fuel efficient...

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What’s a Customer Worth?

bigbuzz — Mon, 10 Aug 2009 15:57:49 +0000

About 1997 I began asking my radio clients “What’s a customer worth?” It’s one of those questions every business owner and manager should know the answer to and a question every advertising and...

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